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Author
SySAdmin
Posted
March 21, 2017
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919

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Page 1
<HTML>
<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
          .xn-newslines .xn-distributor{
          display:none;
          }
          .xn-newslines .xn-dateline{
          display:none;
          }
         
      /* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
        #outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
        .ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
        .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
        body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
        table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
        img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */

        /* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
        body{margin: 0; padding: 0;}
        img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
        table{border-collapse: collapse !important;}
        body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}

        /* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */

        /* ========== Page Styles ========== */

        #bodyCell{padding: 20px;}
        #templateContainer{
            width: 600px;
            background-color: #ffffff;
        }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            body, #bodyTable{
                background-color: #DEE0E2;
            }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            #bodyCell{
                border-top: 4px solid #BBBBBB;
            }

            /**
            * @tip Set the border for your email.
            */
            #templateContainer{
                border: 1px solid #BBBBBB;
            }

            /**
            * @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
            * @style heading 1
            */
            h1{
                color: #404040 !important;
                display: block;
                font-family: Helvetica;
                font-size: 26px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all second-level headings in your emails.
            * @style heading 2
            */
            h2{
                color: #404040 !important;
                display: block;
                font-family: Helvetica;
                font-size: 20px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all third-level headings in your emails.
            * @style heading 3
            */
            h3{
                color: #3d98c6 !important;
                display: block;
                font-family: Helvetica;
                font-size: 16px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
            * @style heading 4
            */
            h4{
                color: #808080 !important;
                display: block;
                font-family: Helvetica;
                font-size: 14px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            h4.subtitle {
              color: #808080 !important;
              font-size: 14px;
            }

            /* ========== Header Styles ========== */

            /**
            * @tip Set the background color and bottom border for your email's preheader area.
            * @theme header
            */
            #templatePreheader{
                background-color: #F4F4F4;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
            */
            .preheaderContent{
                color: #808080;
                font-family: Helvetica;
                font-size: 10px;
                line-height: 125%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
            */
            .preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the background color and borders for your email's header area.
            * @theme header
            */
            #templateHeader{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
            */
            .headerContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 20px;
                font-weight: bold;
                line-height: 100%;
                padding-top: 0;
                padding-right: 0;
                padding-bottom: 0;
                padding-left: 0;
                text-align: left;
                vertical-align: middle;
            }

            /**
            * @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
            */
            .headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            #headerImage{
                height: auto;
                max-width: 600px;
            }

            #socialShare img {
                margin-right: 3px;
            }

            /* ========== Body Styles ========== */

            /**
            * @tip Set the background color and borders for your email's body area.
            */
            #templateBody{
                background-color: #FFFFFF;
                border-top: 1px solid #FFFFFF;
                /*border-bottom: 1px solid #CCCCCC;*/
            }

            /**
            * @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
            * @theme main
            */
            .bodyContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 16px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
            */
            .bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .bodyContent img{
                display: inline;
                height: auto;
                max-width: 560px;
            }

            /**
            * @tip Set the background color and border for your email's data table.
            */
            .templateDataTable{
                background-color: #FFFFFF;
            }

            .templateDataTable a:link {
                text-decoration: none;
                color: #3d98c6;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableHeading{
                /*background-color: #E7F1FC;*/
                color: #336699;
                font-family: Helvetica;
                font-size: 14px;
                font-weight: bold;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
                color: #FFFFFF;
                font-weight: bold;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableContent{
                border-top: 1px solid #DDDDDD;
                border-bottom: 0;
                color: #404040;
                font-family: Helvetica;
                font-size: 12px;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: bold;
            }

            /* ========== Column Styles ========== */

            .templateColumnContainer{width: 200px;}

            /**
            * @tip Set the background color and borders for your email's column area.
            */
            #templateColumns{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
            */
            .leftColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
            */
            .leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
            */
            .centerColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
            */
            .centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
            */
            .rightColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
            */
            .rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .leftColumnContent img, .rightColumnContent img{
                display: inline;
                height: auto;
                max-width: 260px;
            }

            /* ========== Footer Styles ========== */

            /**
            * @tip Set the background color and borders for your email's footer area.
            * @theme footer
            */
            #templateFooter{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
            }

            /**
            * @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
            * @theme footer
            */
            .footerContent{
                color: #808080;
                font-family: Helvetica;
                font-size: 10px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            .footerContent.social, .footerContent.social h4 {
                text-align: center;
            }

            .footerContent.social a {
                margin: 0 10px;
            }

            /**
            * @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
            */
            .footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */

            @media only screen and (max-width: 480px){
                /* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
                body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
                body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */

                /* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
                #bodyCell{padding: 10px !important;}

                /* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */

                /* ======== Page Styles ======== */

                /**
                * @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
                */
                #templateContainer{
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the first-level headings larger in size for better readability on small screens.
                */
                h1{
                    font-size: 24px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the second-level headings larger in size for better readability on small screens.
                */
                h2{
                    font-size: 20px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the third-level headings larger in size for better readability on small screens.
                */
                h3{
                    font-size: 18px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the fourth-level headings larger in size for better readability on small screens.
                */
                h4{
                    font-size: 16px !important;
                    line-height: 100% !important;
                }

                /* ======== Header Styles ======== */

                #templatePreheader{display: none !important;} /* Hide the template preheader to save space */

                /**
                * @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
                */
                #headerImage{
                    height: auto !important;
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .headerContent{
                    font-size: 20px !important;
                    line-height: 125% !important;
                }

                /* ======== Body Styles ======== */

                /**
                * @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .bodyContent{
                    font-size: 18px !important;
                    line-height: 125% !important;
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">

<h1 class="xn-hedline">Beautyrest&reg; Launches the New Beautyrest&reg; Sleeptracker&reg; Monitor</h1>

<h2 class="xn-hedline">Bedding Industry's First Stand-Alone Sleep Monitoring Device Empowers Individuals to Optimize Daily Performance</h2>

<p class="xn-distributor">PR Newswire</p>

<p class="xn-dateline">ATLANTA, March 21, 2017</p>
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<p>
<span class="xn-location">ATLANTA</span>, <span class="xn-chron">March 21, 2017</span> /PRNewswire/ --&nbsp;The Beautyrest Brand is proud to introduce the Beautyrest Sleeptracker monitor &ndash; a patented sleep monitoring system that pairs with any mattress or foundation, allowing individuals to make their bed a smart bed. This non-invasive breakthrough device is the bedding industry's first stand-alone solution to monitor a broad range of factors affecting high-quality sleep for two individuals simultaneously. Offering an unprecedented level of accuracy, the monitor is 90 percent accurate when measuring heart rate and breathing rate for the vast majority of the population, 90 percent of the time.</p>

   

<p>"As one of the most trusted and recognizable bedding brands nationwide, we are proud to embrace the smart home movement with technology that provides a deeper understanding of how we sleep," said <span class="xn-person">Jim Gallman</span>, Executive Vice President, Beautyrest Marketing. "The Beautyrest Sleeptracker monitor allows consumers to optimize their sleep habits and make improvements that can have dramatic implications for their overall quality of life." </p>

<p>The monitor provides consumers with an in-depth analysis of each user's sleep ecosystem &ndash; including current behaviors, comparisons to biometrical similar users and personalized tips to help them perform better every day. By analyzing a variety of sleep variables, it also provides personalized recommendations and expert insights designed to improve daily performance. While everyone has an individual definition of what performance means, the Beautyrest Sleeptracker monitor enables users to get the optimal sleep necessary to accomplish whatever may come in the day ahead &ndash; whether that is a full day at the office, managing a complex family schedule or even running a marathon. </p>

<p>"The Sleeptracker artificial intelligence (AI) engine represents a dramatic improvement over other sleep monitoring devices, and is the result of significant resources invested in research and development," said <span class="xn-person">Arthur Kinsolving</span>, Chief Technology Officer of Fullpower Technologies, Inc., the technology partner of the Beautyrest Brand. "With the power of AI and machine learning, the Beautyrest Sleeptracker monitor will continue to stretch its lead and deliver unprecedented deep insights into consumers' sleep patterns."</p>

<p>According to the Better Sleep Council,"a good night's sleep sets the optimal stage for, not only physical, but also mental performance. If you are well rested, you will approach social, professional, and physical challenges in the most advantageous state of mind and body."<sup>1</sup> The Beautyrest Sleeptracker monitor will provide individuals with a new understanding of what is keeping them up at night while also offering easy-to-implement solutions that recognize long-term trends and become more personalized over time. </p>

<p>
<b>The Beautyrest Sleeptracker Monitor Benefits and Features:</b>
</p>

<ul type="disc">

<li>The only device in its class that can monitor sleep patterns of two individual sleepers simultaneously due to an advanced AI engine </li>

<li>While wearables must be worn on the body and charged regularly, the Beautyrest Sleeptracker monitor plugs directly into a wall outlet, is completely non-invasive and requires no changes to day-to-day bedding </li>

<li>Patented system that accurately measures both respiration and heart rate for deeper sleep analysis (wrist-worn wearables can't monitor the essential respiration vital sign and are notoriously inaccurate for continuous heart rate monitoring) </li>

<li>Can be set to automatically monitor sleep data when users fall asleep unexpectedly </li>

<li>Pairs with the Sleeptracker iOS and Android smartphone app to offer an unprecedented level of detail &ndash; providing users with a minute-by-minute snapshot of their journey through each sleep cycle: light sleep, deep sleep and REM&nbsp; </li>

<li>Features a Sleep Cycle Alarm that detects a light stage of sleep in order to wake users at the ideal time in their sleep cycle </li>

<li>Offers an AI Sleep Coach that monitors improvement over time and provides effective, easy-to-implement, personal sleep tips based on a comprehensive analysis of individual sleep patterns and external factors that may impact sleep quality </li>

<li>Integrates with Amazon Echo &ndash; soon allowing control of other smart home elements from a single device, such as thermostats, lights, music, alarm systems, door locks and more</li>
</ul>

<p>The Beautyrest Sleeptracker monitor is compatible with all mattresses and foundations (results may vary depending on the type of mattress and foundation used) and is <a href="https://www.amazon.com/Simmons-BRST-20-Beautyrest-Sleeptracker/dp/B06VXH15YC/ref=sr_1_fkmr0_3" rel="nofollow" target="_blank">available on Amazon.com</a> for <span class="xn-money">$199</span>. The Sleeptracker app is available for download on the <a href="https://itunes.apple.com/us/app/sleeptracker/id1039995476" rel="nofollow" target="_blank">App Store</a>&nbsp;and&nbsp;<a href="https://play.google.com/store/apps/details?id=com.fullpower.applications.sleepz" rel="nofollow" target="_blank">Google Play</a><b>.</b> Visit <a href="http://www.beautyrest.com/Sleeptracker" rel="nofollow" target="_blank">Beautyrest.com</a> for more information and to find a retailer near you.</p>

<p>
<b>Related Links<br>
</b><a href="http://www.beautyrest.com/" rel="nofollow" target="_blank">Visit Beautyrest.com</a>&nbsp;<br>
<a href="https://www.facebook.com/beautyrestbeds/" rel="nofollow" target="_blank">Follow Beautyrest on Facebook</a>&nbsp;<br>
<a href="https://twitter.com/Beautyrest/" rel="nofollow" target="_blank">Follow Beautyrest on Twitter</a>&nbsp;<br>
<a href="https://www.instagram.com/beautyrest/" rel="nofollow" target="_blank">Follow Beautyrest on Instagram</a>&nbsp;<br>
<a href="https://www.youtube.com/user/BeautyrestRecharge" rel="nofollow" target="_blank">Follow Beautyrest on YouTube</a>
</p>

<p>
<b>About <span class="xn-person">Serta Simmons Bedding</span>, LLC<br>
</b><span class="xn-person">Serta Simmons Bedding</span>, LLC (SSB) owns and manages two of the largest bedding brands in the mattress industry&nbsp;&ndash;&nbsp;National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in <span class="xn-location">Atlanta</span> and operates 33 manufacturing plants in <span class="xn-location">the United States</span>, five in <span class="xn-location">Canada</span> and one in <span class="xn-location">Puerto Rico</span>. Its subsidiary, National Bedding Company L.L.C., is based in suburban <span class="xn-location">Chicago</span> and markets a broad range of products under the Serta&reg; brand, including Perfect Sleeper&reg;, iComfort&reg;, iSeries&reg;, Sertapedic&reg; and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in <span class="xn-location">the United States</span> and one in <span class="xn-location">Canada</span> that manufacture and market Serta-branded products. SSB's other subsidiary, Simmons Bedding Company, LLC, is based in <span class="xn-location">Atlanta</span> and markets a broad range of products including Beautyrest&reg;, Beautyrest Black&reg; and BeautySleep&reg;. Both companies also serve as key suppliers of beds to many of the world's leading hotel groups and resort properties.</p>

<p>
<b>About Fullpower Technologies, Inc.<br>
</b>Fullpower is the leader for cloud-based IoT smart-home and wearable solutions powered by AI, machine-learning and data science. With more than 125 patents, the Fullpower IP portfolio covers the AI-powered Sleeptracker&reg; and the MotionX&reg; IoT technology platforms. Fullpower's business model is to license technology and IP as a PaaS to brand leaders such as Nike, Beautyrest&reg;, Serta&reg;, Movado&reg; and others. Founded by <span class="xn-person">Philippe Kahn</span>, creator of the first camera-phone, and based in Silicon Valley, the Fullpower team is passionate about AI, machine learning, IoT and PII.&nbsp;</p>

<p>
<b>Beautyrest Press Contacts:<br>
</b><a href="http://hunterpr.com/" rel="nofollow" target="_blank">Hunter Public Relations</a> on behalf of Beautyrest <br>
<span class="xn-person">Blake Kaufman</span>
<br>
<a href="mailto:bkaufman@hunterpr.com" rel="nofollow" target="_blank">bkaufman@hunterpr.com</a>&nbsp;<br>(212) 679-6600 x 41-228 <br>
</p>

<p>Beautyrest Public Relations<br>
<span class="xn-person">Cameron Purcell</span>
<br>
<a href="mailto:cpurcell@simmons.com" rel="nofollow" target="_blank">cpurcell@simmons.com</a>
</p>

<p>
<sup>1 </sup><a href="http://bettersleep.org/better-sleep/healthy-sleep/physical-performance-sleep/#1" rel="nofollow" target="_blank">http://bettersleep.org/better-sleep/healthy-sleep/physical-performance-sleep/#1</a>
</p>

<p>SOURCE  Beautyrest</p>

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                                                350 Hudson Street, Suite 300
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