Lightform Turns Any Projector Into A 3D Scanning, Augmented Reality Device
Poster: SySAdmin
Posted on March 27, 2017 at 12:21:01 PM
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<h1 class="xn-hedline">Lightform Turns Any Projector Into A 3D Scanning, Augmented Reality Device</h1>
<h2 class="xn-hedline">Company emerges from stealth with $2.6M in seed funding from Lux Capital and Seven Seas Partners</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">SAN FRANCISCO, March 27, 2017</p>
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<p>
<span class="xn-location">SAN FRANCISCO</span>, <span class="xn-chron">March 27, 2017</span> /PRNewswire/ --<b> </b>Lightform, the company developing the first computer made for projected augmented reality, emerged from stealth today with <span class="xn-money">$2.6 million</span> in seed funding from Lux Capital and Seven Seas Partners, with participation from several prominent angel investors and the National Science Foundation.</p>
<p>Lightform is a computer and 3D scanning device that when connected to any video projector, lets you quickly scan complex scenes and turn any object into a screen. It's augmented reality without the headset.</p>
<p>"While at Disney Imagineering eight years ago, I saw a demo of projected AR that was the most compelling VR/AR demo I've ever seen," said <span class="xn-person">Brett Jones</span>, Lightform co-founder & CEO. "There was an entire enchanted forest set covered in projection, with lightning and rain, butterflies fluttering across the scene, and a running waterfall. My co-worker threw his ID into the waterfall, and I swore that the ID was wet. The problem was the demo cost millions and only Disney could build it. That's when I knew I wanted to bring this technology everywhere."</p>
<p>The core technology is known as projection mapping and is a form of augmented reality. The Lightform team combines years of projection mapping experience ranging from large scale entertainment experiences to PhD research experiments. They've innovated in projection mapping at Disney Imagineering, designed software behind Bot & Dolly's <a href="https://www.youtube.com/watch?v=lX6JcybgDFo" rel="nofollow" target="_blank">Box</a>, and created immersive AR prototypes <a href="https://www.youtube.com/watch?v=re1EatGRV0w" rel="nofollow" target="_blank">IllumiRoom</a> and <a href="https://www.youtube.com/watch?v=ILb5ExBzHqw" rel="nofollow" target="_blank">RoomAlive</a> at Microsoft Research. They also run the most popular <a href="http://projection-mapping.org/" rel="nofollow" target="_blank">blog on projection mapping</a>, featuring community submissions from around the world. </p>
<p>Lightform uses advanced computer vision to eliminate complexity in the projection mapping process. "We believe projected light can be inherently more interesting than a flat screen because it can be overlaid on the existing environment," said <span class="xn-person">Phil Reyneri</span>, Design Director at Lightform. "This gives designers the opportunity to seamlessly blend digital content with existing materials and structures. We want to democratize the medium so it can be used anywhere across film, art, education, cultural exhibits, events, signage, home entertainment, weddings, seasonal decor, theater, dance, and more."</p>
<p>"Lightform bridges the gap between fiction and reality by blending the two in a single physical form," said <span class="xn-person">Bilal Zuberi</span>, Partner at Lux Capital. "It brings human creativity into our physical world, enabling all surfaces to potentially come alive in a magical way. I am excited to partner with this team that is making projection mapping accessible to everyone, from artists to businesses to consumers."</p>
<p>"Lightform brings wonder to everyday life," said <span class="xn-person">Ivy Li</span>, Partner at Seven Seas. "Amazingly striking effects are unveiled right in front of our eyes with just a simple click. We are honored and extremely proud to have a chance working with the company that inspires such imagination and innovation."</p>
<p>
<b>About Lightform<br>
</b>Lightform is creating simple, powerful tools that connect the real and digital worlds. We are combining years of experience in computer vision, augmented reality, and hardware design to create the world's first computer for projected AR.<br>Visit <a href="https://lightform.com/" rel="nofollow" target="_blank">lightform.com</a>
</p>
<p>
<b>Contact<br>
</b><span class="xn-person">Brett Jones</span>
<br>CEO, Lightform<br>(708) 307-4649<br>
<a href="mailto:brett@lightform.com" rel="nofollow" target="_blank">brett@lightform.com</a>
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<p>SOURCE Lightform, Inc.</p>
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* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
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* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
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h4.subtitle {
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* @tip Set the background color and bottom border for your email's preheader area.
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* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
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.preheaderContent{
color: #808080;
font-family: Helvetica;
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line-height: 125%;
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/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
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.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
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/**
* @tip Set the background color and borders for your email's header area.
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#templateHeader{
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padding-bottom: 20px;
padding-left: 20px;
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/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
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.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
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display: inline;
height: auto;
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font-weight: bold;
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border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
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* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
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.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
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* @tip Set the background color and borders for your email's column area.
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background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
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* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
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* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Lightform Turns Any Projector Into A 3D Scanning, Augmented Reality Device</h1>
<h2 class="xn-hedline">Company emerges from stealth with $2.6M in seed funding from Lux Capital and Seven Seas Partners</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">SAN FRANCISCO, March 27, 2017</p>
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<p>
<span class="xn-location">SAN FRANCISCO</span>, <span class="xn-chron">March 27, 2017</span> /PRNewswire/ --<b> </b>Lightform, the company developing the first computer made for projected augmented reality, emerged from stealth today with <span class="xn-money">$2.6 million</span> in seed funding from Lux Capital and Seven Seas Partners, with participation from several prominent angel investors and the National Science Foundation.</p>
<p>Lightform is a computer and 3D scanning device that when connected to any video projector, lets you quickly scan complex scenes and turn any object into a screen. It's augmented reality without the headset.</p>
<p>"While at Disney Imagineering eight years ago, I saw a demo of projected AR that was the most compelling VR/AR demo I've ever seen," said <span class="xn-person">Brett Jones</span>, Lightform co-founder & CEO. "There was an entire enchanted forest set covered in projection, with lightning and rain, butterflies fluttering across the scene, and a running waterfall. My co-worker threw his ID into the waterfall, and I swore that the ID was wet. The problem was the demo cost millions and only Disney could build it. That's when I knew I wanted to bring this technology everywhere."</p>
<p>The core technology is known as projection mapping and is a form of augmented reality. The Lightform team combines years of projection mapping experience ranging from large scale entertainment experiences to PhD research experiments. They've innovated in projection mapping at Disney Imagineering, designed software behind Bot & Dolly's <a href="https://www.youtube.com/watch?v=lX6JcybgDFo" rel="nofollow" target="_blank">Box</a>, and created immersive AR prototypes <a href="https://www.youtube.com/watch?v=re1EatGRV0w" rel="nofollow" target="_blank">IllumiRoom</a> and <a href="https://www.youtube.com/watch?v=ILb5ExBzHqw" rel="nofollow" target="_blank">RoomAlive</a> at Microsoft Research. They also run the most popular <a href="http://projection-mapping.org/" rel="nofollow" target="_blank">blog on projection mapping</a>, featuring community submissions from around the world. </p>
<p>Lightform uses advanced computer vision to eliminate complexity in the projection mapping process. "We believe projected light can be inherently more interesting than a flat screen because it can be overlaid on the existing environment," said <span class="xn-person">Phil Reyneri</span>, Design Director at Lightform. "This gives designers the opportunity to seamlessly blend digital content with existing materials and structures. We want to democratize the medium so it can be used anywhere across film, art, education, cultural exhibits, events, signage, home entertainment, weddings, seasonal decor, theater, dance, and more."</p>
<p>"Lightform bridges the gap between fiction and reality by blending the two in a single physical form," said <span class="xn-person">Bilal Zuberi</span>, Partner at Lux Capital. "It brings human creativity into our physical world, enabling all surfaces to potentially come alive in a magical way. I am excited to partner with this team that is making projection mapping accessible to everyone, from artists to businesses to consumers."</p>
<p>"Lightform brings wonder to everyday life," said <span class="xn-person">Ivy Li</span>, Partner at Seven Seas. "Amazingly striking effects are unveiled right in front of our eyes with just a simple click. We are honored and extremely proud to have a chance working with the company that inspires such imagination and innovation."</p>
<p>
<b>About Lightform<br>
</b>Lightform is creating simple, powerful tools that connect the real and digital worlds. We are combining years of experience in computer vision, augmented reality, and hardware design to create the world's first computer for projected AR.<br>Visit <a href="https://lightform.com/" rel="nofollow" target="_blank">lightform.com</a>
</p>
<p>
<b>Contact<br>
</b><span class="xn-person">Brett Jones</span>
<br>CEO, Lightform<br>(708) 307-4649<br>
<a href="mailto:brett@lightform.com" rel="nofollow" target="_blank">brett@lightform.com</a>
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<p>SOURCE Lightform, Inc.</p>
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<p>Web Site: <a class="release-link" href="http://www.lightform.com" target="_newbrowser">http://www.lightform.com</a>
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