The Pulse Pushes the Boundaries of VR at Geneva Motor Show
Poster: SySAdmin
Posted on March 28, 2017 at 12:35:01 AM
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<h1 class="xn-hedline">The Pulse Pushes the Boundaries of VR at Geneva Motor Show</h1>
<h2 class="xn-hedline">- 'IQ' VR experience lets users connect with the brand and explore the new INFINITI Q50 in a photo-real virtual environment</h2>
<h2 class="xn-hedline">- Pioneering technology combines mobile XMG Walker VR, custom-built HTC VIVE™ VR headsets and Bose® noise-cancelling technology</h2>
<h2 class="xn-hedline">- The Pulse INFINITI 'IQ' VR experience accepted for release on STEAM platform</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">HONG KONG, March 28, 2017</p>
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<span class="xn-location">HONG KONG</span>, <span class="xn-chron">March 28, 2017</span> /PRNewswire/ -- International creative agency, The Pulse pioneered an immersive virtual reality (VR) experience for INFINITI at the 2017 Geneva International Motor Show. The 'IQ' VR experience is designed to connect customers with the new INFINITI brand in an immersive and engaging way, before revealing the new Q50. The objective was to produce a brand experience that would give the consumer control to navigate their own path through a virtual world, therefore reinforcing the company's positioning statement - 'Empower the Drive'.</p>
<p>The Pulse is the first company to bring a fully-mobile interactive VR experience to a motor show. With custom-built headset, Bose noise-cancelling audio system and the powerful newly released XMG Walker VR Backpack, the 'IQ' experience <span id="spanHghlta1a1">lets</span> users freely explore a dedicated area on the INFINITI stand, without being attached by wire to their surroundings.</p>
<p>From <span class="xn-chron">9 March 2017</span>, visitors to INFINITI's stand at the <span class="xn-location">Geneva</span> motor show were invited to abandon the real world and their surroundings, for a beautifully crafted virtual environment. The Pulse used cutting-edge photogrammetry to create four photo-realistic natural landscapes for INFINITI fans to explore. Along the way users got to interact with animals and skim stones across a lake while being guided through the experience on a path of discovery. At the peak of a snowy mountain, players discover the new INFINITI Q50 and could explore its new features. </p>
<p>
<span class="xn-person">Brett Heil</span>, Managing Director of The Pulse said, "The INFINITI 'IQ' VR experience has been designed as an extension of the premium INFINITI brand. Participants become immersed in the brand manifesto rather than being served product or technical data which has been the traditional approach to motor show VR. This is best case use for VR's immersive and empathy building capabilities and represents a significant step up on narrative driven VR brand experiences. When combined with the unparalleled visual and technical quality our team has achieved, it is no surprise that many of the thousands of participants have commented it was their preferred experience."</p>
<p>
<span id="spanHghlt6eb7">The INFINITI 'IQ' VR experience is available on the Steam platform for users around the world to download.</span>
</p>
<p>
<u>About the Pulse</u>
</p>
<p>The Pulse is an international experiential agency with bases in <span class="xn-location">Sydney</span> and <span class="xn-location">Hong Kong</span>. They create story-driven immersive experiences, backed by the latest technology, innovative design and strategic thinking to captivate and inspire audiences. Their stories unfold across all formats from film and interactive media to live environments and virtual worlds.</p>
<p>
<a href="http://www.experiencethepulse.com/" rel="nofollow" target="_blank">http://www.experiencethepulse.com</a>
</p>
<p> </p>
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">
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<p>SOURCE The Pulse</p>
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<p>CONTACT: Tracey Taylor, +61 (0) 413 749992, Tracey@experiencethepulse.com <br>
</p>
<p>Web Site: <a class="release-link" href="http://www.experiencethepulse.com" target="_newbrowser">http://www.experiencethepulse.com</a>
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* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
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* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
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* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
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color: #808080;
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font-size: 10px;
line-height: 125%;
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/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
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.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
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line-height: 150%;
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* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
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color: #3d98c6;
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* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
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line-height: 150%;
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text-align: left;
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/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
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/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
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line-height: 150%;
padding-top: 0;
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text-align: left;
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/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
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* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
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* @theme footer
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color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
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/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
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/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
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/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
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* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
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width: 100% !important;
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/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
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line-height: 100% !important;
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/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
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/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
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/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
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* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
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/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">The Pulse Pushes the Boundaries of VR at Geneva Motor Show</h1>
<h2 class="xn-hedline">- 'IQ' VR experience lets users connect with the brand and explore the new INFINITI Q50 in a photo-real virtual environment</h2>
<h2 class="xn-hedline">- Pioneering technology combines mobile XMG Walker VR, custom-built HTC VIVE™ VR headsets and Bose® noise-cancelling technology</h2>
<h2 class="xn-hedline">- The Pulse INFINITI 'IQ' VR experience accepted for release on STEAM platform</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">HONG KONG, March 28, 2017</p>
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<p>
<span class="xn-location">HONG KONG</span>, <span class="xn-chron">March 28, 2017</span> /PRNewswire/ -- International creative agency, The Pulse pioneered an immersive virtual reality (VR) experience for INFINITI at the 2017 Geneva International Motor Show. The 'IQ' VR experience is designed to connect customers with the new INFINITI brand in an immersive and engaging way, before revealing the new Q50. The objective was to produce a brand experience that would give the consumer control to navigate their own path through a virtual world, therefore reinforcing the company's positioning statement - 'Empower the Drive'.</p>
<p>The Pulse is the first company to bring a fully-mobile interactive VR experience to a motor show. With custom-built headset, Bose noise-cancelling audio system and the powerful newly released XMG Walker VR Backpack, the 'IQ' experience <span id="spanHghlta1a1">lets</span> users freely explore a dedicated area on the INFINITI stand, without being attached by wire to their surroundings.</p>
<p>From <span class="xn-chron">9 March 2017</span>, visitors to INFINITI's stand at the <span class="xn-location">Geneva</span> motor show were invited to abandon the real world and their surroundings, for a beautifully crafted virtual environment. The Pulse used cutting-edge photogrammetry to create four photo-realistic natural landscapes for INFINITI fans to explore. Along the way users got to interact with animals and skim stones across a lake while being guided through the experience on a path of discovery. At the peak of a snowy mountain, players discover the new INFINITI Q50 and could explore its new features. </p>
<p>
<span class="xn-person">Brett Heil</span>, Managing Director of The Pulse said, "The INFINITI 'IQ' VR experience has been designed as an extension of the premium INFINITI brand. Participants become immersed in the brand manifesto rather than being served product or technical data which has been the traditional approach to motor show VR. This is best case use for VR's immersive and empathy building capabilities and represents a significant step up on narrative driven VR brand experiences. When combined with the unparalleled visual and technical quality our team has achieved, it is no surprise that many of the thousands of participants have commented it was their preferred experience."</p>
<p>
<span id="spanHghlt6eb7">The INFINITI 'IQ' VR experience is available on the Steam platform for users around the world to download.</span>
</p>
<p>
<u>About the Pulse</u>
</p>
<p>The Pulse is an international experiential agency with bases in <span class="xn-location">Sydney</span> and <span class="xn-location">Hong Kong</span>. They create story-driven immersive experiences, backed by the latest technology, innovative design and strategic thinking to captivate and inspire audiences. Their stories unfold across all formats from film and interactive media to live environments and virtual worlds.</p>
<p>
<a href="http://www.experiencethepulse.com/" rel="nofollow" target="_blank">http://www.experiencethepulse.com</a>
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<p> </p>
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">
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<p>SOURCE The Pulse</p>
</div>
<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=HK47444&Transmission_Id=201703280126PR_NEWS_USPR_____HK47444&DateId=20170328" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Tracey Taylor, +61 (0) 413 749992, Tracey@experiencethepulse.com <br>
</p>
<p>Web Site: <a class="release-link" href="http://www.experiencethepulse.com" target="_newbrowser">http://www.experiencethepulse.com</a>
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