Major European Operator Goes Live With Bridgewater PCRF

Major European Operator Goes Live With Bridgewater PCRF

OTTAWA, March 1, 2010--

     - Goes Live in 10 Weeks Enabling Compliance With New EU Data Roaming
Regulations and Empowering Subscribers to Personalize and Manage Mobile
Data Usage

    Bridgewater Systems (TSX: BWC), the mobile personalization company,
today announced that a European property of a major global mobile operator
group has selected the Bridgewater(R) Policy Controller (PCRF) to meet new
EU mobile data roaming legislation that comes into effect today.

   
     News

     -   The European operator has selected the market leading Bridgewater
         Policy Controller for its HSPA network to prevent mobile bill shock,
         comply with EU data roaming regulations, and enable new services
         including:
         -  Setting limits and notifications while roaming. Volume-based
            metering is used to track data usage, set limits, and trigger
            notifications. When a usage threshold is reached, subscribers are
            notified by SMS or email and redirected to a payment portal where
            they can opt for a temporary bandwidth boost, a service extension,
            or other options.
         -  Flexible quota management based on subscriber type - for example
            EU, non-EU and domestic subscribers.
         -  Applying Smart Caps(TM) to ensure fair usage. Smart Caps are
            precise controls that adjust bandwidth levels based on real-time
            factors such as the subscriber's bandwidth usage during a mobile
            data session, roaming status, and level of network congestion.
     -   EU Commission data roaming legislation requires operators to
         implement systems that allow customers to determine in advance how
         much they want to spend before their service is 'cutoff' when
         roaming. The default monthly limit is EUR50.
     -   The Bridgewater Policy Controller (PCRF) is an LTE-ready, 3GPP
         Release 7, 8 and 9 compliant product that applies real-time network,
         application and subscriber policies to manage mobile data growth and
         deliver personalized services. It is fully interoperable with multi-
         vendor mobile core solutions such as the GGSN.
     -   Bridgewater went from selection to live deployment with the customer
         in just 10 weeks, reflecting the strong out-of-the-box functionality
         and open, standards-based interfaces that enable rapid time-to-
         market.
   

     Quotes

     David Sharpley, Senior Vice President, Bridgewater Systems

     "Bridgewater's innovative policy and bill shock solutions ensure
compliance with EU data roaming regulations, give subscribers greater
control over their mobile data usage, and provide operators with a platform
for future service innovation. This competitive PCRF selection by a major
European HSPA operator demonstrates the compelling value we can unleash for
our customers."

     Peter Mottishaw, Senior Analyst, Analysis Mason

     "While many operators have complied with European legislation by
adjusting back-end billing systems, this set-up is not designed to offer a
real-time transparent view of data usage. Operators need to offer more
flexibility such as enabling customers to set personal limits and
differentiating between consumer and business users, who have distinct
requirements."

     Tags / Keywords

     Bridgewater Systems, Smart Caps, Bill Shock, EU Mobile Data Roaming,
Policy Controller, myPolicy, PCRF, HSPA, Fair Usage

    Links

    http://www.bridgewatersystems.com/Prevent-Mobile-Bill-Shock.aspx

    http://www.bridgewatersystems.com/Assets/Downloads/Whitepapers/Preventing_Mobile_Bill_Shock.pdf

    http://www.bridgewatersystems.com/Policy-Controller.aspx

    http://www.bridgewatersystems.com/policy/

    http://europa.eu/rapid/pressReleasesAction.do?reference=IP/09/880&format=HTML&aged=0&language=EN&guiLanguage=en

     About Bridgewater Systems

     Bridgewater Systems, the mobile personalization company, enables
service providers to efficiently manage and profit from mobile data
services, content and commerce. The company's market leading mobile
personalization portfolio provides a real-time, unified view of subscribers
including entitlements, devices, networks, billing profiles, preferences
and context. Anchored by Bridgewater's Subscriber Data Broker(TM), the
portfolio of carrier-grade and standards-based products includes the
Bridgewater(R) Service Controller (AAA), the Bridgewater(R) Policy
Controller (PCRF) and the Bridgewater(R) Home Subscriber Server (HSS). More
than 140 leading service providers including America Movil, Bell Canada,
Clearwire, Cox, Hutchison Telecom, Iusacell, Scartel, SmarTone-Vodafone,
Sprint, Tata Teleservices, Tatung, Telmex, Telstra, and Verizon Wireless
use Bridgewater's solutions to rapidly deliver innovative mobile services
to over 150 million subscribers. For more information, visit us at
http://www.bridgewatersystems.com.

     Bridgewater, Bridgewater Systems, the Bridgewater Systems logo,
WideSpan, Smart Caps, myPolicy, and Subscriber Data Broker are trademarks
or registered trademarks of Bridgewater Systems Corporation. All other
company, product names and any registered and unregistered trademarks
mentioned are used for identification purposes only and remain the
exclusive property of their respective owners.

    For further information: Ed Barker, Bridgewater Systems,
edward.barker@bridgewatersystems.com, +44-(0)7939-492-656; Joanne
Steinberg, Bridgewater Systems, joanne.steinberg@bridgewatersystems.com,
+1-613-884-8831/ (BWC.)

Source: Bridgewater Systems

For further information: Ed Barker, Bridgewater Systems, edward.barker@bridgewatersystems.com, +44-(0)7939-492-656; Joanne Steinberg, Bridgewater Systems, joanne.steinberg@bridgewatersystems.com, +1-613-884-8831/ (BWC.)