VoiceLabs Gives Brands The Ability To Reach And Interact With Amazon Echo Consumers, While Protecting The Consumer Experience
Poster: SySAdmin
Posted on May 11, 2017 at 9:35:01 AM
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/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
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/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
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/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
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/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
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/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: Helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
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#socialShare img {
margin-right: 3px;
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/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
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/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
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body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
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#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
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/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: Helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
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<td class="headerContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 20px;font-weight: bold;line-height: 100%;padding-top: 0;padding-right: 0;padding-bottom: 0;padding-left: 0;text-align: left;vertical-align: middle;" valign="top"><img id="headerImage" src="http://content.prnewswire.com/designimages/prnj_email_header-1.png" style="max-width: 600px;-ms-interpolation-mode: bicubic;border: 0;height: auto;line-height: 100%;outline: none;text-decoration: none;"></td>
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<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: Helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
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<h1 class="xn-hedline">VoiceLabs Gives Brands The Ability To Reach And Interact With Amazon Echo Consumers, While Protecting The Consumer Experience</h1>
<h2 class="xn-hedline">VoiceLabs' Sponsored Messages is the first native solution to help Amazon Alexa developers monetize, and invest in the voice-first evolution</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">SAN FRANCISCO, Calif., May 11, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">SAN FRANCISCO, Calif.</span>, May 11, 2017 /PRNewswire/ -- <a href="http://www.voicelabs.co/" rel="nofollow" target="_blank">VoiceLabs</a>, the leader in Voice Experience Analytics, today releases Sponsored Messages, enabling top-tier brands to reach voice-first consumers in the home and Alexa developers to invest in their applications.</p>
<p>This is the first scalable interactive audio advertising solution released, where the consumer has the power to add products to their Amazon shopping cart, request information, and give feedback to the advertiser.</p>
<p>By creating a new audio format, VoiceLabs believes this will be the first ad format that consumers will understand and accept on voice assistant platforms. Sponsored Messages have been in the testing phase for the past few months with millions of consumer tests, yielding positive consumer feedback and brand engagement lift.</p>
<p>Sponsored Messages give brands the ability to learn from consumers what products they prefer in an interactive, real-time, audio format. This has never been possible via traditional radio or podcast mediums, and VoiceLabs is pioneering a way to deliver brand messages, and measure effectiveness.</p>
<p>As a testament to this value, some of the best brands in the world are participating in Sponsored Messages, including <b>Progressive Insurance, ESPN and Wendy's.</b>
</p>
<p>In addition, top-tier Amazon Alexa developers Federated Media, XAPPmedia, TWiT.tv, Appbly and many independent Alexa skill developers are participating in the launch of Sponsored Messages.</p>
<p>
<b>Before VoiceLabs' Sponsored Messages, top Alexa Developers were at risk of abandoning the Amazon Alexa platform</b>
</p>
<p>With the consumer experience satisfied, Sponsored Messages brings monetization to a developer community that desperately needs and deserves it. Over 13,000 voice developers have created Alexa skills, with no ability to monetize and support their efforts. </p>
<p>In the <a href="http://voicelabs.co/2017/01/15/the-2017-voice-report/" rel="nofollow" target="_blank">2017 Voice Report</a>, noted that lack of monetization was a major roadblock to growing the ecosystem, and today the company is excited to remove that roadblock.</p>
<p>"I have been working hard developing Alexa Skills for over a year, and I can finally support my efforts. Building on Amazon Alexa has been a labor of love, but essentially grew into a part-time job as my Skills became popular. If Sponsored Messages didn't come along soon, I would have had to shift my development efforts to another platform or even consider shutting down my Skills entirely," said <span class="xn-person">Nick Schwab</span>, one of the top ten Alexa and Microsoft Cortana skill developers in the world. "The hardest part about it was the more popular my Skills became, the more money and time I had to spend to support them, with no prospect of recouping on my investments. Today, this major issue is solved with VoiceLabs' Sponsored Messages."</p>
<p>
<b>VoiceLabs' Market Leadership in Analytics enabled Sponsored Messages opportunity</b>
</p>
<p>VoiceLabs has made it easy for Alexa skills to enable Sponsored Messages, and built online monetization analytics on top of its market leading product analytics. VoiceLabs is the most widely used voice analytics platform for Amazon Alexa, and is the voice analytics launch partner for Actions on Google.</p>
<p>The company has over 1,300 Voice developers on its platform, and many of these developers expressed an interest in finding the right way to serve their consumers, while being able to support and invest in their voice application.</p>
<p>VoiceLabs took this interest and crafted the balance between an engaging sponsored message and a seamless consumer experience. Sponsored Messages strike that balance because of <i>Alexa-optimized Audio</i>, <i>Advanced Insertion</i> and <i>Continual Optimization</i>.</p>
<p>
<b><i>A new ad format: Sponsored Messages are interactive ads with personality</i></b>
</p>
<p>In addition, Sponsored Messages take advantage of the deep artificial intelligence of Amazon Alexa. Users can now interact with the brand message and feel part of the conversation.</p>
<p>These interactive ads are in production and will be released in a timely fashion, based on current events, upcoming promotions and tailored to consumer interests.</p>
<p>
<b>The largest brands in the world see the VoiceFirst opportunity</b>
</p>
<p>The Amazon Echo consumer is interested in trying new things, and Echo devices are placed in the kitchen, living room and other important places in the home. With Sponsored Messages, brands can deliver a message about a new cuisine right as a consumer is planning their shopping list, or announce a new show premiering that night on their TV.</p>
<p>"Wendy's is focused on bringing our brand voice to innovative new touch points with consumers, and we are thrilled to be the first QSR to leverage VoiceLabs' Sponsored Messages to reach consumers within their Amazon Alexa experience," <span class="xn-person">James Bennett</span>, Director of Media and Partnerships, Wendy's.</p>
<p>VoiceLabs partnered with <a href="http://nativ.ly/" rel="nofollow" target="_blank">nativ.ly</a>, a company that specializes in connecting top brands with emerging advertising opportunities.</p>
<p>
<b>The Future</b>
</p>
<p>VoiceLabs launching Sponsored Messages is just the start of the journey to help voice developers invest in innovation. The company is announcing more capabilities in the upcoming quarter, as it looks to lead the growth of the VoiceFirst future. For a preview of new products coming from VoiceLabs, review <a href="http://voicelabs.co/2017/01/15/the-2017-voice-report/" rel="nofollow" target="_blank">The 2017 Voice Report</a> for noted friction points present in the ecosystem.</p>
<p>Sign up to <a href="https://insights.voicelabs.co/advertising" rel="nofollow" target="_blank">participate in VoiceLabs Sponsored Messaging here</a>.</p>
<p>The <a href="http://www.voicelabs.co/" rel="nofollow" target="_blank">VoiceLabs Analytics service is free and available here</a>.</p>
<p>
<b>About VoiceLabs</b>
</p>
<p>VoiceLabs is a pioneer in Voice Experience Analytics, evolving voice applications in the home, car and on the go. VoiceLabs' flagship offering is a <a href="http://voicelabs.co/product/" rel="nofollow" target="_blank">Voice Analytics service</a>, which serves as the foundation for data-driven growth products. By being an early leader, VoiceLabs has listened to customers and rolled out compelling capabilities such as Voice Pathing, User Profiles and Voice KPIs. VoiceLabs works with great companies as they adapt to the millions of consumers now using their voice to get things done, by providing engagement and monetization solutions in this emerging Voice ecosystem.</p>
<p> </p>
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<p>SOURCE VoiceLabs.co</p>
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/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
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font-family: Helvetica;
font-size: 10px;
line-height: 125%;
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/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
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.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
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/**
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*/
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font-family: Helvetica;
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* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
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/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
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font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
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/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
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.leftColumnContent img, .rightColumnContent img{
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* @theme footer
*/
#templateFooter{
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/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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.footerContent.social, .footerContent.social h4 {
text-align: center;
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.footerContent.social a {
margin: 0 10px;
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/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
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/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
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/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
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*/
#templateContainer{
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width: 100% !important;
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/**
* @tip Make the first-level headings larger in size for better readability on small screens.
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/**
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/**
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/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
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<h1 class="xn-hedline">VoiceLabs Gives Brands The Ability To Reach And Interact With Amazon Echo Consumers, While Protecting The Consumer Experience</h1>
<h2 class="xn-hedline">VoiceLabs' Sponsored Messages is the first native solution to help Amazon Alexa developers monetize, and invest in the voice-first evolution</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">SAN FRANCISCO, Calif., May 11, 2017</p>
</div>
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<p>
<span class="xn-location">SAN FRANCISCO, Calif.</span>, May 11, 2017 /PRNewswire/ -- <a href="http://www.voicelabs.co/" rel="nofollow" target="_blank">VoiceLabs</a>, the leader in Voice Experience Analytics, today releases Sponsored Messages, enabling top-tier brands to reach voice-first consumers in the home and Alexa developers to invest in their applications.</p>
<p>This is the first scalable interactive audio advertising solution released, where the consumer has the power to add products to their Amazon shopping cart, request information, and give feedback to the advertiser.</p>
<p>By creating a new audio format, VoiceLabs believes this will be the first ad format that consumers will understand and accept on voice assistant platforms. Sponsored Messages have been in the testing phase for the past few months with millions of consumer tests, yielding positive consumer feedback and brand engagement lift.</p>
<p>Sponsored Messages give brands the ability to learn from consumers what products they prefer in an interactive, real-time, audio format. This has never been possible via traditional radio or podcast mediums, and VoiceLabs is pioneering a way to deliver brand messages, and measure effectiveness.</p>
<p>As a testament to this value, some of the best brands in the world are participating in Sponsored Messages, including <b>Progressive Insurance, ESPN and Wendy's.</b>
</p>
<p>In addition, top-tier Amazon Alexa developers Federated Media, XAPPmedia, TWiT.tv, Appbly and many independent Alexa skill developers are participating in the launch of Sponsored Messages.</p>
<p>
<b>Before VoiceLabs' Sponsored Messages, top Alexa Developers were at risk of abandoning the Amazon Alexa platform</b>
</p>
<p>With the consumer experience satisfied, Sponsored Messages brings monetization to a developer community that desperately needs and deserves it. Over 13,000 voice developers have created Alexa skills, with no ability to monetize and support their efforts. </p>
<p>In the <a href="http://voicelabs.co/2017/01/15/the-2017-voice-report/" rel="nofollow" target="_blank">2017 Voice Report</a>, noted that lack of monetization was a major roadblock to growing the ecosystem, and today the company is excited to remove that roadblock.</p>
<p>"I have been working hard developing Alexa Skills for over a year, and I can finally support my efforts. Building on Amazon Alexa has been a labor of love, but essentially grew into a part-time job as my Skills became popular. If Sponsored Messages didn't come along soon, I would have had to shift my development efforts to another platform or even consider shutting down my Skills entirely," said <span class="xn-person">Nick Schwab</span>, one of the top ten Alexa and Microsoft Cortana skill developers in the world. "The hardest part about it was the more popular my Skills became, the more money and time I had to spend to support them, with no prospect of recouping on my investments. Today, this major issue is solved with VoiceLabs' Sponsored Messages."</p>
<p>
<b>VoiceLabs' Market Leadership in Analytics enabled Sponsored Messages opportunity</b>
</p>
<p>VoiceLabs has made it easy for Alexa skills to enable Sponsored Messages, and built online monetization analytics on top of its market leading product analytics. VoiceLabs is the most widely used voice analytics platform for Amazon Alexa, and is the voice analytics launch partner for Actions on Google.</p>
<p>The company has over 1,300 Voice developers on its platform, and many of these developers expressed an interest in finding the right way to serve their consumers, while being able to support and invest in their voice application.</p>
<p>VoiceLabs took this interest and crafted the balance between an engaging sponsored message and a seamless consumer experience. Sponsored Messages strike that balance because of <i>Alexa-optimized Audio</i>, <i>Advanced Insertion</i> and <i>Continual Optimization</i>.</p>
<p>
<b><i>A new ad format: Sponsored Messages are interactive ads with personality</i></b>
</p>
<p>In addition, Sponsored Messages take advantage of the deep artificial intelligence of Amazon Alexa. Users can now interact with the brand message and feel part of the conversation.</p>
<p>These interactive ads are in production and will be released in a timely fashion, based on current events, upcoming promotions and tailored to consumer interests.</p>
<p>
<b>The largest brands in the world see the VoiceFirst opportunity</b>
</p>
<p>The Amazon Echo consumer is interested in trying new things, and Echo devices are placed in the kitchen, living room and other important places in the home. With Sponsored Messages, brands can deliver a message about a new cuisine right as a consumer is planning their shopping list, or announce a new show premiering that night on their TV.</p>
<p>"Wendy's is focused on bringing our brand voice to innovative new touch points with consumers, and we are thrilled to be the first QSR to leverage VoiceLabs' Sponsored Messages to reach consumers within their Amazon Alexa experience," <span class="xn-person">James Bennett</span>, Director of Media and Partnerships, Wendy's.</p>
<p>VoiceLabs partnered with <a href="http://nativ.ly/" rel="nofollow" target="_blank">nativ.ly</a>, a company that specializes in connecting top brands with emerging advertising opportunities.</p>
<p>
<b>The Future</b>
</p>
<p>VoiceLabs launching Sponsored Messages is just the start of the journey to help voice developers invest in innovation. The company is announcing more capabilities in the upcoming quarter, as it looks to lead the growth of the VoiceFirst future. For a preview of new products coming from VoiceLabs, review <a href="http://voicelabs.co/2017/01/15/the-2017-voice-report/" rel="nofollow" target="_blank">The 2017 Voice Report</a> for noted friction points present in the ecosystem.</p>
<p>Sign up to <a href="https://insights.voicelabs.co/advertising" rel="nofollow" target="_blank">participate in VoiceLabs Sponsored Messaging here</a>.</p>
<p>The <a href="http://www.voicelabs.co/" rel="nofollow" target="_blank">VoiceLabs Analytics service is free and available here</a>.</p>
<p>
<b>About VoiceLabs</b>
</p>
<p>VoiceLabs is a pioneer in Voice Experience Analytics, evolving voice applications in the home, car and on the go. VoiceLabs' flagship offering is a <a href="http://voicelabs.co/product/" rel="nofollow" target="_blank">Voice Analytics service</a>, which serves as the foundation for data-driven growth products. By being an early leader, VoiceLabs has listened to customers and rolled out compelling capabilities such as Voice Pathing, User Profiles and Voice KPIs. VoiceLabs works with great companies as they adapt to the millions of consumers now using their voice to get things done, by providing engagement and monetization solutions in this emerging Voice ecosystem.</p>
<p> </p>
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">
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<p>SOURCE VoiceLabs.co</p>
</div>
<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=SF87645&Transmission_Id=201705111011PR_NEWS_USPR_____SF87645&DateId=20170511" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: adam@voicelabs.co, press@voicelabs.co <br>
</p>
<p>Web Site: <a class="release-link" href="http://www.voicelabs.co" target="_newbrowser">http://www.voicelabs.co</a>
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