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<HTML>
<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
.xn-newslines .xn-distributor{
display:none;
}
.xn-newslines .xn-dateline{
display:none;
}
/* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
#outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
.ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
.ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */
/* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
body{margin: 0; padding: 0;}
img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
table{border-collapse: collapse !important;}
body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}
/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: Helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
}
/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: Helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
</style>
</HEAD>
<body leftmargin="0" marginheight="0" marginwidth="0" offset="0" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;margin: 0;padding: 0;background-color: #DEE0E2;height: 100% !important;width: 100% !important;" topmargin="0">
<center>
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<tr>
<td align="center" id="bodyCell" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 20px;border-top: 4px solid #BBBBBB;height: 100% !important;width: 100% !important;" valign="top">
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<tr>
<td class="headerContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 20px;font-weight: bold;line-height: 100%;padding-top: 0;padding-right: 0;padding-bottom: 0;padding-left: 0;text-align: left;vertical-align: middle;" valign="top"><img id="headerImage" src="http://content.prnewswire.com/designimages/prnj_push_email_logo_header.png" style="max-width: 600px;-ms-interpolation-mode: bicubic;border: 0;height: auto;line-height: 100%;outline: none;text-decoration: none;"></td>
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<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: Helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
</h4>
</td>
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<tr>
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<tr>
<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">In a New Digital Initiative, SPJIMR Partners With Amazon to Move MBA Textbooks to Kindle e-readers</h1>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">MUMBAI, July 14, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">MUMBAI</span>, <span class="xn-chron">July 14, 2017</span> /PRNewswire/ --</p>
<p>Participants of SPJIMR's two-year Post Graduate Diploma in Management (PGDM) now carry lighter backpacks. Each participant has been provided with a Kindle e-reader preloaded with e-copies of books and other reading material that in the print form would weigh over 10 kilograms. The change to a 200 gram e-reader is part of a larger move towards going digital at SPJIMR, one of <span class="xn-location">India's</span> top ranked schools of management.</p>
<p> (Photo: <a href="http://mma.prnewswire.com/media/535855/SPJIMR_PGDM_Kindle_e_readers.jpg" rel="nofollow">http://mma.prnewswire.com/media/535855/SPJIMR_PGDM_Kindle_e_readers.jpg</a> )<br>
(Logo: <a href="http://photos.prnewswire.com/prnh/20160817/398834" rel="nofollow">http://photos.prnewswire.com/prnh/20160817/398834</a> )<br>
</p>
<p>Over 50 percent of the textbooks for the incoming PGDM Class of 2017-19 are Kindle editions. Additionally, all cases from Harvard Business Publishing and other reading material for the Class will be available on the Kindle.</p>
<p>The change reflects the needs and aspirations of students who want to not only reduce the weight of a typical MBA backpack but also cut down on the use of paper and become more environment-friendly. Reading material and references are now accessible to students almost instantaneously, cutting down on wait time, physical distribution, and lost or misplaced copies. The e-readers also make notes taking and references easier and searchable.</p>
<p>"We are doing this for the student community and wanted a solution that would encourage reading and at the same time be cost effective and sustainable," said Prof. <span class="xn-person">Rajiv Agarwal</span>, who led the project and worked with Amazon to deliver the e-readers and textbooks especially for SPJIMR.</p>
<p>Prof. <span class="xn-person">Bindu Kulkarni</span>, Associate Programme Head and Head - Admissions for PGDM, said, "The idea of giving each and every PGDM participant a Kindle reader was to align with their need and comfort with the digital media. We have observed a generational shift in reading habits and we wanted to keep pace with the changing needs of this generation."</p>
<p>The Kindle comes with a special two-year warranty and will remain the property of students. Thus, MBA participants can load other reading material on the same device, and refer to the MBA-related literature and textbooks even after they graduate. This is a big change from earlier, when all books were usually disposed by participants at the end of the programme. The Kindle offers students exciting features that include:</p>
<p>• Notes: Students can add or edit notes within the eBook. These notes can also be exported and shared over email for future reference.</p>
<p>• Highlight: Important sections can be highlighted, just like physical books.</p>
<p>• 'PageFlip': Allows students to skim page by page or scan by chapter.</p>
<p>• Collections: Students can organise their eBooks into custom categories using collections.</p>
<p>• Pick up where left off: Read across devices while on the move</p>
<p>"Digitisation of academic content is a big milestone and we are excited to partner with SPJIMR. The Kindle Starter Pack enables students to access these e-Books any time and enables students to achieve their academic goals. With the starter pack, students can also access a wide range of supplementary academic content on the Kindle Book Store," said <span class="xn-person">Rajiv Mehta</span>, Country Manager for Kindle Content and Amazon Devices.</p>
<p>The project saw an enthusiastic faculty team at SPJIMR ready to move to e-Books and even change some textbooks so that the maximum possible material could go digital this year. Pearson India Education Services Pvt. Ltd., the world's learning company, worked with SPJIMR to convert to Kindle format all books which were earlier not available. </p>
<p>Commenting on the development, Mr. <span class="xn-person">Vikas Singh</span>, Business Head and Vice President, Pearson India said, "We're committed to creating personalised, meaningful experiences for all learners that ultimately help them achieve their education and professional goals. This collaboration is a testimony of personalised learning experience created through a highly efficacious framework. Pearson's global expertise in digital learning solutions ensured that students get access to global & Indian editions from world-renowned authors in the desired format, as per latest technology."</p>
<p>Separately, Harvard Business School Publishing permitted SPJIMR to deliver all teaching cases electronically directly to the Kindles.</p>
<p>
<span class="xn-person">Vivek Chachra</span>, Country Manager, HBP India, said, "Harvard Business Publishing is delighted to support SPJIMR in this path-breaking initiative by enabling digital distribution of content for the incoming PGDM students. Enhancing ease of access helps unleash the real power of our globally-relevant and application-oriented academic content. We are thrilled to see SPJIMR continuing to take the lead amongst B-Schools in <span class="xn-location">India</span>."</p>
<p>
<b>About SPJIMR</b>:</p>
<p>S.P. Jain Institute of Management & Research (SPJIMR) (<a href="http://www.spjimr.org" rel="nofollow">http://www.spjimr.org</a> ) is a constituent of the Bharatiya Vidya Bhavan and is ranked among the top ten business schools of <span class="xn-location">India</span>. As a premier school of management, SPJIMR is noted for pedagogic innovations and pioneering programmes, which have helped the Institute, stand out for its unique and distinctive path in management education. The philosophical pillars upon which rests the edifice of SPJIMR's educational pedagogy and development are 'influencing practice' and 'promoting value-based growth'. SPJIMR currently operates only from its 45-acre campus in Andheri, <span class="xn-location">Mumbai</span>. To avoid confusing us with any other institution, look for the five strokes logo and the Bharatiya Vidya Bhavan association.</p>
<p>SPJIMR's MBA-equivalent two-year full time Post Graduate Diploma in Management (PGDM) is the largest programme of the Institute. SPJIMR runs a highly successful Post Graduate Family Managed Business (PGFMB) programme, the 15-month Post Graduate Programme in Management (PGPM), the Post Graduate Executive Management Programme (PGEMP), the Global Management Programme (GMP - formerly known as PGCIM), the Post Graduate Programme in Development Management (PGPDM) programme. The Institute runs several shorter term programmes like the PMP Preparatory Programme, the Post Graduate Certificate in Advanced Project Management, Doing Business in <span class="xn-location">India</span> (DBI), Start Your Business (SYB) and Grow Your Business (GYB). SPJIMR has launched several new programmes like the Post Graduate Management Programme for Women (PG-MPW), a management programme for women aspiring to return to the workforce, the Fellow Programme in Management (FPM) and in association with the Times of <span class="xn-location">India</span> group a Programme in Strategic Media & Entertainment Management (PSMEM).</p>
<p>
<b>About Amazon:</b>
<br>
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit <a href="http://www.amazon.com/about" rel="nofollow">http://www.amazon.com/about</a>
</p>
<p>
<b>About Higher Education - Harvard Business Publishing:</b>
<br>
Business educators worldwide use course materials from the Higher Education group to add dynamic, real-life perspectives to undergraduate, MBA, and executive education programs. We also offer resources and seminars that support participant-centered learning, the cornerstone of a teaching practice that stimulates students' thinking and prepares them for future managerial decision-making. The Higher Education website expedites course planning and direct delivery of materials to students - including cases, articles, online simulations and courses. For more information, visit <a href="http://www.hbsp.harvard.edu/" rel="nofollow">http://www.hbsp.harvard.edu</a> </p>
<p>
<b>About Pearson:</b>
<br>
Founded in 1844, Pearson is the world's learning company, with 40,000 employees in more than 70 countries. From school education, test preparation and higher education to professional qualifications, Pearson's publications, curriculum materials, multimedia learning tools, assessment programs and integrated services help people of all ages make measurable progress in their lives through learning. To know more about us, visit <a href="https://in.pearson.com" rel="nofollow">https://in.pearson.com</a> .</p>
<p>Media Contact:<br>
Prof. <span class="xn-person">Abbasali Gabula</span>
<br>
<a href="mailto:abbas@spjimr.org" rel="nofollow">abbas@spjimr.org</a>
<br>
+91-9821362495<br>
Deputy Director (External Relations & Administration)<br>
S.P. Jain Institute of Management & Research<br>
</p>
<br>
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* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
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font-size: 10px;
line-height: 125%;
text-align: left;
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* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
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.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
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/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
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font-family: Helvetica;
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*/
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color: #3d98c6;
font-weight: normal;
text-decoration: underline;
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* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
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color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
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padding-bottom: 20px;
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text-align: left;
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/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
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/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
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.leftColumnContent img, .rightColumnContent img{
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/* ========== Footer Styles ========== */
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* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
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/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
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<h1 class="xn-hedline">In a New Digital Initiative, SPJIMR Partners With Amazon to Move MBA Textbooks to Kindle e-readers</h1>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">MUMBAI, July 14, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">MUMBAI</span>, <span class="xn-chron">July 14, 2017</span> /PRNewswire/ --</p>
<p>Participants of SPJIMR's two-year Post Graduate Diploma in Management (PGDM) now carry lighter backpacks. Each participant has been provided with a Kindle e-reader preloaded with e-copies of books and other reading material that in the print form would weigh over 10 kilograms. The change to a 200 gram e-reader is part of a larger move towards going digital at SPJIMR, one of <span class="xn-location">India's</span> top ranked schools of management.</p>
<p> (Photo: <a href="http://mma.prnewswire.com/media/535855/SPJIMR_PGDM_Kindle_e_readers.jpg" rel="nofollow">http://mma.prnewswire.com/media/535855/SPJIMR_PGDM_Kindle_e_readers.jpg</a> )<br>
(Logo: <a href="http://photos.prnewswire.com/prnh/20160817/398834" rel="nofollow">http://photos.prnewswire.com/prnh/20160817/398834</a> )<br>
</p>
<p>Over 50 percent of the textbooks for the incoming PGDM Class of 2017-19 are Kindle editions. Additionally, all cases from Harvard Business Publishing and other reading material for the Class will be available on the Kindle.</p>
<p>The change reflects the needs and aspirations of students who want to not only reduce the weight of a typical MBA backpack but also cut down on the use of paper and become more environment-friendly. Reading material and references are now accessible to students almost instantaneously, cutting down on wait time, physical distribution, and lost or misplaced copies. The e-readers also make notes taking and references easier and searchable.</p>
<p>"We are doing this for the student community and wanted a solution that would encourage reading and at the same time be cost effective and sustainable," said Prof. <span class="xn-person">Rajiv Agarwal</span>, who led the project and worked with Amazon to deliver the e-readers and textbooks especially for SPJIMR.</p>
<p>Prof. <span class="xn-person">Bindu Kulkarni</span>, Associate Programme Head and Head - Admissions for PGDM, said, "The idea of giving each and every PGDM participant a Kindle reader was to align with their need and comfort with the digital media. We have observed a generational shift in reading habits and we wanted to keep pace with the changing needs of this generation."</p>
<p>The Kindle comes with a special two-year warranty and will remain the property of students. Thus, MBA participants can load other reading material on the same device, and refer to the MBA-related literature and textbooks even after they graduate. This is a big change from earlier, when all books were usually disposed by participants at the end of the programme. The Kindle offers students exciting features that include:</p>
<p>• Notes: Students can add or edit notes within the eBook. These notes can also be exported and shared over email for future reference.</p>
<p>• Highlight: Important sections can be highlighted, just like physical books.</p>
<p>• 'PageFlip': Allows students to skim page by page or scan by chapter.</p>
<p>• Collections: Students can organise their eBooks into custom categories using collections.</p>
<p>• Pick up where left off: Read across devices while on the move</p>
<p>"Digitisation of academic content is a big milestone and we are excited to partner with SPJIMR. The Kindle Starter Pack enables students to access these e-Books any time and enables students to achieve their academic goals. With the starter pack, students can also access a wide range of supplementary academic content on the Kindle Book Store," said <span class="xn-person">Rajiv Mehta</span>, Country Manager for Kindle Content and Amazon Devices.</p>
<p>The project saw an enthusiastic faculty team at SPJIMR ready to move to e-Books and even change some textbooks so that the maximum possible material could go digital this year. Pearson India Education Services Pvt. Ltd., the world's learning company, worked with SPJIMR to convert to Kindle format all books which were earlier not available. </p>
<p>Commenting on the development, Mr. <span class="xn-person">Vikas Singh</span>, Business Head and Vice President, Pearson India said, "We're committed to creating personalised, meaningful experiences for all learners that ultimately help them achieve their education and professional goals. This collaboration is a testimony of personalised learning experience created through a highly efficacious framework. Pearson's global expertise in digital learning solutions ensured that students get access to global & Indian editions from world-renowned authors in the desired format, as per latest technology."</p>
<p>Separately, Harvard Business School Publishing permitted SPJIMR to deliver all teaching cases electronically directly to the Kindles.</p>
<p>
<span class="xn-person">Vivek Chachra</span>, Country Manager, HBP India, said, "Harvard Business Publishing is delighted to support SPJIMR in this path-breaking initiative by enabling digital distribution of content for the incoming PGDM students. Enhancing ease of access helps unleash the real power of our globally-relevant and application-oriented academic content. We are thrilled to see SPJIMR continuing to take the lead amongst B-Schools in <span class="xn-location">India</span>."</p>
<p>
<b>About SPJIMR</b>:</p>
<p>S.P. Jain Institute of Management & Research (SPJIMR) (<a href="http://www.spjimr.org" rel="nofollow">http://www.spjimr.org</a> ) is a constituent of the Bharatiya Vidya Bhavan and is ranked among the top ten business schools of <span class="xn-location">India</span>. As a premier school of management, SPJIMR is noted for pedagogic innovations and pioneering programmes, which have helped the Institute, stand out for its unique and distinctive path in management education. The philosophical pillars upon which rests the edifice of SPJIMR's educational pedagogy and development are 'influencing practice' and 'promoting value-based growth'. SPJIMR currently operates only from its 45-acre campus in Andheri, <span class="xn-location">Mumbai</span>. To avoid confusing us with any other institution, look for the five strokes logo and the Bharatiya Vidya Bhavan association.</p>
<p>SPJIMR's MBA-equivalent two-year full time Post Graduate Diploma in Management (PGDM) is the largest programme of the Institute. SPJIMR runs a highly successful Post Graduate Family Managed Business (PGFMB) programme, the 15-month Post Graduate Programme in Management (PGPM), the Post Graduate Executive Management Programme (PGEMP), the Global Management Programme (GMP - formerly known as PGCIM), the Post Graduate Programme in Development Management (PGPDM) programme. The Institute runs several shorter term programmes like the PMP Preparatory Programme, the Post Graduate Certificate in Advanced Project Management, Doing Business in <span class="xn-location">India</span> (DBI), Start Your Business (SYB) and Grow Your Business (GYB). SPJIMR has launched several new programmes like the Post Graduate Management Programme for Women (PG-MPW), a management programme for women aspiring to return to the workforce, the Fellow Programme in Management (FPM) and in association with the Times of <span class="xn-location">India</span> group a Programme in Strategic Media & Entertainment Management (PSMEM).</p>
<p>
<b>About Amazon:</b>
<br>
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit <a href="http://www.amazon.com/about" rel="nofollow">http://www.amazon.com/about</a>
</p>
<p>
<b>About Higher Education - Harvard Business Publishing:</b>
<br>
Business educators worldwide use course materials from the Higher Education group to add dynamic, real-life perspectives to undergraduate, MBA, and executive education programs. We also offer resources and seminars that support participant-centered learning, the cornerstone of a teaching practice that stimulates students' thinking and prepares them for future managerial decision-making. The Higher Education website expedites course planning and direct delivery of materials to students - including cases, articles, online simulations and courses. For more information, visit <a href="http://www.hbsp.harvard.edu/" rel="nofollow">http://www.hbsp.harvard.edu</a> </p>
<p>
<b>About Pearson:</b>
<br>
Founded in 1844, Pearson is the world's learning company, with 40,000 employees in more than 70 countries. From school education, test preparation and higher education to professional qualifications, Pearson's publications, curriculum materials, multimedia learning tools, assessment programs and integrated services help people of all ages make measurable progress in their lives through learning. To know more about us, visit <a href="https://in.pearson.com" rel="nofollow">https://in.pearson.com</a> .</p>
<p>Media Contact:<br>
Prof. <span class="xn-person">Abbasali Gabula</span>
<br>
<a href="mailto:abbas@spjimr.org" rel="nofollow">abbas@spjimr.org</a>
<br>
+91-9821362495<br>
Deputy Director (External Relations & Administration)<br>
S.P. Jain Institute of Management & Research<br>
</p>
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