Major League Gaming and Electronic Arts Announce Integration of Online Tournament Functionality Into Select EA SPORTS Titles
Poster: SySAdmin
Posted on March 2, 2010 at 10:35:01 AM
Major League Gaming and Electronic Arts Announce Integration of Online Tournament Functionality Into Select EA SPORTS Titles
Companies to leverage game play statistics to rank the best sports gamers Integrated packages for sponsors will now feature In-Game, Online, and Live
NEW YORK and REDWOOD CITY, Calif., March 2 -- Major League Gaming and Electronic Arts Inc. (NASDAQ:ERTS), today announced an agreement to integrate online tournament functionality across a number of upcoming EA SPORTS titles in 2010. The deal deepens the two companies' existing relationship relating to the EA SPORTS(TM) Challenge Series, a series of live gaming tournaments in North America, and will bring to market the most fully integrated competitive experience in online console gaming.
New online game lobbies to be created in select EA SPORTS titles will lead to MLG-sanctioned and refereed tournaments. Wins, losses, and other relevant statistics will be tracked automatically and compiled in a personalized online competition profile, enabling the definitive ranking system for sports gamers in North America.
"Online competition and knowing where you stand is what video gaming is all about," said Matthew Bromberg, president and CEO of Major League Gaming. "Together with EA SPORTS, we are creating the ultimate competitive social experience for millions of online EA SPORTS gamers in North America."
Beginning last fall, sponsors like PlayStation, Best Buy, Ball Park and Geico have partnered with MLG and EA SPORTS in the 2009 EA SPORTS Challenge Series, a program which has successfully combined live competitions with online tournaments to determine the champions for select EA SPORTS titles. With greater product integration and the creation of a new online destination, this new joint offering is expected to be even more attractive as a marketing vehicle.
"We've been proud to work with MLG to help usher in a new era of video game competition," said EA SPORTS President Peter Moore. "Today's announcement reflects the natural evolution of the EA SPORTS experience, providing a rich platform for the millions of gamers now playing online to share and compete."
ABOUT MAJOR LEAGUE GAMING
Major League Gaming is the largest professional video game league in the world. MLG is the dominant media property exclusively targeting the approximately 40 million consumers in North America who have a passion for playing video games as a competitive social activity, while giving sponsoring brands access to this highly influential demographic. We represent the best professional gamers and give millions of aspiring players around the world an opportunity to compete, improve their skills, and socialize through our thriving online community and live Pro Circuit competitions. http://www.mlgpro.com
ABOUT ELECTRONIC ARTS
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA(TM), EA SPORTS(TM), EA Mobile(TM) and POGO(TM). In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is http://www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com/.
EA, EA SPORTS, EA Mobile and Pogo are trademarks of Electronic Arts Inc. All other trademarks are the property of their respective owners.
Contacts:
Amy Janzen
Major League Gaming
ajanzen@mlgpro.com
917-209-6819
David Tinson
Electronic Arts
dtinson@ea.com
(650) 628-5189
Source: Major League Gaming; Electronic Arts Inc.
CONTACT: Amy Janzen, Major League Gaming, ajanzen@mlgpro.com,
+1-917-209-6819; or David Tinson, Electronic Arts, dtinson@ea.com,
+1-650-628-5189
Web Site: http://www.mlgpro.com/
http://www.ea.com/
Companies to leverage game play statistics to rank the best sports gamers Integrated packages for sponsors will now feature In-Game, Online, and Live
NEW YORK and REDWOOD CITY, Calif., March 2 -- Major League Gaming and Electronic Arts Inc. (NASDAQ:ERTS), today announced an agreement to integrate online tournament functionality across a number of upcoming EA SPORTS titles in 2010. The deal deepens the two companies' existing relationship relating to the EA SPORTS(TM) Challenge Series, a series of live gaming tournaments in North America, and will bring to market the most fully integrated competitive experience in online console gaming.
New online game lobbies to be created in select EA SPORTS titles will lead to MLG-sanctioned and refereed tournaments. Wins, losses, and other relevant statistics will be tracked automatically and compiled in a personalized online competition profile, enabling the definitive ranking system for sports gamers in North America.
"Online competition and knowing where you stand is what video gaming is all about," said Matthew Bromberg, president and CEO of Major League Gaming. "Together with EA SPORTS, we are creating the ultimate competitive social experience for millions of online EA SPORTS gamers in North America."
Beginning last fall, sponsors like PlayStation, Best Buy, Ball Park and Geico have partnered with MLG and EA SPORTS in the 2009 EA SPORTS Challenge Series, a program which has successfully combined live competitions with online tournaments to determine the champions for select EA SPORTS titles. With greater product integration and the creation of a new online destination, this new joint offering is expected to be even more attractive as a marketing vehicle.
"We've been proud to work with MLG to help usher in a new era of video game competition," said EA SPORTS President Peter Moore. "Today's announcement reflects the natural evolution of the EA SPORTS experience, providing a rich platform for the millions of gamers now playing online to share and compete."
ABOUT MAJOR LEAGUE GAMING
Major League Gaming is the largest professional video game league in the world. MLG is the dominant media property exclusively targeting the approximately 40 million consumers in North America who have a passion for playing video games as a competitive social activity, while giving sponsoring brands access to this highly influential demographic. We represent the best professional gamers and give millions of aspiring players around the world an opportunity to compete, improve their skills, and socialize through our thriving online community and live Pro Circuit competitions. http://www.mlgpro.com
ABOUT ELECTRONIC ARTS
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA(TM), EA SPORTS(TM), EA Mobile(TM) and POGO(TM). In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is http://www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com/.
EA, EA SPORTS, EA Mobile and Pogo are trademarks of Electronic Arts Inc. All other trademarks are the property of their respective owners.
Contacts:
Amy Janzen
Major League Gaming
ajanzen@mlgpro.com
917-209-6819
David Tinson
Electronic Arts
dtinson@ea.com
(650) 628-5189
Source: Major League Gaming; Electronic Arts Inc.
CONTACT: Amy Janzen, Major League Gaming, ajanzen@mlgpro.com,
+1-917-209-6819; or David Tinson, Electronic Arts, dtinson@ea.com,
+1-650-628-5189
Web Site: http://www.mlgpro.com/
http://www.ea.com/