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style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From Magic Software Enterprises Ltd</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">March 14, 2018 08:30 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">Magic Software Announces Latest Version of Magic xpi Integration Platform, Magic xpi 4.7</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p class="sub-headline" style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;line-height:20px;margin:0;margin-bottom:16px;padding:0;text-align:left"><strong>The new solution further extends the integration platform's capabilities, offering secure and streamlined integrations for Salesforce and other systems</strong><p>OR YEHUDA, <span class="xn-location">Israel</span>, <span class="xn-chron">March 14, 2018</span> /PRNewswire/ -- <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj6aZMQmLrs8eZTGlDA9HctLK-2B6puf8Boq8-2Bjk0W6rKowEH8qG8AAFouh9CNEM75KC76k5K1aZEQWmlx9PInx-2FYEKkX0a4-2FcSMo6LQ4AqlcDKVk1xdLrpuiAgS7A4d-2BRb33EzwrQFngBpg8f6lS0JdEg-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75dzDjnuOGjf8lIXtcOhFmRVIFtGRKLZd6HKBc9kP5ZAXO6ogg-2B2Xt5imFY-2FxUjqQ4-2Bf9FNETCYAcS6H5bE3vYm6Nn4hrT4cyBG2mL9OPyVXDBMR92RG4RQJGQgCftZ7psfPMWQH0Fmez7zI9GNwh0nfo5Ywu3O56Z3iP-2B9ulLyU4Rpd8-2FtkCBJxsACXMe8-2BGCrW4ji8A21YeVXXCBS-2BD-2FUtryXQ8r1-2BbnWJ01MN-2FEILvSkeGQfBNc8SWx8Cw0xU7pHMXtpZlG9SSDswVHs1NlCA-3D-3D" rel="nofollow" target="_blank">Magic Software Enterprises Ltd., </a>(NASDAQ: MGIC) (TASE: MGIC), a global provider of end-to-end <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj6aZMQmLrs8eZTGlDA9HctLaRe5KpJZ8DmAdk-2BiN7nwWj4Y3lgbSDQt2iV59MqmKXHEpGJ-2Bo-2FbmA4D6mJ6UUM6FLRt5ZbtO3Nv3lGfddD1lvIozOR58Uu7bFO5zXM9P2g66ZDC6PiMP-2BJcIgdCDbkAw-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75dzDjnuOGjf8lIXtcOhFmRVIFtGRKLZd6HKBc9kP5ZAXO6ogg-2B2Xt5imFY-2FxUjqQ4-2Bf9FNETCYAcS6H5bE3vYm6Nn4hrT4cyBG2mL9OPyVXDBMR92RG4RQJGQgCftZ7psQAzRlHpUaYvVH5d-2FmcJS0pLQm9U0-2BUHlCWfHQ-2BlK0Pr7tKhwOpdc03C0bfQu3-2BJ8Q6RPe5wtJqmwRsHXicqtvRJTa1CSTEsYmVJDAQonZb3-2BMRwb2oPq1ziU69AlWdDqOWxdiKlpAFa0UwwR7ezLcA-3D-3D" rel="nofollow" target="_blank">integration</a> and <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj6aZMQmLrs8eZTGlDA9HctLK-2B6puf8Boq8-2Bjk0W6rKowEH8qG8AAFouh9CNEM75KC76k5K1aZEQWmlx9PInx-2FYEKkX0a4-2FcSMo6LQ4AqlcDKVk1xdLrpuiAgS7A4d-2BRb33EzwrQFngBpg8f6lS0JdEg-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75dzDjnuOGjf8lIXtcOhFmRVIFtGRKLZd6HKBc9kP5ZAXO6ogg-2B2Xt5imFY-2FxUjqQ4-2Bf9FNETCYAcS6H5bE3vYm6Nn4hrT4cyBG2mL9OPyVXDBMR92RG4RQJGQgCftZ7psiTYGLWNja1rI8cyYqSPII3GSVnfgKARMgKCDkUdK1VZrxqguWCEivE7AInbvMMzVJWVr1Dq1DPj0CpmL0LFK3u6H-2FPFAwswPOJhCqeZIP34fvDDQL6CMeEZ-2BgG6YcrKdos-2B56RGuPRFExkIt4nyIXA-3D-3D" rel="nofollow" target="_blank">application development</a> solutions and IT consulting services, today announced the launch of Magic xpi 4.7, a solution that enables organizations to quickly adapt to changing technologies and business conditions, while providing a multi-point low code solution that aims to lower IT development and operational costs associated with integration. </p>
<p>Magic Software, which recently extended its partnership with Salesforce, included new features in Magic xpi 4.7 to make the integration between Salesforce and other systems even easier. </p>
<p>By collaborating with Salesforce, Magic Software is significantly expanding its partners' network and maximizing its service offering to customers around the world, enabling them to better serve their customers via all channels by connecting to back-office ERP and finance applications, and streamlining business processes across numerous applications. </p>
<p>Magic xpi 4.7 delivers quick, reliable and cost-effective enterprise application and business process integration for CRM, ERP and e-commerce vendors including Salesforce, SugarCRM, Microsoft Dynamics, SAP, Sage, SYSPRO, Microsoft SharePoint and more.</p>
<p>Enhancements in the Magic xpi 4.7 release include:</p>
<ul type="disc">
<li>Expanded out-of-the-box connectivity with a new OData Provider connector. Magic xpi's OData Client connector is now joined by a new OData Provider connector, making legacy back office data accessible as real-time OData to external systems, including Lightning Connect, an application development framework from Salesforce. </li>
<li>Active Directory Federation Services (ADFS) support for the SharePoint Online (MOSS) connector, adding an extra level of security to SharePoint integration projects. ADFS will authenticate users to Active Directory and also provide access to claims-aware applications, including Salesforce and Microsoft Office 365. </li>
<li>Ability to write new connectors based on Magic xpa Application Platform's runtime technology. </li>
<li>Multiple features to improve programming productivity, for example visual indicators of data flow status and an enhanced monitor to provide an even more accurate bird's eye view of all running projects.</li>
</ul>
<p>"We're excited to join forces with Salesforce, the global leader in CRM," said <span class="xn-person">Yuval Lavi</span>, VP of Technology & Innovation at Magic Software Enterprises. "With the release of Magic xpi 4.7, IT teams across organizations are empowered to innovate freely, deliver better customer experiences, quickly introduce new products to market and contribute to building a more agile and competitive enterprise." </p>
<p><b>About Magic Software Enterprises</b></p>
<p><a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj6aZMQmLrs8eZTGlDA9HctLO9xR-2BgDRbuy0EBwG4Z2-2FJhW9AWypdKCfk5RBBQBpVexgxVTwS7QBkCWuSsyWH3i5RpPfwSFEBLlVPyxdbHDrK4sDXqLzhvi5YyPLyW3tbnw-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75dzDjnuOGjf8lIXtcOhFmRVIFtGRKLZd6HKBc9kP5ZAXO6ogg-2B2Xt5imFY-2FxUjqQ4-2Bf9FNETCYAcS6H5bE3vYm6Nn4hrT4cyBG2mL9OPyVXDBMR92RG4RQJGQgCftZ7psWBkfqaV1nKQcCPdqj4cR8zMrqrauQrsDGU14ft18v4NpT3tlIX9jqYG3JXuaiUUMlI7iXZGADwMbLpLE8PtkRG6l9Y2PBX-2BfkO6dZ6iiJidy4I5jwvxXi7NFo9N-2FBEnDjoqATlaJoY663kRupdX54g-3D-3D" rel="nofollow" target="_blank">Magic Software Enterprises</a> empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.</p>
<p>For more information, visit <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj6aZMQmLrs8eZTGlDA9HctJ6nEkDKA6SLZ1SHGFiY4WiXZPjaStZbFJMgy9uSplcPsY9MZBYV9ekeQ37YNAHlghYMTQEss9uOgki-2B-2B4xsP8a_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75dzDjnuOGjf8lIXtcOhFmRVIFtGRKLZd6HKBc9kP5ZAXO6ogg-2B2Xt5imFY-2FxUjqQ4-2Bf9FNETCYAcS6H5bE3vYm6Nn4hrT4cyBG2mL9OPyVXDBMR92RG4RQJGQgCftZ7psDcDvmRSwQdbh19hlgm5QcBfPddsS-2BNGkQpz7eTWfsPgsNWJ0oUm8RsXr8M22B9JmWru5qEc1H9mEH5LxlecI1-2BmjZk-2B9yFcOlEerSut7KZ-2Bn8VWQpe5d4OxsG-2B9i-2FCNt5yqelB1J0wZv5ITwQgh-2FLg-3D-3D" rel="nofollow" target="_blank">http://www.magicsoftware.com</a>.</p>
<p><i>Salesforce, AppExchange and others are among the trademarks of salesforce.com, Inc.</i></p>
<p>Except for any historical information contained herein, matters discussed in this press release might include forward-looking statements that involve a number of risks and uncertainties. Regarding any financial statements, actual results might vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both locally and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in Magic's most recent annual report and other filings with the Securities and Exchange Commission.</p>
<p>Magic has made every effort to ensure that the information contained in this press release is accurate; however, there are no representations or warranties regarding this information, including warranties of merchantability or fitness for a particular purpose. Magic assumes no responsibility for errors or omissions that may occur in this press release.</p>
<p>Magic is a registered trademark of Magic Software Enterprises Ltd. All other product and company names mentioned herein are for identification purposes only and are the property of, and might be trademarks of, their respective owners.</p>
<p> </p>
<p>Press Contact:<br><span class="xn-person">Debbie Sarig</span> | Content & PR Manager<br>Magic Software Enterprises<br><a href="mailto:dsarig@magicsoftware.com" rel="nofollow" target="_blank">dsarig@magicsoftware.com</a></p>