CEEK VR and Iconic Director Brett Leonard Announce Development of Scripted Virtual Reality Series and Movie "HOLLYWOOD ROOFTOP"

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June 15, 2018
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style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From CEEK VR</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">June 15, 2018 05:00 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">                <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word">&#xA0;</td></tr></tbody></table>               <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">CEEK VR and Iconic Director Brett Leonard Announce Development of Scripted Virtual Reality Series and Movie "HOLLYWOOD ROOFTOP"</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word">&#xA0;</td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th>              </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word">&#xA0;</td></tr></tbody></table><p class="sub-headline" style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;line-height:20px;margin:0;margin-bottom:16px;padding:0;text-align:left"><strong>Executive Produced by Digital Cinema Pioneer Mary Spio and Directed by Brett Leonard -  Creator of the Original VR Film Lawnmower Man and Virtuosity</strong><p><span class="xn-location">LOS ANGELES</span>, <span class="xn-chron">June 15, 2018</span> /PRNewswire/ --&nbsp;Taking the helm at revolutionizing and changing the face of storytelling through Virtual Reality, <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj6AgL2VjXRYdzYjO0DFsLNE-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75htFMz6azZd2yj3flJuJZ89tg8YoaQxDJ-2BytFonxYH4hnSb3avmjq0qkRGT1KpQCpJBDSppAsbn4DZBlBLFOKuZGD3oTuulQYJfJgCyDrQRhHNoE6ou-2Fy2A9pGEOthFMMpFPwIq2i5bRTveA9sBLaXh-2FbN6BJBOuZLj7jpxysbRKmsMSTncImm-2FgCMVTalI8n6JAOgcTP6PS-2FHdNVMY6HlqxzYb5zkUTLN1cgb-2FHMon66TlDTqsqEYdDIhDbulF-2BwEK3gZAy4f8LynC06XJJ44A-3D-3D" rel="nofollow" target="_blank">CEEK VR</a> is in development with <b><u><span class="xn-location">HOLLYWOOD</span> ROOFTOP</u></b>,&nbsp; a multi-conceptual film including a 10 episode VR FragFilm and a 2D feature film.&nbsp; The VR FragFilm (episodic content) will be filmed in Immersive Cinema VX/360, split into 10 fragments (Frags) while the 2D feature will be filmed simultaneously and serve as its companion, designed to stimulate the discussion of VR spatial storytelling and its connection with the language of cinema. As one of the original thought leaders in this discussion of VR content, producer/director <span class="xn-person">Brett Leonard</span> speaks all over the world on the subject.</p> 
   <p>Chronicling a group of young talented up-and-coming actors, and set entirely on a rooftop in <span class="xn-location">Hollywood</span>, each character is intertwined as they share their challenges, loves, failures, and successes as they all try to "make it" in Hollywood.&nbsp; This will be one of the first truly dialogue-driven feature VR projects.&nbsp; </p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="https://mma.prnewswire.com/media/706356/Hollywood_Rooftop_Virtual_Reality.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
   <p><b><u><span class="xn-location">HOLLYWOOD</span> ROOFTOP </u></b>&nbsp;will be executive produced by founder of CEEK, VR, <span class="xn-person">Mary Spio</span>, together with <span class="xn-person">Brett Leonard</span> (<i>Lawnmower Man </i>starring <b><span class="xn-person">Pierce Brosnan</span></b><i>, </i><b><span class="xn-person">Jeff Fahey</span></b><i>, Virtuosity </i>starring <b>Denzel </b><b><span class="xn-location">Washington</span>, <span class="xn-person">Russell Crowe</span>, <span class="xn-person">Kelly Lynch</span></b>) who will also serve as director. <span class="xn-person">Brett Leonard's</span> production company, Tough Trick Transmedia, in association with Studio Lightship, will also executive produce.&nbsp;Edward Button (<i>American Made </i>starring <b><span class="xn-person">Tom Cruise</span></b>,<i> Ten Thousand Saints </i>starring <b><span class="xn-person">Ethan Hawke</span></b>) is set as Cinematographer for both the 2D feature film and 360VR series. The 360 Frags and 2D film will be shot simultaneously in a theatrical set within a fully immersive projection dome in Downtown Los Angeles.&nbsp; Written by <span class="xn-person">Mona Lisa Moru</span>, who will also be starring in the ensemble of young up-and comers, the cast is comprised of mostly European actors, many from <span class="xn-location">Sweden</span>, including Börje Lundberg from the Academy Award nominated <i>A Man Called Ove.</i></p>
   <p>Digital Cinema pioneer and CEEK VR CEO/Founder, <span class="xn-person">Mary Spio</span> states, <i>"Working with the iconic Mr. <span class="xn-person">Brett Leonard</span> is an opportunity to once again disrupt the movie industry. My work on Star Wars Episode II via Digital Cinema set a new standard that has now become the de facto for film distribution; now with Hollywood Rooftop, we are defining for the first time what a scripted VR episodic can look like. I am honored and excited to work alongside Brett on this groundbreaking and pioneering series."</i></p>
   <p><span class="xn-person">Brett Leonard</span> adds, <i>"It is tremendously exciting to be working with CEEK VR and the amazing <span class="xn-person">Mary Spio</span> on this ground-breaking project. Both Mary and I are on a mission to evolve and define this new medium for the mass audience, and our collaboration on "Hollywood Rooftop" </i><i>is a</i><i> strong step in that direction"</i></p>
   <p><span class="xn-person">Brett Leonard</span> is an award-winning Filmmaker/Futurist with over 25 years of <span class="xn-location">Hollywood</span> experience as a pioneer in both the development and use of new media technologies. He is widely recognized as a top thought-leader in VR since introducing the concept and term <b><i>"</i></b><a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj6AgL2VjXRYdzYjO0DFsLNE-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75htFMz6azZd2yj3flJuJZ89tg8YoaQxDJ-2BytFonxYH4hnSb3avmjq0qkRGT1KpQCpJBDSppAsbn4DZBlBLFOKuZGD3oTuulQYJfJgCyDrQRhHNoE6ou-2Fy2A9pGEOthFMMF5o-2FiHxm0Rpc8sT9a2wGONVp58TEA0JGh97sFxoO2-2F4FiE9sWM9yHJ8AIgn5-2BTWER-2BOLNHWYlwB0N-2FLTFEQiVAvPuYTIRUYtilokrex5Q-2BIhVpepq8MlusVOgpx-2FJIXrI-2BkUXNONc0THqsND3Q98uQ-3D-3D" rel="nofollow" target="_blank"><b><i>Virtual Reality</i></b></a><b><i>"</i></b> to popular culture in the seminal hit film <i>Lawnmower Man. </i>&nbsp;In developing the concept of the "FragFilm,"&nbsp; <span class="xn-person">Brett Leonard</span> won the PGA's 2010 Digital 25 Award (with other recipients including <b><i><span class="xn-person">James Cameron</span>, <span class="xn-person">Ridley Scott</span>, and <span class="xn-person">Mark Zuckerberg</span></i></b>). Many pioneers and tech leaders of the emerging VR industry count <i>Lawnmower Man</i> as one of their key inspirations for creating the actual "reality" of this world-changing medium. </p>
   <p>Filming will begin this summer, with festival runs and a release date set in 2019.&nbsp; </p>
   <p><b>About CEEK, VR:</b></p>
   <p><a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj6AgL2VjXRYdzYjO0DFsLNE-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75htFMz6azZd2yj3flJuJZ89tg8YoaQxDJ-2BytFonxYH4hnSb3avmjq0qkRGT1KpQCpJBDSppAsbn4DZBlBLFOKuZGD3oTuulQYJfJgCyDrQRhHNoE6ou-2Fy2A9pGEOthFMMktKJjjAMSW02ybOFqmPoJppFxE-2B3Faj-2FLJUXMA1R6sFRafwZWsI0-2FvLjvDrmnh45enXKEpys8rJar0-2F89SZDebh9X4e5yQh6m0jUn3WkmNi5MQKcG3186vx-2Bp7GR-2FhQpFdzWijryH6PnjQxy-2Bdjypg-3D-3D" rel="nofollow" target="_blank">CEEK VR</a> is an award-winning developer of premium virtual and augmented reality experiences. CEEK VR pioneered the notion of <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj1kgl-2FBkOGa0THaXmeBPbn4LZIfx6-2FqTaGn55syxIbVX_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75htFMz6azZd2yj3flJuJZ89tg8YoaQxDJ-2BytFonxYH4hnSb3avmjq0qkRGT1KpQCpJBDSppAsbn4DZBlBLFOKuZGD3oTuulQYJfJgCyDrQRhHNoE6ou-2Fy2A9pGEOthFMMgF1pRoILlMg3y2wTlhtmjpPmmAItBL18-2FTeIc3y3-2FJw2yp4sxcjxf-2BS0ia3lQUEuOgdb-2Fsrm8YZj-2FrzQuEM-2F5G-2BUfXCm3-2BjU5guDmGpeteZFljwRtSOU9qxaCYMl8ETfJLj8-2Bs-2FC4hxnZgLf2PCg9A-3D-3D" rel="nofollow" target="_blank">virtual reality concerts</a>.&nbsp;&nbsp; CEEK VR's mission is to make virtual reality experiences universally accessible and enjoyable.&nbsp; CEEK VR offers the first blockchain enabled social experience and marketplace for cryptographically authenticated content, celebrity merchandize and voting. </p>
   <p>The CEEK, VR executive team comes with a proven track record of industry leaders ranging from Microsoft<b>, Boeing, The Walt Disney Company, Dreamworks SKG, 20th Century Fox, Verizon, NFL and Zynga.</b></p> 
   
   <p>SOURCE CEEK VR</p>CONTACT: Keren Poznansky, 310-228-0056, keren@ceek.com<p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">Web Site: <a href='www.ceek.com' style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>http://www.ceek.com</a></p><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="8px" 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