New 'FMSmartChoice.com' Web Site Offers Valuable Information to Consumers Facing Common Automotive Repairs
Poster: SySAdmin
Posted on March 4, 2010 at 9:49:02 AM
New 'FMSmartChoice.com' Web Site Offers Valuable Information to Consumers Facing Common Automotive Repairs
SOUTHFIELD, Mich., March 4 -- Federal-Mogul Corporation (NASDAQ:FDML) has introduced a Web site - http://www.FMSmartChoice.com - designed to help consumers make informed decisions about a wide range of common automotive repairs and maintenance tasks. The new site is a central part of the company's innovative "Smart Choice" campaign to reinforce the message that longer lasting, better performing replacement parts are today's best choice for consumers.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100304/DE64992 )
The FMSmartChoice.com site includes detailed information to help consumers better understand the basic function of several major vehicle systems and components. Vehicle owners researching a specific repair can explore the advantages of choosing high quality replacement parts that were engineered specifically for their vehicles. The site also includes details on a variety of special offers available with the purchase of leading Federal-Mogul replacement products.
"Consumers are sometimes offered a range of prices for replacement parts without hearing an explanation of the advantages of one product over another," said Jay Burkhart, Federal-Mogul senior vice-president, Global Aftermarket. "We created FMSmartChoice.com to help vehicle owners save money in the long run by making the right decisions about how their vehicles are maintained."
Choosing premium quality replacement parts can help improve vehicle performance, safety and reliability and extend overall service life. Relying on a lower quality alternative, though less expensive in the short run, can actually end up costing the consumer more due to a higher incidence of repair, reduced vehicle performance and shorter service life.
The new Web site includes a link to the automotive industry's popular "Be Car Care Aware" consumer education site, as well as interactive and downloadable guides to dozens of leading Federal-Mogul replacement products, including ANCO® wiper blades, Carter® fuel delivery products, Champion® spark plugs, Fel-Pro® gaskets, MOOG® chassis parts, National® wheel end components, Sealed Power® engine parts, Wagner® ThermoQuiet® brakes, and Wagner lighting products.
Federal-Mogul is a leading supplier to original equipment manufacturers around the world, with products on more than 250 global vehicle platforms and 700 powertrains. The company's original equipment leading technology and innovation, global manufacturing presence, extensive engineering capabilities and strong financial position lead to superior products, services and long-term support for the aftermarket.
About Federal-Mogul
Federal-Mogul Corporation is a leading global supplier of powertrain, chassis and safety technologies, serving the world's foremost original equipment manufacturers of automotive, light commercial, heavy-duty, agricultural, marine, rail, off-road and industrial vehicles, as well as the worldwide aftermarket. The company's leading technology and innovation, lean manufacturing expertise, as well as marketing and distribution deliver world-class products, brands and services with quality excellence at a competitive cost. Federal-Mogul is focused on its sustainable global profitable growth strategy, creating value and satisfaction for its customers, shareholders and employees. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, and employs nearly 39,000 people in 36 countries.
Federal-Mogul's aftermarket products are sold under a variety of brands, including but not limited to, AE® engine products, ANCO® wipers, Champion® spark plugs and wipers, Fel-Pro® gaskets, Ferodo® brake pads, Glyco® bearings, Goetze® piston rings, MOOG® chassis products, National® wheel-end components, Nural® pistons, Payen® gaskets, Sealed Power® engine products and Wagner® brake and lighting products. Visit the company's Web site at http://www.federalmogul.com.
Steve Gaut
CONTACT: 248/345-7826
Drew Shippy
330/688-3500
Photo: http://www.newscom.com/cgi-bin/prnh/20100304/DE64992
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN6
PRN Photo Desk, photodesk@prnewswire.com
Source: Federal-Mogul Corporation
CONTACT: Steve Gaut, +1-248-345-7826, or Drew Shippy, +1-330-688-3500,
both of Federal-Mogul Corporation
Web Site: http://www.federalmogul.com/
SOUTHFIELD, Mich., March 4 -- Federal-Mogul Corporation (NASDAQ:FDML) has introduced a Web site - http://www.FMSmartChoice.com - designed to help consumers make informed decisions about a wide range of common automotive repairs and maintenance tasks. The new site is a central part of the company's innovative "Smart Choice" campaign to reinforce the message that longer lasting, better performing replacement parts are today's best choice for consumers.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100304/DE64992 )
The FMSmartChoice.com site includes detailed information to help consumers better understand the basic function of several major vehicle systems and components. Vehicle owners researching a specific repair can explore the advantages of choosing high quality replacement parts that were engineered specifically for their vehicles. The site also includes details on a variety of special offers available with the purchase of leading Federal-Mogul replacement products.
"Consumers are sometimes offered a range of prices for replacement parts without hearing an explanation of the advantages of one product over another," said Jay Burkhart, Federal-Mogul senior vice-president, Global Aftermarket. "We created FMSmartChoice.com to help vehicle owners save money in the long run by making the right decisions about how their vehicles are maintained."
Choosing premium quality replacement parts can help improve vehicle performance, safety and reliability and extend overall service life. Relying on a lower quality alternative, though less expensive in the short run, can actually end up costing the consumer more due to a higher incidence of repair, reduced vehicle performance and shorter service life.
The new Web site includes a link to the automotive industry's popular "Be Car Care Aware" consumer education site, as well as interactive and downloadable guides to dozens of leading Federal-Mogul replacement products, including ANCO® wiper blades, Carter® fuel delivery products, Champion® spark plugs, Fel-Pro® gaskets, MOOG® chassis parts, National® wheel end components, Sealed Power® engine parts, Wagner® ThermoQuiet® brakes, and Wagner lighting products.
Federal-Mogul is a leading supplier to original equipment manufacturers around the world, with products on more than 250 global vehicle platforms and 700 powertrains. The company's original equipment leading technology and innovation, global manufacturing presence, extensive engineering capabilities and strong financial position lead to superior products, services and long-term support for the aftermarket.
About Federal-Mogul
Federal-Mogul Corporation is a leading global supplier of powertrain, chassis and safety technologies, serving the world's foremost original equipment manufacturers of automotive, light commercial, heavy-duty, agricultural, marine, rail, off-road and industrial vehicles, as well as the worldwide aftermarket. The company's leading technology and innovation, lean manufacturing expertise, as well as marketing and distribution deliver world-class products, brands and services with quality excellence at a competitive cost. Federal-Mogul is focused on its sustainable global profitable growth strategy, creating value and satisfaction for its customers, shareholders and employees. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, and employs nearly 39,000 people in 36 countries.
Federal-Mogul's aftermarket products are sold under a variety of brands, including but not limited to, AE® engine products, ANCO® wipers, Champion® spark plugs and wipers, Fel-Pro® gaskets, Ferodo® brake pads, Glyco® bearings, Goetze® piston rings, MOOG® chassis products, National® wheel-end components, Nural® pistons, Payen® gaskets, Sealed Power® engine products and Wagner® brake and lighting products. Visit the company's Web site at http://www.federalmogul.com.
Steve Gaut
CONTACT: 248/345-7826
Drew Shippy
330/688-3500
Photo: http://www.newscom.com/cgi-bin/prnh/20100304/DE64992
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN6
PRN Photo Desk, photodesk@prnewswire.com
Source: Federal-Mogul Corporation
CONTACT: Steve Gaut, +1-248-345-7826, or Drew Shippy, +1-330-688-3500,
both of Federal-Mogul Corporation
Web Site: http://www.federalmogul.com/