Screenvision Media Goes Front and Center ON Gaming
Poster: SySAdmin
Posted on August 13, 2018 at 9:28:01 AM
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style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table><table class="row sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From Screenvision Media</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">August 13, 2018 09:23 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">Screenvision Media Goes Front and Center ON Gaming</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p class="sub-headline" style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;line-height:20px;margin:0;margin-bottom:16px;padding:0;text-align:left"><strong>Brand New 'Front + Center: ON Gaming' Episodes Provide Moviegoers a Fresh Lens on What's Current<br/>Jessica Chobot Brings Moviegoers Inside SXSW, PAX East, The Electronic Entertainment Expo, & San Diego Comic-Con</strong><p><span class="xn-location">NEW YORK</span>, <span class="xn-chron">Aug. 13, 2018</span> /PRNewswire/ -- Screenvision Media, a national leader in cinema advertising, announced new gaming episodes for their Front + Center preshow today, produced by the company's in-house creative team, 40 Foot Solutions. In the brand-new episodes Screenvision Media's gaming expert, <span class="xn-person">Jessica Chobot</span>, gives moviegoers a preview of some of the industry's latest innovations and technological advancements.</p>
<p>"We know that our moviegoing audience has a huge affinity for gaming and we are pleased to bring them front and center access to three of the most influential gaming events around," said <span class="xn-person">Matt Arden</span>, SVP of Programming and Creative, Screenvision Media. "Looking forward to the year ahead, we're excited to continue to find new ways to incorporate gaming into our programming."</p>
<p>The 'Front + Center: ON Gaming' episodes highlight key consumer products and a growing focus on gaming as the category continues to develop at a rapid pace. According to <i>MRI</i> data*, moviegoers are 81% more likely than the average U.S. adult to be gaming influencers and 24% more likely to be a frequent gamer (playing more than one time per week). In the episodes, Screenvision Media features brands who are leading innovation in the industry. Showcased at South by South West (SXSW), PAX East, The Electronic Entertainment Expo (E3), and during the week of San Diego Comic-Con (SDCC) this year, the episodes showcase Dell's position as an industry tastemaker, continuing to push the limits on creativity and technology. </p>
<p>"It's great to have such incredible programming such as 'Front + Center: ON Gaming' as it really creates a compelling context for brands to shine within our preshow," said <span class="xn-person">Christine Martino</span>, EVP of National Ad Sales, Screenvision Media. </p>
<p>The 'Front + Center: ON Gaming' PAX East segment ran exclusively in Screenvision Media theatres from <span class="xn-chron">April 20 to May 10 2018</span>, the E3 segment began its run in theatres on <span class="xn-chron">June 29</span> 2018, and the SDCC segment will run in theatres from <span class="xn-chron">August 3</span> until <span class="xn-chron">August 23</span> 2018. </p>
<p>* <i>Source: 2017 Doublebase GFK MRI study, Base: A18+. Target: <b>Moviegoers</b> (attend 1+ a month). <br></i><b><i>Gaming Influencer</i></b><i> is defined as those with heavy social media and word-of-mouth influence on gaming and frequently sought after to provide insight on video-game purchases.</i></p>
<p><b>Media Contact:</b></p>
<p>Modesta (Maud) Alobawone â Olson Engage for Screenvision Media<br>212.656.9166<br><a href="mailto:modesta.alobawone@olson.com" rel="nofollow" target="_blank">modesta.alobawone@olson.com</a></p>
<p><b>ABOUT SCREENVISION MEDIA</b></p>
<p>Headquartered in <span class="xn-location">New York, N.Y.</span>, Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers, and providing comprehensive cinema advertising representation services to top-tier theatrical exhibitors presenting the highest-quality movie-going experiences. The Screenvision Media cinema advertising network is comprised of over 15,000 screens in 2,300+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies. For more information: <a href="http://email.prnewswire.com/wf/click?upn=j7cDfUOx8hEgAEukJNh3eZBfpvoUDu1U-2FV01O7VvcC2fFgTJpmltE2zZmqgJ2yHz_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75JuiO64gElrYo5JVLYShb0ac2AXBB1y21MlF1JCVFJ413S5jBN71CX1ezfh17LKjEMfl-2BJLXEf6dTp305eE-2FjBGNhAQasqt7fbPl5bAKQAjRSDyKXjzCouuWgYMPKssl6ycXKR25QmcQfYV4vp97lffMfTQcUf47VTZRayrZ-2BFtSNuK-2FeEZMreBwZE3i82-2BROrzReUOsWthPQmOyk6lZnHLT91LHqyyUhIbkE9BDH88wLvVtZ-2FplYPgPo2UIZtDj5BPPQsrmhZfxkhsCYOsdzuw-3D-3D" rel="nofollow" target="_blank">http://screenvisionmedia.com/</a>.</p>
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<p>"We know that our moviegoing audience has a huge affinity for gaming and we are pleased to bring them front and center access to three of the most influential gaming events around," said <span class="xn-person">Matt Arden</span>, SVP of Programming and Creative, Screenvision Media. "Looking forward to the year ahead, we're excited to continue to find new ways to incorporate gaming into our programming."</p>
<p>The 'Front + Center: ON Gaming' episodes highlight key consumer products and a growing focus on gaming as the category continues to develop at a rapid pace. According to <i>MRI</i> data*, moviegoers are 81% more likely than the average U.S. adult to be gaming influencers and 24% more likely to be a frequent gamer (playing more than one time per week). In the episodes, Screenvision Media features brands who are leading innovation in the industry. Showcased at South by South West (SXSW), PAX East, The Electronic Entertainment Expo (E3), and during the week of San Diego Comic-Con (SDCC) this year, the episodes showcase Dell's position as an industry tastemaker, continuing to push the limits on creativity and technology. </p>
<p>"It's great to have such incredible programming such as 'Front + Center: ON Gaming' as it really creates a compelling context for brands to shine within our preshow," said <span class="xn-person">Christine Martino</span>, EVP of National Ad Sales, Screenvision Media. </p>
<p>The 'Front + Center: ON Gaming' PAX East segment ran exclusively in Screenvision Media theatres from <span class="xn-chron">April 20 to May 10 2018</span>, the E3 segment began its run in theatres on <span class="xn-chron">June 29</span> 2018, and the SDCC segment will run in theatres from <span class="xn-chron">August 3</span> until <span class="xn-chron">August 23</span> 2018. </p>
<p>* <i>Source: 2017 Doublebase GFK MRI study, Base: A18+. Target: <b>Moviegoers</b> (attend 1+ a month). <br></i><b><i>Gaming Influencer</i></b><i> is defined as those with heavy social media and word-of-mouth influence on gaming and frequently sought after to provide insight on video-game purchases.</i></p>
<p><b>Media Contact:</b></p>
<p>Modesta (Maud) Alobawone â Olson Engage for Screenvision Media<br>212.656.9166<br><a href="mailto:modesta.alobawone@olson.com" rel="nofollow" target="_blank">modesta.alobawone@olson.com</a></p>
<p><b>ABOUT SCREENVISION MEDIA</b></p>
<p>Headquartered in <span class="xn-location">New York, N.Y.</span>, Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers, and providing comprehensive cinema advertising representation services to top-tier theatrical exhibitors presenting the highest-quality movie-going experiences. The Screenvision Media cinema advertising network is comprised of over 15,000 screens in 2,300+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies. For more information: <a href="http://email.prnewswire.com/wf/click?upn=j7cDfUOx8hEgAEukJNh3eZBfpvoUDu1U-2FV01O7VvcC2fFgTJpmltE2zZmqgJ2yHz_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75JuiO64gElrYo5JVLYShb0ac2AXBB1y21MlF1JCVFJ413S5jBN71CX1ezfh17LKjEMfl-2BJLXEf6dTp305eE-2FjBGNhAQasqt7fbPl5bAKQAjRSDyKXjzCouuWgYMPKssl6ycXKR25QmcQfYV4vp97lffMfTQcUf47VTZRayrZ-2BFtSNuK-2FeEZMreBwZE3i82-2BROrzReUOsWthPQmOyk6lZnHLT91LHqyyUhIbkE9BDH88wLvVtZ-2FplYPgPo2UIZtDj5BPPQsrmhZfxkhsCYOsdzuw-3D-3D" rel="nofollow" target="_blank">http://screenvisionmedia.com/</a>.</p>
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