The partnership enables Chyron to integrate and co-market virtual set technology across its existing graphics platforms. The resulting solutions will allow Chyron to offer a broader based line of products offering increased ROI to clients.
"We have been watching this technology very carefully and believe that now the time is right to integrate graphics and virtual sets and introduce a comprehensive, integrated, workflow package to the market," said Kevin Prince Chyron's Senior Vice President & Chief Operating Officer. "As our industry transitions from SD to HD budgets are being squeezed, our goal at Chyron is to offer clients systems with at least a 5:1 financial benefit. Combined with the NeuroTV trackless technology, these products fit our core goals and provide our clients with alternative technology while fitting with standard workflows."
NeuroTV's virtual set technology is an emerging solution that generates real time 3D sets, animations, interactive characters and now graphics. While virtual set technology is still in its infancy in the United States, both companies believe that the current industry atmosphere and new technology makes adoption increasingly attractive.
"Continued economic pressures make our new technology increasingly viable for a wide variety of broadcast and video operations. The partnership with Chyron allows us to provide a fully-integrated, next-generation platform for graphics and virtual sets .and represents a new standard of quality, cost efficiency and flexibility," said Guy Vanden Bemden, CEO and founder of NeuroTV.
NeuroTV will be demonstrated at NAB on the Chyron booth SL1420.
About Chyron
As the pioneer of Graphics as a Service for all digital video media Chyron continues to define and dominate the world of digital and broadcast graphics with Web, Mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmys, Chyron has proven itself as the undisputed leader in the industry with sophisticated graphics offerings that include Chyron's AXIS Graphics online content creation software, HD/SD switchable on-air graphics systems, clip servers, channel branding and telestration systems, graphics asset management and XMP integration solutions, the award-winning WAPSTR mobile phone newsgathering application as well as digital signage. For more information about Chyron products and services, please visit the company websites at http://www.chyron.com, http://www.chytv.com and http://www.axisgraphics.tv (NASDAQ:CHYR).
About NeuroTV
Founded in May 2000 by Guy Vanden Bemden, NeuroTV has since totally reinvented media production in virtual sets, tailoring the most advanced real-time 3D technologies into a cost-effective, innovative and flexible TV production solution. NeuroTV R&D lab stays at the forefront of digital media and interactivity innovations thanks to its numerous industrial and academic partnerships in the fields of image analysis, tracking and MOCAP systems, stereoscopic 3D, realistic rendering, real-time 3D reconstruction.
For more information about NeuroTV products and services, please visit the company websites at http://www.neurotv.com.