Salesforce.com Launches Salesforce Chatter Developer Preview, Unleashing the Opportunity for Force.com Developers to Build Enterprise Social Apps

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March 15, 2010
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Salesforce.com Launches Salesforce Chatter Developer Preview, Unleashing the Opportunity for Force.com Developers to Build Enterprise Social Apps

Chatter developer preview triggers paradigm shift for enterprise developers to innovate with the social capabilities made popular by consumer services like Facebook, Google, and Twitter With Chatter, developers will be able to instantly add social features like profiles, status updates, and real-time feeds to any Force.com app Chatter's breakthrough, real-time social capabilities extend Force.com's "five times faster" advantage over .NET and other software platforms

SAN FRANCISCO, March 15 -- Salesforce.com (NYSE: CRM), the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today launched the developer preview for Salesforce Chatter (http://developer.force.com/chatter), providing a select group of developers with access to the new social capabilities of the Force.com platform. In addition, the company will unveil Chatter DevZone - a Chatter-powered community where developers can share ideas, collaborate on building new social enterprise apps, and be the first to see the latest social apps developed by their peers, all while experiencing the productivity benefits Chatter offers.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO)

In the past, building social enterprise apps was unthinkable for developers. The cost and complexity of writing hundreds of thousands of lines of code, feeds, profiles, notification logic, and layers of permissions and security stood as impenetrable barriers to innovation with social capabilities. But with Chatter, every Force.com app a developer builds has social capabilities that can be enabled with just a few clicks. For the first time ever, developers can leverage the real-time breakthroughs by consumer services from Facebook, Twitter, and Google and apply them to create compelling enterprise apps all at five times faster and for half the cost of building on traditional software platforms.

  Comments on the News
  --  "Developers have been asking, 'Why can't we build enterprise apps that
      are more like Facebook?'" said Marc Benioff, chairman and CEO,
      salesforce.com. "With Chatter, they can. Developers can now add social
      capabilities like user profiles, status updates and real-time feeds to
      any Force.com app with just a few clicks."
  --  "Since deploying Chatter internally, salesforce.com has witnessed
      firsthand that real-time collaboration shatters traditional barriers
      to success," said Parker Harris, executive vice president of
      technology, salesforce.com. "We're launching the Chatter developer
      preview for our developer community so members can see what's possible
      with the collective creativity and imagination."
  --  "Companies are eager to innovate and create business apps that harness
      the power of today's real-time social features," said Denis Pombriant,
      founder and principal analyst, Beagle Research. "With the capabilities
      of the Chatter application and Force.com platform, companies, for the
      first time, can quickly and easily create social apps for the
      enterprise."

  Salesforce Chatter Developer Preview -- The Conversation Starts Here

Since the launch of the Chatter private beta, the more than 230,000 Force.com developers have clamored for the opportunity to start building apps on the industry's first enterprise cloud computing platform with real-time social capabilities. In the developer preview, 5,000 select developers will receive a Chatter-enabled development environment to begin building social apps on the platform. Combining social capabilities like feeds and profiles along with salesforce.com's secure, trusted sharing model of the Force.com platform make building enterprise social apps five times faster and half the cost of traditional software platforms.

Salesforce.com is also unveiling the Chatter DevZone, a community Chatter deployment in which all preview developers can collaborate to innovate. In the Chatter DevZone, developers can share inspiration, use apps built by peers, and collaborate with each other to discover what's possible with Chatter. Developers can not only build breakthrough apps of their own, but also leverage other custom apps that no one else has access to yet. They can be the first developer pioneers of Chatter and inspire the ecosystem to accelerate the marketplace for Chatter apps.

Once Chatter is generally available later this year, the nearly 150,000 custom apps built on Force.com can instantly become social. Chatter will include a rich set of pre-built components that developers can use to build apps that leverage the real-time social capabilities including:

  --  Profiles: Developers can add profiles to any app on Force.com to
      promote collaboration across the organization with a consistent
      experience and real-time data.
  --  Status Updates: With Chatter, developers will be able to add status
      updates to any custom app so users in other apps, or even the apps
      themselves, will be able to provide updates. With this capability,
      it's easy for employees to monitor real-time activity across multiple
      business processes like recruiting, materials or any app.
  --  Chatter Feeds: The social capability of Force.com makes it easy to
      monitor critical business systems or discussions with real-time feeds.
      Any custom app built on Force.com can leverage Chatter Feeds that
      employees can use to make important business decisions and proactively
      solve problems.
  --  Groups: Custom apps built natively on Force.com will be able to add
      the group functionality from the Chatter app. Business users will be
      able to self-organize into groups and share updates, files and feeds
      directly within those apps.
  --  Application Updates: For the first time, developers can innovate with
      apps that automatically alert employees of changes to the status of a
      case, order, or project. This feature enables any object built using
      the Force.com platform to send updates to Chatter Feeds and profiles.
  --  Content Sharing: Developers can innovate and include the ability to
      share content, like documents, spreadsheets and presentations directly
      within their custom app.
  --  Security and Sharing Model: Leveraging the same sophisticated security
      and sharing model they use to build any app on Force.com, developers
      can build apps that share information based on the permissions and
      groups that companies choose to configure.
  --  Social Networks: Developers can easily pull Facebook information using
      Force.com for Facebook developer toolkit into their custom apps or
      create new apps that run on salesforce.com's secure, trusted and
      global infrastructure. Similarly, companies and developers will be
      able to filter the most relevant Twitter feeds into their custom
      Force.com apps. The integration helps custom apps remain relevant with
      the real-time content from Twitter.
  --  Google Developer Toolkit: Google Docs are naturally social because
      they run in the cloud. The Force.com platform is tightly integrated
      with the Google Data APIs, empowering custom apps with the ability to
      do things like push data into a Google Spreadsheet or query a Google
      Calendar.
  --  Chatter APIs: The social capabilities of Force.com is enhanced with a
      bundle of powerful APIs for feeds, profile, updates, and other
      components so developers can create new social enterprise business
      apps with these APIs to pull data from any app, including those
      on-premise, to make their apps more social, sticky, and relevant.

  Pricing and Availability
  --  Salesforce Chatter is currently scheduled to be generally available in
      calendar year 2010. Customers who purchase salesforce.com technologies
      should make their purchase decisions based upon features that are
      currently available.
  --  Salesforce Chatter will be included in all paid editions of Salesforce
      CRM and Force.com.
  --  Salesforce.com Developer Edition is available free of charge.

  Supporting Resources
  --  For more information, please visit http://www.salesforce.com/chatter
  --  For more information about code share, please visit
      http://developer.force.com/codeshare
  --  Follow salesforce.com on Twitter @salesforce and join the conversation
      with #chatter

  About salesforce.com

Salesforce.com is the enterprise cloud computing company. The company's portfolio of Salesforce CRM applications, available at http://www.salesforce.com/products/, has revolutionized the ways that companies collaborate and communicate with their customers across sales, marketing and service. The company's Force.com platform (http://www.salesforce.com/platform/) helps customers, partners and developers to quickly build powerful business applications to run every part of the enterprise in the cloud. Based on salesforce.com's real-time, multitenant architecture, Salesforce CRM and Force.com offer the fastest path to customer success with cloud computing.

As of January 31, 2010, salesforce.com manages customer information for approximately 72,500 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com/, or call 1-800-NO-SOFTWARE.

Copyright (c) 2010 salesforce.com, inc. All rights reserved. Salesforce and the "no software" logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Photo:  http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO
AP Archive:  http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: salesforce.com
   

CONTACT:  Daylan Burlison of salesforce.com, +1-415-536-4902,
dburlison@salesforce.com

Web Site:  http://www.salesforce.com/

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