Attensity and Overstock.com Co-Presenting Webinar to Enable Companies to Increase Loyalty and Brand Advocacy
Poster: SySAdmin
Posted on March 16, 2010 at 7:35:01 AM
Attensity and Overstock.com Co-Presenting Webinar to Enable Companies to Increase Loyalty and Brand Advocacy
PALO ALTO, Calif., March 16 --
What: "Aligning Marketing And Customer Service To Build Greater
Loyalty Through Customer-Centricity" is a complimentary Loyalty
360 webinar co-presented by Attensity(TM) and its customer,
online retailer Overstock.com, to show enterprises how to
effectively unify their customer conversation process to enable
better analysis and action.
When: 10 a.m. PT / 1 p.m. ET, Thursday, April 8, 2010
Almost no one can dispute that the rise of social media is
becoming a growing factor in how companies interact with
customers, and is increasing the power that those customers
hold. How can companies effectively build greater loyalty and
brand advocacy in a world where the customer controls the
Why: communication?
The discussion will center on how to:
--Align marketing and customer service in order to live up to
brand promise
-- Drive internal focus on customers from beginning to end
--Sell the idea that there is an investment cost to providing
good service
-- Evaluate "customer listening" programs
-- More effectively analyze and use customer feedback across a
wide variety of channels to enable better reporting, response,
and self-service
Who: Speakers include:
Stormy Simon, SVP of marketing and customer care, Overstock.com
Michelle de Haaff, CMO, Attensity Group
Online retailer Overstock.com stands out in the busy e-commerce
space by adhering to a simple concept -- "We do what's right
by the customer." Ms. Simon will present how Overstock.com
influences the customer experience throughout the entire
lifecycle. She'll describe how her company uses Attensity
solutions to Listen, Analyze, Relate, and Act (LARA) on the
Voice of the Customer.
LARA is a comprehensive methodology developed by Attensity to
enable companies to more effectively listen to customers,
analyze what they are saying, relate those conversations to
other information, and act on that information to drive greater
loyalty and results.
Register for free online at: http://www.attensity.com/en/
News-and-Events/Events/In-Person-Events/
How: OverstockLoyalty360.html
About Attensity Group
Attensity Group provides software applications based on Web 3.0 semantic technologies to find, understand, and use information trapped in unstructured text to drive critical decision-making. The comprehensive suite of applications address collective intelligence in social media and forums; the voice of the customer in surveys and emails; customer response management; e-services; research and discovery; risk and compliance; and intelligence analysis. Attensity's award-winning software is used by large government agencies and such innovative enterprises as Airbus, Charles Schwab, JetBlue, Royal Bank of Canada, Travelocity and Vodafone. More information is at http://www.attensity.com/en/Company/Blog/index.php, http://twitter.com/attensity and http://www.facebook.com/attensity.
About Overstock.com
Overstock.com, Inc. (NASDAQ:OSTK) is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com/.
Contact:
Michelle de Haaff
(650) 433-1700
mdehaaff@attensitygroup.com
Source: Attensity Group
CONTACT: Michelle de Haaff of Attensity Group, +1-650-433-1700,
mdehaaff@attensitygroup.com
Web Site: http://www.attensity.com/
http://www.overstock.com/
PALO ALTO, Calif., March 16 --
What: "Aligning Marketing And Customer Service To Build Greater
Loyalty Through Customer-Centricity" is a complimentary Loyalty
360 webinar co-presented by Attensity(TM) and its customer,
online retailer Overstock.com, to show enterprises how to
effectively unify their customer conversation process to enable
better analysis and action.
When: 10 a.m. PT / 1 p.m. ET, Thursday, April 8, 2010
Almost no one can dispute that the rise of social media is
becoming a growing factor in how companies interact with
customers, and is increasing the power that those customers
hold. How can companies effectively build greater loyalty and
brand advocacy in a world where the customer controls the
Why: communication?
The discussion will center on how to:
--Align marketing and customer service in order to live up to
brand promise
-- Drive internal focus on customers from beginning to end
--Sell the idea that there is an investment cost to providing
good service
-- Evaluate "customer listening" programs
-- More effectively analyze and use customer feedback across a
wide variety of channels to enable better reporting, response,
and self-service
Who: Speakers include:
Stormy Simon, SVP of marketing and customer care, Overstock.com
Michelle de Haaff, CMO, Attensity Group
Online retailer Overstock.com stands out in the busy e-commerce
space by adhering to a simple concept -- "We do what's right
by the customer." Ms. Simon will present how Overstock.com
influences the customer experience throughout the entire
lifecycle. She'll describe how her company uses Attensity
solutions to Listen, Analyze, Relate, and Act (LARA) on the
Voice of the Customer.
LARA is a comprehensive methodology developed by Attensity to
enable companies to more effectively listen to customers,
analyze what they are saying, relate those conversations to
other information, and act on that information to drive greater
loyalty and results.
Register for free online at: http://www.attensity.com/en/
News-and-Events/Events/In-Person-Events/
How: OverstockLoyalty360.html
About Attensity Group
Attensity Group provides software applications based on Web 3.0 semantic technologies to find, understand, and use information trapped in unstructured text to drive critical decision-making. The comprehensive suite of applications address collective intelligence in social media and forums; the voice of the customer in surveys and emails; customer response management; e-services; research and discovery; risk and compliance; and intelligence analysis. Attensity's award-winning software is used by large government agencies and such innovative enterprises as Airbus, Charles Schwab, JetBlue, Royal Bank of Canada, Travelocity and Vodafone. More information is at http://www.attensity.com/en/Company/Blog/index.php, http://twitter.com/attensity and http://www.facebook.com/attensity.
About Overstock.com
Overstock.com, Inc. (NASDAQ:OSTK) is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com/.
Contact:
Michelle de Haaff
(650) 433-1700
mdehaaff@attensitygroup.com
Source: Attensity Group
CONTACT: Michelle de Haaff of Attensity Group, +1-650-433-1700,
mdehaaff@attensitygroup.com
Web Site: http://www.attensity.com/
http://www.overstock.com/