SRS Labs Demonstrates Multimedia Surround Sound Experience on Qualcomm's Flagship Smartphone Chipset
Poster: SySAdmin
Posted on March 18, 2010 at 7:21:01 AM
SRS Labs Demonstrates Multimedia Surround Sound Experience on Qualcomm's Flagship Smartphone Chipset
SRS TruMedia Enables Compelling Home Theater Experience on Mobile Phones
SANTA ANA, Calif., March 18 -- SRS Labs (NASDAQ: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that it has ported and is subsequently conducting joint demonstrations of SRS TruMedia(TM) on the Qualcomm Mobile Station Modem(TM) (MSM(TM)) MSM7630(TM) chipset reference platform, in order to showcase one of the most powerful surround sound experiences on a mobile device.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
"Qualcomm has been a long time leader in the mobile space, and it's exciting to work closely with them and highlight the potential enhanced capabilities of Smartphone devices, powered by the MSM7630 chipset," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "Mobile phones are no longer just phones, they have become the hub of the mobile digital lifestyle, and a huge part of that lifestyle is the ability to enjoy movies, TV shows, or music whenever or wherever you choose. SRS TruMedia empowers devices to produce natural, high fidelity music playback, as well as deliver immersive, 5.1 surround sound for movies with cinema-style refinement over headphones."
With TruMedia, music and videos sound remarkably more natural and detailed, with enhanced depth, deeper bass and more clarity. Now, speakers of all sizes and capabilities can offer a compelling 3D sound field and increased bass response. And, while listening over headphones, users will be enveloped in up to a 5.1 surround sound experience, courtesy of SRS' advanced technologies incorporated into TruMedia specifically designed for headphone applications.
"The ability to watch and experience multimedia content on a handheld device is more popular than ever," said Jason Bremner, Vice President of Product Management at Qualcomm. "The SRS audio solutions that are being demoed on our MSM7630 platform allow us to showcase just what type high quality, on-the-go audio experiences are possible."
Demonstrations of the MSM7630 Enhanced Multimedia platform featuring SRS TruMedia will be available at CTIA Wireless in Las Vegas, March 23 - 25, 2010, in SRS' meeting room located in room N104 of the Las Vegas Convention Center.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit http://www.srslabs.com.
Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.
SRS Labs, Inc. Contact: Investor Relations Contact:
Michael Bingham, PR Manager Matt Glover, Liolios Group, Inc.
949-442-558 949-574-3860
michaelb@srslabs.cominfo@liolios.com
Twitter: @SRSLabs
Photo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: SRS Labs
CONTACT: Michael Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582,
michaelb@srslabs.com; or investors, Matt Glover of Liolios Group, Inc.,
+1-949-574-3860, info@liolios.com, for SRS Labs, Inc.
Web Site: http://www.srslabs.com/
SRS TruMedia Enables Compelling Home Theater Experience on Mobile Phones
SANTA ANA, Calif., March 18 -- SRS Labs (NASDAQ: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that it has ported and is subsequently conducting joint demonstrations of SRS TruMedia(TM) on the Qualcomm Mobile Station Modem(TM) (MSM(TM)) MSM7630(TM) chipset reference platform, in order to showcase one of the most powerful surround sound experiences on a mobile device.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
"Qualcomm has been a long time leader in the mobile space, and it's exciting to work closely with them and highlight the potential enhanced capabilities of Smartphone devices, powered by the MSM7630 chipset," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "Mobile phones are no longer just phones, they have become the hub of the mobile digital lifestyle, and a huge part of that lifestyle is the ability to enjoy movies, TV shows, or music whenever or wherever you choose. SRS TruMedia empowers devices to produce natural, high fidelity music playback, as well as deliver immersive, 5.1 surround sound for movies with cinema-style refinement over headphones."
With TruMedia, music and videos sound remarkably more natural and detailed, with enhanced depth, deeper bass and more clarity. Now, speakers of all sizes and capabilities can offer a compelling 3D sound field and increased bass response. And, while listening over headphones, users will be enveloped in up to a 5.1 surround sound experience, courtesy of SRS' advanced technologies incorporated into TruMedia specifically designed for headphone applications.
"The ability to watch and experience multimedia content on a handheld device is more popular than ever," said Jason Bremner, Vice President of Product Management at Qualcomm. "The SRS audio solutions that are being demoed on our MSM7630 platform allow us to showcase just what type high quality, on-the-go audio experiences are possible."
Demonstrations of the MSM7630 Enhanced Multimedia platform featuring SRS TruMedia will be available at CTIA Wireless in Las Vegas, March 23 - 25, 2010, in SRS' meeting room located in room N104 of the Las Vegas Convention Center.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit http://www.srslabs.com.
Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.
SRS Labs, Inc. Contact: Investor Relations Contact:
Michael Bingham, PR Manager Matt Glover, Liolios Group, Inc.
949-442-558 949-574-3860
michaelb@srslabs.cominfo@liolios.com
Twitter: @SRSLabs
Photo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: SRS Labs
CONTACT: Michael Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582,
michaelb@srslabs.com; or investors, Matt Glover of Liolios Group, Inc.,
+1-949-574-3860, info@liolios.com, for SRS Labs, Inc.
Web Site: http://www.srslabs.com/