European Web Analytics Provider Webtrekk Selects Leading IP Intelligence Technology
Poster: SySAdmin
Posted on March 23, 2010 at 3:14:01 AM
European Web Analytics Provider Webtrekk Selects Leading IP Intelligence Technology
LONDON, March 23, 2010--
- Detailed geographic-based segmentation and data accuracy provides
must-have online audience insights
Digital Element (http://www.digital-element.net), the leading provider of
IP Intelligence technology
(http://www.digital-element.net/ip_intelligence/ip_intelligence.html), today
announced Webtrekk GmbH (http://www.webtrekk.de/home.html?&L=2), a leading
provider of premium web-analysis technology, is leveraging the company's
geolocation technology to provide its customers with comprehensive
geographical information about user traffic on their websites.
Using Digital Element's technology, Berlin-based Webtrekk can now provide
clients, such as T-Online Shop, Allianz, Unilever, Siemens, Esprit, Tommy
Hilfiger and Beck's, with geo-segmented information about online visitors.
Using this information will enable these leading brands to deliver more
relevant information and improved campaign engagement, based on a better
understanding of buying patterns and website visitors' usage patterns.
"Providing accurate information about the traffic on our customers'
websites is vital to our business," said Christian Sauer, CEO, Webtrekk. "Not
only does Digital Element's technology meet our accuracy requirements, but it
also is an excellent fit with our overall solution. Our customers can now
perform geographic-based segmentation of their customers in combination with
other web analytics activities on the website."
"Of the estimated 418 million Internet users in Europe, approximately 54
million live in Germany. As a result, there is an impressive online presence
of businesses and a huge number of websites. We are seeing strong interest
from firms such as Webtrekk that are looking to understand geolocation and
other IP address-based information about users online to improve the delivery
of information and create a more relevant and engaging experience for site
visitors," said Frank Bobo, Vice President, Digital Element.
Independently verified to be more than 99.99 percent accurate at a
country level and 95 percent accurate at a city level worldwide, Digital
Element's IP Intelligence and geotargeting technology provides information
such as geographic location (country, region, state, city and postcode),
connection type, Internet Service Provider (ISP), proxy information, and
more.
About Digital Element
Founded in 1999, Digital Element is the industry pioneer of IP
Intelligence, a non-invasive, privacy-sensitive technology that automatically
uncovers geographic information, connection speed, domain name, ISP, language
and other characteristics about online users based solely on their IP
addresses. This knowledge enables online businesses to customize content for
more accurate and profitable online interactions, making it ideal for
targeted advertising, content localization, geographic rights management,
local search and enhanced analytics. Digital Element's patented IP
Intelligence solution is used by industry-leading advertising networks, web
publishers, search engines, social networks, e-tailers, and analytics
platforms around the world to revolutionize the way consumers experience the
Internet.
Digital Element is a business unit of Digital Envoy, part of Dominion
Enterprises (http://www.dominionenterprises.com/index.php), a leading media
and information services company. For more information about Digital Element,
visit the company's website at http://www.digital-element.net, or the
Elemental Know-How blog at http://knowhow.digital-element.net/.
About Webtrekk
Berlin-based Webtrekk offers the world's fastest real time segmentation
engine on the web analytics market today with Webtrekk Q3. Using the raw
data, Q3 offers a flexible and dynamic web analytics solution with features
such as retroactive segmentation, heatmaps, 300 custom parameters, custom
metrics and raw data import & export. Webtrekk GmbH clients include among
others BILD.de, Esprit, Tommy Hilfiger, Unilever, Allianz, Map 24, Heinrich
Bauer Verlag, and DIE ZEIT.
Source: Digital Element
Charlie Pryor, The Wordshop, +44(0)20-7031-8270, cp@theword-shop.com
LONDON, March 23, 2010--
- Detailed geographic-based segmentation and data accuracy provides
must-have online audience insights
Digital Element (http://www.digital-element.net), the leading provider of
IP Intelligence technology
(http://www.digital-element.net/ip_intelligence/ip_intelligence.html), today
announced Webtrekk GmbH (http://www.webtrekk.de/home.html?&L=2), a leading
provider of premium web-analysis technology, is leveraging the company's
geolocation technology to provide its customers with comprehensive
geographical information about user traffic on their websites.
Using Digital Element's technology, Berlin-based Webtrekk can now provide
clients, such as T-Online Shop, Allianz, Unilever, Siemens, Esprit, Tommy
Hilfiger and Beck's, with geo-segmented information about online visitors.
Using this information will enable these leading brands to deliver more
relevant information and improved campaign engagement, based on a better
understanding of buying patterns and website visitors' usage patterns.
"Providing accurate information about the traffic on our customers'
websites is vital to our business," said Christian Sauer, CEO, Webtrekk. "Not
only does Digital Element's technology meet our accuracy requirements, but it
also is an excellent fit with our overall solution. Our customers can now
perform geographic-based segmentation of their customers in combination with
other web analytics activities on the website."
"Of the estimated 418 million Internet users in Europe, approximately 54
million live in Germany. As a result, there is an impressive online presence
of businesses and a huge number of websites. We are seeing strong interest
from firms such as Webtrekk that are looking to understand geolocation and
other IP address-based information about users online to improve the delivery
of information and create a more relevant and engaging experience for site
visitors," said Frank Bobo, Vice President, Digital Element.
Independently verified to be more than 99.99 percent accurate at a
country level and 95 percent accurate at a city level worldwide, Digital
Element's IP Intelligence and geotargeting technology provides information
such as geographic location (country, region, state, city and postcode),
connection type, Internet Service Provider (ISP), proxy information, and
more.
About Digital Element
Founded in 1999, Digital Element is the industry pioneer of IP
Intelligence, a non-invasive, privacy-sensitive technology that automatically
uncovers geographic information, connection speed, domain name, ISP, language
and other characteristics about online users based solely on their IP
addresses. This knowledge enables online businesses to customize content for
more accurate and profitable online interactions, making it ideal for
targeted advertising, content localization, geographic rights management,
local search and enhanced analytics. Digital Element's patented IP
Intelligence solution is used by industry-leading advertising networks, web
publishers, search engines, social networks, e-tailers, and analytics
platforms around the world to revolutionize the way consumers experience the
Internet.
Digital Element is a business unit of Digital Envoy, part of Dominion
Enterprises (http://www.dominionenterprises.com/index.php), a leading media
and information services company. For more information about Digital Element,
visit the company's website at http://www.digital-element.net, or the
Elemental Know-How blog at http://knowhow.digital-element.net/.
About Webtrekk
Berlin-based Webtrekk offers the world's fastest real time segmentation
engine on the web analytics market today with Webtrekk Q3. Using the raw
data, Q3 offers a flexible and dynamic web analytics solution with features
such as retroactive segmentation, heatmaps, 300 custom parameters, custom
metrics and raw data import & export. Webtrekk GmbH clients include among
others BILD.de, Esprit, Tommy Hilfiger, Unilever, Allianz, Map 24, Heinrich
Bauer Verlag, and DIE ZEIT.
Source: Digital Element
Charlie Pryor, The Wordshop, +44(0)20-7031-8270, cp@theword-shop.com