China's National Weather Bureau to Install Multiple Telairity Encoders

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March 23, 2010
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China's National Weather Bureau to Install Multiple Telairity Encoders

Telairity Partner Beijing Blue Satellite Communication Awarded Weather Bureau Contract for BE8500 Encoders

SANTA CLARA, Calif., March 23 -- Telairity, a global leader in encoding technology, announced today that the China Meteorological Administration, the national weather bureau of the People's Republic of China, will use Telairity's BE8500 encoders throughout its country-wide system. The BE8500 is the world's first dynamic dual-mode HD/SD (High Definition/Standard Definition) encoder able to easily interconvert between multiple advanced compression standards, including both the H.264/AVC standard and China's own AVS standard.

Beijing Blue Satellite Communication Technology Co., Ltd. (BSC), a Telairity partner headquartered in Beijing, was awarded the Administration's satellite application project.  BSC provides professional satellite communications equipment, and develops long-range satellite communications networks in China and abroad.

The BE8500 encoder is a 1RU single channel HD/SD unit capable of hot-switching between a high-definition and standard-definition video source. It also features easy conversion between H.264/AVC and China's AVS compression technology. Since the BE8500 can accept source input in any format, HD or SD, and output an encoded stream targeted to any type of screen: HD, SD, or mobile, it literally offers customers such as the Weather Bureau compression without boundaries.  According to BSC, in addition to its unprecedented flexibility, the Telairity system was selected over other systems because of its industry-leading low 150ms encode latency, its ability to maintain outstanding picture quality while achieving extremely low bit rates for both HD and SD formats, and its 1080P-ready capabilities.

The Meteorological Administration's choice of BSC is based on BSC's proven record as one of China's premier major systems integrators for satellite applications, and a distributor of equipment from both Chinese and offshore companies.  Among its government clients are units of the Ministry of Education, Ministry of Water Resources, Ministry of Health, China Meteorological Administration, China Civil Aviation Administration and the State Administration of Radio, Film and Television (SARFT). BSC indicated that additional large scale Telairity encoder sales to other government agencies as well as more details about the meteorological administration project will be announced in the very near future.

"We would like to express our appreciation to BSC, one of our major partners in China, for their hard work and diligence in bringing our encoders to the attention of their governmental clients," said Ben Silva, Telairity Senior VP of Worldwide Sales and Business Development.  "These announcements prove that our company's ongoing policies of excellence in manufacturing, total ownership of all aspects of our encoding technologies, and our on-site presence in China are appreciated by our partners as we continue developing relations with China's vast new communications marketplace."

Source: Telairity, Inc.
   

CONTACT:  Agency, Skip Ferderber of Skip Ferderber & Associates,
+1-425-315-1724, skip.ferderber@skipf1.com, for Telairity, Inc.; or Telairity,
USA, Harlan McGhan, Vice President, Marketing of Telairity, +1-408-764-0270,
ext. 518, harlan@telairity.com

Web Site:  http://www.telairity.com/

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