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NextGen Innovation Labs Launches Consumer-centric Mobi-Xperience(TM) QoS Platform
Solution Provides Consumer-centric Information about Wireless Experience, Helps Identify CAPEX and OPEX Spends to Improve User Experience, and Promotes Operator Sustainability
DALLAS and LAS VEGAS, March 23 -- NextGen Innovation Labs (NIL), a spin-off from United Commtel and leading consumer experience innovation company, today announced Mobi-Xperience(TM) QoS, a suite of solutions that give mobile operators as well as handset and network equipment OEMs deep, actionable insights into the customer experience. MobiXperience addresses one of mobile operators' top priorities: ensuring a superior user experience across voice, data and media-rich services to attract and retain consumer and enterprise customers.
Showcased at this week's CTIA Wireless 2010 show in Las Vegas, the Mobi-Xperience QoS suite focuses on four primary areas of turning customer-experience information into actionable insights for operators: consumer-centric network optimization to address network capacity, reliability and coverage; radio network benchmarking for service quality assurance; consumer surveying and analytics for real-time quality of service (QoS) data; and proactive customer care to offer high-priority problem resolution for premium-billing customers.
"Consumers and business users recognize when mobile operators have a reputation for poor service, creating opportunities for a rival to use a superior customer experience to differentiate itself," said Amit Verma, Chief Innovation Officer, NIL. "The Mobi-Xperience QoS suite gives operators an unprecedented view into the key performance indicators that have the greatest impact on the user experience, reducing churn and customer-acquisition costs. An optimal user experience also increases ARPU because the higher the network's performance, the more customers will depend on it for a wide variety of services."
According to Sanjay Ambekar, Senior Vice President of Xperience Delivery, the MobiXperience(TM) QoS suite promotes operator sustainability initiatives by enabling customers to provide real-time network-monitoring information. Traditionally, operator benchmarking has been conducted with extensive drivetesting with specialized datacollection equipment that may not reflect the actual experience of commercial handsets and does not capture indoor usage. Now, operators and independent benchmark companies can capture the end user mobile experience in an automated manner through client software loaded onto commercial devices of real consumers or testing staff.
The Mobi-Xperience(TM) QoS suite consists of the following software products:
-- MobiReporter(TM), which consists of a server and over-the-air
deployable mobile client that collects key performance indicators
(KPIs).
-- MobiSurvey(TM), which consists of an over-the-air deployable mobile
survey client and a survey designer for easy creation and management
of highly, targeted user surveys. By using it in conjunction with
MobiReporter(TM), operators can better understand what factors, along
with their respective thresholds, contribute to a customer's
perception of poor experience.
-- MobiManager(TM), which provides tools for creating reports that
analyze the user experience of customer groups, filterable by metrics
such as zip code, time and IMEI (International Mobile Equipment
Identity).
Generally available now, the Mobi-Xperience(TM) QoS suite is currently in trial with various customers globally, including a Tier-1 U.S. operator.
About NextGen Innovation Labs (NIL)
Headquartered in Dallas, Texas, NextGen Innovation Labs (NIL) is a leading consumer experience innovation company. With global innovation labs in Addison, TX and Gurgaon, India, the company offers its worldwide customers leading technology and service innovations. Visit its website at http://www.nil-labs.com.
Media Contacts:
Daniel Rhodes or Ginny Edwards
Global Results Communications (GRC)
+1 949-608-0276
uct@globalresultspr.com
Source: NextGen Innovation Labs
CONTACT: Daniel Rhodes or Ginny Edwards, both of Global Results
Communications (GRC), +1-949-608-0276, uct@globalresultspr.com, for NextGen
Innovation Labs
Web Site: http://www.nil-labs.com/
NextGen Innovation Labs Launches Consumer-centric Mobi-Xperience(TM) QoS Platform
Solution Provides Consumer-centric Information about Wireless Experience, Helps Identify CAPEX and OPEX Spends to Improve User Experience, and Promotes Operator Sustainability
DALLAS and LAS VEGAS, March 23 -- NextGen Innovation Labs (NIL), a spin-off from United Commtel and leading consumer experience innovation company, today announced Mobi-Xperience(TM) QoS, a suite of solutions that give mobile operators as well as handset and network equipment OEMs deep, actionable insights into the customer experience. MobiXperience addresses one of mobile operators' top priorities: ensuring a superior user experience across voice, data and media-rich services to attract and retain consumer and enterprise customers.
Showcased at this week's CTIA Wireless 2010 show in Las Vegas, the Mobi-Xperience QoS suite focuses on four primary areas of turning customer-experience information into actionable insights for operators: consumer-centric network optimization to address network capacity, reliability and coverage; radio network benchmarking for service quality assurance; consumer surveying and analytics for real-time quality of service (QoS) data; and proactive customer care to offer high-priority problem resolution for premium-billing customers.
"Consumers and business users recognize when mobile operators have a reputation for poor service, creating opportunities for a rival to use a superior customer experience to differentiate itself," said Amit Verma, Chief Innovation Officer, NIL. "The Mobi-Xperience QoS suite gives operators an unprecedented view into the key performance indicators that have the greatest impact on the user experience, reducing churn and customer-acquisition costs. An optimal user experience also increases ARPU because the higher the network's performance, the more customers will depend on it for a wide variety of services."
According to Sanjay Ambekar, Senior Vice President of Xperience Delivery, the MobiXperience(TM) QoS suite promotes operator sustainability initiatives by enabling customers to provide real-time network-monitoring information. Traditionally, operator benchmarking has been conducted with extensive drivetesting with specialized datacollection equipment that may not reflect the actual experience of commercial handsets and does not capture indoor usage. Now, operators and independent benchmark companies can capture the end user mobile experience in an automated manner through client software loaded onto commercial devices of real consumers or testing staff.
The Mobi-Xperience(TM) QoS suite consists of the following software products:
-- MobiReporter(TM), which consists of a server and over-the-air
deployable mobile client that collects key performance indicators
(KPIs).
-- MobiSurvey(TM), which consists of an over-the-air deployable mobile
survey client and a survey designer for easy creation and management
of highly, targeted user surveys. By using it in conjunction with
MobiReporter(TM), operators can better understand what factors, along
with their respective thresholds, contribute to a customer's
perception of poor experience.
-- MobiManager(TM), which provides tools for creating reports that
analyze the user experience of customer groups, filterable by metrics
such as zip code, time and IMEI (International Mobile Equipment
Identity).
Generally available now, the Mobi-Xperience(TM) QoS suite is currently in trial with various customers globally, including a Tier-1 U.S. operator.
About NextGen Innovation Labs (NIL)
Headquartered in Dallas, Texas, NextGen Innovation Labs (NIL) is a leading consumer experience innovation company. With global innovation labs in Addison, TX and Gurgaon, India, the company offers its worldwide customers leading technology and service innovations. Visit its website at http://www.nil-labs.com.
Media Contacts:
Daniel Rhodes or Ginny Edwards
Global Results Communications (GRC)
+1 949-608-0276
uct@globalresultspr.com
Source: NextGen Innovation Labs
CONTACT: Daniel Rhodes or Ginny Edwards, both of Global Results
Communications (GRC), +1-949-608-0276, uct@globalresultspr.com, for NextGen
Innovation Labs
Web Site: http://www.nil-labs.com/