Earvin "Magic" Johnson, The Magic Johnson Foundation and Best Buy Empower Harlem

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March 24, 2010
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Earvin "Magic" Johnson, The Magic Johnson Foundation and Best Buy Empower Harlem

WHAT: The Magic Johnson Foundation and Best Buy will unveil a technology makeover at the Magic Johnson Foundation Community Empowerment Center at Taino Towers in Harlem.  Established in the 1960s, Taino Towers sits at the entry to Spanish Harlem.  This ethnically diverse housing development is home to approximately 4,500 residents of which 77% are Hispanic or Latino.  Through new product integration, and on-site support from Best Buy's Geek Squad, the updated center will have a more effective configuration to create a connected classroom environment as well as expanded curriculum enabled by new technology. Tours and demonstrations will be conducted by Best Buy and center representatives.

  WHO: Earvin "Magic" Johnson, the Magic Johnson Foundation and Best Buy

  WHEN: Friday, March 26th  from 9:00am - 10:30am

NOTE:  Media check-in will be on the 3rd floor, please check in no later than 8:45 am.

  WHERE: Magic Johnson Foundation Community Empowerment Center
  Taino Towers
  240 East 123rd Street; 3rd Floor
  Harlem, NY 10035

WHY: Magic Johnson Enterprises and Best Buy formed a strategic partnership in support of urban development and community enrichment programs. The Magic Johnson Foundation Community Empowerment Center and Best Buy have supported Harlem in a variety of ways, including hosting a 2009 Geek Squad Summer Academy (GSSA) for the kids of Taino Towers. GSSA's mission is to inspire younger generations' direct involvement with technology and better prepare them to adapt to the technological world in which we live. More recently, Best Buy hosted a hiring fair at Taino Towers in preparation for a new Best Buy store opening in Harlem.

About Magic Johnson Enterprises

Magic Johnson Enterprises, formed in 1987, serves as a catalyst for community and economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. Through investment, partnership and consultation, Magic Johnson Enterprises has a portfolio of companies that strategically work together to reinforce the organization's focus on serving emerging, multicultural communities. Learn more at http://www.magicjohnsonenterprises.com

About the Magic Johnson Foundation

The Magic Johnson Foundation was established in 1991 as a single-disease organization that worked to raise funds for community-based organizations dealing with HIV/AIDS education and prevention programs.  The Foundation since expanded the mission to focus on developing programs and supporting community-based organizations that address broader educational, health and social needs of ethnically diverse, urban communities. Learn more at http://www.magicjohnson.org

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; The Phone House; and Speakeasy. Approximately 165,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated a combined $33.4 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit http://www.bby.com

CONTACT: Tammy Warren, The Magic Johnson Foundation, +1-310-247-2033, tammyw@magicjent.com

Source: Magic Johnson Enterprises
   

Web Site:  http://www.johnsondevelopmentcorp.com/
http://www.magicjohnsonenterprises.com/
http://www.magicjohnson.org/
http://www.bby.com/

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