Hydra Awarded Exclusive Deal in New Player Acquisitions for Meteor Games
Poster: SySAdmin
Posted on March 25, 2010 at 9:28:01 AM
Hydra Awarded Exclusive Deal in New Player Acquisitions for Meteor Games
Leading Performance-Based Digital Ad Platform Signs Up Top Social Gaming Company as Both Advertiser and Exclusive Publishing Partner
BEVERLY HILLS, Calif., March 25 -- Hydra, operator of the largest performance based multichannel digital advertising platform, has signed an exclusive deal with social gaming leader Meteor Games to manage its new player acquisition efforts on Facebook as well as oversee the company's rapidly expanding ad inventory of approximately 600,000,000 monthly impressions.
"With an over 8 million-strong user base all acquired through organic growth, Meteor has proven mass appeal in social gaming," said Zac Brandenberg, CEO of Hydra Group. "Hydra's ability to deliver not only mass reach but qualified results as well will allow us to scale their user base even further to help Meteor capture a greater share of this soon-to-be $2 billion industry."
Hydra, as the largest performance based multichannel digital advertising platform, drives upwards of 1,000,000 new customers a month for premium Internet advertisers. Through Hydra's proprietary ad distribution platform, which includes Hydra Network and the company's own internal media distribution groups, Meteor Games is looking to aggressively grow its user base on a risk-free, cost-per-action model.
Meteor is also looking to Hydra to help monetize its sizeable user base. As part of the deal struck between the two companies, Meteor will serve as an exclusive publishing partner to Hydra Network. This gives Hydra advertisers access to the 600 million monthly ad impressions Meteor delivers through its social media games.
California-based Meteor Games was founded in 2007 by the creators of Internet phenomenon Neopets, one of the largest online gaming destinations for kids with over 45 million users worldwide. Meteor Games operates one of Facebook's most popular social games, Island Paradise. To date, the company has signed up over 8 million players, acquired almost entirely through viral growth alone. Through this new partnership with Hydra, Meteor Games is aiming to take the next step towards scaling their leading social games.
"Given their proven experience in driving new customer acquisitions, we could think of no better partner than Hydra to help introduce new players to our growing suite of games," said Adam Powell, CEO of Meteor Games. "Plus their stable of premium advertisers provides us with an exceptional opportunity to monetize our audience base without alienating users."
About Hydra Group
Hydra operates the largest performance-based, multichannel digital ad platform that drives new sales, leads, and ad engagements on a pure cost-per-action (CPA) basis for many of the largest and best-known consumer product and service companies. The company distributes action-oriented, customer acquisition campaigns in search, email, web display and social media, via its own internal media distribution groups and its exclusive network of high volume, high quality publishing partners. Learn more at http://www.hydranetwork.com.
About Meteor Games
Meteor Games is an online games studio founded in 2007 by Adam and Donna Powell, creators of the seminal Web phenomenon Neopets. At Neopets, Adam and Donna grew the company from a bedroom operation into a worldwide sensation. With Meteor Games, their ambition is to bring the same charm, wit and sense of fun that made Neopets such a hit to an even wider audience across the Web and social networks. The company's flagship game, Island Paradise, is currently enjoyed by more than eight million Facebook users.
Source: Hydra Group
CONTACT: Peter Sadler, 5W Public Relations, psadler@5wpr.com,
+1-646-452-6418
Web Site: http://www.hydranetwork.com/
Leading Performance-Based Digital Ad Platform Signs Up Top Social Gaming Company as Both Advertiser and Exclusive Publishing Partner
BEVERLY HILLS, Calif., March 25 -- Hydra, operator of the largest performance based multichannel digital advertising platform, has signed an exclusive deal with social gaming leader Meteor Games to manage its new player acquisition efforts on Facebook as well as oversee the company's rapidly expanding ad inventory of approximately 600,000,000 monthly impressions.
"With an over 8 million-strong user base all acquired through organic growth, Meteor has proven mass appeal in social gaming," said Zac Brandenberg, CEO of Hydra Group. "Hydra's ability to deliver not only mass reach but qualified results as well will allow us to scale their user base even further to help Meteor capture a greater share of this soon-to-be $2 billion industry."
Hydra, as the largest performance based multichannel digital advertising platform, drives upwards of 1,000,000 new customers a month for premium Internet advertisers. Through Hydra's proprietary ad distribution platform, which includes Hydra Network and the company's own internal media distribution groups, Meteor Games is looking to aggressively grow its user base on a risk-free, cost-per-action model.
Meteor is also looking to Hydra to help monetize its sizeable user base. As part of the deal struck between the two companies, Meteor will serve as an exclusive publishing partner to Hydra Network. This gives Hydra advertisers access to the 600 million monthly ad impressions Meteor delivers through its social media games.
California-based Meteor Games was founded in 2007 by the creators of Internet phenomenon Neopets, one of the largest online gaming destinations for kids with over 45 million users worldwide. Meteor Games operates one of Facebook's most popular social games, Island Paradise. To date, the company has signed up over 8 million players, acquired almost entirely through viral growth alone. Through this new partnership with Hydra, Meteor Games is aiming to take the next step towards scaling their leading social games.
"Given their proven experience in driving new customer acquisitions, we could think of no better partner than Hydra to help introduce new players to our growing suite of games," said Adam Powell, CEO of Meteor Games. "Plus their stable of premium advertisers provides us with an exceptional opportunity to monetize our audience base without alienating users."
About Hydra Group
Hydra operates the largest performance-based, multichannel digital ad platform that drives new sales, leads, and ad engagements on a pure cost-per-action (CPA) basis for many of the largest and best-known consumer product and service companies. The company distributes action-oriented, customer acquisition campaigns in search, email, web display and social media, via its own internal media distribution groups and its exclusive network of high volume, high quality publishing partners. Learn more at http://www.hydranetwork.com.
About Meteor Games
Meteor Games is an online games studio founded in 2007 by Adam and Donna Powell, creators of the seminal Web phenomenon Neopets. At Neopets, Adam and Donna grew the company from a bedroom operation into a worldwide sensation. With Meteor Games, their ambition is to bring the same charm, wit and sense of fun that made Neopets such a hit to an even wider audience across the Web and social networks. The company's flagship game, Island Paradise, is currently enjoyed by more than eight million Facebook users.
Source: Hydra Group
CONTACT: Peter Sadler, 5W Public Relations, psadler@5wpr.com,
+1-646-452-6418
Web Site: http://www.hydranetwork.com/