Sonic Foundry Announces Finalists for 2010 Rich Media Impact Awards

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March 29, 2010
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Sonic Foundry Announces Finalists for 2010 Rich Media Impact Awards

Sixth annual award recognizes nominees for innovative work with webcasting

MADISON, Wis., March 29 -- Sonic Foundry, Inc. (NASDAQ:SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced the finalists for the company's sixth Rich Media Impact Awards, an annual recognition of excellence in the practical and creative integration of Mediasite in business, education, health and government.

Members of the Mediasite user community nominated organizations for their achievements in improving information accessibility, cost savings, efficiency and productivity through Mediasite. This year's finalists join more than 100 organizations from around the world that have been recognized since 2005.

"The impact of this awards program becomes increasingly evident as our customers put stronger rich media programs into place year after year. Each nominee is to be commended for their achievements, particularly in light of these uncertain economic times," said Rob Lipps, executive vice president of Sonic Foundry. "Initiatives like these are instrumental in creating a culture of learning, and we are proud to honor them and their accomplishments."

An on-demand webcast catalog of the finalist submissions can be viewed at http://www.sonicfoundry.com/finalists2010. Winners will be unveiled during UNLEASH 2010, the Mediasite User Conference, at an awards luncheon on April 14 at 12:30 p.m. CDT. Watch the ceremony live or on-demand at http://www.sonicfoundry.com/awards2010.

2010 Rich Media Impact Awards Finalists (listed in alphabetical order by category):

Enterprise Award: recognizes a company who improved its business outcomes through rich media communication.

  --  Autodesk
  --  Cadence Design Systems

Excellence in Education Award: recognizes a higher education institution that enhanced learning and outreach through rich media.

  --  Massey University Information Technology Services
  --  North Carolina State University Distance Education & Learning
      Technology Applications

Facility Design Award: recognizes a Mediasite customer and/or professional AV design or consulting firm that created innovative rich media rooms and facilities.

  --  Faegre & Benson LLP
  --  Stephen M. Ross School of Business University of Michigan

Global Reach Award: recognizes any successful initiative that connected the international community through rich media.

  --  Energy Center of Wisconsin
  --  The Wharton School University of Pennsylvania

Government Award: recognizes a local, state or federal government initiative that implemented rich media for training and outreach.

  --  Michigan Public Health Institute
  --  North Carolina State University

Healthcare Award: recognizes an organization that implemented rich media to benefit health and wellness.

  --  Arkansas Children's Hospital
  --  Videosurgery

Prolific Use Award: recognizes an organization that has dramatically scaled its rich media program to achieve broad deployment across its enterprise, or a large number of presentations or presentation views.

  --  Atitude Digital Media
  --  North Carolina State University Distance Education & Learning
      Technology Applications (DELTA)

Rapid ROI Award: recognizes an organization that used rich media to quickly achieve a measurable ROI in its training, communications or outreach initiatives.

  --  Ontario Hospital Association
  --  University of British Columbia Administration and Professional Staff

Scholastic Achievement Award: recognizes a school district or other organization serving the K-12 educational community that harnessed the power of rich media to improve communication, learning and outreach.

  --  Anchorage School District Training and Professional Development
  --  University of Auckland, Faculty of Education

Student Impact Award: recognizes an individual student, as well as his/her college or university, whose educational experience has been enhanced through rich media.

  --  Bonnie Schindler, University of Wisconsin Colleges - Rock County
  --  Jeff Tippy, University of Toledo

  About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ:SOFO)(NASDAQ:www.sonicfoundry.com) is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for 1,800 customers in education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Events Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance.

Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

Source: Sonic Foundry, Inc.
   

CONTACT:  Tammy Kramer of Sonic Foundry, Inc., +1-608-237-8592,
tammyk@sonicfoundry.com

Web Site:  http://www.sonicfoundry.com/

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