Sonic Executives Provide Insights Into Emerging Entertainment Markets

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April 1, 2010
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Sonic Executives Provide Insights Into Emerging Entertainment Markets

Present at Premier Conferences Discussing 3D Movies, Digital Streaming, and Universal Device Access

NOVATO, Calif., April 1 -- Sonic Solutions® (NASDAQ:SNIC) today announced participation in a series of major entertainment events and executive tradeshows this spring, including NAB, Digital Hollywood, and Connections: The Digital Living Conference and Showcase. Sonic Solution's president and CEO, Dave Habiger, will join top executives from major Studios, retail chains, and technology firms, to discuss the future of entertainment and provide insights into the new models and opportunities emerging for multi-screen, over-the-top video services.

This May, at Digital Hollywood, a leading entertainment trade conference attracting executives from film, television, cable, and computing industries, Mr. Habiger will join a panel that includes representatives from Best Buy and HP, to discuss the market impact and potential for Web-delivered entertainment. In June, Mr. Habiger will be teamed with top executives from Disney and Sony at the Copyright and Technology Conference in New York. The group will discuss their involvement with initiatives such as KeyChest, DECE and Roxio CinemaNow(TM) aimed at providing consumers extensive, multi-device access to their digital movie purchases.

Also speaking at a major event this spring is Jim Taylor, Sonic's Chief Technologist. Mr. Taylor is participating in the Digital Cinema Summit at NAB on a panel discussing the various methods for delivering 3D entertainment to the home. During the session, Mr. Taylor will outline the tools and technologies involved in using the Roxio CinemaNow entertainment platform to electronically deliver 3D content to broadband-connected Blu-ray Disc players and HDTVs.

  Executive Speaking Calendar - Spring Events:
  --------------------------------------------

  NAB Digital Cinema Summit
  Who:      Jim Taylor, Chief Technologist
  What:     3D TV Distribution: Which Platforms Will Succeed?
  When:    April 11, 2010 - 1:15 PM - 2:30 PM
  Where:   Las Vegas, NV
                  LVCC - South Hall, Room S222

  Digital Hollywood Spring
  Who:      Dave Habiger, President and CEO
  What:     Over the Top and Everywhere Video to the Consumer
  When:    May 5, 2010 - 3:50 PM - 5:00 PM
  Where:   Santa Monica, CA
                  The Loews Santa Monica Beach Hotel

  Streaming Media East
  Who:      Dave Habiger, President and CEO
  What:     The Impact of Broadband-Enabled TVs, Gaming
   Consoles and Devices
  When:    May 11, 2010 - 2:45 PM - 4:00 PM
  Where:   Hilton New York
                  New York, NY

  Connections: The Digital Living Conference and Showcase
  Who:      Dave Habiger, President and CEO
  What:     Monetizing Connected CE
  When:    June 9, 2010 - 9:00 AM - 10:00 AM
  Where:   Santa Clara Convention Center
                  Santa Clara, CA

  Copyright and Technology Conference
  Who:      Dave Habiger, President and CEO
  What:     The New Ecosystems for Video
  When:    June 17, 2010 - 1:45 PM - 3:00 PM
  Where:   Hotel Roger Smith
                  New York, NY

  About Sonic Solutions

Sonic Solutions® (NASDAQ:SNIC) is powering the digital media ecosystem through its complete range of Hollywood to Home(TM) applications, services, and technologies. Sonic's Roxio® products enable consumers to easily manage and enjoy personal digital media content and, through Roxio CinemaNow(TM), access premium Hollywood entertainment on a broad range of connected devices. A wide array of leading technology firms, professionals, businesses, and developers rely on Sonic to bring innovative digital media functionality to next-generation devices and platforms. Sonic Solutions is headquartered in Marin County, California.

Sonic, the Sonic logo, Sonic Solutions, Roxio, Roxio CinemaNow, and Hollywood to Home, are trademarks or registered trademarks owned by Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.

Source: Sonic Solutions
   

CONTACT:  Chris Taylor of Sonic Solutions, +1-408-367-5231,
chris_taylor@sonic.com

Web Site:  http://www.sonic.com/

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