NeoGames Team up With The Daily Mirror

NeoGames Team up With The Daily Mirror

ST JULIAN, Malta, April 12, 2010--

    - The First National Newspaper Launches an Online Customised Scratch
Cards and Instant Win Games Brand, Mirrorscratchcards.co.uk

    NeoGames, pioneers and global leaders of the online scratch and instant
win games platform, provide The Daily Mirror with a fully managed solution to
enhance its existing online entertainment offering.

    Targeting the UK market with a mainstream focus, Mirrorscratchcards.co.uk
is the new home to over 70 instantly gratifying games, fully operated by
NeoGames. Players will be able to play and win up to GBP200,000 with the
brand new scratch and instant win offering.

    Jonathan Bury, Head of Commercial Partnerships for MGN Digital stated:
"This is an exciting launch for us and Mirrorscratchcards.co.uk will fit
perfectly with our existing portfolio of online entertainment channels. We
are delighted to partner with NeoGames and to be the first national newspaper
to launch this type of online games brand. We look forward to a fruitful
working relationship moving forward."

    Shay Bar Joseph, Managing Director of NeoGames Network, said: "We feel
very honored to have entered an agreement with one of the UK's most esteemed
media brands and see this partnership as an important milestone. It also
shows the widespread appeal and diversity that our product range has and will
enhance the online entertainment of The Daily Mirror."

    NeoGames:

    NeoGames are the pioneers and global leaders of the online scratch card
industry, providing the leading platform of scratch and instant win games.
Since 2005, NeoGames has partnered with 1st tier operators and leading
marketing experts for customized integrations of its games platform and fully
managed operations of White Labels.

    With over 120 million scratch card games sold every month throughout the
NeoGames Network, NeoGames enables its partners to maximize revenue potential
on a global scale with a mass market product. National Lotteries, gaming
operators, and leading online marketing firms who seek for a comprehensive,
customized online solution find the ideal partner in NeoGames.

    sales@neogames.com

    http://www.neogames.com

    The Daily Mirror:

    The Daily Mirror is one of Britain's top selling newspapers and is part
of the Trinity Mirror group which is also home to five National newspapers
and over 150 regional titles across the UK.

    The Daily Mirror is complemented by a strong digital portfolio which
includes the paper's companion website mirror.co.uk, Mirror Mobile,
Mirrorfootball.co.uk and 3am.co.uk. Recently the Mirror launched an iPhone
app for its Mirrorfootball site with further apps in the pipeline.

    PR contact:

    Joanna Waitzman: Joannaw@neogames.com, Tel: +972-36072573

Source: NeoGames

PR contact: Joanna Waitzman: Joannaw@neogames.com, Tel: +972-36072573