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Pepsi Adds Refreshing Content to Nokia's Ovi Store
Nokia's Ovi Store Offers the World's Most Popular Apps and Games on Their Summer of Football Channel
ESPOO, Finland, April 26, 2010-- Nokia (NYSE:NOK)today announced the launch of the Ovi Store football
channel featuring exclusive Pepsi content as well as entertainment, apps and
information from the world's most recognized football content providers. The
channel leverages Ovi Store's global reach to offer Nokia football fans
around the globe the easiest place to shop for the most popular and most
refreshing mobile football content.
Launching today, Nokia's Ovi Store football channel is the ultimate
football fan destination, featuring highly popular apps, games, and the
ability to quickly personalize and refresh your Nokia.
As part of Ovi's football offering, Pepsi's charity football anthem 'Oh
Africa' will be featured for sale on Ovi Music Store. The charity single
performed by six-time Grammy nominee, Akon, featuring Keri Hilson, the Soweto
Gospel choir and sixteen youths from around the world is the soundtrack to
Pepsi's 2010 football campaign. In addition, Pepsi's football athlete themes
and wallpapers will be available for free on the Pepsi home page at
http://www.ovi.com
"Pepsi's unique content combined with Nokia's unparalleled global reach
offers football fans around the world the chance to get involved with this
year's great Football summer no matter where they are," said Marco Argenti,
VP and Global Head of Media, Nokia. "The Ovi Store football promotion offers
passionate football fans instant access to news, apps, games and a growing
selection of personalization content from some of the world's top teams."
Claudia Lagunas, Digital and New Media Director at PepsiCo International
commented: "Working with Nokia allows us to connect and communicate with the
worldwide mobile community. Nokia's Ovi Store offers an exciting new channel
through which to share our football content with millions of football fans
around the globe."
Also launching today is the Nokia Skill Dribbler competition giving
mobile gamers the opportunity to win a Football trip of a lifetime for two to
see 'El Clasico' in Barcelona. To win, skill dribblers have to show off their
silky football game skills, avoiding tackles and keeping control of the ball
for as long as they can to accumulate points. The highest weekly scorers will
receive a shirt signed by a one of the worlds' top footballers and Nokia N97
mini. The top scorer of the competition will be on their way to Barcelona. To
enter and play Skill Dribbler visit http://www.ovi.com.
In addition to PepsiCo's content Nokia's Ovi Store football channel will
also host a long list of further content dedicated to 2010's summer of
football. From competitions and tournament updates to personalizing your
device, football is a lot more fun when you are part of the action. Some of
the key content and features to get you involved include:
Great goals
If you are supporting Brazil, England, or just great football, Great
Goals will whet your appetite for what's to come with a series of free audio
and video downloads dedicated to great goals scored by great players.
Football updates and news
No matter where you are in the world, you can't catch every game of the
tournament but you can still get live updates. 2010's summer of football news
and update applications are available from the largest football websites in
the world. Livemobile Football, ESPN Soccernet, and Goal.com are all
available as free applications to keep you up to date with breaking news from
around the world, previews and recaps of games for all major leagues in the
world and more.
Games
Experience the latest in mobile football gaming and battle to win the cup
for your country. Games available include Gameloft's Real Football 2010 and
Real Football Manager 2010, and beat the rest in the next generation of
sports radar built for speed shooting, Speedhero Multisport, and the latest
football games from EA SPORTS.
Touchnote
A picture is worth a thousand words, but reminding everyone your country
beat their country with a postcard is priceless. This app takes digital
pictures and makes them into physical postcards in a matter of clicks.
Social networking
Whether heading to South Africa or just down the street to your local
bar, stay in touch with your friends and family to let them know where you
are watching the game. Share your football experience with fans back home,
comment on games, post media, and find out where the nearby parties are.
Social networks like Nimbuzz and Buddycloud make sharing easy from your Nokia
device.
Ovi Maps
Don't miss the Game because you got lost. Use new Ovi Maps with free walk
and drive navigation available on Nokia smartphones to find your way to
stadium, bar, park, or wherever you choose to watch the game. After the game,
find the best sights, restaurants, hotels and events wherever you are through
the Lonely Planet and Michelin travel guides that come free with the new Ovi
Maps. To download Ovi Maps, visit http://www.store.ovi.com.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced
technology with personalized services that enable people to stay close to
what matters to them. Every day, more than 1.2 billion people connect to one
another with a Nokia device - from mobile phones to advanced smartphones and
high-performance mobile computers. Today, Nokia is integrating its devices
with innovative services through Ovi (http://www.ovi.com), including music,
maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive
digital mapping and navigation services, while Nokia Siemens Networks
provides equipment, services and solutions for communications networks
globally.
About Ovi
Ovi is a family of internet services for use on Nokia mobile devices that
keeps people connected to the people and things that matter. Ovi services
include Ovi Maps with walk and drive navigation and premium travel content;
Ovi Music with millions of music tracks; Ovi Mail for email and messaging;
Ovi Share for sharing content; and the Ovi Store, filled with thousands of
apps, games and media from the content industry's biggest names along with
independent developers. Content publishers are invited to distribute and
monetize their content through Ovi by visiting http://www.publish.ovi.com.
More information is available at http://www.ovi.com.
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and
beverage brands, including 18 different product lines that each generate more
than $1 billion in annual retail sales. Our main businesses - Frito-Lay,
Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other
nourishing, tasty foods and drinks that bring joy to our consumers in over
215 countries. With more than $43 billion in 2009 revenues, PepsiCo employs
203,000 people who are united by our unique commitment to sustainable growth,
called Performance with Purpose. By dedicating ourselves to offering a broad
array of choices for healthy, convenient and fun nourishment, reducing our
environmental impact, and fostering a diverse and inclusive workplace
culture, PepsiCo balances strong financial returns with giving back to our
communities worldwide. For more information, please visit
http://www.pepsico.com.
http://www.nokia.com
Source: Nokia Corporation
Media Enquiries: Nokia, Communications, Tel. +358-7180-34900, Email: press.services@nokia.com; PepsiCo: Will Cookson, Tel. +44(0)203-003-6397, Email: will.cookson@freud.com
Pepsi Adds Refreshing Content to Nokia's Ovi Store
Nokia's Ovi Store Offers the World's Most Popular Apps and Games on Their Summer of Football Channel
ESPOO, Finland, April 26, 2010-- Nokia (NYSE:NOK)today announced the launch of the Ovi Store football
channel featuring exclusive Pepsi content as well as entertainment, apps and
information from the world's most recognized football content providers. The
channel leverages Ovi Store's global reach to offer Nokia football fans
around the globe the easiest place to shop for the most popular and most
refreshing mobile football content.
Launching today, Nokia's Ovi Store football channel is the ultimate
football fan destination, featuring highly popular apps, games, and the
ability to quickly personalize and refresh your Nokia.
As part of Ovi's football offering, Pepsi's charity football anthem 'Oh
Africa' will be featured for sale on Ovi Music Store. The charity single
performed by six-time Grammy nominee, Akon, featuring Keri Hilson, the Soweto
Gospel choir and sixteen youths from around the world is the soundtrack to
Pepsi's 2010 football campaign. In addition, Pepsi's football athlete themes
and wallpapers will be available for free on the Pepsi home page at
http://www.ovi.com
"Pepsi's unique content combined with Nokia's unparalleled global reach
offers football fans around the world the chance to get involved with this
year's great Football summer no matter where they are," said Marco Argenti,
VP and Global Head of Media, Nokia. "The Ovi Store football promotion offers
passionate football fans instant access to news, apps, games and a growing
selection of personalization content from some of the world's top teams."
Claudia Lagunas, Digital and New Media Director at PepsiCo International
commented: "Working with Nokia allows us to connect and communicate with the
worldwide mobile community. Nokia's Ovi Store offers an exciting new channel
through which to share our football content with millions of football fans
around the globe."
Also launching today is the Nokia Skill Dribbler competition giving
mobile gamers the opportunity to win a Football trip of a lifetime for two to
see 'El Clasico' in Barcelona. To win, skill dribblers have to show off their
silky football game skills, avoiding tackles and keeping control of the ball
for as long as they can to accumulate points. The highest weekly scorers will
receive a shirt signed by a one of the worlds' top footballers and Nokia N97
mini. The top scorer of the competition will be on their way to Barcelona. To
enter and play Skill Dribbler visit http://www.ovi.com.
In addition to PepsiCo's content Nokia's Ovi Store football channel will
also host a long list of further content dedicated to 2010's summer of
football. From competitions and tournament updates to personalizing your
device, football is a lot more fun when you are part of the action. Some of
the key content and features to get you involved include:
Great goals
If you are supporting Brazil, England, or just great football, Great
Goals will whet your appetite for what's to come with a series of free audio
and video downloads dedicated to great goals scored by great players.
Football updates and news
No matter where you are in the world, you can't catch every game of the
tournament but you can still get live updates. 2010's summer of football news
and update applications are available from the largest football websites in
the world. Livemobile Football, ESPN Soccernet, and Goal.com are all
available as free applications to keep you up to date with breaking news from
around the world, previews and recaps of games for all major leagues in the
world and more.
Games
Experience the latest in mobile football gaming and battle to win the cup
for your country. Games available include Gameloft's Real Football 2010 and
Real Football Manager 2010, and beat the rest in the next generation of
sports radar built for speed shooting, Speedhero Multisport, and the latest
football games from EA SPORTS.
Touchnote
A picture is worth a thousand words, but reminding everyone your country
beat their country with a postcard is priceless. This app takes digital
pictures and makes them into physical postcards in a matter of clicks.
Social networking
Whether heading to South Africa or just down the street to your local
bar, stay in touch with your friends and family to let them know where you
are watching the game. Share your football experience with fans back home,
comment on games, post media, and find out where the nearby parties are.
Social networks like Nimbuzz and Buddycloud make sharing easy from your Nokia
device.
Ovi Maps
Don't miss the Game because you got lost. Use new Ovi Maps with free walk
and drive navigation available on Nokia smartphones to find your way to
stadium, bar, park, or wherever you choose to watch the game. After the game,
find the best sights, restaurants, hotels and events wherever you are through
the Lonely Planet and Michelin travel guides that come free with the new Ovi
Maps. To download Ovi Maps, visit http://www.store.ovi.com.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced
technology with personalized services that enable people to stay close to
what matters to them. Every day, more than 1.2 billion people connect to one
another with a Nokia device - from mobile phones to advanced smartphones and
high-performance mobile computers. Today, Nokia is integrating its devices
with innovative services through Ovi (http://www.ovi.com), including music,
maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive
digital mapping and navigation services, while Nokia Siemens Networks
provides equipment, services and solutions for communications networks
globally.
About Ovi
Ovi is a family of internet services for use on Nokia mobile devices that
keeps people connected to the people and things that matter. Ovi services
include Ovi Maps with walk and drive navigation and premium travel content;
Ovi Music with millions of music tracks; Ovi Mail for email and messaging;
Ovi Share for sharing content; and the Ovi Store, filled with thousands of
apps, games and media from the content industry's biggest names along with
independent developers. Content publishers are invited to distribute and
monetize their content through Ovi by visiting http://www.publish.ovi.com.
More information is available at http://www.ovi.com.
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and
beverage brands, including 18 different product lines that each generate more
than $1 billion in annual retail sales. Our main businesses - Frito-Lay,
Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other
nourishing, tasty foods and drinks that bring joy to our consumers in over
215 countries. With more than $43 billion in 2009 revenues, PepsiCo employs
203,000 people who are united by our unique commitment to sustainable growth,
called Performance with Purpose. By dedicating ourselves to offering a broad
array of choices for healthy, convenient and fun nourishment, reducing our
environmental impact, and fostering a diverse and inclusive workplace
culture, PepsiCo balances strong financial returns with giving back to our
communities worldwide. For more information, please visit
http://www.pepsico.com.
http://www.nokia.com
Source: Nokia Corporation
Media Enquiries: Nokia, Communications, Tel. +358-7180-34900, Email: press.services@nokia.com; PepsiCo: Will Cookson, Tel. +44(0)203-003-6397, Email: will.cookson@freud.com