Brands Now Able to Engage With a Mainstream Audience

Thanks to Cost Effective Mobile Apps
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Brands Now Able to Engage With a Mainstream Audience Thanks to Cost Effective Mobile Apps

LONDON, April 27, 2010--     Brands are taking advantage of a unique service developed by
Grapple Mobile that enables them to create applications for the mass market
quickly, easily and at a much lower cost. Using their patented technology,
Grapple Mobile has reduced the cost of developing cross platform mobile
applications by 75% and brought the length of the process down from months to
weeks, without compromising on quality or user experience.

    With over 1.6m downloads a day from Nokia's Ovi Store alone,
mobile applications are swiftly becoming the most astute way for companies
and brands to connect directly with their target audience, wherever they are.
Importantly, early adopters are listening to the increasing demand from
consumers for high quality apps not only for iPhone, which has less than 2.7%
UK market penetration, but also across the full spectrum of mobile handsets
including Android, BlackBerry, Nokia and Sony Ericsson.

    While previously this has been a complicated, costly and
lengthy process Grapple Mobile (http://www.grapplemobile.com) has spent 4
years and over $9m developing their unique technology that enables them to
build an app once and publish across a broad spectrum of devices (around 480
handsets including iPhone, Android, Blackberry and Nokia). The app is hosted
so it can then be downloaded to any handset via a single link sent to the
companies existing user base, or from any of the major app stores.

    "Previously untenable costs and drawn out development times
have limited agencies' and brands' ability to exploit the major benefit of
extended reach from a cross platform mobile application" comments Alistair
Crane, Grapple Mobile, CEO "Grapple removes these barriers, providing the
only all encompassing solution for anyone wanting to create an app that can
be used by the masses."

    In light of the upcoming elections the Green Party
acknowledged the potential of mobile marketing and recently launched an app
which assesses how in line the voter is with their core policies and forms an
integral part of the party's broader election campaign. They made use of
Grapple's unrivalled reach and fast-tracked verification and submission
process, and the app which took just two weeks to build, is now accessible
internationally on all major mobile handsets (including iPhone, Android,
Blackberry, Nokia, and Samsung) from the major app stores or via text
message.

    "We wanted to get Green Party policy into the pockets of the
electorate, not just those with high end phones. Grapple's technology allowed
us to do this across all handsets" says Dom O'Brien, Head of Innovation, glue
London. "Grapple built the app to a tight budget and schedule and the results
are impressive."

    Notes to Editors:

    About Grapple Mobile

    Grapple Mobile, a Red Herring top 50 company and quickly being recognised
as a centre of excellence for mobile application development, launched to
brands and agencies in January 2010. Grapple previously invested 4 years and
$9m in research and development to create their unique patented technology
that enables the quick, easy and cost effective production of high quality
cross platform mobile applications.

    Grapple's team of experts, including Europe's no.1 iPhone developer,
provide a full service offering guiding clients right through the process
from conception, to verification, signing and submission or alternatively
they can develop apps themselves. Grapple also provides full analytics on app
usage across all platforms.

    For further information please contact:
Amy Shannon, PR Manager, +44(0)20-7952-4041, amy@grapplemobile.com

    To download images of the Green Party application please visit:
http://www.grapplemobile.com/pr/GreenPartyImages.zip

Source: Grapple Mobile Ltd

For further information please contact: Amy Shannon, PR Manager, +44(0)20-7952-4041, amy@grapplemobile.com

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Profile: Tech
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