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Redknee Enables Tier 1 Operator to Launch MVNO Services

Poster: SySAdmin
Posted on May 11, 2010 at 6:07:01 AM
Redknee Enables Tier 1 Operator to Launch MVNO Services

TORONTO, May 11, 2010--

    - EMEA Operator Reinvests in Redknee to Propel MVNO Success

    Redknee (TSX:RKN), a leading provider of business-critical billing and
charging software and solutions for communications service providers, today
announced that a leading tier 1 communications provider has increased its
investment in Redknee's data monetization solution to launch its mobile
virtual network operator (MVNO) business in the competitive EMEA (Europe,
Middle East and Africa) mobile communications market. This further
demonstrates Redknee's continued ability to enable tier 1 operators to expand
their business into the growing MVNO market.

    Leveraging Redknee's data monetization platform, NGRC, for the past six
years to support its own data services, the service provider has increased
its investment in Redknee to offer its MVNO customers the flexibility and
agility to launch promotions with the sophistication and speed that was
previously only reserved for tier 1 operators and those who managed their own
network assets. In addition to the ability to launch innovative promotions to
the market faster, the operator's MVNO customers now also benefit from
Redknee's real-time rating and charging, subscriber management and promotions
capabilities; delivering better insight into their subscriber base and
tighter revenue control on their businesses. For the operator, it now has the
tools to successfully target new market segments and expand its MVNO
business.

    "The additional investment in Redknee's platform by this Tier-1 operator
proves Redknee's real-time personalization and monetization solutions are
driving profitability, growth and market differentiation for our customers,"
stated Lucas Skoczkowski, Redknee's CEO. "At Redknee, we continue to invest
in real-time monetization solutions to support the growth of mobile data and
content for wireless subscribers around the world."

    Redknee's NGRC is a proven platform for providing next generation data
and convergence solutions. The NGRC platform includes Redknee's core usage
management capabilities and standards based interfaces along with data
mediation, a standards-based policy engine and subscriber profile repository.
Based on patented technology, the NGRC platform offers operators the
flexibility and scalability to launch new services, while creating new
revenue streams based on diverse pricing options for both prepaid, postpaid
and hybrid-plan subscribers. Operators can choose to expand the NGRC platform
through a variety of available modules such as Rating and Charging,
Subscriber Usage Manager and the Promotions Manager. The solution suite
enables operators to monetize subscriber usage, better manage their network
assets, and drive ARPU growth, while leveraging existing billing systems and
network investments.

    For more information about Redknee and their solutions, please go to
http://www.redknee.com.

    About Redknee:

    Redknee is a leading global provider of innovative communication software
products, solutions and services. Redknee's award-winning solutions enable
operators to monetize the value of each subscriber transaction while
personalizing the subscriber experience to meet mainstream, niche and
individual market segment requirements. Redknee's revenue generating
solutions provide advanced converged billing, rating, charging and policy for
voice, messaging and new generation data services to over 70 network
operators in over 50 countries. Established in 1999, Redknee Solutions Inc.
(TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee
Inc. and its various subsidiaries. References to Redknee refer to the
combined operations of those entities. For more information, visit
http://www.redknee.com.

    For further information: Media Relations Contact: Rachael Parker, Mi
liberty, +44(0)20-7751-4444, rparker@miliberty.com; Humera Malik, Director of
Marketing, +1-905-625-2102, humera.malik@redknee.com; Redknee Solutions:
David Charron, Chief Financial Officer, +1-905-625-2943, Investor Relations:
investor_relations@redknee.com

Source: Redknee Solutions Inc.

For further information: Media Relations Contact: Rachael Parker, Mi liberty, +44(0)20-7751-4444, rparker@miliberty.com; Humera Malik, Director of Marketing, +1-905-625-2102, humera.malik@redknee.com; Redknee Solutions: David Charron, Chief Financial Officer, +1-905-625-2943, Investor Relations: investor_relations@redknee.com
 
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