Sonic Launches '621' Dynamic Content Patent License Program
Poster: SySAdmin
Posted on May 26, 2010 at 4:07:01 AM
Sonic Launches '621' Dynamic Content Patent License Program
Enables On-Disc Entertainment to be Updated and Enhanced with Web-Delivered Content and Services
NOVATO, Calif., May 26 -- Sonic Solutions® (NASDAQ: SNIC), today announced a licensing program for its US Patent 6,944,621; this patent allows for the updating and augmenting of multimedia content on portable storage media including Blu-ray Disc, DVD, SD card, flash memory, UMD, and other update-able media. Applications for the Dynamic Content '621 patent include the BD-Live internet-connected enhancements now available on Blu-ray Disc titles, such as updated movie trailers, bonus material, and promotional advertisements. The patent also provides for access to online entertainment services such as those powered by Sonic's RoxioNow platform(TM). Beyond Blu-ray titles, the Dynamic Content '621 patent covers in-game advertising for internet-connected titles that originate on physical media.
"Enhancing physical media with internet-connected experiences will be an important feature in transitioning consumers of traditional media to digital delivery," said Arash Amel, Research Director, Digital Media, Screen Digest. "Bringing the immediacy of Web-based content to physical media not only maintains the relevance of disc-based content, it also acts as a transition point that can help educate consumers and make them more comfortable with digital entertainment experiences."
The licensing program for the Dynamic Content '621 patent is open to content owners, on-line service providers, software developers, manufacturers of Blu-ray Disc players and games consoles, in-game advertisers and other industry participants who wish to deliver new products, content or services that update or enhance the original components delivered on physical media.
"Our Dynamic Content approach makes it easy, fast and virtually cost-free for content owners and distributors to deliver advertising, promotions, game updates, trailers and more," said Mark Ely, Executive Vice President, Strategy, Sonic Solutions. "It is an ideal way to keep content 'fresh' as well as to deliver contextual e-commerce offerings that are targeted to specific consumer segments. The real value of the '621 patent is the ability to enhance the value of physical media through Web-based services, while bringing retailers, device manufacturers and content owners closer to consumers."
Sonic's '621 patent is included as part of the RoxioNow entertainment platform licensing program as well as Roxio client applications, including Roxio CinePlayer® for PC and CE devices.
For more information on the Sonic Dynamic Content '621 Patent licensing program, contact: 621license@sonic.com.
About Sonic Solutions
Sonic Solutions® (NASDAQ:SNIC) is powering the digital media ecosystem through its complete range of Hollywood to Home(TM) applications, services, and technologies. Sonic's Roxio products enable consumers to easily manage and enjoy personal media and premium Hollywood entertainment on a broad range of connected devices. A wide array of leading technology firms, professionals, businesses, and developers rely on Sonic to bring innovative digital media functionality to next-generation devices and platforms. Sonic Solutions is headquartered in Marin County, California.
Forward Looking Statements
This release may contain forward looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of the 621 Patent License Program. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in Sonic Solutions' annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with Sonic Solutions' most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. Sonic Solutions does not undertake to update any forward looking statements.
Sonic, the Sonic logo, Sonic Solutions, Roxio, RoxioNow, CinePlayer and Hollywood to Home, are trademarks or registered trademarks owned by Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.
Source: Sonic Solutions
CONTACT: Chris Taylor of Sonic Solutions, +1-408-367-5231,
chris_taylor@sonic.com
Web Site: http://www.sonic.com/
Enables On-Disc Entertainment to be Updated and Enhanced with Web-Delivered Content and Services
NOVATO, Calif., May 26 -- Sonic Solutions® (NASDAQ: SNIC), today announced a licensing program for its US Patent 6,944,621; this patent allows for the updating and augmenting of multimedia content on portable storage media including Blu-ray Disc, DVD, SD card, flash memory, UMD, and other update-able media. Applications for the Dynamic Content '621 patent include the BD-Live internet-connected enhancements now available on Blu-ray Disc titles, such as updated movie trailers, bonus material, and promotional advertisements. The patent also provides for access to online entertainment services such as those powered by Sonic's RoxioNow platform(TM). Beyond Blu-ray titles, the Dynamic Content '621 patent covers in-game advertising for internet-connected titles that originate on physical media.
"Enhancing physical media with internet-connected experiences will be an important feature in transitioning consumers of traditional media to digital delivery," said Arash Amel, Research Director, Digital Media, Screen Digest. "Bringing the immediacy of Web-based content to physical media not only maintains the relevance of disc-based content, it also acts as a transition point that can help educate consumers and make them more comfortable with digital entertainment experiences."
The licensing program for the Dynamic Content '621 patent is open to content owners, on-line service providers, software developers, manufacturers of Blu-ray Disc players and games consoles, in-game advertisers and other industry participants who wish to deliver new products, content or services that update or enhance the original components delivered on physical media.
"Our Dynamic Content approach makes it easy, fast and virtually cost-free for content owners and distributors to deliver advertising, promotions, game updates, trailers and more," said Mark Ely, Executive Vice President, Strategy, Sonic Solutions. "It is an ideal way to keep content 'fresh' as well as to deliver contextual e-commerce offerings that are targeted to specific consumer segments. The real value of the '621 patent is the ability to enhance the value of physical media through Web-based services, while bringing retailers, device manufacturers and content owners closer to consumers."
Sonic's '621 patent is included as part of the RoxioNow entertainment platform licensing program as well as Roxio client applications, including Roxio CinePlayer® for PC and CE devices.
For more information on the Sonic Dynamic Content '621 Patent licensing program, contact: 621license@sonic.com.
About Sonic Solutions
Sonic Solutions® (NASDAQ:SNIC) is powering the digital media ecosystem through its complete range of Hollywood to Home(TM) applications, services, and technologies. Sonic's Roxio products enable consumers to easily manage and enjoy personal media and premium Hollywood entertainment on a broad range of connected devices. A wide array of leading technology firms, professionals, businesses, and developers rely on Sonic to bring innovative digital media functionality to next-generation devices and platforms. Sonic Solutions is headquartered in Marin County, California.
Forward Looking Statements
This release may contain forward looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of the 621 Patent License Program. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in Sonic Solutions' annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with Sonic Solutions' most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. Sonic Solutions does not undertake to update any forward looking statements.
Sonic, the Sonic logo, Sonic Solutions, Roxio, RoxioNow, CinePlayer and Hollywood to Home, are trademarks or registered trademarks owned by Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.
Source: Sonic Solutions
CONTACT: Chris Taylor of Sonic Solutions, +1-408-367-5231,
chris_taylor@sonic.com
Web Site: http://www.sonic.com/