SoGeo Secures EUR1M in Funding

SoGeo Secures EUR1M in Funding

AMSTERDAM, June 4, 2010--

    - BlueBubbleLab Leads Investment to Support Startup SoGeo

    SoGeo, provider of a context aware platform for mobile and web, today
announced that it has secured EUR1M in funding. BlueBubbleLab is the investor
group securing this round of funding for SoGeo.

    SoGeo is currently developing a location aware information sharing
platform and API with social and community features, including a suite of
mobile and web apps that interface with it. SoGeo is targeting businesses
providing them with a platform they can use to engage with their customers.

    SoGeo's product allows users to explore places around them through their
mobile. Users can access location and event related content and receive
suggestions based on contextual factors, such as their own location, time,
likes and dislikes. New places or spots can be created by users, adding them
to the overall personal suggestion engine.

    With this funding, SoGeo will continue to improve its product and
introduce it to the market. The recently implemented marker based Augmented
Reality, which enhances outdoor experiences by making online information
available on smartphones through marker recognition is one of the new and
innovative functionalities which will be further developed.

    "We are excited about the value that SoGeo is creating. By bringing the
real and online world together through one platform, a whole new world of
audience engagement becomes possible. Businesses will be able to strengthen
existing audience relations but also reach completely new segments,"
commented Ben van Dongen, partner and co-founder of BlueBubbleLab.

    Pieter Saman, Managing Director SoGeo added, "We are working on making
this product beneficial to consumers and to content owners at the same time.
Content should be available to consumers through mobile in a relevant way and
it must be interesting for content owners to be present through such a
product. This funding ensures that we continue to develop this product and
make it available to businesses and consumers alike."

    Notes to Editors:

    For more information on what we are working on, please visit our website
(http://www.sogeocompany.com), blog (http://blog.sogeocompany.com/) and
follow us on Twitter @SoGeo

    About BlueBubbleLab

    BlueBubbleLab (http://www.bluebubblelab.com) has created a value
proposition with investments in Dutch digital media. Focus lies on wired &
mobile services with existing business, products and/or services, existing
revenue lines and a strong management team in need of growth capital.

    BlueBubbleLab will typically invest in companies with services available
in the market, a large international growth potential and revenues up to
5 million Euro.

    About SoGeo

    SoGeo (http://www.sogeocompany.com) provides a context aware
infrastructure for mobile and web, enabling businesses to create innovative
and relevant communities around their brands, products and services. The
SoGeo infrastructure allows businesses to increase brand value, to reach new
audiences and to access new revenue channels.

Source: SoGeo

Media Contact: Anna Hogrebe, SoGeo, +31-681-351-700, anna@sogeocompany.com