Apps Mean Business: 10 Leading Agencies Accelerate Mobile App Offering
Poster: SySAdmin
Posted on June 10, 2010 at 2:07:01 AM
Apps Mean Business: 10 Leading Agencies Accelerate Mobile App Offering
LONDON, June 10, 2010-- Grapple Mobile today announced partnerships with ten of Europe's
brightest agencies including Ogilvy, LBi and McCann London to help them
develop high quality cross platform mobile applications for their clients.
Grapple's platform allows agencies' existing development teams to write
applications in HTML, CSS and JavaScript which is then translated across all
major mobile platforms including iPhone, Android, BlackBerry, Nokia, Samsung,
Sony Ericsson and LG. The app can then be downloaded to any of the leading
handsets either through an app store or a dedicated URL.
"Clients are aware of the increasing opportunity presented by the mobile
channel and are keen to enter this space. However until now it has been a
lengthy and expensive process, often only targeting the iPhone audience which
offers limited scale" said Jethro Ferguson, Head of Digital, OgilvyOne.
"Grapple's approach enables us to develop high quality mobile applications
for our clients, accessible on all the leading smartphone handsets, quickly
and within budget".
Grapple (http://www.grapplemobile.com) is working closely with each agency
for all app builds - sharing knowledge and learnings while also
ensuring applications are submitted to app stores in the shortest possible
timeframe.
"This collaboration makes it possible for top brands to leverage the full
reach and scale of mobile applications" said Alistair Crane, CEO Grapple
Mobile. "Until now there has been a blinkered approach to developing apps,
with a heavy focus on the iPhone, but in line with the latest impressive app
statistics other platforms such as Nokia and BlackBerry are now being given
equal attention and recognition".
Grapple is also working directly with brands and many of the
leading content owners including major record labels, publishing houses and
broadcasters.
NOTES TO EDITORS:
About Grapple Mobile (http://www.grapplemobile.com)
Grapple Mobile, a Red Herring top 50 company, is recognised as a centre
of excellence for mobile application development. Launched to brands and
agencies in January 2010, Grapple includes 4 years and in excess of $9m in
research and development to create unique patented technology that enables
the quick, easy and cost effective production of high quality cross platform
mobile applications.
Grapple's team of experts provide a full service offering guiding clients
through the process from conception to verification, signing, submission and
analytics.
For further information please contact:
Amy Shannon, PR Manager, +44(0)20-7952-4041 / amy@grapplemobile.com
Source: Grapple Mobile Ltd
For further information please contact: Amy Shannon, PR Manager, +44(0)20-7952-4041 / amy@grapplemobile.com
LONDON, June 10, 2010-- Grapple Mobile today announced partnerships with ten of Europe's
brightest agencies including Ogilvy, LBi and McCann London to help them
develop high quality cross platform mobile applications for their clients.
Grapple's platform allows agencies' existing development teams to write
applications in HTML, CSS and JavaScript which is then translated across all
major mobile platforms including iPhone, Android, BlackBerry, Nokia, Samsung,
Sony Ericsson and LG. The app can then be downloaded to any of the leading
handsets either through an app store or a dedicated URL.
"Clients are aware of the increasing opportunity presented by the mobile
channel and are keen to enter this space. However until now it has been a
lengthy and expensive process, often only targeting the iPhone audience which
offers limited scale" said Jethro Ferguson, Head of Digital, OgilvyOne.
"Grapple's approach enables us to develop high quality mobile applications
for our clients, accessible on all the leading smartphone handsets, quickly
and within budget".
Grapple (http://www.grapplemobile.com) is working closely with each agency
for all app builds - sharing knowledge and learnings while also
ensuring applications are submitted to app stores in the shortest possible
timeframe.
"This collaboration makes it possible for top brands to leverage the full
reach and scale of mobile applications" said Alistair Crane, CEO Grapple
Mobile. "Until now there has been a blinkered approach to developing apps,
with a heavy focus on the iPhone, but in line with the latest impressive app
statistics other platforms such as Nokia and BlackBerry are now being given
equal attention and recognition".
Grapple is also working directly with brands and many of the
leading content owners including major record labels, publishing houses and
broadcasters.
NOTES TO EDITORS:
About Grapple Mobile (http://www.grapplemobile.com)
Grapple Mobile, a Red Herring top 50 company, is recognised as a centre
of excellence for mobile application development. Launched to brands and
agencies in January 2010, Grapple includes 4 years and in excess of $9m in
research and development to create unique patented technology that enables
the quick, easy and cost effective production of high quality cross platform
mobile applications.
Grapple's team of experts provide a full service offering guiding clients
through the process from conception to verification, signing, submission and
analytics.
For further information please contact:
Amy Shannon, PR Manager, +44(0)20-7952-4041 / amy@grapplemobile.com
Source: Grapple Mobile Ltd
For further information please contact: Amy Shannon, PR Manager, +44(0)20-7952-4041 / amy@grapplemobile.com