Microsoft Tries New Barcode

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The color bar code is being targeted especially for use on commercial media such as movies, video games and other recordings. Microsoft said the High Capacity Color Bar Code could start showing up on DVDs by the end of this year, thanks to a deal it has signed with an organization that helps coordinate product labeling for audiovisual works. The idea is that after adding the new bar code, then DVDs and their packages would offer added security or, potentially, links to a movie trailer or other bonus features.