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The company announced the Red Hat Exchange in March while launching its Red Hat Enterprise Linux 5, a major update to its core product. It announced the RHX launch Thursday at the Red Hat Summit in San Diego. The exchange makes Red Hat a stronger competitor to Microsoft and the company's top Linux rival, Novell, which sells Suse Linux Enterprise Server and a variety of server software packages. But it also means Red Hat steps more directly on the toes of business partners such as IBM, Oracle and SAP.