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ATI also announced a DDR-2 variant for mobile graphics and mid-range desktop graphics, code-named DDR-2M, and demonstrated the technology working on a desktop graphics card. DDR-2M delivers DDR-2 performance with lower power consumption, reduced heat dissipation and simplified board design. ATI worked closely with Elpida Memory Inc to develop DDR-2M as part of ATI's ongoing commitment to moving technology innovation aggressively out to the masses.