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The Radeon 9500 PRO has been well-accepted by the high-end market due to its appealing price/performance ratio. Based on the company’s new-generation R300 core, the Radeon 9500 PRO is designed with the same eight-pipeline architecture as the Radeon 9700 PRO but cards sporting the chip are sold at much lower prices. According to an earlier ATI announcement, Radeon 9500 PRO cards retail for US$199 and Radeon 9700 PRO cards for US$399.