Microsoft Wants You to Use Their Photo Standard
Poster: Logan King
Posted on March 7, 2007 at 5:48:47 PM
Said By Cnet News
"Microsoft...intends to standardize the technology and will be submitting HD Photo to an appropriate standards organization shortly," the company said in a statement. The company plans to announce the move Thursday at the Photo Marketing Association trade show in Las Vegas.
The standardization move makes sense, given Microsoft's ambitions, said InfoTrends analyst Ed Lee. "If Microsoft is looking for wider adoption of the format, it needs to be divorced from Microsoft itself," he said. "They're going to have to loosen the strings on it."
Linky
This is bull. There is already too many formats in between JPEG and RAW, and this one doesn't seem to do anything spectacular that PNG doesn't already do. This sounds more like an answer to a question no one asked than a revolutionary standard.