Polaroid Swing Launches In Russia: A New Interactive Photo App Which Aims To Reimagine Photography

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SySAdmin
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December 14, 2016
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Page 1
<HTML>
<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
          .xn-newslines .xn-distributor{
          display:none;
          }
          .xn-newslines .xn-dateline{
          display:none;
          }
         
      /* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
        #outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
        .ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
        .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
        body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
        table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
        img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */

        /* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
        body{margin: 0; padding: 0;}
        img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
        table{border-collapse: collapse !important;}
        body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}

        /* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */

        /* ========== Page Styles ========== */

        #bodyCell{padding: 20px;}
        #templateContainer{
            width: 600px;
            background-color: #ffffff;
        }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            body, #bodyTable{
                background-color: #DEE0E2;
            }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            #bodyCell{
                border-top: 4px solid #BBBBBB;
            }

            /**
            * @tip Set the border for your email.
            */
            #templateContainer{
                border: 1px solid #BBBBBB;
            }

            /**
            * @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
            * @style heading 1
            */
            h1{
                color: #404040 !important;
                display: block;
                font-family: Helvetica;
                font-size: 26px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all second-level headings in your emails.
            * @style heading 2
            */
            h2{
                color: #404040 !important;
                display: block;
                font-family: Helvetica;
                font-size: 20px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all third-level headings in your emails.
            * @style heading 3
            */
            h3{
                color: #3d98c6 !important;
                display: block;
                font-family: Helvetica;
                font-size: 16px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
            * @style heading 4
            */
            h4{
                color: #808080 !important;
                display: block;
                font-family: Helvetica;
                font-size: 14px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            h4.subtitle {
              color: #808080 !important;
              font-size: 14px;
            }

            /* ========== Header Styles ========== */

            /**
            * @tip Set the background color and bottom border for your email's preheader area.
            * @theme header
            */
            #templatePreheader{
                background-color: #F4F4F4;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
            */
            .preheaderContent{
                color: #808080;
                font-family: Helvetica;
                font-size: 10px;
                line-height: 125%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
            */
            .preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the background color and borders for your email's header area.
            * @theme header
            */
            #templateHeader{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
            */
            .headerContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 20px;
                font-weight: bold;
                line-height: 100%;
                padding-top: 0;
                padding-right: 0;
                padding-bottom: 0;
                padding-left: 0;
                text-align: left;
                vertical-align: middle;
            }

            /**
            * @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
            */
            .headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            #headerImage{
                height: auto;
                max-width: 600px;
            }

            #socialShare img {
                margin-right: 3px;
            }

            /* ========== Body Styles ========== */

            /**
            * @tip Set the background color and borders for your email's body area.
            */
            #templateBody{
                background-color: #FFFFFF;
                border-top: 1px solid #FFFFFF;
                /*border-bottom: 1px solid #CCCCCC;*/
            }

            /**
            * @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
            * @theme main
            */
            .bodyContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 16px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
            */
            .bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .bodyContent img{
                display: inline;
                height: auto;
                max-width: 560px;
            }

            /**
            * @tip Set the background color and border for your email's data table.
            */
            .templateDataTable{
                background-color: #FFFFFF;
            }

            .templateDataTable a:link {
                text-decoration: none;
                color: #3d98c6;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableHeading{
                /*background-color: #E7F1FC;*/
                color: #336699;
                font-family: Helvetica;
                font-size: 14px;
                font-weight: bold;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
                color: #FFFFFF;
                font-weight: bold;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableContent{
                border-top: 1px solid #DDDDDD;
                border-bottom: 0;
                color: #404040;
                font-family: Helvetica;
                font-size: 12px;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: bold;
            }

            /* ========== Column Styles ========== */

            .templateColumnContainer{width: 200px;}

            /**
            * @tip Set the background color and borders for your email's column area.
            */
            #templateColumns{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
            */
            .leftColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
            */
            .leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
            */
            .centerColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
            */
            .centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
            */
            .rightColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
            */
            .rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .leftColumnContent img, .rightColumnContent img{
                display: inline;
                height: auto;
                max-width: 260px;
            }

            /* ========== Footer Styles ========== */

            /**
            * @tip Set the background color and borders for your email's footer area.
            * @theme footer
            */
            #templateFooter{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
            }

            /**
            * @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
            * @theme footer
            */
            .footerContent{
                color: #808080;
                font-family: Helvetica;
                font-size: 10px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            .footerContent.social, .footerContent.social h4 {
                text-align: center;
            }

            .footerContent.social a {
                margin: 0 10px;
            }

            /**
            * @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
            */
            .footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */

            @media only screen and (max-width: 480px){
                /* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
                body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
                body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */

                /* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
                #bodyCell{padding: 10px !important;}

                /* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */

                /* ======== Page Styles ======== */

                /**
                * @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
                */
                #templateContainer{
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the first-level headings larger in size for better readability on small screens.
                */
                h1{
                    font-size: 24px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the second-level headings larger in size for better readability on small screens.
                */
                h2{
                    font-size: 20px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the third-level headings larger in size for better readability on small screens.
                */
                h3{
                    font-size: 18px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the fourth-level headings larger in size for better readability on small screens.
                */
                h4{
                    font-size: 16px !important;
                    line-height: 100% !important;
                }

                /* ======== Header Styles ======== */

                #templatePreheader{display: none !important;} /* Hide the template preheader to save space */

                /**
                * @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
                */
                #headerImage{
                    height: auto !important;
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .headerContent{
                    font-size: 20px !important;
                    line-height: 125% !important;
                }

                /* ======== Body Styles ======== */

                /**
                * @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .bodyContent{
                    font-size: 18px !important;
                    line-height: 125% !important;
                }

                .templateDataTableContainer {
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<h1 class="xn-hedline">Polaroid Swing Launches In Russia: A New Interactive Photo App Which Aims To Reimagine Photography</h1>

<div id="enrcontainer"></div>

<p class="xn-distributor">PR Newswire</p>

<p class="xn-dateline">MOSCOW, Dec. 15, 2016</p>
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<p>
   
<br>
 
</p>

<p>
<b><i>Silicon Valley start-up chaired by Twitter co-founder Biz Stone sparks the next phase in Polaroid's iconic history; Backed by Natalia Vodianova &nbsp;</i> </b>
</p>

<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">MOSCOW</span>, <span class="xn-chron">Dec. 15, 2016</span> /PRNewswire/ --&nbsp;Released on Apple's Russian <span class="xn-person">App Store</span> today, the&nbsp;<i>Polaroid&nbsp;Swing&nbsp;</i>app enables people to create and share interactive photos on their phones with one easy tap and creates an engaging new visual medium to stand alongside photos and videos. <i>Polaroid&nbsp;Swing&nbsp;</i>is the result of a partnership between the iconic <i>Polaroid&nbsp;</i>brand and a Silicon Valley tech startup chaired by Twitter co-founder Biz Stone. </p>

<p>
<i>Polaroid</i> <i>Swing</i> photos capture one-second moments that magically come to life when you touch them or tilt your phone. They combine the compositional quality of a still photograph with the vitality of a world that's always moving. </p>

<p>
<i>Polaroid Swing</i> today launches new features to coincide with its international expansion. The advanced camera technology now includes an improved frame-blending algorithm to enable higher quality, smoother 'interactive photos'. For the first time, users will be able to 'reply' to <i>Polaroid Swing </i>photos with text and emojis. </p>

<p>Russian supermodel and philanthropist Natalia Vodianova, who was one of the first investors in <i>Polaroid Swing</i>, says: "I have a lifelong emotional connection with <i>Polaroid, </i>having been photographed by many legends of the medium throughout my career. <i>Polaroid Swing</i> has a magic quality to it that will transform the way fashion is captured."</p>

<p>"We are very excited to launch in <span class="xn-location">Russia</span>," says <span class="xn-person">Tommy Stadlen</span>, Co-Founder of Swing. "<span class="xn-location">Russia</span> produced one of the greatest <i>Polaroid</i> photographers of all time, Andrei Tarkovsky, and we can't wait to see what the next generation does with the first ever downloadable <i>Polaroid</i> camera. We expect <span class="xn-location">Russia</span> to be one of our largest communities in 2017."</p>

<p>The <i>Polaroid Swing </i>US launch in July went viral when Apple selected the product as the main featured app on the US App Store home page and new iMessage <span class="xn-person">App Store</span>. This month, Apple has chosen <i>Polaroid Swing</i> to appear in physical retail stores across the world to demo the new iPhone. In the run-up to the US election, <span class="xn-person">Hillary Clinton</span> set up her <i>Polaroid Swing</i> account in an effort to connect with millennial voters. </p>

<p>The <i>Polaroid Swing</i> app aims to make available a new medium of expression for those with an artistic interest in the world around them. <i>Polaroid Swing</i> moving photos faithfully capture moments as we see them &ndash; the crash of the wave, the hair blowing in the wind, the blink of an eye. </p>

<p>
<i>Polaroid</i> moving photos can be easily shared on the <i>Polaroid Swing</i> platform and beyond via Instagram, Facebook, Twitter and the web. <i>Polaroid Swing</i> is available for free on the Apple App Store, with a version for Android coming soon.</p>

<p>"Human beings see the world in short moments, not in stills or videos," says <span class="xn-person">Tommy Stadlen</span>. "Memories move, and now photos do too. The product combines <i>Polaroid's</i> iconic heritage with cutting edge innovation."</p>

<p>
<b>A tech startup backed by a unique partnership with <i>Polaroid</i>&nbsp;&nbsp; </b>
</p>

<p>Co-Founders Frederick Blackford, a media and sports entrepreneur, and <span class="xn-person">Tommy Stadlen</span>, a tech entrepreneur and former McKinsey consultant, have entered into a partnership with <i>Polaroid</i> to launch the <i>Polaroid Swing</i> app. They have quietly assembled world-class engineering and design talent. The company's R&amp;D lab in <span class="xn-location">San Francisco</span> is centered around a team of former Apple engineers and computer vision experts. </p>

<p>Photographer <span class="xn-person">Cole Rise</span>, who designed Instagram's original filters and logo, is Chief Creative Officer. He has fostered a community of artists who co-created the new <i>Polaroid</i> medium in a highly secretive beta testing period.</p>

<p>"<i>Polaroid Swing</i> has the potential to change the way we think about images, just like Twitter's 140 characters changed how we think about words," says Biz Stone, Chairman of Swing and Co-Founder of Twitter. "People will start seeing the world in one second moments. It's a genre-defining medium."</p>

<p>
<span class="xn-person">Scott W. Hardy</span>, President and CEO of <i>Polaroid</i>, says: "At <i>Polaroid</i>, we see ourselves as curators of innovation. We are delighted to collaborate with the extraordinary <i>Polaroid Swing</i> app team to help usher in a new era of sharing life's most memorable moments in an instant &ndash; which has always been at the very heart of <i>Polaroid's</i> iconic DNA."</p>

<p>Download the <i>Polaroid Swing</i> app for iPhone at <a href="https://itunes.apple.com/ru/app/polaroid-swing/id1035142291" rel="nofollow" target="_blank">https://itunes.apple.com/ru/app/polaroid-swing/id1035142291</a>
<br>Visit <a href="http://www.polaroidswing.com/" rel="nofollow" target="_blank">http://www.polaroidswing.com</a>
</p>

<p>
<b>The <i>Polaroid</i> Brand <br>
</b><i>Polaroid</i> is one of the most trusted, well-respected and recognizable brands with a rich 80-year history beginning with <i>Polaroid</i> instant film. For more information, visit <a href="http://www.polaroid.com/" rel="nofollow" target="_blank">http://www.Polaroid.com</a>
</p>

<p>
<i>Polaroid, Polaroid &amp; Pixel</i>, <i>Polaroid Color Spectrum</i>, <i>Polaroid Swing</i> and <i>Polaroid Classic Border Logo</i> are trademarks of PLR IP Holdings, LLC.</p>

<p>
<b>Interactive <i>Polaroid</i> <i>Swing </i>photos for media to embed: <br>
</b><a href="https://polaroidswing.com/press" rel="nofollow" target="_blank">https://polaroidswing.com/press</a>&nbsp; <br>
<a href="https://polaroidswing.com/press/fashion" rel="nofollow" target="_blank">https://polaroidswing.com/press/fashion</a>
</p>

<p>
<b>Contact for <i>Polaroid Swing<br>
</i></b><span class="xn-person">Katja Schroeder</span>
<br>+1-646-757-6116 <br>
<a href="mailto:schroederk@ruderfinn.com" rel="nofollow" target="_blank">schroederk@ruderfinn.com</a>
</p>

<p>
<b>Contact for the <i>Polaroid </i>brand <br>
</b><span class="xn-person">Tracey Benjamini</span>
<br>+1-908-895-0787<br>
<a href="mailto:tbenjamini@randjsc.com" rel="nofollow" target="_blank">tbenjamini@randjsc.com</a>
</p>

<p>Photo&nbsp;- <a href="http://mma.prnewswire.com/media/448606/Polaroid_Swing_Banner.jpg" rel="nofollow" target="_blank">http://mma.prnewswire.com/media/448606/Polaroid_Swing_Banner.jpg</a>
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<p>Web Site: <a class="release-link" href="http://www.polaroidswing.com" target="_newbrowser">http://www.polaroidswing.com</a>
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<em>Copyright &copy; PR Newswire Association LLC. All Rights Reserved.</em>
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<strong>Our mailing address is:</strong>
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