News

"Dutch Oprah" LINDA Partners With Layar to Showcase the Future of Print

AMSTERDAM, November 18, 2011/PRNewswire/ --

   
          By adding digital buttons LINDA brings its magazine to life

    Layar, the largest open platform for mobile augmented reality (AR) and
LINDA, the largest women's glossy in the Netherlands, showcase the future of
print by creating the first Dutch augmented magazine, showing infotainment
and commerce to be a natural fit with augmented reality.

    On more than 50 pages inside this month's edition of Linda magazine,
additional content is added in the form of digital buttons. This digital
content can be revealed using a Smartphone. In total, 120 digital buttons
are placed throughout the magazine linking to specific websites, videos, app
stores and phone numbers.

    Highlights of the added content include:

    1) Unique backstage video footage of the cover shoot

    2) One click to sites selling the fashion featured in the articles

    3) Book a test drive for the advertised cars.

    Jildou van der Bijl, co-editor in chief of LINDA magazine: "It is part
of LINDA's DNA to constantly look for new ways to innovate. Now with Layar
it's possible for the first time to make a real connection between print and
digital without the ugly QR-codes in your magazine. Layar adds an extra
layer with groundbreaking opportunities for readers and advertisers bringing
the magazine alive. It's so much fun to see a pair of wonderful shoes in
your favorite magazine and be able to buy them by pressing a button on your
phone."

    Layar created a promotional video
[http://myclang.com/1/3fde85502331b416027365f24755b256436727509614a38733208201e1a2b53712a0e2a22233c06096c ]
to show how LINDA magazine is brought to life
with augmented reality, as well as a PDF document
[http://myclang.com/1/3fde8550c331b416027365f24755b246436727509614a38733208201e1a2b53712a0e2a22233c06096c ]
enabling anyone to view LINDA's digital
content with Layar.

    "We are thrilled LINDA wanted to work with us and use Layar," said
Claire Boonstra, Layar co-founder. "Not just because it is a great magazine,
but it proves what we said with the launch of Layar Vision: this is a
utility that generates value for brands, retailers and online merchants by
making physical items interactive."

    Two other partners launch this month with Layar. Do-it-Yourself US
magazine MAKE, published by O'Reilly Media, enriched its latest issue with
digital buttons enabling readers to view video content, click to sites with
additional information or subscribe to the magazine. The World Wildlife Fund
for Nature uses Layar to activate the audience in their latest social
awareness campaign, 'Pass on the Earth'. By scanning an augmented postcard
people can share the message and show support on Facebook and Twitter.

    Layar is available for download in the App Store
[http://itunes.apple.com/us/app/layar-reality-browser/id334404207 ] and
Android Market [https://market.android.com/details?id=com.layar ] and is
already installed on more than 10 million mobile devices, offering brands
and publishers an extensive reach across multiple platforms.

    More about Layar Vision [http://www.layar.com/browser/layar-vision ].
Please mail business@layar.com for more information.

    About Layar

    Layar is the world's leading mobile augmented reality platform with over
10 million installs, 10,000 developers and the largest content catalogue
with more than 3,000 layers. Layar brings impactful augmented reality
experiences into people's everyday lives. Layar was named as a 2011
Technology Pioneer by the World Economic Forum, a Disruptive Innovator at
the 2010 Deloitte Fast50 awards, and received a Meffy Mobile Entertainment
Award 2010 for Technology Innovation.

    Layar is located in Amsterdam, The Netherlands. The company was founded
in June 2009.

    To learn more about Layar, please visit http://www.layar.com.

Source: Layar

Bernice Thijm, +31620542426, press@layar.com

NTT Com to Expand its Global IP Network into Eastern Europe

TOKYO, Nov. 18, 2011 /PRNewswire/ -- NTT Communications Corporation (NTT Com) announced on November 18 that it has expanded the reach of its Tier 1 Global IP Network in Europe with new Point of Presence (POP) locations in Budapest, Bucharest and Sofia. The new global IP network POPs allow NTT Com to better enable service providers and content networks to gain access to its high-capacity, reliable and efficient network.

As a strong emerging market, Eastern Europe offers valuable opportunities to the global IP transit industry, and the new Budapest, Bucharest and Sofia PoPs will directly enable not only the growth of the regional market but also the ability for global players to effectively and efficiently connect to Eastern European infrastructure. NTT Europe, NTT Com's local subsidiary has been working closely with Eastern European companies for several years to identify how best to help them meet broadband growth demands, leading to the new investment in global IP network POPs.

NTT Com's Global IP Network Service is a high-speed broadband IP communication service operating throughout Asia, Oceania, Europe and the United States. It directly connects to the company's Global Tier-1 IP backbone, which boasts top-level bandwidth for fast, reliable data transmission, including 550 Gbps for U.S.-Japan traffic, 453 Gbps for Japan-Asia/Oceania, 87 Gbps for Japan-Europe and 100 Gbps for Europe-U.S. The network, which supports both IPv4 and IPv6, was one of the core networks for this June's World IPv6 Day trial. NTT Com's Global Tier-1 IP backbone uses peering relationships only to acquire and forward traffic, and does not depend on any other ISP as a last-resort destination for traffic.

About NTT Communications Corporation
Please visit http://www.ntt.com/index-e.html

SOURCE  NTT Communications Corporation

NTT Communications Corporation

CONTACT: (Mr.) Tsutomu Kokaji, (Ms.) Hisayo Kajii or (Ms.) Rumi Ogawa, Network Services, NTT Communications Corporation, Tel: +81-3-6700-9105, e-mail: gin-marcom-gl@ntt.com

Web Site: http://www.ntt.com/index-e.html

ENISA Launches Information Security Awareness Videos in 23 European Languages

BRUSSELS and HERAKLION, Greece, November 18, 2011/PRNewswire/ --

    US Department of Homeland Security promotes ENISA videos during National
Cyber Security Awareness Month

    ENISA (the European Network and Information Security Agency
[http://www.enisa.europa.eu ]) has launched a series of free videos in all
23 official EU languages. Designed to help raise awareness of information
security risks and encourage secure handling of electronic data, the 13
video clips range from how to use strong passwords and protect sensitive
data to locking down and securing your computer. They can now be downloaded
from the Agency website (
http://www.enisa.europa.eu/act/ar/material/awareness-raising-video-clips
) and are suitable for use in information security training programmes and
other awareness initiatives.

    "We felt it was important to make our video material available in all of
the official EU languages to make the greatest impact on EU citizens,
businesses and governments," said Professor Udo Helmbrecht, Executive
Director of ENISA
[http://www.enisa.europa.eu/about-enisa/structure-organization/executive-director ]
. "Cybersecurity is a shared responsibility and in today's world of
24x7 ecommerce, social media and communications, it is therefore vital that
we are all aware of the risks and follow simple steps to protect our
identities and information. The videos are a fast and clear way to get these
messages across and we want to encourage governments, organisations,
businesses, schools and colleges to use them to help spread the word."

    The launch is part of ENISA's on-going commitment to raise information
security awareness. It is also in line with the aims and objectives of the
joint EU-US Working Group on Cybersecurity and Cybercrime, which has the
objective to ensure a reliable, resilient and trustworthy digital
infrastructure through collaboration. In October, the US Department of
Homeland Security promoted the ENISA videos during one of the four thematic
weeks of its eighth annual National Cyber Security Awareness Month, focusing
on online security for small and medium sized businesses.
http://www.dhs.gov/files/programs/gc_1158611596104.shtm

    http://www.enisa.europa.eu

Source: ENISA - European Network and Information Security Agency

For interviews, or further details: Ulf Bergstrom, Spokesman, ENISA, press@enisa.europa.eu, Mobile: +30-6948-460-143, or Isabella Santa, Senior Expert, ENISA, isabella.santa Q enisa.europa.eu.

TRX Releases New Productivity Enhancements for Queue Manager Travel Utility

ATLANTA, Nov. 17, 2011 /PRNewswire/ -- TRX, Inc. (http://www.trx.com) (OTCQB: TRXI), a world-leading provider of travel technology, process automation, consulting and data services, today announced the new release for Queue Manager(SM), one of the more than 20 travel utility applications offered by TRX.

Queue Manager is a hosted workflow management solution for multi-location and/or multi-account travel operations teams designed to facilitate the management of transactional tasks, track agent productivity, and identify process error trends.

Several of the world's leading travel management companies, airlines, and business process outsourcing providers utilize TRX's Queue Manager to monitor service levels, quantify re-engineering and automation opportunities, grow productivity with existing resources, and improve billing and cost allocation.

The latest release of Queue Manager has new productivity enhancements, including an agent dashboard engineered to help agents gain real-time visibility into their own personal work activities and measure their performance against designated sets of peers.  The dashboard also provides continuous real-time tracking of average handling times across various work queues. 

"The Queue Manager enhancements provide operation center managers with a new tool to spur productivity," said Aaron Aycock, Vice President IT and Product Development, TRX. "Many of our current clients use the new version of Queue Manager to generate friendly competition amongst agents and to foster a sense of shared responsibility for productivity and efficiency improvements."

Other enhancements include expanded capabilities, allowing managers to control when work is delegated across work groups and centers.  New GDS queuing options provide administrators with more flexibility in accessing PNR data from the GDS, resulting in improved performance and reduced costs associated with GDS hits.  Additionally, improvements to the Task Monitor console enable supervisors to release records that have been paused by an agent and provide details into the transaction.

About TRX

TRX is a world-leading travel technology and data services provider, offering more than 20 software-as-a-service utilities for enabling online booking, profile and itinerary management, reservation processing, data intelligence, and process automation. We deliver our technology applications in an on-demand environment to travel agencies, corporations, travel suppliers, government agencies, credit card associations, credit card issuing banks, and third-party administrators. We provide patented savings maximization solutions via our travel analytics consulting practice, extending spend management services to travel buyers all over the world. We complement all of these offerings with a global workforce focused on travel process automation and reengineering. For more information about TRX or to contact a TRX sales office, phone 404.929.6100 or visit the company's website at http://www.trx.com.

SOURCE  TRX, Inc.

TRX, Inc.

CONTACT: John Broaddus, Vice President, Sales and Marketing, TRX, Inc., +1-404-417-7197, john.broaddus@trx.com

Web Site: http://www.trx.com

Colorado-based e-commerce Retailer Announces Nutrition Bars Web Site

FLORISSANT, Colo., Nov. 17, 2011 /PRNewswire/ -- Colorado-based e-commerce company, MRU Global LLC, today announced the launch of its new nutrition bars Web site at http://www.eNutritionBars.com.

Co-founder and President of MRU Global LLC, Michael Ulrich, said, "It's a fast paced world and if you need to eat food on-the-go, nutrition bars offer a convenient and healthy alternative to traditional fast foods."

Co-Founders Michael Ulrich and Jane Kaufman-Balis are no strangers to the food industry. Michael has been in the food industry since the age of 15 and has been an executive chef for over 40 years. Jane, whose background is in education, has done the research and found that the brands selected for the Web site are some of the highest quality protein, energy and nutrition bars available. Both founders are committed to healthy living and eating.   

eNutritionBars.com is an electronic commerce (e-commerce) Web site, offering a variety of nutrition bars including vegan, high protein, gluten free, organic, low calorie, dairy free and more. For customer convenience, visitors of eNutritionBars.com can search and shop nutrition bars by brand or type.   

Co-Founder Jane Kaufman-Balis adds, "All of the nutrition bars sold here are made with only high quality, less processed, whole, all-natural, real ingredients. When you buy nutritional bars from any of these companies you can feel confident that they are well made and will meet your expectations. Michael (Ulrich) and I are very active individuals and are always outdoors hiking, biking, or skiing. We personally test the products we feature to make sure they are tasty and capable of fueling the body with energy."

New products are added to the site routinely and all nutrition bars are sold 12 per box.  Items purchased can be shipped anywhere in the United States and Canada. All major credit cards are accepted, including PayPal.

eNutritionBars.com also offers informational health-related articles for its site visitors. In addition to online sales, a customer service team is available during normal business hours for customer support and can be contacted by emailing enutritionbars@gmail.com or calling 719-687-9535.

For more information on MRU Global LLC and its newest site visit http://www.eNutritionBars.com.

SOURCE  MRU Global LLC

MRU Global LLC

CONTACT: Michelle Boyd, +1-813-382-8810

Web Site: http://www.eNutritionBars.com

AT&T and Alexi Lalas Kick Off MLS Cup 2011 in Los Angeles

Young the Giant and Ozomatli to Perform Before League's Championship Match on Sunday, Nov. 20

DALLAS, Nov. 17, 2011 /PRNewswire/ -- As fans gear up to watch the LA Galaxy and Houston Dynamo go head-to-head in the epic finale of the season, AT&T*, along with Major League Soccer, L.L.C. (MLS), announced today that Young the Giant and Grammy® Award-winning artist Ozomatli will host a free, live concert in Los Angeles to usher in MLS Cup 2011. As a sponsor of MLS Cup, AT&T will also be providing fans exclusive access to Alexi Lalas, former MLS All-Star and U.S. National team standout, as well as current MLS players through on-site activation and exclusive online and mobile content.

"As the Official Communications Services Partner of Major League Soccer and the U.S. Men's and Women's National Soccer Teams, AT&T is proud to have a presence in Los Angeles at the 2011 MLS Cup," said Jason Simpson, Associate Vice President Events and Sponsorships. "We're happy to be able to better connect fans across the globe to the content they crave both from the season and from this monumental game. With the added fun of Young the Giant and Ozomatli playing before the game, we expect the buzz and excitement for the event to continue to grow."

At 4 p.m. PST on Sunday, Nov. 20, Young the Giant and Ozomatli will hit the stage for the MLS Cup 2011 Soccer Celebration Concert presented by AT&T, where they will play a short, free set for fans prior to match kickoff at The Home Depot Center. In addition to sharing the experience with on-site attendees, AT&T will stream the concert live through http://www.att.net/mls.

The concert is part of Soccer Celebration, a pre-game, interactive fan zone from 2:00pm -
6:00pm on Sunday, Nov. 20, during which fans can get players' autographs, have their photo taken with the 2011 Philip F. Anschutz trophy, awarded to the winner of MLS Cup 2011, and play soccer-themed games. Additionally, AT&T and Sony Ericsson will showcase the Xperia(TM) PLAY 4G handset, giving on-site attendees the chance to play the newest games and applications. Kickoff for MLS Cup 2011 will begin at 6:00 p.m. PST.

"AT&T continues to be an incredible strategic sponsor of Major League Soccer and the MLS Cup 2011 Soccer Celebration Concert is yet another great example of their proactive support," said David Wright, vice president, global sponsorship for Soccer United Marketing, MLS' commercial arm. "Enhanced by AT&T's involvement, MLS Cup 2011 contains all of the pieces to being a very special and memorable event for our passionate fans."

Major League Soccer continues its 10 days of public activities and special events leading up to MLS Cup 2011 by hosting the first Shot from the Top event in league history. Players and celebrities, including one member of the Los Angeles-native band Ozomatli, will attempt to score a goal from atop STAPLES Center's City View Terrace, some 80 feet above ground level, into a goal staged on Chick Hearn Court. The event will take place Thursday, November 17, at 2 p.m. PT. Media and fans are invited to watch the participants attempt to score from eight stories (80 feet) above ground level and take photos with the trophy and players immediately following the event.

In additional on-site fun for fans, the 2011 Philip F. Anschutz trophy, awarded to the winner of MLS Cup 2011, will be touring the LA area ahead of MLS Cup. As part of the MLS Cup Trophy Tour, fans have the opportunity to take photographs with the trophy at the Huntington Park AT&T store at 6833 Pacific Blvd. in Huntington Park. Fans also will have the chance to meet Dan Kennedy of Chivas USA today, Nov. 17, between 12:30 and 2 p.m. PST at the AT&T store at 6822 Pacific Blvd. in Huntington Park as well as Jamison Olave of Real Salt Lake on Sunday, Nov. 20 between 3 and 4:30 p.m. at the Home Depot Center Soccer Celebration.

In the spirit of continuing to provide fans with unique content that they can't get anywhere else, AT&T is offering fans across the country the chance to talk directly with soccer legend Alexi Lalas. Alexi Lalas, no stranger to the AT&T Twitter handle after taking it over during the 2011 AT&T MLS All-Star Game, will once again chat with AT&T and soccer fans through @ATT on Sunday, Nov. 20 at 12:00 p.m. PST.

Throughout the MLS season, AT&T offered fans the chance to have a say in the fates of their favorite players and teams. Fans could vote for the AT&T Goal of the Week and AT&T MLS Goal of the Year through online and SMS voting, submitting nearly 50,000 text votes from 9,000 unique users throughout the 2011 season. MLS fans could also check out monthly AT&T MLS Goals of the Month, AT&T Game of the Week and Inside U.S. Soccer programs exclusively through AT&T U-verse.

For more information on AT&T's sponsorship of MLS, please visit: http://fanzone.att.net.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE®magazine's list of the World's Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at http://www.Facebook.com/ATT to discover more about our consumer and wireless services or at http://www.facebook.com/ATTSmallBizto discover more about our small business services.

© 2011 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

About Major League Soccer

Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. Major League Soccer's 16th season will feature 18 clubs each playing 34 regular season matches. Those clubs include Chicago Fire; Chivas USA; 2010 MLS Cup champion Colorado Rapids; Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; LA Galaxy; New York Red Bulls; New England Revolution; Philadelphia Union; Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; Sporting Kansas City; Toronto FC; and, in their inaugural seasons, Portland Timbers and Vancouver Whitecaps FC. An expansion team in Montreal will debut in 2012. For more information about MLS, log on to the League's official website at http://www.MLSsoccer.com.

SOURCE  AT&T Inc.

AT&T Inc.

CONTACT: Abbey Hartmann, +1-314-982-9167, cell, +1-630-631-7115, Abbey.Hartmann@fleishman.com

Web Site: http://www.att.com

APPlause-WORTHY TECHNOLOGY

Swank Audio Visuals Introduces State-of-the-Art Technology, SwankDraw(TM), Revolutionizing the Rendering Process

ST. LOUIS, Nov. 17, 2011 /PRNewswire/ -- Swank Audio Visuals proudly introduces SwankDraw(TM), cutting-edge technology that will revolutionize the creation of renderings.

SwankDraw utilizes iPad technology to create digital renderings of the equipment and aesthetic options available utilizing an image of the actual event location. Use of an actual image provides the client with a better idea of the potential final arrangement by incorporating the venue's layout, dimensions and elements.

With drag-and-drop capabilities, SwankDraw allows for effortless adjustments, permitting Swank employees to easily cycle through graphic depictions of the different options, maximizing visualization of the design. By making modifications on-site with the portable iPad, the client can actively participate in the creation of the rendering, thereby optimizing customization for each event. This facilitates an ongoing dialogue between Swank and the client and ultimately, improved communication between both parties.

Layout changes can be completed in seconds providing immediate results, and with numerous lighting, staging, sets, paneling, furniture, signage and visual monitors to choose from, speed is key. SwankDraw saves time and costs by diminishing the need for multiple rendering drafts or rearranging the actual items at the event. Layouts created on SwankDraw can be emailed to the client, which offers an environmental component by eliminating paper waste.

Positive client feedback has been overwhelming:

    --  "SwankDraw allowed me to visualize the possibilities that I never knew
        an AV company could accomplish."
    --  "The Swank team took my vision of what I wanted for my meeting and
        within minutes I had the design."
    --  "I was able to design the room, get it emailed to my boss and receive
        approval, while still on my site visit."
    --  "Talk about taking hotel AV to the next level...SwankDraw is it."

Even more impressive is that the concept, development and design for SwankDraw originated from within the Swank team. Billy "Skip" Hughes, Swank Audio Visual Concierge at the Marriott Westfields near Washington, D.C., created the proprietary meeting room iPad app.

"I created SwankDraw to help the Company move forward," said Hughes. "I feel like it has already accomplished that in a very short time. You cannot imagine how proud I feel!"

With its recent debut in August, SwankDraw already graces the iPads of more than 250 Swank teams across the U.S. and Canada.

"SwankDraw brings an exciting new dimension to event planning by improving the way our clients visualize the occasion," said Greg Diekemper, Swank Audio Visuals' President and CEO. "It amplifies efficiency and enhances the event planning process for our clients, which demonstrates Swank's commitment to delivering exceptional customer service."

Even with SwankDraw's widespread acclaim and welcomed implementation, employees continue to suggest improvements, and Swank elects to employ them.

"We've introduced groundbreaking technology to our industry, but we're not going to stop there," said Swank President Diekemper. "We continue to advance the SwankDraw technology because we are dedicated to innovation and maintaining our competitive advantages. Swank is not content to sit still. We are always looking for opportunities for improvement and ways to better the future."

Founded in 1937, Swank Audio Visuals provides superior expertise, creativity, full-service support and state-of-the-art technology for the hotel, resort, meeting and conference center industry. Provided with a hospitality approach, services include audio, video, lighting, stage design, production, Internet connectivity, webcasting, 3D renderings and more for events of all sizes, from intimate gatherings to large conventions. Headquartered in St. Louis, Missouri, Swank Audio Visuals employs more than 1,400 talented professionals in approximately 375 destination resorts and hotels in 165 locations in the United States and Canada.

Contact: Nisa Schmitz(618) 304-7626 nschmitz@swankav.com

SOURCE  Swank Audio Visuals

Swank Audio Visuals

Web Site: http://www.swankav.com

A Small Orange Partners With StopTheHacker

Website Security to keep your Reputation and your Customers Secure

DURHAM, N.C., Nov. 17, 2011 /PRNewswire/ -- A Small Orange, a shared, reseller, VPS, and dedicated web hosting company with offices in Atlanta and Durham, NC, announced a strategic partnership with StopTheHacker, a leading provider of website security services.

A Small Orange recognized that their customers need an array of tools to protect the reputation and visitors to their websites. Websites of all types: ecommerce, blogs, forums, small business and enterprise websites, all need reliable, easy to use and understand security solutions to protect them from the latest threats. After considerable research, ASO decided to choose StopTheHacker as the provider for web-malware scanning technology for its customers. "StopTheHacker is very different. They focus on detecting web-based malware, different from viruses and trojans that infect PCs. When malware infects sites, these sites get blacklisted and get taken off the Internet," noted Doug Hanna, CEO of A Small Orange.

While other security products use signature-based analysis to detect malware that has been reported, StopTheHacker uses a different approach. StopTheHacker's advanced Artificial Intelligence based detection engine can hunt down web-malware that has not been reported before. This helps your website stay clean from the latest emerging threats.

"We are very excited about A Small Orange's ability to distribute our service to their extensive customer base," explained Dr. Anirban Banerjee, VP of R&D at StopTheHacker.

A Small Orange's customers can now use StopTheHacker's website security scans to find out if their sites get infected with web-malware and whether the websites have vulnerabilities that can be exploited by malicious hackers. StopTheHacker's services require no installation, provide valuable security information via an online dashboard to help you secure your website and your business.

About A Small Orange:

A Small Orange is a leading provider of shared, reseller, VPS, and dedicated web hosting. Founded in Atlanta in 2003, A Small Orange's mission is to provide service and not just servers. The company has nearly 40 employees around the world and servers in facilities throughout North America, Europe, and Asia.

About StopTheHacker:

StopTheHacker is a leading provider of anti web-malware scanning technology, that helps website owners detect and recover from malware attacks on their websites.

If you'd like more information about this topic please call 919.434.6345 or e-mail neil@asmallorange.com

A Small Orange
Contact: Neil Lancia
Tel: 919.434.6345
Twitter: @asmallorange
Email: neil@asmallorange.com

SOURCE  A Small Orange

A Small Orange

Web Site: http://www.asmallorange.com

The Big Toy Book® Unveils the First-Ever Universal Holiday Toy Catalog App

The Big Toy Book® is reinventing and simplifying the way parents and kids create and share holiday toy lists by introducing an interactive universal toy catalog app

NEW YORK, Nov. 17, 2011 /PRNewswire/ -- Today, The Big Toy Book® announced the beta launch of the very first universal toy catalog into the iTunes App Store.

(Photo: http://photos.prnewswire.com/prnh/20111117/NY09261 )

Recreating Toy Catalog Fun for Today's Tech-Savvy Kids

Unlike retailer catalogs, The Big Toy Book's catalog app allows users to browse over 200 of today's most sought-after toys regardless of which retailer is carrying them. Through the app, children can easily:

    --  Create personal profiles
    --  Browse over 200 of today's most popular toys
    --  Circle toys they love with just a touch of the screen
    --  Build wish lists
    --  Share wish lists and retailer availability

Simplified Sharing and Shopping for Parents

With parental permission, users can share their toy wishes via Facebook or email. Recipients of a child's Big Toy Book® wish list will receive full product descriptions, images, suggested age, MSRP and links to multiple retailers carrying the toys listed.

"It can be challenging keeping track of the multiple catalogs our children mark for us. As parents raising children in a tech-savvy world, we wanted to simplify the shopping and sharing process," says Laurie Schacht, Co-Publisher of The Toy Insider and founder of The Big Toy Book®.

Social Shop- Online Window Shopping

In addition to the app, consumers can enjoy the same simplified shopping experience on TheBigToyBook.com, as well as "Social Shop"-- which Corine Ingrassia, Owner of ComplicatedMama.com and Social Media Director for The Big Toy Book® describes as "virtual window shopping." "We're excited about the Social Shop because it is giving our community a bigger voice on the site. It's like walking through the mall with your friends, browsing the shelves and sharing opinions."

The Big Toy Book® beta app is free and currently available through the iTunes App Store for Apple's iPad. iPhone and Android versions coming soon.

About The Big Toy Book®

Featuring products from a variety of retail sources, TheBigToyBook.com organizes items in an easy-to-use browsing format. Consumers visiting the site determine which products on the site are the hottest through feedback in the Social Shop, making the site truly unique.

For more information contact:Laurie Schacht646-736-2320PR@thebigtoybook.com

SOURCE  The Big Toy Book(R)

Photo:http://photos.prnewswire.com/prnh/20111117/NY09261
http://photoarchive.ap.org/
The Big Toy Book(R)

Web Site: http://www.thebigtoybook.com

Media One USA Is Pleased to Announce- Direct to Fabric Printer, d.Gen Teleios GT Has Been Installed at AAA Flag and Banner.

GARDEN GROVE, Calif., Nov. 17, 2011 /PRNewswire/ -- Media One USA in conjunction with AAA Flag and Banner are pleased to announce the d.Gen Teleios GT has been installed and is operational at their Los Angeles, California facility. The 74 inch d.Gen Teleios GT is a large format Direct to Fabric Printer.

"AAA's addition of the d.Gen Teleios GT to our fleet of fabric printers has enhanced our ability to deliver high print quality with matched productivity for our clients. Our partnership with Media One on fabrics and equipment led to the adoption of this state-of-the-art d-gen inline print and fixate commercial fabric printer. We are really pleased with the results." Says Craig Furst, Principle of AAA Flag and Banner.

The GT is recognized as one of the worldwide best textile printers for printing Flags, Banners, Table Throws, Tents, Tension Frame Display, Tradeshow Displays, and Retractable Displays."

"The most significant change in the new commercial line of printers is the robust feed system and a totally new engineering of the fixation unit. The new fixation unit has a much more consistent heat source that finally matches the results of a calendar. The feedback we have received from our customers is that they just load and go, only to come back and reload." Says Media One USA President, Jason Bartusick.

d.Gen Teleios GT Specs:-Machine Sizes: 74 inch and 120 inch -GT style productivity: 100 M2/H (Quality Mode)-Great Run ability: Allows 24/7 printing w/o loss of quality.-8 latest print heads with staggered layout configuration: 4 colors/ 3 pass mode.-TU-400 (take up unit) and RF-400 (roll feeder unit) Non stop printing is possible. -Large Volume ink Cartridge- Each cartridge contains 2kg of ink and has a built in IC chip that contains information for best printing condition.-Textile Feeding system: Unique textile feeding system allows easy printing on textile without curvature or twisting.-Easy to control colors and keep same color printing through "Color Profile"   by d.Gen. (required d.gen original inks and Approved fabrics.)

Eco Friendly:

    --  No need for paper
    --  No Phenol
    --  No Solvents
    --  dGen inks fully fulfill the REACH regulation in EU.

To watch the d.Gen Teleios in action please click these links:

http://www.teleiosgt.com

For more information about the d.Gen Teleios GT Contact Media One USA:

Media One USA (US Master distributor for d.Gen)Phone Number:(714)(793)(1215)Email: sales@mediaoneusa.comMedia One USA11651 Markon DriveGarden Grove, California92841

http://www.MediaOneUSA.com

AAA Flag and Banner MFGwww.AAAflag.com8966 National BlvdLos Angeles, CA 90034

? Easy to print on textile just like printing on paper.

SOURCE  Media One USA

Media One USA

Web Site: http://www.mediaoneusa.com

Consumer Research Results Find "Your Consumers Are Smarter Than You"

SEATTLE, Nov. 17, 2011 /PRNewswire/ --Today, iHAVE5Questions Principal Dave Harding launched iHAVE5Questions Coffee Symposium - the first of its kind - the symposium is a digital dialogue focused on new homebuyers' motivations, attitudes, perceptions and trends. Harding revealed specific intel collected from nearly 25,000 surveys over the past year, exposing several myths about consumers' home buying prospects.

Capture Agents interviewed customers throughout California, the Austin-San Antonio corridor and in Las Vegas.  The results defeat several preconceived myths of what drives consumers' buying methods, from spending incentives to the importance of sustainable attributes.  This data will provide corporations with new approaches to consumer research allowing them to stay ahead of their competition. 

"There are compelling trends from the most-fiercely competitive, the most robust, and the most depressed housing markets," said Harding.  "The messages and conclusions from real customers in 2011 will be critical for Northwest builders to have."

It is vital for a company to know and understand what its customers are feeling in order to serve them best.  The symposium provides insight into new approaches to consumer research that will enhance one's business landscape.

Join the conversation and hear what the industry experts have to say regarding the data by visiting, http://ihave5qscoffee.com/ beginning Tuesday, November 22,( )2011. For more information on iHAVE5Questions, visit http://www.ihave5qs.com.

About iHAVE5Questions:  iHAVE5Questions is a captivating approach to mobile market research, providing clients an innovative method for capturing real-time results.  Using advanced iPad technology Capture Agents reach out to consumers asking them 5 custom-tailored questions in 55 seconds.  This in turn creates an instant profile revealing the drivers behind what motivates your buyer's decisions.  iHAVE5Questions is a national business venture operating under Patrician Company; a full-service events planning company.  To learn more about Patrician Company, visit http://www.patriciancompany.com.

For media inquiries please contact Katie Waro
949.607.9301 | Katie@patriciancompany.com

SOURCE  iHAVE5Questions

iHAVE5Questions

Web Site: http://www.patriciancompany.com

Express Boil From Tefal Gives You a Little Bit More 'Me Time'

LONDON, November 17, 2011/PRNewswire-FirstCall/ --

                            -Quickest Cuppa Around-

    Rushed off your feet? No time for a cuppa? Tefal's new Express Boil
allows you a little bit more 'me time' with its super speedy 36 second
boiling time. With the average UK consumer drinking 4.4 cups of tea or
coffee ( http://www.homeandcook.co.uk/espresso-coffee ) a day, this new
kitchen must-have is sure to be in high demand.

    With 2 litres capacity you won't need to worry about refilling the
Express Boil when you need your daily fix. Its unique heating system and
single touch start ensure that making your favourite hot drink is as easy as
pie.

    Even more importantly, as you only boil the amount of water you need,
this is a very energy efficient gadget.

    Tefal is known for its clever innovations and has fused form and
function so that the Express Boil looks as good as it performs. It also
features a unique heating element which provides a higher, more consistent
temperature of water.

    The Express Boil is priced at GBP64.99 and can be bought from the
official Tefal online store
http://www.homeandcook.co.uk/express-boil-info or call 0845-602-1454.

    PRODUCT FEATURES:

   
    - Hot water in 36 seconds
    - Unique heating system - heats the water you need while the
      reservoir remains cool
    - 2 litre water capacity
    - Power: 3000 W
    - Average temperature 91degree(s)c
    - Brushed Aluminium and matt black finish.
    - Single touch start - Choose your cup size and the machine will
      remember how much water to dispense each time!
    - Single touch manual stop
    - Removable easy clean drip tray

Source: Groupe SEB

For more information, press samples and high res images please contact the Groupe SEB press office: James Robinson, james.robinson@mischiefpr.com, +44(0)20-3128-6643; Catherine Dobison,    catherine.dobison@mischiefpr.com, +44(0)20-3128-6525

MGA Launches Lalaloopsy(TM) Into the Entertainment Universe!

All-New Web Series Premieres Exclusively on YouTube http://www.YouTube.com/Lalaloopsy

VAN NUYS, Calif., Nov. 17, 2011 /PRNewswire/ -- Buoyed by sold-out sales and outstanding reviews for the second year in a row, the powerful Lalaloopsy(TM) brand buzz continues as MGA Entertainment launches an all-new Lalaloopsy(TM) web series - premiering exclusively on YouTube.   Designed to encourage a child's imagination and foster creativity, each Lalaloopsy(TM) webisode follows the adventures and misadventures of a beloved group of Lalaloopsy(TM) characters as they learn important life lessons about friendship, kindness, diversity and individuality.   

With five webisodes slated to air, the recent release of the first ever Lalaloopsy(TM) webisode, "Jewel Sparkles' Unbirthday Party!," sparked more than 400,000 YouTube views.  The just released second episode, "Mittens Fluff 'N' Stuff Wants a Snow Day" is now available at http://www.YouTube.com/Lalaloopsy.  Like us on http://www.facebook.com/lalaloopsy to receive future Lalaloopsy(TM) webisode updates!

In addition to the new Lalaloopsy(TM) webisodes, MGA Entertainment is currently in full production of the first-ever Lalaloopsy(TM) feature length movie. This made-for-DVD feature will be released in March 2012.

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy, Bratz®, Moxie Girlz(TM), BFC, Ink(TM), Rescue Pets® and Zapf®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: http://www.mgae.com, http://www.littletikes.com, http://www.lalaloopsy.com, http://www.bratz.com, http://www.moxiegirlz.com, http://www.moxieteenz.com, and http://www.bfcink.com.

Susan Hale
MGA Entertainment
818/221-4326 shale@mgae.com

SOURCE  MGA Entertainment, Inc.

MGA Entertainment, Inc.

Web Site: http://www.mgae.com

FANDANGO LAUNCHES MOBILE TICKET AT MORE THAN 1,000 REGAL ENTERTAINMENT GROUP SCREENS AS FANS SCOOP UP TICKETS FOR "THE TWILIGHT SAGA: BREAKING DAWN, PART 1"

LOS ANGELES and KNOXVILLE, Tenn., Nov. 17, 2011 /PRNewswire/ -- Fandango, the nation's leading movie ticketing company, has teamed up with Regal Entertainment Group, the nation's largest theater circuit, to offer its latest convenience for film fans. Mobile Ticket is officially launching at select Regal screens across the country, just in time for Friday's highly-anticipated release of "The Twilight Saga: Breaking Dawn, Part 1."

(Logo:  http://photos.prnewswire.com/prnh/20061016/LAM046LOGO-b)

As part of a long line of Fandango innovations such as print-at-home ticketing, reserved seating and its award-winning mobile and tablet apps, Mobile Ticket allows customers to get their movie tickets sent to their phones as mobile 2D barcodes. This paperless convenience allows film fans to simply take their mobile phones straight to the theater ticket-taker, bypassing the box office windows and kiosks.  The ticker-taker scans the ticket on the phone for easy entrance to the season's hottest films.

"Mobile Ticket will be in high demand tonight, helping 'Twilight' fans get into the movie theater faster than ever," says Rick Butler, EVP and General Manager of Fandango, "and it promises to be one of our most popular conveniences at Regal's theaters. Regal Entertainment Group has been an innovative partner since Fandango's very beginnings in 2000, as the company regularly looks for new ways to enhance the moviegoing experience for its customers."

"Fandango has always been on the forefront of ticketing technology," says Greg Dunn, President and Chief Operating Officer of Regal Entertainment Group, "and Regal is happy to introduce one more Fandango convenience. Our guests will enjoy getting to the movies with the ease of Fandango's Mobile Ticket program, which is perfectly timed for the busy holiday moviegoing season."

Fandango's Mobile Ticket works with all mobile carriers, and does not require a smart phone or additional convenience fee. The program is rolling out to more than 1,000 screens in the Regal Entertainment Group circuit, including:

    --  Atlanta: Atlantic Station Stadium 16.
    --  Chicago: Lincolnshire Stadium 21.
    --  Denver: Pavilions Stadium 15.
    --  Honolulu: Dole Cannery Stadium 18.
    --  Knoxville: Pinnacle Stadium 18; Riviera Stadium 8.
    --  Lexington, Kentucky: Hamburg Pavilion 16.
    --  Los Angeles: Regal L.A. Live Stadium 14.
    --  Nashville: Opry Mills Stadium 20.
    --  New York: Regal E-Walk Stadium 13; Regal Union Square Stadium 14.
    --  Philadelphia: King of Prussia Stadium 16.
    --  San Diego: Escondido Stadium 16; San Marcos Stadium 18.
    --  San Francisco: Hacienda Crossings Stadium 21.
    --  Seattle: Thornton Place Stadium 14.

A complete list of Regal Entertainment Group Mobile Ticket locations can be found at http://www.regmovies.com/mobiletickets.aspx.

Fandango's mobile offerings have changed the face of moviegoing. This year alone has seen a dramatic 73% increase in the purchase of movie tickets via mobile devices. The movie ticketing company sold 19% ($32 million) of the 'Potter' finale's domestic opening weekend box office record of $169 million, and nearly 20% of that $32 million ($6.5 million) was sold via mobile ticketing.

Fandango previously rolled out the service with two other chains, Reading Cinemas and Hollywood Theaters. With the addition of the Regal Entertainment Group screens, Fandango's Mobile Ticket is now available at more than 1,200 screens.

About Fandango

Fandango, the nation's leading moviegoer destination, sells tickets to more than 16,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. Fandango is available at http://www.fandango.com, via your wireless mobile device at mobile.fandango.com, and at 1-800-FANDANGO. Fandango's top-ranking movie ticketing apps, with nearly 20 million downloads, are available on the iPhone and iPad, Android, BlackBerry, Palm, Windows Phone 7 and many other platforms.

About Regal Entertainment Group

Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,589 screens in 526 theatres in 37 states and the District of Columbia as of October 27, 2011, with over 224 million annual attendees for the fiscal year ended December 30, 2010. Our geographically diverse circuit includes theatres in 43 of the top 50 U.S. designated market areas. We operate multi-screen theatres and have an average of 12.5 screens per location, which is well above the North American motion picture exhibition industry 2009 average of 6.6 screens per location. We develop, acquire and operate multi-screen theatres primarily in mid-sized metropolitan markets and suburban growth areas of larger metropolitan markets throughout the U.S. Additional information is available on the Company's Web site at http://www.REGmovies.com.

SOURCE  Fandango

Photo:http://photos.prnewswire.com/prnh/20061016/LAM046LOGO-b
http://photoarchive.ap.org/
Fandango

CONTACT: Harry Medved, +1-310-954-0461, harry.medved@fandango.com, or Melinda Petrow, +1-310-954-0278 x231, melinda.petrow@fandango.com

Web Site: http://www.fandango.com

AT&T Expands Mobile Broadband Coverage in Montana

New Cell Sites Activated in Great Falls, Bozeman and Kalispell As Part of Ongoing AT&T Investment in Local Wireless Network

KALISPELL, Mont., Nov. 17, 2011 /PRNewswire/ -- As part of its continuing network investment to support growing demand for advanced mobile devices and applications, AT&T* today announced the activation of six new mobile broadband cell sites in Belt, Raynesford, on Manchester Road near Sun Prairie, Big Sky, Three Forks and Kila that will enhance coverage for area residents and businesses. With mobile broadband speeds, AT&T customers can surf the Web, download files faster, and enjoy the very latest interactive mobile applications.

The new cell sites are part of AT&T's ongoing efforts to drive investment and innovation to deliver the nation's best, most advanced mobile broadband experience for customers. With the nation's fastest mobile broadband network, AT&T provides accelerated mobile data speeds and simultaneous voice and data capabilities.

"As part of the Montana community, our goal is for customers to have an extraordinary experience and enhanced coverage, and these six new sites help achieve that goal," said Jace Barbin, vice president and general manager, AT&T Rocky Mountain Region.

"Our communities and businesses need this expanded coverage as they conduct their daily business in Montana.  We are grateful for the continuous investment in Montana that AT&T is making to improve their network so that our residents can rely on consistent and enhanced wireless coverage," said Senate President Jim Peterson.

The new sites will serve the following areas:

    --  The new Manchester Road site is located on Interstate 15 approximately
        seven miles west of Great Falls.  It helps improve voice and wireless
        data service along I-15 and in nearby Sun Prairie.
    --  The new Belt site is located on Highway 87 approximately 17 miles east
        of Great Falls.  It helps bolster voice and wireless data service in the
        town of Belt and along the highway.
    --  The new Raynesford site is located approximately 15 miles east of the
        new Belt site on Highway 87.  It provides voice and wireless data
        service along the highway in between the Belt and Stanford cell sites.
    --  The new Kila site is five miles west of Kalispell on Highway 2.
    --  Another new site is located just south of the town of Three Forks on
        Interstate 90 (about 25 northwest of Bozeman).
    --  The other new Bozeman site is located six miles east of the resort town
        of Big Sky on Highway 191.

AT&T's mobile broadband network is based on the 3rd Generation Partnership Project (3GPP) family of technologies that includes GSM and UMTS, the most widely used wireless network platforms in the world. AT&T has the broadest international coverage of any U.S. wireless provider, providing access to voice service in more than 225 countries and data service in more than 200 countries. AT&T also offers voice and data roaming coverage on more than 135 major cruise ships, as well as mobile broadband services in more than 130 countries.

AT&T also operates the nation's largest Wi-Fi network** with more than 29,000 hotspots in the U.S. and provides access to nearly 190,000 hotspots globally through roaming agreements. Most AT&T smartphone customers get access to our entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesn't count against customers' monthly wireless data plans.

For more information about AT&T's coverage in Montana or anywhere in the United States, consumers can visit the AT&T Coverage Viewer. Using the online tool, AT&T customers can measure coverage quality of coverage from a street address, intersection, ZIP code or even a landmark.

For updates on the AT&T wireless network, please visit the AT&T network news page.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Largest based on company branded and operated hotspots. Access includes AT&T Wi-Fi Basic.  A Wi-Fi enabled device required. Other restrictions apply. See http://www.attwifi.com for details and locations.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T ?DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

SOURCE  AT&T Inc.

AT&T Inc.

CONTACT: Suzanne Trantow, Corporate Communications, +1-720-236-2056, Suzanne@AguilarPR.com, for AT&T Inc.

Web Site: http://www.att.com

TrashTalkFCM Becomes AWESTRUCK Marketing Group

Agency's New Brand Reflects Continued Delivery of Meaningful Experiential Marketing Programs That Are Amplified via Social and Digital Platforms

NEW YORK, Nov. 17, 2011 /PRNewswire/ -- Since 1999, the team at TrashTalkFCM has been providing highly successful experiential marketing programs to the world's leading brands.  From their early guerrilla work and nontraditional media offerings to their national tours and large-scale, high profile events, TrashTalkFCM has emerged as a leader in the experiential field, with a reputation as a trusted partner in providing creative, measurable marketing solutions impeccably executed in ways that provide meaningful brand experiences for consumers.  To reflect this emergence as a premiere experiential agency, TrashTalkFCM is now AWESTRUCK Marketing Group.

"As the business of marketing has changed over the last dozen years, so have we," said Lawrence Butler, AWESTRUCK Marketing Group's Chief Executive Officer.  "Successful brands these days are looking to engage with their consumers in ways that are truly meaningful to them. Ways that will leave them awestruck and make them want to share these experiences with their friends and family.  AWESTRUCK Marketing Group is entirely focused on providing just these types of experiences."

To maximize the impact, personal connection and ultimately the ROI of their experiential and event work, AWESTRUCK now provides a full service approach to their clients' marketing objectives. Working with strategic partners and new technologies as needed, AWESTRUCK strives to enhance the meaning and execution of each brand experience while giving consumers the incentives and tools to quickly amplify that experience socially.

"Every program we put together is designed to be shared socially," said Robin Potash, AWESTRUCK's President.  "With the technology so readily available these days, every experiential program is an opportunity for massive reach.  This is a new frontier for experiential marketing, and our team is thrilled to be at the forefront of it.  It's exciting."

To complete the support of the new brand, AWESTRUCK is also rolling out a new website, sizzle reel and a full suite of collateral with an entirely new look and feel.

"After so many years as TrashTalkFCM, we decided it was finally time to take out the trash," said Butler.  "Our clients all agree that our work, our creativity and our dedication to the success of their business is better reflected in the name AWESTRUCK."

For more information about AWESTRUCK Marketing Group, visit http://www.getawestruck.com.

ABOUT AWESTRUCK MARKETING GROUP

AWESTRUCK is a full service experiential agency that produces marketing solutions and events that drive measurable results for brands seeking true engagement with their target consumers. And because every experience is an opportunity to connect, they amplify our work via integrated social and digital media.  Based in New York, Los Angeles and San Francisco, they conduct world class operations everywhere in between. 

SOURCE  AWESTRUCK LLC

AWESTRUCK LLC

CONTACT: Robin Potash of AWESTRUCK Marketing Group, +1-212-831-9500, Robin@getawestruck.com

Web Site: http://www.getawestruck.com

SOE Supercharges DC Universe(TM) Online with Lightning Strikes DLC Pack, Featuring The Flash

New Electricity Power Set, New Solo and Group Adventures and Amazing Loot Await Heroes and Villains in DC Universe Online's Second DLC Pack

SAN DIEGO, Nov. 17, 2011 /PRNewswire/ -- Sony Online Entertainment LLC (SOE) will soon launch its second Downloadable Content (DLC) pack for DC Universe Online with the worldwide release of Lightning Strikes, later this year. Launching simultaneously on the PlayStation®3 computer entertainment system and Windows PC, Lightning Strikes introduces Electricity Powers - the game's eighth power set - and a new adventure starring the iconic speedster The Flash.

"In this DLC pack, fans have the opportunity to immerse themselves in another great character and action-packed story from the DC Universe," said Jens Andersen, Creative Director for DC Universe Online. "With exciting gameplay, a new power set and new locations to share with your friends, we packed a whole new kind of fun into this DLC pack and are eager for our players to dive into another legendary adventure."

In addition to the new Electricity Power set, DC Universe Online players will also be able to interact with The Flash-themed characters and content with new maps and features:

    --  Central City - An all-new map that offers players a more open world
        experience that provides on-going gameplay, with solo and group
        missions.
    --  The Flash Museum Duo - Players can now experience the Central City of
        today and tomorrow. In The Flash Museum Duo, players can travel back in
        time to the very moment when Barry Allen became The Flash and battle
        foes inside the Central City Police Station!
    --  Electricity Powers - Players now have the opportunity to get the new
        Electricity Power set for current and new characters. The new
        Electricity Power set allows players to leverage the lightning power of
        electricity and use new types of attacks in combat. Electricity Powers
        include the Tesla Ball, which creates a floating ball of electricity
        that zaps nearby enemies; the Shockwave, which shoots streams of
        electric bolts at enemies; and Ionic Drain, which drains energy from the
        environment to replenish a player's health while simultaneously damaging
        surrounding enemies.
    --  New Gear - Players can earn all-new gear sets including the new
        Zoom-inspired gear set for villains, and the new Black
        Lightning-inspired gear set for heroes.
    --  New Characters - Lightning Strikes brings players new iconic DC Universe
        characters including Livewire, Black Lightning, The Top, The Trickster,
        Static and more. New characters - such as Livewire - will be featured as
        new "Inspired By" options for players who can choose to create a new
        character inspired by some of DC Universe's legendary characters.
        Additional new characters - such as Black Lighting - serve as a bounty
        mission that players can fight if they choose to be a villain.

Lightning Strikes offers players a new story-driven adventure that offers up even more of the intense and fast-paced combat that distinguishes DC Universe Online, a game focused on superhero combat set in locations where gamers can showcase over-the-top powers in epic battles. The Flash adds another legendary superhero for players to battle against or alongside on their journey to becoming the next legend.

DC Universe Online's Lightning Strikes DLC pack will be accessible for free for all of the game's Legendary players and available for purchase for $9.99 USD for all Free and Premium players from the PlayStation® Network Store, through the in-game Marketplace and on the PC from the DCUniverseOnline.com website.

DC Universe Online is licensed by Warner Bros. Interactive Entertainment on behalf of DC Entertainment. For more information about DC Universe Online, visit http://www.DCUniverseOnline.com.

For press assets, including box art, trailers and screenshots, visit: http://bhimpact.gamespress.com/product_page.asp?i=903.

About DC Universe Online

Lex Luthor has traveled back through time with news of a dire future: While the heroes and villains spent years battling amongst themselves, Brainiac has been feeding on their powers, building strength to return to Earth and destroy humanity. To change the future, Lex has come back to set off a device that bestows super powers to thousands of every-day citizens and give humanity a fighting chance. Can Brainiac be stopped, or is this another nefarious Lex Luthor plot?

For the first time, players and fans will be able to enter the DC Universe as an active force for good or evil. A massively multiplayer experience, DC Universe Online delivers unparalleled high-energy, physics-powered combat that brings the player's extraordinary powers to life.

DC Universe Online was created in the artistic vision of legendary comic book artist Jim Lee, and set within a world created by famous DC writers including Geoff Johns and Marv Wolfman.

Rated T for Teen with Mild Blood, Mild Language, Mild Suggestive Themes and Violence, DC Universe Online is available for PC and PlayStation®3 computer entertainment system. DCUO Legendary access will be available for a $14.99 monthly fee.  For players of the PC version of the game, Legendary access to DCUO is included in the all-in-one SOE All Access subscription.

About SOE

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games. Best known for its blockbuster hits and franchises, including EverQuest®, EverQuest®II, Champions of Norrath®, PlanetSide®, Free Realms®, Clone Wars Adventures(TM) and DC Universe Online(TM), SOE creates, develops and provides compelling online entertainment for a variety of platforms. SOE is building on its proven legacy and pioneering the future of online worlds through creative development and inspired gameplay design for audiences of all ages. To learn more, visit http://www.soe.com.

SOE, the SOE logo, EverQuest, Champions of Norrath, PlanetSide and Free Realms are registered trademarks of Sony Online Entertainment LLC. All other trademarks and trade names are properties of their respective owners. All rights reserved.

About Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

About DC Entertainment

DC Entertainment, home to such iconic DC Comics properties as Superman, Batman,Green Lantern, Wonder Woman, The Flash, MAD Magazine, and Fables, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its superheroic characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing over 1,000 comic books, graphic novels and magazines each year, DC Comics is the largest English-language publisher of comics in the world.

SOURCE  Sony Online Entertainment LLC

Sony Online Entertainment LLC

CONTACT: Amelia Lukiman of Sony Online Entertainment, +1-858-577-3407, alukiman@soe.sony.com, or Stacy Miles of Bender/Helper Impact, +1-415-847-4400, stacy_miles@bhimpact.com

Web Site: http://www.soe.com

Zendesk Introduces "Zen Masters" Webinar Series

New Series Shares the Secrets of Building 21st-Century Customer Loyalty

SAN FRANCISCO, Nov. 17, 2011 /PRNewswire/ -- Zendesk, the proven cloud-based help desk software provider, today launched its Zen Masters webinar program, a new series featuring today's most prominent and influential thought leaders on customer service.

The series offers organizations expert advice on how to build long-lasting relationships with today's digitally connected customers. It provides step-by-step solutions for building sustainable, profitable customer loyalty while delivering exceptional customer service across an ever-changing business landscape moving at the speed of the Internet. The Zen Masters webinars teach organizations how to delight customers and provide tools and information that goes beyond the tried and true methods of cultivating customer relationships and customer satisfaction.

"The Zen Masters series is a wonderful opportunity for anyone interested in customer service to learn best practices from the most prominent leaders on this topic in the world," said Zendesk COO Zack Urlocker. "The best of the best have partnered with Zendesk to create a series that revolutionizes how people are talking about customer support."

Kicking off in November is bestselling business author and keynote speaker Micah Solomon,a thought leader on customer service and sales, branding, and company culture,who marries today's technological and communications reality to the timeless secrets of building customer loyalty.

In the series-debut webinar on November 30, Solomon will discuss how to engage with, serve, and earn the loyalty of today's digitally informed customers. Solomon, whom the Financial Post terms the "new guru of customer service excellence," will draw on both his recent bestseller, Exceptional Service, Exceptional Profit and his upcoming High Tech, High Touch Customer Service, as well as the expertise he has shared with his consulting clients in the pages of FastCompany, Inc., Bloomberg Businessweek, Forbes.com, and elsewhere.

"Building customer loyalty is a challenge in today's connected world, whether your business is online, brick and mortar, or a modern-day hybrid of the two, the principles I share will help participants build true customer loyalty within the realities of today's digitally interwoven world, where everyone knows everyone," said Micah Solomon. 

Upcoming Zen Master webinars feature:

Guy Stephens, a social customer care consultant with expertise in cross channel customer experience, who works with organizations to improve business performance through the use of social customer care. (December 13)

Peter Shankman, recognized worldwide for radical new ways of thinking about social media, PR, marketing, advertising, and customer service. He is the founder of Help A Reporter Out, (HARO), and author of Customer Service: New Rules for a Social-Enabled World. (January 19)

Joseph Michelli, Ph.D., internationally renowned business consultant specializing in customer experience training and author of bestsellers such as The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary and The Zappos Experience: 5 Principles to Inspire, Engage, and WOW. (February 15)

To see upcoming Zendesk webinars go to http://www.zendesk.com/webinars.

About Zendesk

Zendesk is the leading provider of proven, cloud-based help desk software. For growing organizations, Zendesk is the fastest way to enable great customer service. More than 10,000 Zendesk customers, including Adobe, MSNBC, Sony, OpenTable and Groupon, trust Zendesk with their most valuable assets: their customers, partners, and employees. Founded in 2007, Zendesk is funded by Charles River Ventures, Benchmark Capital and Matrix Partners. Learn more at http://www.zendesk.com.

SOURCE  Zendesk

Zendesk

CONTACT: Lisa Kornblatt, +1-847-415-9330, lkornblatt@sspr.com

Web Site: http://www.zendesk.com

Buongiorno Optimises Corporate Website for iPhone Users to Enhance Performance and Improve Access to Key Corporate and Stock Information

LOS GATOS, California, November 17, 2011/PRNewswire-FirstCall/ --

    Buongiorno [http://www.buongiorno.com ] (FTSE Italy STAR: BNG), global
leader in paid content for mobile devices, announced today the launch of the
iPhone version of its corporate website.

    iPhone-optimised website is in English since over 80% of Buongiorno's
revenues come from outside Italy, and the company website is attracting
increased visits from outside its home country.

    The mobile site arrives just a few days after the announcement of the
company's strategic refocusing of its core B2C business, which began with
the acquisition of Dada.net and concluded recently with the spin-off of the
majority of the company's B2B business into a NewCo in which the private
equity fund Francisco Partners holds 70% of the shares capital. The
iPhone-compatible site enables targeted browsing for those interested in
corporate information and stock quote of BNG.

    The Buongiorno [http://www.buongiorno.com ] website includes device
recognition for when an iPhone user visits the site on their device, and
presents Buongiorno's offering in the different areas of expertise, such as
paid content, apps, mobile payments and e-gaming. It also provides immediate
access to Buongiorno's stock price performance at the touch of a button,
thanks to a dynamic plug-in.

    "Telling the company's story through the use of a corporate website
designed especially for iPhone users gives Buongiorno the potential to
access more than 150 million devices worldwide. This completes our aim of
offering immediate and transparent communication to all of our
stakeholders," commented Lucia Predolin, Director of Buongiorno's
International Marketing & Communication. "Our mission of transparency,
openness and dialogue with our customers and users is aligned to the work
we're doing with our Twitter and Linkedin channels."

    Buongiorno decided to optimise its website firstly for iPhone users due
to the wide usage and influence of Apple iOS devices, as well as considering
its own traffic analysis metrics. iPhone users can access all the main
sections found on the web version, as well as share content across their
social networks, including Twitter and YouTube.

    For more information about Buongiorno, please visit the website:
http://www.buongiorno.com

    Eleonora Villanova, Tel. +39-(0)2-582131, Email:
eleonora.villanova@buongiorno.com

Source: Buongiorno Spa

.

UBM TechWeb Acquires Online Marketing Summit

Acquisition Serves as Key Step in Serving $132.7 Billion Digital Advertising Market

SAN FRANCISCO, Nov. 17, 2011/PRNewswire/ --TodayUBM TechWeb announced the acquisition of Online Marketing Summit, the industry's premier digital marketing event, adding to its rich portfolio of business information and global technology media brands. The extraordinary demand for digital marketing and the infrastructure, tools, applications and services that are fueling this growth are creating the next big technology marketplace. Outsell forecasts US digital advertising and marketing spending to increase 10.7 % to $132.7 billion in 2011, and continue to grow in double digit rates over the next few years *.

"We are delighted to add Online Marketing Summit to UBM's portfolio of global digital marketing brands and services, which include Technology for Marketing and Advertising in India, China and the UK, Internet World in the UK, and E-Commerce Expo in the UK," said Kathy Astromoff, UBM TechWeb Executive Vice President and Group General Manager. "This acquisition also accelerates our mission of delivering high quality content and Marketing-as-a-Service for digital marketers and marketing tools, applications and service providers worldwide."

Online Marketing Summit is taking place February 6-10, 2012 at the Hilton San Diego Bayfront. Online Marketing Summit focuses on empowering a global community to learn and share best practices in digital marketing. The event features over 100 sessions and case studies, an Expo show floor, a full day Online Marketing Boot Camp, rich networking opportunities and influential speakers including executives, authors, marketers and social media experts at Adobe, Best Buy, Bing, Cisco, Dell, DuPont, Eloqua, GM, Google, HP,IBM,  Intel, SAP, Salesforce, SEOmoz and more. Topics to be covered include: social media, mobile marketing, search, email, marketing automation and more.

"With UBM TechWeb, the Online Marketing Summit will grow to serve our audiences with even more world class content, deep educational workshops and a first time ever Expo showcasing the hottest new tools and solutions," said Aaron Kahlow, CEO of Online Marketing Institute. "This acquisition and UBM TechWeb's resulting partnership with our company will further accelerate our mission to educate the world on all areas of digital marketing including the growth of our already expansive library of education-based resources including online tutorials, eLearning certifications, and corporate trainings."

Online Marketing Summit was acquired by UBM TechWeb, while the Online Marketing Institute will continue to run independently. Aaron Kahlow will continue to serve as the Conference Director for Online Marketing Summit focusing on content programming and sales and marketing partnerships.

Follow Online Marketing Summit on Twitter @omsummit, become a fan of Online Marketing Summit on Facebook or join Online Marketing Summit on LinkedIn. 

* Richard, Chuck, Annual Advertising and Marketing Study: 2011: B2B Advertising Annual Report Outsell Inc. (Cambridge, MA 2011), 5.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses - media solutions, marketing services and paid content - UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM plc company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About Online Marketing Institute

The Online Marketing Institute (OMI) is an education-focused, career development organization that offers marketers accreditation in the various fields of digital marketing. OMI was established to help marketers and executives expand their knowledge of digital marketing and to help further their careers with practical training workshops, tutorials and professional digital marketing certification programs. Based in San Francisco, OMI collaborates with the top companies and industry thought leaders to provide marketers with a strong educational foundation filled with the latest technological advancements and resources for online marketing.  More than 10,000 marketers globally have attended and completed OMI workshops, tutorials and certification programs over the last few years.

SOURCE  UBM TechWeb

UBM TechWeb

CONTACT: Natalia Wodecki, Senior Director of Communications of UBM TechWeb, nwodecki@techweb.com

Web Site: http://www.onlinemarketinginstitute.org

AT&T Strengthens Mobile Coverage in Rhinelander

New Cell Site Activated as Part of Ongoing AT&T Investment in Local Wireless Network

RHINELANDER, Wis., Nov. 17, 2011 /PRNewswire/ -- As part of its continuing network investment to support growing demand for mobile devices and services, AT&T* today announced the activation of a new cell site in Rhinelander that is expected to enhance network coverage for area residents and businesses.

The new cell site is one part of AT&T's ongoing efforts to drive innovation and extend its mobile network.  It is also part of our ongoing investment to build the networks that will fuel economic growth and create jobs, and enable AT&T's customers to quickly access the content, applications and services that matter most to them.  AT&T has invested more than $100 million in its wireless and wireline network in Wisconsin in the first 6 months of 2011.

"More than ever before, customers look to wireless communications to stay in touch with family, friends and business colleagues," said Scott VanderSanden, president of AT&T Wisconsin.  "We're working to make this possible by investing in new wireless coverage in Rhinelander. In addition, our recently announced agreement to acquire T-Mobile USA represents a major commitment to strengthen and expand our network. If approved, this deal means that we'll be able to expand the next generation of mobile broadband - 4G LTE - from our current plan of 80 percent of the U.S. population to more than 97 percent."

"Our goal is simple: We want you to have an extraordinary experience when you make a call, or keep your business mobile on your AT&T device," said Dave Fine, AT&T vice president and general manager for AT&T in Wisconsin and Illinois. "As part of the Rhinelander community, we're always looking for new opportunities to provide enhanced coverage to help drive growth in the local economy, and our investment in the local wireless network is just one way to accomplish this."

AT&T's mobile network is based on the Global System for Mobile (GSM) standard, the most open and widely used wireless network platforms in the world. AT&T offers data roaming in 200 countries, as well as voice calling in more than 225 countries.

AT&T also operates the nation's largest Wi-Fi network** with more than 29,000 hotspots in the U.S. and provides access to nearly 190,000 hotspots globally through roaming agreements. Most AT&T smartphone customers get access to our entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesn't count against customers' monthly wireless data plans.

For more information about AT&T's coverage in Wisconsin or anywhere in the United States, consumers can visit an AT&T Coverage Viewer. The online tool can measure the quality of coverage based on a street address, intersection, ZIP code or even a landmark.

For updates on the AT&T wireless network, please visit our AT&T network news page.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Largest based on company branded and operated hotspots. Access includes AT&T Wi-Fi Basic. A Wi-Fi enabled device required. Other restrictions apply. See http://www.attwifi.com for details and locations.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. 

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Cautionary Language Concerning Forward-Looking Statements

Information set forth in this press release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this news release based on new information or otherwise.

SOURCE  AT&T Inc.

AT&T Inc.

CONTACT: Jim Greer, AT&T Wisconsin, +1-608-252-2846, cell, +1-414-520-6398, jim.greer@att.com

Web Site: http://www.att.com

Ortsbo Globalizes Mobile Social Media With the Introduction of New Product Addition to the 'Ortsbo Mobile Suite'

Rock Star Gene Simmons and Ortsbo President David Lucatch Will Discuss The Release of Kowango during the Mobile Marketing Association Forum Keynote Speech

LOS ANGELES,Nov. 17, 2011 /PRNewswire/ -- Ortsbo.com, subsidiary of Intertainment Media Inc., the social media, real time, experiential language translation platform, announced today it will demonstrate a groundbreaking mobile feature during its Mobile Marketing Association (MMA) Forum keynote address being held on Thursday, November 17th at 9:15 a.m. Pacific Time at the SLS Hotel at Beverly Hills. Code named Kowango, this new mobile app integrates location-based services with multiple language translations. Ideal for travelers, the Kowango integration allows individuals to connect with their local surroundings and people without having to know how to speak the local, native language.

Legendary rocker and businessman Gene Simmons, along with business partner, Ortsbo President David Lucatch, will take the stage as Keynote Speakers for the MMA Forum Los Angeles. Messrs. Simmons and Lucatch will talk to marketers about how Ortsbo and Kowango are transforming social media, commerce and location-based marketing through the elimination of language barriers and creation of a new type of social network.

"Kowango is unlike current social media applications that only connect you to people you already know," said Mr. Simmons.  "Kowango allows you to connect with people you may not know but share interests and geographic locations with, regardless of the language they speak."

"Using Kowango, an individual can instantly connect with other people who have an interest in a certain merchant, event, or topic and discuss it in their native language," said Mr. Lucatch. "Consumers in the mobile space increasingly base their purchasing decisions upon peer review and the overall buzz surrounding a service, product and / or merchant. Beyond simply establishing a multi-language chat dialogue, Kowango also encourages people to broaden their social network and meet individuals from different cultural backgrounds who share common interests."

The Kowango application will be available starting in early 2012 after a private beta to select partners and participants.  Kowango can be white labeled for third party licensed applications to increase social media opportunities via common interests and location based mobile chats regardless of the language that the user speaks. 

Gene Simmons, international entrepreneur, actor and legendary front man and co-founder of the rock group KISS, is a business partner and serves as spokesman for Ortsbo.com - the world's leading experiential language platform - which has been led by David Lucatch since its founding in 2010. The Ortsbo solution enables the real-time translation of digital messages into more than 50 languages.

The MMA Forum Los Angeles has always been the place where thought leaders from brands, agencies, carriers and others across the global mobile marketing ecosystem connect.  The Forum will also be the scene of the annual MMA Mobile Marketing Awards Gala. The MMA Awards for innovation and leadership are the world's only global mobile marketing awards program recognizing outstanding achievement within the industry, and the program strives to find the best campaigns from every corner of the globe.

For more information on programs, workshops and agenda, visit: http://forum.mmaglobal.com/losangeles

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit http://www.mmaglobal.com. For information relating to the MMA's Mobile Marketing Forum series, please visit http://www.mobilemarketingforum.com.

About Ortsbo.com

Launched in July 2010, Ortsbo provides real-time, easy and accurate translations when chatting online to someone who speaks a different language, and connects to mobile devices, PC and Mac computers, and all major search engine instant messaging chat platforms Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo now provides instant translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories. For more information, please visit http://www.ortsbo.com.

SOURCE  Ortsbo.com

Ortsbo.com

CONTACT: Mary C. Campe of SS|PR, +1-847-415-9325, mcampe@sspr.com, for Ortsbo.com

Web Site: http://www.ortsbo.com

ArcadeWeb Earns TRUSTe Certifications for Its Strict User Privacy Protection

Leading online gaming destination awarded TRUSTe's "Web Privacy Seal" and "Trusted Download Program" - confirming site's commitment to gamer safety and privacy

IRVINE, Calif. and SAN FRANCISCO, Nov. 17, 2011 /PRNewswire/ --Fast-growing online gaming site, ArcadeWeb, announced today that it has earned multiple TRUSTe certifications, confirming that the site provides users the highest standard of online privacy protection. The TRUSTe stamp of approval is recognized by millions of consumers as the leading benchmark for responsible privacy practices. The third-party watchdog has awarded ArcadeWeb its "Web Privacy Seal" and added ArcadeWeb's software to its "Trusted Download" program whitelist, joining companies like eBay and Microsoft.

"We're pleased to recognize ArcadeWeb's commitment to transparency, accountability and privacy protection for its millions of monthly users," said Fran Maier, President of TRUSTe. "The site has passed our numerous, stringent online privacy tests, and the TRUSTe certification sends a clear signal that ArcadeWeb respects the personal information of all of their users."

ArcadeWeb is one of the most visited gaming sites on the Web, and the only major gaming destination that offers thousands of free, high-quality games, along with a chance for people to compete in tournaments awarding daily cash prizes. Launched just six months ago, ArcadeWeb now attracts over 4 million gamers a month. Unlike gaming sites that require players to purchase virtual currency to compete for virtual rewards, ArcadeWeb lets gamers play and compete for free, and awards up to $1,500 every day in real cash payouts. The free site is supported by TRUSTe-certified software that generates safe, 100%-user-initiated in-text ads that protect gamer privacy and are completely spyware-free.

"We're pleased that TRUSTe has validated that ArcadeWeb is delivering on industry best privacy practices," said Adriano Parrotta, VP, Social Games, ArcadeWeb.com. "We work hard to ensure complete gamer privacy and protection, and TRUSTe's respected certifications represent an important milestone in our ongoing mission to build consumer trust."

TRUSTe awards its "Web Privacy Seal" only to companies that complete TRUSTe certification, submit to ongoing site monitoring, and participate in TRUSTe's consumer privacy dispute resolution program. The "Seal" also signifies that ArcadeWeb has posted a professionally reviewed privacy policy and has information practices consistent with the Federal Trade Commission's Fair Information Practice Principles.

To achieve certification as a TRUSTe "Trusted Download" site, ArcadeWeb underwent rigorous testing to verify that its software ensures informed consumer choice, exhibits no surreptitious activities, is distributed responsibly, and gives users complete control of any downloads. And now that ArcadeWeb has been added to TRUSTe's whitelist, TRUSTe will conduct ongoing monitoring of the site's applications.

About ArcadeWeb

Launched in mid-2011, ArcadeWeb has rapidly become one of the largest, most highly-trafficked gaming sites on the Web, and is one of the only sites to offer thousands of free games, and a chance for gamers to compete in daily tournaments to win real cash prizes.  Unlike gaming sites that make people purchase virtual currency to compete for virtual rewards, ad-supported ArcadeWeb lets users play and compete for free, and the site awards up to $45,000 every month in cash prizes to its users. McAfee-, Verisign- and TRUSTe-certified, ArcadeWeb guarantees complete gamer privacy protection.

About TRUSTe: TRUSTe is the leading online privacy solutions provider and provides a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels - including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 4,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide, Pfizer and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.

Contact:

ArcadeWeb Media Relations
Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com 
Angela Jacobson, mWEBB Communications, (714) 454-8776, angela@mwebbcom.com

TRUSTe Media Relations
Tonja Aldis, StoryBoard PR, (613) 608-5360, trustepr@storyboardpr.com

SOURCE  ArcadeWeb

ArcadeWeb

Web Site: http://www.arcadeweb.com

AT&T Expands Mobile Broadband Wireless Capacity in Sheboygan

Additional Spectrum Expected to Improve Connectivity and Performance of Mobile Broadband Data and Voice Connectivity

SHEBOYGAN, Wis., Nov. 17, 2011 /PRNewswire/ -- Customers in Sheboygan are expected to experience improved mobile broadband coverage and voice performance as a result of continued investment and innovation by AT&T*. The company announced today that it has completed a key initiative in its ongoing efforts to enhance the wireless capacity and performance of its mobile broadband network throughout the Sheboygan area.

The network enhancement adds new layers of capacity, also known as "carriers," to 13 cell sites throughout Sheboygan to more efficiently manage available spectrum and increase mobile broadband capacity. The expansion helps manage ever-growing demand for mobile broadband services by allocating more network resources for AT&T's mobile broadband network. AT&T has invested more than $100 million in its wireless and wireline network in Wisconsin in the first 6 months of 2011.

"Our goal is for our customers to have an extraordinary experience. As part of the Sheboygan community, we're always looking for new opportunities to provide an enhanced customer experience and our investment in the local wireless network is just one way we're accomplishing that," said Scott VanderSanden, president of AT&T Wisconsin. "In addition, our recently announced agreement to acquire T-Mobile USA will strengthen and expand our network in Sheboygan. If approved, this deal means that we'll be able to expand the next generation of mobile broadband - 4G LTE - from our current plan of 80 percent of the U.S. population to more than 97 percent."

"We want you to have an extraordinary experience whether you are sharing videos and photos with friends, watching a movie, checking the latest scores, or keeping your business mobile on your AT&T device," said Dave Fine, AT&T vice president and general manager for AT&T in Wisconsin and Illinois. "Smartphones, tablets and laptops are continuing to drive unprecedented demand for wireless access everywhere. We're investing in a combination of technologies right here in Sheboygan to meet these needs and ensure an advanced broadband experience for all our customers."

AT&T's mobile broadband network is based on the 3rd Generation Partnership Project (3GPP) family of technologies that includes GSM and UMTS, the most widely used wireless network platforms in the world. AT&T has the best international coverage of any U.S. wireless provider, providing access to voice service in more than 225 countries and data service in more than 200 countries.

AT&T also operates the nation's largest Wi-Fi network** with more than 29,000 hotspots in the U.S. and provides access to nearly 190,000 hotspots globally through roaming agreements. Most AT&T smartphone customers get access to our entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesn't count against customers' monthly wireless data plans.

For more information about AT&T's coverage in Wisconsin or anywhere in the United States, consumers can visit the AT&T Coverage Viewer.

For updates on the AT&T wireless network, please visit the AT&T network news page.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Largest based on company branded and operated hotspots. Access includes AT&T Wi-Fi Basic.  A Wi-Fi enabled device required. Other restrictions apply. See http://www.attwifi.com for details and locations.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Cautionary Language Concerning Forward-Looking Statements

Information set forth in this press release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this news release based on new information or otherwise.

SOURCE  AT&T Inc.

AT&T Inc.

CONTACT: Jim Greer of AT&T Wisconsin, Office, +1-608-252-2846, Mobile, +1-414-520-6398, jim.greer@att.com

Web Site: http://www.att.com

OfferMobi Launches Pay-Per-Call Program to Drive Call-Based Performance Campaigns for Advertisers

First and leading US-based mobile performance marketing network launches new Pay-Per-Call program to address the mobile industry's growing demand.

NEW YORK, Nov. 17, 2011 /PRNewswire/ -- OfferMobi, the first and leading US-based performance marketing network for mobile advertising campaigns, today announced the launch of a new mobile Pay-Per-Call (PPCall) program.

With the launch of its mobile PPCall program, OfferMobi has partnered with PPCall technology leader Ring Revenue to provide call tracking for its advertisers and publishers. The metered call system, based on call durations, allows for swift integration with new advertisers, allowing OfferMobi to launch new programs quickly.

OfferMobi is introducing the PPCall program in several sub-verticals within the financial industry including Foreclosure Assistance, Debt Settlement, Tax Settlement and Loan Modification, as well as several others in the Travel, Psychic Readings, and Education sectors.

By leveraging its existing mobile network of over 13,000 publishers, OfferMobi will facilitate a smooth transition for advertisers and publishers into the new program. As with all OfferMobi programs, PPCall campaigns are strictly performance- based, so advertisers only pay for calls that meet their defined goals. This reduces risk and allows them to minimize costs related to maintaining call center resources.

"Over the past 18 months, we have seen the PPCall market evolve as more and more publishers have become adept at driving quality traffic to our PPCall advertisers, who are eager to acquire new business through this growing channel," said Mark Roth, OfferMobi's Chief Executive Officer. "The launch of OfferMobi's Pay-Per-Call platform allows us to provide our advertisers with performance-based services that work in tandem with their existing call center resources."

For more information on OfferMobi, please visit http://www.OfferMobi.com/developer.

About OfferMobi:

OfferMobi is the first and leading USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 13,000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, app, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own well-travelled mobile destinations, popular App owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.

For more information, visit http://www.OfferMobi.com

Media Contact:
Matt Rizzetta
North 6th Agency
212-334-9753
mrizzetta@n6a.com

SOURCE  OfferMobi

OfferMobi

Web Site: http://www.OfferMobi.com

WDS Drives Loyalty for Radioshack's Mobility Customers

Unique New Solution Powered by WDS Delivers Measurable Customer Experience Improvement for Mobile Devices Purchased Across 4,500 RadioShack Stores in the U.S.

KIRKLAND, Washington, November 17, 2011/PRNewswire/ --

    Customers purchasing a mobile device from any one of nearly 4,500 U.S.
stores operated by RadioShack Corp. (NYSE: RSH) will now have exclusive
access to a customized range of specialized support services spanning
in-store, contact center, web and on-device apps to help them get the most
from their smartphone or tablet for the life of the device.

    As a leading national retailer of innovative mobile and personal
technology products, services and accessories, RadioShack has selected WDS
to deliver the nationwide service in an exclusive multi-year agreement for
its newly launched "Mobile Product Support".

    Through RadioShack's Mobile Product Support, customers will have free
access to specialist support via phone, live online chat, email and forums
all managed by WDS. In addition, RadioShack customers will be able to
explore device features, set-up services or resolve their own problems by
using online "How To" guides at RadioShack.com and even via a Mobile Product
Support application available from the Android Market for all Android
devices.

    "This is a truly innovative and differentiated service from RadioShack,
and will help them deliver value to their customers long after the initial
purchase," explains David Ffoulkes-Jones, CEO at WDS. "This platform
complements the existing suite of WDS solutions already deployed within
RadioShack, including an in-store advisor tool to help sales associates
navigate the growing complexity of today's mobile products and better match
devices to customers' needs."

    "In our exclusive relationship with WDS, we believe we are offering
leading-edge levels of service and support for our customers through the
mobile device. We have been working with WDS in other categories since 2009
and the company has been instrumental in helping us to improve the quality
of service we offer to our customers," says Scott Young, executive vice
president and chief merchandising officer at RadioShack Corp., based in Fort
Worth, Texas. "Our trial results across several hundred U.S. RadioShack
stores saw improvements in key metrics, including an increase in store
sales, an improvement in customer experience and a reduction in costly
product returns."

    The exclusive WDS solution allows RadioShack's U.S customers to engage
with highly trained and knowledgeable sales associates able to guide them
through their mobility options. They'll then be able to download the
RadioShack Mobile Product Support app for Android or access a personalized
web-portal where multimedia simulators will guide them through set-up
procedures for their favorite mobile services. If they run into difficulty,
they'll then be able to talk directly with a device expert.

    A key feature of the solution is the implementation of the WDS
GlobalMine(TM) platform to connect each of the deployed tools and services.
Device, network and service data collected by WDS is shared across the
solution components to ensure they are populated with real-time
troubleshooting and customer experience information.

    "If one of our support agents discovers a problem with a newly launched
device, the fix is shared immediately across each of the deployed tools and
services. Where the fault may have once resulted in a product return, now
the customer will be proactively presented with updates and fixes via online
and on-device tools. It inspires huge loyalty to the RadioShack brand and
will ensure that the company becomes the mobility retailer of choice for
consumers," explains Ffoulkes-Jones.

    Customers are automatically enrolled at no charge in Mobile Product
Support during the in-store purchase process. After purchase, RadioShack
customers will have immediate access to U.S.-based WDS support specialists.

    WDS's online tools are available at
http://www.RadioShack.com/MobileProductSupport and will offer customers
personalized access to device simulators, online forums and how-to guides,
which will be updated in real-time based on customer feedback to WDS support
specialists.

    The companies have agreed that terms of the relationship will not be
disclosed.

    About WDS

    WDS is the wireless industry's only provider of specialist managed
services dedicated to improving the customer experience. To find out more,
please visit http://www.wds.co [http://www.wdsglobal.com ]

   
    Media Contacts:
    Howard Jones, CCgroup, +44-207-313-4406 / +44-7760-322-050,
    howard.jones@ccgrouppr.com
    Tim Deluca-Smith, Vice President, Marketing, WDS, +44(0)7957-311189,
    tim.deluca.smith@wds.co

Source: RadioShack and WDS

.

At RSNA, DR Systems Will Exhibit RIS, Reporting, Peer Review Systems

RIS Worklist can drive third-party PACS or be launched by third-party PACS

SAN DIEGO, Nov. 17, 2011 /PRNewswire/ -- DR Systems will be exhibiting its highly rated and flexible Unity(TM) v|Series RIS - along with the full complement of modular Unity CVIS, PACS, and Reporting options - at RSNA 2011. The new RIS is both desktop and server virtualization-capable, and can be accessed from pre-existing PACS or RIS workstations plus a wide range of mobile/non-mobile computing devices.

The Unity v|Series RIS is now available for use with any third-party PACS, and employs industry-standard methods for single sign-on and exam synchronization. A multi-site practice can employ a single unified DR Systems Unity v|Series RIS worklist to launch and drive one or more PACS, or can launch the DR Systems Unity v|Series RIS/Reporting system from a third-party PACS.

"This RIS fills a pressing need in radiology," said Murray Reicher, M.D., DR Systems' board chairman and co-founder. "Many institutions are looking to replace a legacy RIS in the most cost-effective way possible, without incurring new costs for workstation hardware. The Unity v|Series RIS enables them to do this with the high level of functionality, value, and customer satisfaction for which DR Systems is known. Thus, a facility may replace a collection of vendors with one unified system and save money from the opening day."

Unity v|Series RIS features include:

    --  Integrated reporting suite. Comprehensive digital dictation and speech
        recognition reporting solution. Includes the ability to map data from
        DICOM structured reports into exam reports, eliminating duplicate data
        entry and streamlining workflow.
    --  Patient forms linked to exam types. RIS automatically presents the
        appropriate forms for the scheduled procedure.
    --  Peer review. Exceeds ACR and Joint Commission accreditation
        requirements, ensures continuous quality improvement of patient care,
        and provides integrated peer review functionality. Includes
        physician-specific metrics.
    --  Critical results tracking. Tools for continuously monitoring and
        improving the timeliness of critical results reporting.
    --  Mammography reporting/tracking. Supports MQSA workflow and data
        gathering requirements.

DR Systems will be showing other new and enhanced products at RSNA, including:

    --  Unity v|Series Z-3D, a zero-download, web-accessible advanced imaging
        processing feature;
    --  Unity v|Series ZDA, a zero-download, remote physician viewing software
        allowing viewing from mobile devices such as smart tablets and smart
        phones.
    --  Unity v|Series PACS in a virtualized configuration.

Also at RSNA, DR Systems will also be demonstrating its eHR - Meaningful Use of Medical Imaging EHR. eHR is designed to qualify radiologists for the maximum federal incentive payments available for meaningful use (MU) of electronic health records. In addition, the company will be demonstrating two new features of eMix, its vendor-neutral, cloud-based service for sharing medical imaging studies and reports.

DR Systems will be at Booth #2822 in South Building, Hall A. RSNA 2011 will be held Nov. 27 - Dec. 2 at the McCormick Place Convention Center in Chicago.

About DR Systems, Inc.

DR Systems is the leading independent provider of enterprise imaging and information management systems for integrated healthcare networks, hospitals, and diagnostic imaging centers. For more than 19 years, the company has helped over 600 hospitals and imaging centers lower their cost of operation by improving management of patient information, eliminating ancillary IT systems and interfaces, and increasing workflow speed, while also providing better clinical quality and patient care.

For more information, call 800-794-5955 or visit http://www.drsys.com.

Copyright© 2009-2011 DR Systems, Inc. All rights reserved. Various DR Systems product modules are protected by one or more of U.S. Patent # 5,452,416; 7,660,488; 7,885,440; 7,787,672; 7,953,614; 7,970,625; 8,019,138; and other patents pending. Specifications are subject to change without notice. DR Systems' eHR Meaningful Use for Medical Imaging EHR is a work-in-progress and is currently not available. Limited availability of medical image viewing for mobile devices and medical image viewing on mobile devices cannot be used for primary diagnostic reading. Other trademarks used herein are the property of their respective owners.

SOURCE  DR Systems

DR Systems

CONTACT: Gregory Dennis, +1-802-462-3280, Dowling & Dennis Public Relations, Greg@DowlingDennis.net; or Douglas Dill, +1-858-200-8716, DR Systems, DDill@DRSys.com

Web Site: http://www.drsys.com

Smudges on Your Smartphone? New Portable Cleaning Wipes Make Fingerprints Disappear

Convenient new Product is Perfect Stocking Stuffer or Holiday Gift

PHILADELPHIA, Nov. 17, 2011 /PRNewswire/ -- With the holiday season upon us, touchscreen devices will once again be on many wish lists.  As more people buy smartphones, iPads, Kindles, tablets and e-books, they'll all be facing the same problem - what to do about the fingerprints, smudges, grease and dust that will soon be covering the screens of these shiny new gadgets.

A new product offers a convenient, portable solution to this problem and, at $3.00 or less, is also a great stocking stuffer or holiday gift.  KIMTECH* Touchscreen Cleaning Wipes are dry, reusable, disposable microfiber wipes that are ideal for on-the-go use.  In addition, the wipes:

    --  Easily remove fingerprints, makeup and skin oil and grease
    --  Won't scratch glass surfaces
    --  Are virtually lint-free
    --  Wipe clean and streak-free, without the use of chemicals
    --  Come in a convenient two-pack for pocket, purse or briefcase
    --  Are available in re-sealable pouches, to keep wipes clean

"Anyone who uses touchscreen devices knows how easily the surfaces get dirty and smudged, and wiping them with a T-shirt, pant leg, tissues or your fingers are not safe or effective ways to clean these," said Charlotte Ciccone, a marketing specialist for the Kimberly-Clark Home Professional Business.  "KIMTECH* Touchscreen Cleaning Wipes are an easy-to-use solution, plus they're small enough to store with your mobile device - in a pocket, purse or backpack - for a clean screen wherever you go."

KIMTECH* Touchscreen Cleaning Wipes are available at Dollar General stores in two-packs, with 10 wipes per pack, for a suggested retail price of $3.00, and online at Amazon.com in three-packs, with 20 wipers per pack, for a suggested retail price of $7.49.  They can also be found at the check-out counters of select grocery and discount store locations. For more information, visit http://www.kcdiy.com/touchscreen/.

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share positions in more than 80 countries.

SOURCE  Kimberly-Clark Home Professional Business

Kimberly-Clark Home Professional Business

CONTACT: Susan Fite, Kimberly-Clark Corporation, +1-678-352-6210, susan.fite@kcc.com, or Iris Raylesberg, Kapnek Communications, +1-215-830-9890, iris@kapnek.com

Web Site: http://www.kcdiy.com/touchscreen

DotMMO Announces a Brand-New MMORPG Site

DotMMO is pleased to present players a new chance to browse through latest reviews and news on MMO games

SHANGHAI, Nov. 17, 2011 /PRNewswire/ -- DotMMO Network (http://www.dotmmo.com), a leading provider for Online MMORPG games, announced today a brand-new MMO channel which is dedicated to providing players with the most updated news and unbiased reviews.

This ambitious move was put forward among 2 guys this year who carefully discussed the feasibility and practicability, and eventually approved this project. Edward Wong, the Managing Director of the company commented, "There is a growing consensus that we as a team need to constantly recreate some new content so as to maintain our appeal to our readers. And it is also particularly important for us to inject new life into our business and to consolidate our position in the market by incorporating in-depth and thorough information."

This new MMO channel contains insightful reviews of all major MMO games, including World of Warcraft, Runes of Magic and RIFT, just to mention a few. It also gives players a sneak peek of new titles such as CastleVille, Mists of Pandaria and Mafia Wars 2 with its deep going previews. Besides, there is also a column which broadcasts all the important updates in the market. In a nutshell, this channel enables you to easily find the content of a game and see whether it is worth a try or not.

"Our underlying guideline is to present the most critical evaluations of the existing games so that the developers are able to adjust their games in a timely manner," said Sara Lau, Editor in Chief of DotMMO.com, "meanwhile, we are also dedicated to offering previews, overviews and reviews of games to our readers so that they can make the right decision in choosing their pastimes."

About DOTMMO

DotMMO.com was founded by XiaoQing Lee and Edward Wong in 2011 and, currently it is a privately funded MMO site, but both founders are now under deliberation with several interested investors over the possibility of close cooperation. The website mainly covers promising MMORPGs and social online games.

SOURCE  DotMMO Network

DotMMO Network

CONTACT: DotMMO Network, +1-356-407-9910

Web Site: http://www.dotmmo.com

BabyFirst.com Announces Release of Baby Hero on iTunes in Celebration of World Prematurity Day

Sales will benefit non-profit neonatal and parental organizations worldwide

TELFORD, Pa., Nov. 17, 2011 /PRNewswire/ -- BabyFirst.com, an online-resource focused exclusively on neonatal care, announces the availability of its Baby Hero song on iTunes, beginning today. The release coincides with the annual celebration of World Prematurity Day when organizations worldwide join together to bring attention to premature birth, highlight educational resources and discuss lifesaving medical advances.

The Baby Hero song will cost $0.99. Any profit made by the sales of the song will help BabyFirst.com to continue supporting non-profit neonatal and parental organizations in realizing their objectives of raising awareness for prematurity, funding resources for clinical research and others.

In conjunction with Baby Hero, BabyFirst.com also announces the premiere of its new documentary, 50 Years of Neonatal Care: The Passion that Drives us Forward. Both Baby Hero and the documentaryare available on the BabyFirst website andon the BabyFirst Facebook page.

Baby Hero was created to give a voice to those involved in the care of premature babies. The song is dedicated to doctors and nurses that work daily to ensure the best possible care for their fragile patients, to parents who work relentlessly with great determination and hope to give their babies the best care and love and to premature babies themselves as they fight for a better day.

The release of Baby Hero will complement BabyFirst.com, a single destination where neonatal doctors and nurses can exchange information and experiences online - across a range of neonatal care specialties such as thermoregulation, jaundice management, respiratory care, developmental care, neonatal anesthesia, Neonatal Intensive Care Unit (NICU) designs, infection control, vital signs monitoring and nutrition.

The website also offers parents and families of premature babies a trusted resource to gain better understanding of what they can expect in the NICU - with insight into common terms, procedures, equipment, post-hospital care and more.

BabyFirst.com, which will soon be available in further languages (Spanish and German), also features real-life testimonials and inspiring stories of premature babies, who with the help of research and technology advancements, have grown and prospered. BabyFirst.com was developed in partnership with NICUniversity, a Web-based medical continuing education center for neonatal practitioners, and has touched countless lives since its initial launch in 2010.

"The release of Baby Hero marks a step in the direction to heighten awareness about premature birth," said Ali Pourrad, Head of Marketing and Business Development for Neonatal Care and Thermoregulation, Draeger. "We remain committed to advancing clinical knowledge, clinical practice and family focus through BabyFirst.com," he added.

Globally, 12.9 million babies - approximately 10 percent - of the world birth population are born prematurely each year.(1)

Premature babies are born underdeveloped, meaning vital organs will not function at optimal levels and some may not be ready to operate at all. For this reason, babies are placed in NICUs and cared for by specialists. In many countries, the lack of equipment, the lack of staff and the lack of up-to-date care methods further exacerbate the complications of premature birth. Sadly, premature birth leads to almost 30 percent of the annual neonatal death rate.(2)

"When my twins were born prematurely, I did not know what to expect," said Liza Sneyd, mother of two premature infants. "Guidance from my doctor and educational resources truly helped me navigate several tough decisions and put my mind at ease. With the launch of Baby Hero, I know that I am not alone and I will continue to advocate for the care of premature babies," she added.

For further information, please visit http://www.babyfirst.com or http://www.facebook.com/pages/BabyFirst/104751642893984?ref=ts.

Babyfirst - clinical knowledge and family focus all in one placewww.babyfirst.com is an online-resource focused exclusively on neonatal care. It supports clinicians and parents of premature or sick infants with practical information, making it easier to guide their baby in its early stage of life. The website is supported by Draeger, an international leader in the fields of medical and safety technology, and NICUniversity, a Web-based medical education center for clinical professionals.

References

(1) Beck, S., Wojdyla, D., Say, L., Betran, A. P., Merialdi, M., Requejo, J. H., Rubens, C., Menon, R., & Van Look, P. F. A. (2010). The worldwide incidence of preterm birth: A systematic review of maternal mortality and morbidity. Bulletin of the World Health Organization, 88(1), 1-80. doi: 10.2471/BLT.08.062554

(2) Lawn, J. E., Cousens, S., & Zupan, J. (2005). 4 million neonatal deaths: When? Where? Why? Lancet, 365(9462), 891-900. doi:10.1016/S0140-6736(05)71048-5

SOURCE  BabyFirst

BabyFirst

CONTACT: Taryn Berman, BlissPR, +1-212-840-1673, press@babyfirst.com; or Corporate Communications: Melanie Kamann, Draeger, +49-451-882-3998, melanie.kamann@draeger.com; or U.S. & Canada Trade Press: Marion Varec, Draeger, +1-215-660-2186, marion.varec@draeger.com

Web Site: http://www.babyfirst.com