MOUNTAIN VIEW, Calif., June 24 -- Playdom, a leading social gaming company, announced today it has acquired Hive7.com, Inc., a privately held social gaming startup based in Palo Alto, California. The terms of the transaction were not disclosed.
Founded in 2005, Hive7 focuses on building games played on Facebook and other social networks and is best known for Knighthood, a medieval themed game of combat and diplomacy. Its other titles on Facebook, Myspace, Bebo and other social networks include Youtopia, Kick-Off, and Sindicate.
"Our entire team is excited about joining forces with Playdom," said Max Skibinsky, CEO of Hive7. "Gaining access to Playdom's industry knowledge and resources represents a unique opportunity for our studio to operate on an entirely new scale."
"We have moved our development studio into Playdom's Mountain View office and are hard at work on our next title. We will continue to deliver enjoyable and engaging games to Playdom's much larger player base," added Dave Holt, COO and Executive Producer of Hive7.
Hive7 is Playdom's most recent addition to its wide range of studios. With five acquisitions over the past four months, Playdom has built a well-rounded portfolio of studios that allow it to develop a range of social games that appeal to a broad audience.
"We welcome Hive7's employees and contractors to our family," said John Pleasants, CEO of Playdom. "Our studio structure enables us to add stand-alone development start-ups like Hive7 to our portfolio without disrupting the cohesion and collegiality that made it such a special place to work. By integrating with our innovative central services and business intelligence functions, Hive7 will be positioned to develop deeper and more compelling games."
About Playdom
Playdom is committed to bringing people everywhere together through the world's best social games. Playdom is a top game developer on Facebook and MySpace with popular titles including Social City, Sorority Life, Mobsters, Tiki Resort, Treetopia and newly released Verdonia. To date, over 130 million Playdom games have been installed on leading platforms including Facebook, MySpace, iPhone and Hi5. Playdom is headquartered in Mountain View, Calif., with studios in San Francisco and Los Angeles, Calif.; Seattle, Wash.; Eugene, Ore.; Boulder, Colo.; Chapel Hill, N.C.; Buenos Aires, Argentina and in South Asia. For more information about Playdom, please visit http://www.playdom.com.
Leading Mobile Application Developers Welcome iVdopia's Future5 Solution
App developers look to the Future5 to increase monetization opportunities as the HTML5 ad-authoring solution provides advertisers with an affordable alternative to the iAd
SAN JOSE, Calif., June 24 -- iVdopia (http://www.ivdopia.com), the largest video and rich media mobile advertising network, has a message for those anxiously anticipating the July 1 launch of iAd: The Future5 from iVdopia is already here, with an HTML5 ad-authoring solution that addresses mobile advertising needs across all HTML5-compatible devices, including the iPhone, the iPod Touch, the iPad - and even the Android.
"With HTML5-supported devices springing up everywhere, advertisers require an easy-to-use, cost-effective means to bring their best ads to mobile users," said Jeff Weiser, VP Strategy & Analytics for Social Gaming Network, the developer of such leading gaming applications as iBowl and iBasketball. "The Future5 conveniently bundles all of the HTML5 capabilities with various engaging and interactive rich media ad templates, which we expect will be lapped up by all advertisers who can't afford an iAd campaign. With such a viable alternative in the Future5, it just opens up revenue possibilities for app developers and makes monetizing our apps a lot easier."
Aside from offering an easy, affordable way to insert banner and interstitial ads in HTML5, the Future5 provides precise targeting, optimization and real-time reporting capabilities. Coupled with iVdopia's vast network of premium mobile sites and apps, it makes the Future5 a powerful, one-stop mobile advertising solution that won't cost advertisers a million dollars per campaign.
"With this kind of scale provided to advertisers, the Future5 lets app developers feel more confident about monetizing their applications on any HTML5 device," said Adan Vielma, President of IntroWizard, which specializes in Flash web design software. "As it makes ad authoring easy and affordable across these devices, iVdopia also presents a no brainer of an option for advertisers, which in turn is great news for us in the app developer world."
The Future5 is the first HTML5 ad-authoring solution that advertisers can use to create rich media banner and interstitial ads. The easy-to-use tool comes with a variety of ad format templates that can create unique user-engaging effects, allowing customization with an advertiser's image, video or audio clip to deliver dynamic results. These highly interactive ad units will allow users to not just watch the ad, but also tap and visit the product's website, watch additional clips, play games, share across Twitter and Facebook or download content, among other options.
"Just when you would think that all these new devices would open up possibilities for developers, numerous constraints, from prohibitive pricing to restrictions on using Flash, have turned advertising on Apple devices something of a mine field," said iVdopia Chief Operating Officer Chhavi Upadhyay. "We understand that app developers are looking for a simplified revenue-generation channel that attracts premium advertisers, without technologically prohibitive restrictions. The Future5 solves this problem by delivering the same ad across any HTML5-supported device - whether for the iPhone or the Android - which means all the more revenue for developers, and more engaged users for advertisers."
About iVdopia
iVdopia is the largest video and rich media mobile advertising network, pioneering rich media and video advertising on smart phones, including Pre-App video and social networking options on smart mobile devices, and high-definition video ads for the iPad. iVdopia's brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Universal Studios, Warner Brothers and Miller Lite to deliver premium advertising campaigns.
The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India.
Media Contact:
Mark de la Vina
Consort Partners
vdopia@consortpartners.com
Tel: +1 415 282 4795
Baytech Web Design Achieves Search Engine Success for MTD MicroMolding
SAN JOSE, Calif., June 24 -- Getting to the top of Google for a commonly searched keyword that applies directly to your company is a rare victory for web companies. Achieving these results in less than a year and effectively managing your SEO budget is almost unheard of. Baytech Web Design, a San Jose based web-development company, in partnership with MTD MicroMolding, achieved these goals to rank MTD MicroMolding's website on the first page of Google after just two months.
As a result of the search engine optimization efforts (SEO), MTD MicroMolding increased client conversions by 20% and maximized their ROI. As bounce rates decreased, MTD was able to convert more leads in its current month than in the previous three months.
"Our proven SEO strategies propelled MTD Micromolding to the top rankings for their targeted keywords," said Amanda Hsueh, lead marketing manager. "This is quite an achievement and I'm proud the Baytech team produced these great results."
Baytech's Web Design's search optimization team created a comprehensive strategy for MTD MicroMolding. It strategically combined keyword research, Meta-tag writing, website structure optimization and inbound linking. As a result, MTD MicroMolding's website reached a page rank of three, one of the most important factors that Google's algorithm looks at when determining website placement.
"Page rank is vital to a website's success on Google," said SEO specialist Roman Titerman. "With a page rank lower than three, a company can't achieve high rank rankings on Google."
Baytech is not just limiting their service to the web. They just launched a new mobile web development service to help companies gain awareness through the mobile web. In order to find more information about this service or other offered web solutions, visit http://www.baytechwebdesign.com or call 1-866-913-WEBS(9327).
About Baytech Web Design
Baytech Web Design is a global award winning, full-service web development and internet marketing firm. Rated number one web development firm of 2008 by the Silicon Valley Business Journal, Baytech offers a full range of web services from entrepreneurs to enterprise level clients. Since its founding in 2001, the company developed over 600 websites, ranging from Fortune 500 companies to the non-profit sector. In addition to web development, Baytech's specialists have created strategies for many successful internet marketing campaigns and social media solutions.
Media contact Info:
Blessing Martin
408-533-8521
Source: Baytech Web Design
CONTACT: Blessing Martin of Baytech Web Design, +1-408-533-8521
LOS ANGELES, June 24 -- For individuals looking for exciting and unique lighting products, Light & Concept (L&C) announces the recent opening of its new web site. Having been for many years the sole province of architects and contract professionals, L&C has finally opened itself to the general public as well. The company's new web site is a veritable font of sage advice for everything having to do with lighting, whether that be at the planning, existing, or improvement stages of design.
L&C offers a wide array of products, from Philippe Starck's diminutive "Miss K" lights to the full Arco collection from Achille Castiglioni. Lights are available as typically defined by their type of installation, whether that be ceiling mounted, suspension, or recessed. Floor, table, and desk lamps may also be selected, and can be controlled by something as simple as a dimmer switch. Various wall-mounted lights (sconces), including bathroom and outdoor wall lights, may be installed in order to achieve a relaxed and informal atmosphere. Outdoor lighting may be used to show a path, to illuminate a swimming pool, or even to accentuate a bed of flowers.
Murano glass, imported from the island of Murano in Venice, is a special type of glass that is rich in lead, of incredible purity and sparkle, and nearly equal in quality to crystal. Proprietary Venetian glass-blowing techniques are employed when making lamps, sconces, and chandeliers from Murano glass. L&C offers a wide array of lighting products using this delicate yet beautiful type of glass.
L&C also offers products featuring light-emitting diode (LED) bulbs and lighting. L&C can install LED bulbs that have low heat dissipation and utilize significantly less energy than incandescent light bulbs.
For professional light installers and contractors, L&C still maintains specific web pages and products such as connectors, joints, live-ends, and tracks. Product specifications (including costs) are provided.
L&C provides many novel and unique ways for capturing and diffusing light via a myriad of lights, lamps, and luminaries, as well as interior and exterior use items. To learn more about our lighting products and expertise, or to schedule an appointment, please go to our web site at http://www.lightandconcept.com and click on the Contact Us link. Alternately, please send us an e-mail at info@lightandconcept.com.
UME-36Pro Data Backup and Synchronization Now Available for Latest Version of Apple Smartphone
GLEN ROCK, N.J., June 24 -- CelleBrite, providing the tools, technology and talent to optimize mobile device-driven data, today announced that its Universal Memory Exchanger (UME-36Pro) is the first tested and proven mobile data synchronization and backup solution to offer native support for Apple's iPhone 4. Carriers and retailers selling the latest iteration of Apple's smartphone now possess a powerful solution for seamlessly transferring subscribers', contacts, phonebook, photos and other data at the point-of-sale (POS) without the need for a PC or additional software.
UME-36Pro is the most versatile and ubiquitous data transfer solution on the market, with more than 70,000 devices from more than 150 carriers worldwide. The solution is used by all major U.S. carriers to protect, synchronize and back up mobile data at the POS. With the iPhone 4 fully tested and supported by CelleBrite, consumers purchasing the newest Apple device or upgrading from an earlier version can rest assured that their vital data will be transferred safely and securely within mere minutes of a purchase.
"The new features in Apple's iPhone 4, including Facetime, Multitasking and HD video recording are poised to make it yet another smartphone juggernaut," said Adi Ofrat, CEO, CelleBrite USA. "Such a powerful device requires an equally powerful solution to transfer and synchronize the data within it. CelleBrite has consistently been the first to both test and support the newest mobile technologies on the market, and by doing so for the latest iPhone we are yet again leading the charge for seamless and secure POS data transfer."
CelleBrite provides the tools, technology and talent to acquire, transfer and synchronize mobile device-generated data. CelleBrite's unique combination of proven, innovative technology, history of market leadership and depth of experience makes the company the de facto technology company for all of its customers' mobile data needs. The company provides cell phone synchronization and management systems for carrier-grade point of sale (POS) and forensic data analysis solutions for law enforcement. CelleBrite's products have been deployed reliably and effectively throughout the world and used for both commercial data synchronization and forensic data analysis. Founded by industry experts from the telecom and mobile telephony fields, CelleBrite is a wholly owned subsidiary of the Sun Corporation, a Nikkei-listed Japanese company (6736). For more information, visit http://www.CelleBrite.com.
All product names, trademarks and registered trademarks in this document are the property of their respective owners.
Source: CelleBrite
CONTACT: Mark Van Hook, Articulate Communications Inc., +1-212-255-0080,
ext. 33, mvanhook@articulatepr.com
For Guests at Shutters on the Beach, iPad is Now Your Pad
Available now, guests residing in Premier suites at Shutters on the Beach will receive their own designated iPad, for the duration of their stay, full of features that will allow them to stay connected or get away from it all
SANTA MONICA, Calif., June 24 -- Available to vacationers for the first time, guests staying in any of the Premier suites at famed Shutters on the Beach, will be presented with their very own iPad, available for use throughout their stay at no cost or rental fee. The hotel is completely Wi-Fi enabled, so the iPad can travel with the guest wherever they may go on the property. The iPads have been outfitted with the Shutters touch and will include applications and features that will let guests stay connected or get away from it all. The iPad will include:
-- Personalized Digital Concierge that will allow you to order room
service, reserve a cabana or schedule a massage all at a single touch
-- Watch a selection of movies and listen to music to remind you that you
are on vacation
-- Access your Kindle account and get your summer reading fix by the pool
-- Check into the outside world with CNN and SportsCenter and other
popular applications
"At Shutters we are constantly striving to provide our guests with that special touch or additional level of service," said Gregory Day, General Manager of the hotel. "We are thrilled to be the first hotel on the West Coast to offer this hot technology for our guests' enjoyment. It's a great opportunity to test drive new technology while on vacation. If successful, we hope to expand this program to other room categories."
About Shutters on the Beach:
Independently owned and operated by the Beverly Hills-based Edward Thomas Hotels, Shutters on the Beach is a member of The Leading Hotels of the World located on the beach of Santa Monica Bay. The property is known for its inspiring interiors, expansive panoramic views of the Pacific Ocean and California Coastline, comfortably elegant and intimate atmosphere, and dedication to guest services. For more information call (310) 458-0030; toll-free at (800) 334-9000; or log onto http://www.shuttersonthebeach.com.
PRESS MURPHY O'BRIEN INC.
CONTACTS Leah Goldstein 310.586.7124 lgoldstein@murphyobrien.com
Ashley King 310.586.7126 aking@murphyobrien.com
U.S. Cellular Answers the Call for Cutting-Edge Phones
New phones launching through end of 2010 will include four Android devices
CHICAGO, June 24 -- U.S. Cellular's customers have come to expect a reliable network, customer service and innovative programs like Overage Protection and Battery Swap, and now the wireless carrier is unveiling a wave of cutting-edge devices that will join its smartphone lineup this year.
U.S. Cellular is launching four phones in 2010 that run on the Android operating system, beginning with the release of the Samsung Acclaim on July 9 and the HTC Desire, with a vibrant 3.7-inch touch screen, 1 GHz Snapdragon processor, 5 megapixel camera and Wi-Fi, in early August. Another highly-anticipated Samsung device and an LG device with a large touch screen and slide-out, ergonomically-designed QWERTY keyboard, will be in stores in October.
"We're excited about everything these Android-powered devices will bring to our customers," said Edward Perez, vice president of marketing and sales operations for U.S. Cellular. "They give customers quick and easy access to thousands of applications, so each device can be completely unique and mirror their personal tastes and lifestyles. The phones will be a great complement to the popular BlackBerry® and Windows Mobile® devices that already anchor our smartphone line."
The Acclaim is exclusive to U.S. Cellular customers. It has a slide-out QWERTY keyboard with a 3.2-inch touch screen, 3 megapixel camera and Wi-Fi.
All of U.S. Cellular's phones running on Android give customers access to popular Google applications and will be pre-loaded with U.S. Cellular applications such as My Contacts Backup, City ID, Tone Room Deluxe and Your Navigator Deluxe. Customers can tap into the Android Market, a rapidly-growing catalog of more than 70,000 applications, most of which are free, to transform their phone into a lifestyle device.
The carrier will release the BlackBerry Bold in early August and later this year it will offer a BlackBerry flip smartphone with a full QWERTY keyboard. U.S. Cellular is also releasing new touch screen devices like the LG Banter Touch featuring a 3-inch touch display and side-sliding QWERTY keyboard.
Customers who use their phones primarily for talking and texting also have a few new options coming their way: a dark purple QWERTY Motorola device with a unique square shape and a side-sliding QWERTY device from Samsung with a 2 megapixel camera designed for quick and easy texting.
"We've always believed that our customers deserve a wide selection of phones that fit their individual needs," said Perez. "We hope our customers are as excited as we are about what we have coming up between now and the end of the year."
About U.S. Cellular
The 9,000 associates of U.S. Cellular believe it's okay for customers to expect more from their wireless carrier. Committed to being a leader in transforming the customer experience in the wireless industry, U.S. Cellular is the only carrier to offer Overage Protection and Battery Swap programs to all of its customers. The Chicago-based company continues to introduce innovative, customer-focused programs that change the rules of the wireless industry. U.S. Cellular believes in education and is giving millions to support teachers and schools. To learn more about what makes U.S. Cellular more than just a phone company, visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.
About Battery Swap
U.S. Cellular launched Battery Swap because a dead or dying battery shouldn't keep customers from reaching the people who are important to them. Customers can come into any U.S. Cellular store and change out their battery for a fully-charged one for free. It's another way to give customers the peace of mind that their phone will always be there for them in an emergency.
About Overage Protection
Wireless customers say unexpected charges on their bills are one of their biggest concerns, so U.S. Cellular created Overage Protection. Customers receive a text message when they reach 75 percent of minutes or texts during their billing cycle, and another when they reach 100 percent. U.S. Cellular is the first to offer this free service to all of its customers because everyone deserves a wireless carrier that is looking out for them.
Source: U.S. Cellular
CONTACT: Steve Carlson of U.S. Cellular, +1-312-217-0606,
steve.carlson@uscellular.com
SiS and Iberium Communications Announce Partnership to Develop DTV Products
SAN FRANCISCO, June 24 -- SiS Corp. (TSE:2363; "SiS"), a developer of leading-edge devices for the PC, communications and consumer multimedia embedded systems markets, and Iberium Communications, Inc., leader in semiconductor IP cores for DTV, today announced that they have established a partnership to develop solutions and products for digital television (DTV) based on Iberium's demodulator technology. Iberium focuses on high-performing demodulator products for North American (ATSC/QAM, ATSC-M/H), Chinese (DTMB/GB20600-2006) and European/Japanese markets (DVB/ISDB).
About SiS Corp.
Silicon Integrated Systems (SiS) Corporation, founded in 1987, is a worldwide leader in the development of leading-edge core logic chipsets. Over the last 20 years, its products have been widely used in various applications such as Desktop PCs, notebook PCs, Embedded Systems, Wireless Communications, Servers, and Digital Entertainment Devices.
About Iberium Communications, Inc.
Iberium Communications is a San Francisco, CA, based company with engineering offices in Doylestown, PA, engaged in the design, development and marketing of semiconductor IP cores for the reception of DTV signals for multiple transmission standards. Iberium's products include DTV demodulator cores for the global DTV market (ATSC, ATSC-M/H, DTMB, DVB, ISDB). For more information, visit http://www.iberiumcommunications.com.
CTIA-The Wireless Association® Statement on Today's Senate Committee on Commerce, Science and Transportation Hearing on USF
WASHINGTON, June 24 -- After the U.S. Senate Committee on Commerce, Science and Transportation's hearing on "Universal Service: Transforming the High-Cost Fund for the Broadband Era," CTIA-The Wireless Association® Vice President of Government Affairs Jot Carpenter released the following statement:
"CTIA applauds Chairman Rockefeller and the Members of the Senate Commerce Committee for holding today's hearing on the need for comprehensive reform of the FCC's High Cost Universal Service program. We look forward to working with Congress and the FCC to develop competitively- and technologically-neutral reforms that make support available for the services that consumers truly need, including mobile broadband services. With a variety of options in the marketplace, consumers have shown that they like wireless services and are demanding mobile access. It is imperative that the Universal Service program recognizes this consumer choice and facilitates the National Broadband Plan's goal to continue our global leadership in mobile broadband services."
CTIA-The Wireless Association® (http://www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, DC.
Customers, Executives Talk About Coming of the Next DROID, Arriving July 15, in Video Now Posted on YouTube
BASKING RIDGE, N.J., June 24 -- Customers visiting a New York City Verizon Wireless Communications Store on June 23 got an added perk: a sneak peek of the just-announced DROID X. The next generation of DROID, which customers called "the fastest phone I've seen so far" and "user-friendly," arrives on July 15.
First Reactions - Video Available
A new video from Verizon Wireless takes viewers along as customers experience DROID X for the first time. See their reactions as they preview DROID X's ultra high-speed Web browsing, fast 1 GHz processor, intuitive social messaging, Adobe® Flash® Player 10.1, and HD video capabilities, and hear from Verizon Wireless, Google, Motorola and Adobe executives about all that DROID X delivers.
Broadcast-quality B-Roll from the June 23 Verizon Wireless/Google/Motorola/Adobe news conference unveiling DROID X is also available in the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.
Verizon Wireless operates the nation's most reliable and largest wireless voice and 3G data network, serving nearly 93 million customers. Headquartered in Basking Ridge, N.J., with 81,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ)(NASDAQ:VZ) and Vodafone (NASDAQ:VOD). For more information, visit http://www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.
Website, E-Newsletter, Video Focuses on Fast-Growing Sector of California's Economy and AB 32 Implementation
SACRAMENTO, Calif., June 24 -- "California BrightSpot: Clean Energy is Putting California to Work," a new website, e-newsletter, and information hub for California's clean energy and clean tech sector, was launched today by the California Business Alliance for a Green Economy.
"Gold built the California economy and green is sustaining it," says Susan Frank of the California Business Alliance for a Green Economy. "The clean energy and clean tech sector is one of the few bright spots in California's sluggish economy: unemployed workers are being hired for jobs up and down the career ladder throughout the state, including some counties hardest hit by the recession. This information center is chock full of good news about these examples of our state's leadership in clean tech and shows how vital it is for the California Air Resources Board (ARB) to continue adopting effective standards to implement AB 32, our state's roadmap to a clean energy future."
The website, http://www.CaBrightSpot.com, features a short video of California employers and workers extolling the values of California's clean tech economy. Firms from Los Angeles, Silicon Valley, and other parts of the state are featured with many pointing to the state's clean energy policies as the reason for explosive growth in their workplace and advancement in their job skills.
The website also features a daily update of California clean tech news, studies on state policies that foster job-creation, organizations and clean tech companies, and other materials. Coming soon, a Spanish-language section will offer valuable information to Spanish-speaking audiences across California.
"The Daily Bright Spot", http://www.cabrightspot.com/#newsletter, a free e-newsletter that site users can sign up online, provides a round-up of daily news stories on the clean tech industry in California.
In addition, site users can take action by sending direct emails to ARB Board members urging them to adopt strong standards to implement AB 32.
CaBrightSpot.com is sponsored by the California Business Alliance for a Green Economy, which supports the implementation of California's clean energy policies, including AB 32, by the California Air Resources Board (ARB) and other public agencies. Click here to contact ARB to support the adoption of effective AB 32 implementation standards.
MEDIA CONTACT: Cater Communications
415-453-0430
Source: California Business Alliance for a Green Economy
CONTACT: Cater Communications, +1-415-453-0430, for California Business
Alliance for a Green Economy
Unisys Federal Systems Creates Application Modernization Center of Excellence in St. Louis
New facility expected to create 300 IT jobs by 2012 and provide centralized expertise for developing applications for federal agencies and other clients
ST. LOUIS, June 24 -- Unisys (NYSE:UIS) today announced the creation of a new Application Modernization Center of Excellence (AMCOE) to be based in St. Louis, Missouri.
The center, which is expected to create 300 IT jobs by 2012, will provide a central team of highly skilled experts focused on building, operating, and maintaining innovative, leading-edge software applications for Unisys federal government and commercial clients.
The new center will serve as the core application development hub for Unisys Federal Systems, centralizing application modernization services and support provided for Unisys government clients, including the U.S. Department of Agriculture. The USDA Rural Development agency recently awarded a contract to Unisys for applications modernization and end user support services to support the full range of the agency's programs serving the citizens of rural America.
Unisys has begun to hire staff for IT positions in the areas of applications development. Certified developers at the center will also work to develop applications for Apple Mac, Apple iPhone and Apple iPad environments in accordance with the requirements of the U.S. federal government.
"Working with business and labor to create and retain jobs for Missouri has been my primary focus as governor," said Jay Nixon, Governor of Missouri. "Creation of the Unisys Application Modernization Center of Excellence in St. Louis, which is expected to create hundreds of IT jobs in the city, is an important step forward in our commitment to attracting sustainable, living-wage jobs to our state. Unisys has a strong and established IT presence within our state, and we are pleased that they have chosen to grow their business here in Missouri."
The center, which is currently operating out of a temporary location, is expected to move to its permanent location in downtown St. Louis by the fall of 2010.
"I'm pleased to welcome Unisys into the City of St. Louis," said St. Louis Mayor Francis G. Slay. "Unisys is the type of forward-thinking company that will thrive in our urban environment. Unisys will provide more good jobs to city residents, and our city will provide the talent this company needs to succeed."
"This new center underscores Unisys commitment to innovation and bringing our federal clients the highest quality, most cost-effective service delivery resources to help them modernize and maximize return from their IT systems," said Ted Davies, president of Unisys Federal Systems. "Our new St. Louis facility will position us to better serve our federal clients and give us access to a talented pool of employees."
About Unisys
Unisys is a worldwide information technology company. We provide a portfolio of IT services, software, and technology that solves critical problems for clients. We specialize in helping clients secure their operations, increase the efficiency and utilization of their data centers, enhance support to their end users and constituents, and modernize their enterprise applications. To provide these services and solutions, we bring together offerings and capabilities in outsourcing services, systems integration and consulting services, infrastructure services, maintenance services, and high-end server technology. With approximately 24,000 employees, Unisys serves commercial organizations and government agencies throughout the world. For more information, visit http://www.unisys.com.
Forward-looking Statements
Any statements contained in this release that are not historical facts are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. All forward-looking statements rely on assumptions and are subject to uncertainties that could cause actual results to differ materially from expectations. Additional discussion of factors that could affect Unisys future results is contained in periodic filings with the Securities and Exchange Commission.
RELEASE NO.: 0624/8974
Unisys is a registered trademark of Unisys Corporation. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.
Beyond Commerce, Inc. Announces Launch of New Corporate Brand
HENDERSON, Nev., June 24 -- Beyond Commerce, Inc. (BULLETIN BOARD: BYOC) today launched its new corporate website In alignment with its new direction as a Media Hub for Smart Acquisitions, located at http://www.beyondcommerce.com.
Beyond Commerce, Inc. is a multi-faceted media hub for high traffic web properties, and owns and operates synergistic, profitable companies in Ad Networking and Vertically focused Customer Acquisition and e-commerce platforms.
With one acquisition complete, and another pending, the company has targeted a solid pipeline of companies that will provide the media depth and monetization tools to produce over $100 million in annual revenues.
"The Beyond Commerce brand reflects the convergence of best of breed, vertically focused companies and management teams to service advertisers and consumers on the internet," says Bob McNulty, Chairman and CEO.
"We are excited about the 'new' Beyond Commerce, and believe the corporate website now reflects the values, principles, and direction of the company," adds Matt Hill the company's newly appointed President.
Today, the Internet accounts for approximately 20 percent of overall media consumption in the United States. Advertisers however, now invest only 7.5 percent of their budget online. This creates tremendous upside potential for marketplace growth as advertisers steadily bridge the gap.
By 2011, nearly 25 percent of all media consumption will be online, drawing 15 percent of total advertising dollars. According to the Yankee Group, the online advertising market is expected to reach $50.3 billion in revenue by 2011 in the U.S. alone, more than doubling 2007 levels while growing an anticipated 24 percent annually as brands increase online ad expenditures and publishers improve ad targeting, inventory and yield management.
About Beyond Commerce, Inc.
Beyond Commerce, Inc. is a multi-faceted business serving as an e-commerce solution for high traffic web properties, and a media company in the Ad Networking, Online Advertising, Lead Generation and Local advertising marketplace. For more information visit http://www.beyondcommerce.com/.
Safe Harbor Statement
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Except for historical information, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors affecting Beyond Commerce, Inc. operations, markets, products and prices and other factors discussed in the Company's various filings with the Securities and Exchange Commission.
Contact:
Beyond Commerce, Inc.
Miranda Freerksen
702-952-9549
Email: miranda@beyondcommerce.com
Source: Beyond Commerce, Inc
CONTACT: Miranda Freerksen of Beyond Commerce, Inc., +1-702-952-9549,
Email: miranda@beyondcommerce.com
Best-Selling Author Featured as Future Guest Blogger
PITTSBURGH, June 24 -- CommuniTech, a full-service, national marketing firm based in Pittsburgh, announces the launch of a new blog site to provide updates on business and more.
The new site, called 'CommuniTech Rocks' carries CommuniTech's brand, based on a rock-n-roll theme, and features posts on a variety of educational and entertaining topics. CommuniTech president, Pam Selker Rak, will have a running travel blog section where she will share stories about her airplane seat mates while on the road. The site will also feature guest bloggers, beginning with Richard Gallagher, president of Point of Contact Group, a training and development firm that teach people how to communicate in their most difficult customer and workplace situations. His eight books include, What to Say to a Porcupine, a national #1 customer service bestseller, The Soul of an Organization (where Rak is also featured) and his latest book, How to Tell Anyone Anything. A former customer service executive and trained therapist, Rich has trained or spoken to over 10,000 people.
"In today's world, information moves fast and technology is exploding even faster," said Pam Selker Rak, president of CommuniTech. "We created this blog to stay connected with our communities via social media marketing, and to provide a relevant, personalized look at core marketing and related issues for everyone who logs on. We'll put the focus on our client accounts as well as a variety of guest bloggers so there are many perspectives represented."
About CommuniTech, LLC
CommuniTech is a national, full-service marketing firm based in Pittsburgh. The agency combines strategic and creative marketing strategies and programs that are tied directly to sales results. CommuniTech's marketing programs center on brand awareness and elevation, demand generation programs and sales pipeline velocity, all implemented with precision execution and tracked for measurable results so organizations can realize return on investment and convert their marketing spend from a perceived cost center to a proven investment center. CommuniTech has received numerous awards for creativity and strategic implementation of campaigns, as well as achieving multimillion-dollar profit improvement on behalf of clientele in technology, healthcare, long-term care, financial services, advanced manufacturing and B-to-B industries. For more information, call 412.221.4550, visit http://www.mktgcommunications.com, http://www.blogctech.com and follow us on Twitter at CTechRocks and on YouTube at CTechRocks and become a fan of CommuniTech on Facebook.
Interpublic's Mediabrands Bolsters Digital Marketing Capabilities With Investment In India
Mediabrands establishes a majority owned joint-venture with digital agency Interactive Avenues
NEW YORK, June 24 -- Mediabrands, the media holding company within Interpublic Group (NYSE:IPG), today announced the set up of a majority-owned joint venture with India-based Interactive Avenues, the market's top digital marketing solutions company. In India, the joint venture will assume the name of Reprise Media. Through this transaction the new business unit will specialize in search and social marketing and also offer a full scope of digital services which include digital media strategy and investment, digital creative development, campaign implementation and post activity analysis. Anjali Hegde, one of Interactive Avenue's founding partners becomes CEO, Reprise Media, India and will report to the new Reprise Media, India Board as well as Mediabrands Asia Pacific Regional Leadership.
Mediabrands will hold a 51% stake in the joint venture and Interactive Avenues will hold the remaining 49%. The partnership formalizes the long-time successful working relationship between Interactive Avenues and Mediabrands. Interactive Avenues has rapidly established itself as India's leading expert in digital marketing. Interactive Avenues has operations in Delhi, Mumbai and Bangalore. Interactive Avenues will continue to operate as an independent digital marketing solutions company and will provide complete support to this joint venture. The transaction bolsters Mediabrands' digital offering and services for clients and reinforces the media holding company's efforts to expand and deepen its marketing services operations across India and Asia Pacific. Final details of the transaction will be presented to the IPG Board next month.
With approximately 1,000 media and marketing experts across the region, Asia Pacific remains a top priority for Mediabrands to help accelerate market share for its clients. Mediabrands' priorities in 2010 for Asia Pacific include supporting UM and Initiative's regional growth, launching a suite of new products and integrated services, and building regional operations for its leading specialist business, notably Reprise Media (search engine and social media marketing), Cadreon (audience demand platform), Ansible (mobile marketing), Orion Trading (barter services), Ensemble (branded entertainment) and others. In Asia Pacific alone, Reprise Media is established in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan and Thailand, and Australia. In 2009 Ensemble and Orion Trading launched divisions in Australia.
"Interactive Avenues welcomes this opportunity to partner with IPG's Mediabrands on the Reprise Media venture in India," stated Anjali Hegde, CEO Reprise Media, India. "Through Interactive Avenue's leadership in digital marketing and Mediabrands' leading global agency network, the possibilities for Reprise Media India have no bounds. Our clients will be able to access the best of both worlds as well as the opportunities presented by accelerated growth in India's digital marketing space."
"Mediabrands is committed to aggressive business development across our key markets in Asia Pacific and of course, India is critical in that respect," said Tara Comonte, Chief Operating Officer and Chief Financial Officer, Mediabrands. "We have enjoyed a very successful partnership with Interactive Avenues for the last two years and this new venture allows us to formalize the relationship and to reinforce our collective commitment to growing our digital business together in one of the most vibrant global markets today. Interactive Avenues has an impressive track record, a strong management team as well as a market leading product and we are extremely pleased with the continued evolution of this relationship."
"The Aditya Birla Group is convinced about the power of the Digital medium and will aggressively use this medium in our marketing efforts," stated Ajay Kakar, Chief Marketing Officer, Financial Services, Aditya Birla Group. "Reprise Media demonstrated a deep level of understanding of our business as well as expertise across all facets of digital marketing and we look forward to working closely with them."
Shashi Sinha, CEO Lodestar UM (Universal McCann) added, "With an online community of approximately 81 million, India represents one of the world's largest Internet markets. But behind this impressive number, India still remains a multi-faceted and highly complex digital landscape. With Reprise Media India, we have the digital marketing experts that can navigate the digital space effectively and offer our clients unrivalled value for their campaigns, especially as this space reaches critical mass in the coming years."
About Interactive Avenues
Launched in April 2006 and funded by Sequoia Capital, 'Interactive Avenues' is India's leading digital marketing solutions company. Interactive Avenues is among the top 10 digital agencies in Asia. It is a Google AdWords Certified Partner and one of the three "Google Authorized Analytics Consultant" (GAAC) in India. It is full service in its offerings with dedicated specialist teams for each function within digital marketing like Media services, Creative, Campaign management, Search Engine Marketing, Search Engine Optimization, Social Media Marketing and Technology solutions. Interactive Avenues envisions itself to be the undisputed market leader in each aspect of the above mentioned digital marketing platforms. In the last 4 years, Interactive Avenues has worked on the digital marketing campaigns of close to 200 advertisers in the country, across diverse categories.
About Mediabrands
Created by IPG to manage all of its global media-related assets, Mediabrands employs 6,500 communications specialists operating in 90 countries and manages $32B in global media billings. It is a proven entity in helping clients maximize the impact of their marketing investment to deliver explosive business results. As the worldwide support center, Mediabrands enhances the communications offering and performance across its network of media agencies including Initiative, UM, MAGNA and a roster of diversified service groups. Mediabrands is part of Interpublic Group (NYSE:IPG), one of the world's leading organizations of advertising agencies and marketing services companies. For more information, please visit http://www.mediabrandsww.com
Source: Mediabrands
CONTACT: Joe Benarroch, +1-212-313-5803,
Joe.Benarroch@mediabrandsww.com
iPRTG v2.0 Enables Mobile Network Monitoring on the iPhone for Paessler's PRTG
Instant On-the-Go Access to Complete PRTG Network Monitoring System Puts Network Status and Maintenance in the Palm of Your Hand; Free Upgrade Available for v1 Users
LOS ANGELES and NUREMBERG, Germany, June 24 -- Paessler AG (http://www.paessler.com), a leading provider of network monitoring and performance optimization solutions, today announced the launch of its new iPRTG v2.0 iPhone application with enhanced mobile monitoring support and advanced functionality that allows network administrators to maintain optimum network status and manage network events while on the go.
Paessler has partnered with beyond content GmbH, a specialist in iPhone and web applications, for iPRTG development and distribution through the Apple iTunes store. Available for immediate download for just $11.99, the new iPRTG v2.0 is provided as a free upgrade to current iPRTG v1 users.
"We received a great deal of feedback on our first iPRTG app, and we've bundled that into a completely redesigned app with enhanced features and greater functionality to help network admins stay on top of network events wherever they are," said Dirk Paessler, CEO of Paessler AG. "The new iPRTG provides complete access to network health data including network-wide sensor configuration overviews and performance data. Users can even manage and manipulate various network sensors and alarms easily, right from their phone."
iPRTG connects to existing PRTG servers via HTTPS or HTTP over VPN, 3G, EDGE, GPRS or WiFi/WLAN to provide at-a-glance access to detailed network status information such as:
-- Current sensor status overview, with the ability to create a
"favorites" sensors list for easy access to the most critical
components. For detail on any sensor, users simply tap the item to
drill down for in-depth information.
-- Intuitive "Sensor Tree" that displays active sensors by groups or
devices for easy navigation.
-- Network-wide sensor overview to display fastest/slowest ping,
highest/lowest bandwidth usage, and other customizable metrics across
the network configuration.
-- Alarm status that indicates sensors currently in an alarm state.
-- View maps to reveal network schematics with a single tap.
Using iPRTG, network administrators can receive instant alarm notifications for out-of-compliance events, pause monitoring for a single sensor or device indefinitely or for a specified period of time and even resume monitoring -- all from the iPhone. For a quick checkup, iPRTG users can access any sensor on the network for an on-demand status update.
"iPRTG gives network administrators the freedom to step away from the office -- for business travel, after hours or over the weekend -- without the constant worry of network failures or other events calling them back to the office," Paessler said. "With instant access in the palm of your hand, it's incredibly easy to ensure optimum network performance and troubleshoot issues while on the road, at home or virtually anywhere."
iPRTG provides detailed sensor information with access to the latest monitoring results, recent up/down network events, total uptime/downtime stats and historical performance graphs for the past 24 and 48 hours, 30-day and 365-day periods. Sensor status data is updated every 30 seconds to ensure availability of the most timely and accurate information at all times.
The mobile app supports multiple accounts on multiple PRTG servers and even allows the user to quickly switch between different PRTG accounts and servers, making it ideal for ISPs, MSPs, larger PRTG deployments and enterprise systems.
iPRTG is compatible with iPhone, iPod Touch and iPad running OS v3.x or later and requires PRTG Network Monitor v7.3.5 or later, as well as accessibility to the PRTG web interface over VPN, 3G, EDGE, GPRS or WiFi/WLAN.
Paessler AG leads the industry in providing the most powerful, affordable and easy-to-use network monitoring and testing solutions. The company's suite of just-right software products deliver peace of mind, confidence and convenience for businesses of all sizes - from Small Office/Home Office (SOHO) to large enterprises, including more than 70% of the Fortune 100 companies. Based in Nuremberg, Bavaria/Germany, Paessler's global reach includes more than 50,000 licenses sold and more than 150,000 active installations, including its robust freeware products, through its worldwide locations in Canada, Great Britain, Japan, the U.S. and others. Founded in 1997, Paessler AG remains a privately held company and is recognized as both a Cisco Technology Developer Partner and a VMware Technology Alliance Partner. For more information, visit http://www.paessler.com.
Source: Paessler AG
CONTACT: Megan Parker of SS|PR, +1-847-415-9326, mparker@sspr.com, for
Paessler AG
IBM and Esty Environmental Partners Join With 12 Leading Companies to Develop New Management Systems and Tools for Corporate Sustainability
NEW HAVEN, Conn., June 24 -- A group of major companies, all leaders in their industries, have formed the Sustainability Innovators Working Group -- aiming to define and develop new approaches to environmental management and corporate sustainability. Esty Environmental Partners (EEP), the organizer of the group and a premier sustainable business consulting firm, and IBM (NYSE:IBM), a participant and supporting partner, announced the launch today.
Members include a diverse combination of some of the world's leading companies, recognized for their advanced work in sustainability practices, such as Boeing, CH2M Hill, Coca-Cola, Delhaize Group, Disney, Diversey, Dow Chemical Company, FedEx, Johnson & Johnson Consumer Companies, Inc., Shaklee, Unilever, and Xerox.
"Finding the right strategic response to the sustainability imperative is a core competitive challenge for companies," said Dan Esty, EEP Chairman and Hillhouse Professor at Yale University. "Companies that meet this challenge will find new ways to reduce risks and costs, achieve growth through innovation, and enhance the value of their brands. Through our partnership with IBM and our work with these leading companies, we plan to bring sustainability strategy and execution to a new level."
Working together, the Sustainability Innovators Working Group participants will define a new set of management systems and tools for achieving greater value from sustainability strategy. Each company will be able to apply the best practices from this collaboration within their own organizations not only to achieve greater efficiency and effectiveness in their operations, but also to better identify and develop related opportunities for innovation and growth.
A starting point for the group's work will be the recently published Harvard Business Review article (May 2010), The Sustainability Imperative, co-authored by Dan Esty and David Lubin, EEP Senior Adviser and Chairman of the Innovators Working Group. This piece argues that companies need to have both a clear vision and a strategy for execution to deliver sustainability value.
"Organizations are facing unprecedented challenges related to energy and the environment that involve a fundamental rethinking of the way our world works," said Wayne Balta, vice president environmental affairs and product safety, IBM. "These challenges have systemic implications that extend beyond any single company, industry sector, or government entity."
Each of the participating companies brings a wealth of sustainability experience and expertise to the table. Esty Environmental Partners has been a pioneer in sustainability strategy development. IBM contributes consulting and analytics to improve performance for energy and water use, waste reduction, and other key dimensions of sustainability, through its portfolio of Sustainable Solutions and Intelligent Systems. The Innovators Working Group will generate new management tools and models for incorporating sustainability more deeply into business strategy and corporate practice.
For more information about the Sustainability Innovators Working Group, visit http://www.estyep.com/.
CHICAGO, June 24 -- DrivingRevenue.com, one of the world's leading developers of affiliate marketing solutions, has surpassed its two millionth affiliate transaction and is well on the way to 3,000,000, reflecting the company's status as a provider of one of the most actively used affiliate solutions in the world.
DrivingRevenue.com's patent pending technology is embedded in more than 100 million page views daily. Their customers include thousands of the largest online communities, blogs and portals such as: Internet Brands, KickApps, Vertical Scope, MacRumors, AVSforum and many other well known and heavily trafficked destinations.
DrivingRevenue.com's solution is so attractive because of its power and unobtrusiveness. "Since day one our mantra with affiliate marketing solutions has been simple: Pioneering consumer friendly monetization across the web. We want to make sure that the customer experience is unchanged and transparent, and have eliminated common nuisances like annoying popups and page takeovers. That's why so many publishers rely on us," says Raymond Lyle, CEO of DrivingRevenue.com.
DrivingRevenue.com has just launched V 4.0 of their software suite, which solves some of the major problems with affiliate marketing solutions. The company spent 12 months analyzing the dynamic affiliate market and receiving input from thousands of their customers to develop the newest version of their solution.
DrivingRevenue.com customer Ceco Gakovic, CTO of KickApps, comments on his relationship with the company: "We love them. Driving Revenue delivered where nobody else did; with a bit of lateral thinking and innovative technology, without any interruption to the customer experience, DrivingRevenue.com delivered massive new revenues that just did not exist before."
About DrivingRevenue.com
DrivingRevenue.com, headquartered in Chicago, IL is full service affiliate marketing solution company. DrivingRevenue.com's mission is to equip website owners with a suite of powerful and innovative tools; our patent pending technology was designed to monetize previously un-monetizeable traffic and is embedded in more than 100 million page views daily. DrivingRevenue.com uses cutting-edge solutions that provide a compressive and customized approach to a sites Internet environment. In short: helping publishers monetize their traffic. http://www.DrivingRevenue.com
Source: DrivingRevenue.com
CONTACT: BIGfrontier, +1-312-602-2434, slundin@bigfrontier.com, for
DrivingRevenue.com
UPMC Health Plan Introduces 'Live Chat' for Members and Providers
PITTSBURGH, June 24 -- UPMC Health Plan is the first health insurer in the region to offer real-time "live chat" via the Internet to its members and providers, who are enjoying the speed and convenience of getting their health care questions answered in a new way.
Internet chat technology enables members to engage in secure online conversations with a UPMC Health Plan Member Advocate about any topic that may have been dealt with in a phone call in the past. Topics include, but are not limited to, claims, billing, covered benefits, eligibility, enrollment, forms, network, ID cards and changing a primary care physician. The member and the Member Advocate continue their online conversation until the member's needs are met.
User surveys for the new service have generated positive responses from members and providers who find it easy to access and use. For example: "Love it, love it. I was afraid to try it before, but now that I have I will use it all the time."
"This is another example of how we strive to provide great service for our members and providers," said Mary Beth Jenkins, Chief Operating Officer of UPMC Health Plan. "We place special focus on ease of service and on giving our members and providers another option for contacting us."
UPMC Health Plan members and providers gain access to real-time live chat by going to http://www.upmchealthplan.com and logging in. This ensures that all information provided remains confidential and secure. Live chat is available from 8 a.m. to 8 p.m. Monday through Friday and from 8 a.m. to 3 p.m. on Saturdays for members, and 8 a.m. to 5 p.m. Monday through Friday for providers.
In a survey of members who had used live chat, a vast majority gave it positive reviews, with more than 89 percent saying they would more than likely use online chat again to contact UPMC Health Plan. More than 73 percent of providers indicated that they were likely to use live chat again.
Included among the comments UPMC Health Plan received from members on the live chat feature were:
-- "The live chat was fantastic. It was very fast, and I like that you
can print the entire chat session at the end if needed."
-- "I am hearing impaired and this method is so much better for me."
-- "I find this feature very helpful. It is the first time I have used
online chat and I will surely use it again."
-- "Quick and convenient, thanks!"
Included among the comments UPMC Health Plan received from providers on the live chat feature were:
-- "I think the 'Chat' feature is fantastic! It allows me to multi-task
at my job instead of having to wait on hold. The representatives are
always courteous and very helpful."
-- "This is a great asset to my job to be able to chat and have a printed
record after the fact."
"At a time when many companies are looking for ways to cut corners and reduce the cost of customer service, UPMC Health Plan continues to invest in ways to provide new and more helpful tools for its members and providers," said Ms. Jenkins.
About UPMC Health Plan
UPMC Health Plan, the second-largest health insurer in western Pennsylvania, is owned by the University of Pittsburgh Medical Center (UPMC), one of the nation's top-ranked health systems. The integrated partner companies of the UPMC Insurance Services Division - which includes UPMC Health Plan, UPMC Work Partners, LifeSolutions (EAP), UPMC for You (Medical Assistance), and Community Care Behavioral Health - offer a full range of group health insurance, Medicare, Special Needs Plan, CHIP, Medical Assistance, behavioral health, employee assistance, and workers' compensation products and services to nearly 1.4 million members. Our local provider network includes UPMC as well as community providers, totaling more than 100 hospitals and more than 11,500 physicians in a 47-county region. For more information, visit http://www.upmchealthplan.com.
Source: UPMC Health Plan
CONTACT: Gina Pferdehirt, Director, Public Relations & Community
Relations, UPMC Health Plan, +1-412-454-4953, pferdehirtgm@upmc.edu
Brilig Launches Audience Data Commerce Platform and Open Transaction Marketplace
Breakthrough solution catalogs and unifies vast universe of audience data and provides tools to create and test unique audience segment "recipes"
NEW YORK, June 24 -- Brilig today announced the public availability of its audience commerce platform and open transaction marketplace beta version. Starting today, audience data sellers will be able to list their data for sale on the system and data buyers can browse the data catalog, make selections, combine data sets to find increased campaign lift and acquire data. The company estimates that online campaigns will perform two to three times better using the platform.
General availability of the platform is scheduled for the fall of 2010.
Brilig has solved three of the most vexing problems in online advertising today:
-- How to identify audience members across multiple data sources,
-- How to tap into the vast, but highly fragmented and non-interoperable
universe of audience data, most of which is unavailable to
advertisers, and
-- How to create an open and transparent transaction marketplace for
audience data to enable buyers to negotiate pricing and terms, and
publications to sell data without risking cannibalization of premium
ads.
Prior to Brilig tracking audience members across multiple databases was virtually impossible. By deploying the Brilig Pixel, the system can identify multiple instances of an audience member without any personal identifiable information (PII), enabling highly accurate segmentation, creative direction and advertising delivery.
The Brilig solution recognizes and normalizes many types of audience data - search data, contextual data, behavioral data, profile data, commercial data, and campaign data, so they can be mixed and matched to create new and novel segments.
As of today, 2,100 unique segments listed, more than 50% of which has never been publicly available for targeting purposes before. For example buyers can acquire:
-- Traditional segments such as in-market travel and auto.
-- Demographic data across many data sources to gain maximum reach.
-- Previously unavailable segments in categories such as wellness, pets
and beauty.
The company expects to have over 10,000 segments listed by the end of 2010.
Unlike data exchanges, Brilig oversees but does not participate in the marketplace. By taking on a organizing and oversight role, rather than being a data reseller, Brilig has no inherent conflicts of interest with data sellers or segment makers. The Brilig transaction marketplace is an open, transparent and predictable audience data "shopping center" for buyers and sellers.
"Brilig combines the best elements of a financial-style exchange with the flexibility and rapid evolution that the online ad targeting business demands," said Paul Cimino, Brilig's Chief Executive Officer. "Our mission is to create an open marketplace where unique audience 'recipes' can be created and tested - just like in a test kitchen, and then used in the real-time world of ad targeting."
What's Available In This Release
In the first release of Brilig, the following features will be available:
-- The Audience Dictionary - sellers will be able to list their
audiences, and buyers will be able to browse the dictionary to find
audiences they are interested in.
-- The Brilig Pixel - an easy to deploy beacon that enables the system to
detect audience members across multiple data sources.
-- The "Test Kitchen" - a set of testing and reporting tools will enable
buyers and segment makers to perform Boolean operations on multiple
data sets to test different audience "recipes" until they've found the
best performance for their campaign.
-- The Brilig Open Marketplace - a set of market mechanisms that enables
buyers and sellers to transact audience commerce in a predictable,
open manner.
The Brilig system was designed to protect the privacy of audience members and will conform to all current and future regulations. Consumers can easily opt-out of the Brilig system at http://www.brilig.com/opt_out_now.html.
Additional functionality to each of these modules will be released throughout the remainder of 2010.
Key Players Represented On Brilig
To date, over 75 audience data sources are represented on Brilig. Rapleaf, which helps its clients personalize their customer's experiences, is one of Brilig's beta launch sellers.
"The Brilig platform allows us to scale our audience distribution and allows us to deal directly with buyers, providing us with both liquidity and the ability to obtain the most value for our data," said Dan Scudder of Rapleaf. "Brilig also gives us a unique data acquisition platform on which to build and create new segments using our data combined with those of other companies through the Brilig marketplace."
Beta launch buyers include TidalTV, which is an online video network for branded advertisers and publishers, and Chango, which has built a Demand Side Platform specifically with the goal of making display advertising simple and effective for search marketers.
"Partnering with Brilig allows us to more effectively reach, analyze and optimize the delivery of advertisers' messages to their target audiences on a real-time basis, and as a result provide increased campaign performance and better utilization of our inventory," said Kevin Haley, Chief Scientist of TidalTV. "By introducing new in-market and behavioral segmentation capabilities to the online video marketplace, Brilig is helping TidalTV deliver on our promise to serve the right ad, to the right person, at the right time."
"As a DSP specializing in search, Brilig offers us a wide assortment of data in search as well as other categories," said Chris Sukornyk, Chango's Chief Executive Officer. "This will enable us to better serve our search marketers and agency partners and deliver better yields."
Simple Business Model
The Brilig business model is simple and was designed for audience commerce on a large scale. Buyers or sellers only incur costs when a transaction inside the marketplace is completed and the charges are based on records used or a percentage of the segment auction. The price for data is set by negotiation between the buyer and seller or segment maker.
About Brilig
Founded by Christopher Keith, former Chief Technology Officer of the New York Stock Exchange, Brilig provides an open, transparent and structured marketplace for the listing, combination, analysis and buying or selling of audience data for online advertising targeting. Data sellers gain the ability to sell their data alone or in combination with other data sources to create unique, previously unavailable segments. Data buyers gain access to a vast library of data sources to better target their online advertising. Segment makers can either distribute their existing segments or create new ones from the available data sets. For further information, please visit our website at http://www.brilig.com.
About Rapleaf
Rapleaf is the leader in bringing new and effective data segments to the online marketplace to help advertisers find the right audiences. Rapleaf's services help top retailers, political organizations, airlines, hotels, cpgs, and other leading firms gain consumer insight, and plan online media. For more information, please visit http://www.rapleaf.com.
About TidalTV
TidalTV is a video advertising optimization and yield management solutions provider. Its AdOS(TM) technology leverages the power of data and mathematics to guarantee delivery of a brand's message against a target demographic, and enables content creators and publishers to completely monetize audiences across demographic segments. Currently, TidalTV has deployed its technology for online video and is working to expand its reach to all video delivery platforms. Chairman & CEO, Scott Ferber pioneered pay-for-performance Internet marketing through superior analytics with Advertising.com, an online advertising network he co-founded in 1998. With TidalTV, Ferber is applying complex optimization mathematics to the management and delivery of video advertising campaigns, and enabling superior advertiser returns, campaign efficiency and publisher yield. For more information visit: http://www.tidaltv.com.
About Chango
Founded in 2008, Chango has built a Demand Side Platform specifically with the goal of making display advertising simple and effective for Search Marketers.
Through our data network, Chango anonymously captures the search history of hundreds of millions as they search on Google, Yahoo! and Bing. Search marketers are able to effortlessly import their SEM keyword list and serve dynamic display ads to their exact target customers.
Founded by repeat entrepreneurs, Chango is headquartered in Toronto and funded by investors including iNovia Capital, Metamorphic Venture Partners and Extreme Venture Partners. For more information visit: http://www.chango.com.
Source: Brilig
CONTACT: William Agush of Brilig, +1-781-492-0336, wagush@brilig.com,
Twitter: @williamagush
ParkVu Announces Music WithMe App for BlackBerry Smartphones
Music WithMe Wirelessly Syncs iTunes Playlists to BlackBerry Smartphones
LOUISVILLE, Ky., June 24 -- ParkVu, innovators in making media truly mobile, today announced Music WithMe for BlackBerry* smartphones. Music WithMe wirelessly syncs users' iTunes playlists with their smartphone, eliminating the need for a USB connection or secondary portable music playing device. Music WithMe provides the easiest way for smartphone owners to have their favorite music with them on the go.
Using a cellular network or Wi-Fi connection, BlackBerry smartphone owners can automatically and wirelessly download music files from their iTunes collection to their device anytime, anywhere. Unlike streaming solutions, once music is downloaded, no wireless connection is required meaning no more data is used - saving money and battery power and providing a dependable music listening experience regardless of cellular reception. Users can sync as much music from their iTunes library as their BlackBerry smartphone can store.
"We are extremely excited to introduce Music WithMe to the BlackBerry smartphone community," said Terry Goertz, co-CEO of ParkVu. "Music WithMe provides smartphone owners with the easiest way to get your iTunes music on your smartphone and keep it updated - without the hassle of USB cables."
From within the app, users select which iTunes playlists they want stored on their BlackBerry smartphone. Music WithMe then works with iTunes on the PC to ensure that any changes made to the playlists are automatically reflected on their BlackBerry smartphone.
Music WithMe does not have to be open on the device to sync with iTunes. When the desired playlists are selected, the settings are stored directly on the BlackBerry smartphone. Using BlackBerry smartphone's native media player, users can listen to their favorite songs from iTunes directly on their device.
Availability
Music WithMe is available at BlackBerry App World for a one-time fee of $14.99 after a free 30-day trial.
About ParkVu
ParkVu provides the easiest way to wirelessly sync and download your music on iTunes to your smartphone. Founded in 2008, ParkVu's WithMe family of software meets the smartphone consumer's demand for instant access to their media files, regardless of location, time or file size. ParkVu, with offices in Waterloo, Canada and Louisville, Kentucky, is a privately held company with backing from the Commonwealth Seed Capital through the Cabinet For Economic Development and the Kentucky Economic Development and Finance Authority. ParkVu is a BlackBerry Alliance Select Member. For more information, please visit http://music.withme.com/
* System Requirements: BlackBerry OS 4.5 and above. Music WithMe is currently compatible with iTunes (v7.1 and above) on Windows XP/Vista/7.
ParkVu and Music WithMe are registered trademarks of ParkVu. All other registered or unregistered trademarks are the sole property of their respective owners.
Media Contact:
Roseann Hernandez
FortyThree, Inc.
831.332.9744
roseann@43pr.com
Source: ParkVu
CONTACT: Roseann Hernandez of FortyThree, Inc., +1-831-332-9744,
roseann@43pr.com, for ParkVu
Leading national distributor to offer award-winning Archerfish Solo and Archerfish Quattro intelligent video monitoring and recording products to retailers nationwide
RESTON, Va., June 24 -- Cernium Corporation announced today that WYNIT, a leading national distributor serving the Security, Consumer Electronics, Digital Imaging, and Technical Graphics market sectors, will offer Cernium's Archerfish Solo(TM) and Archerfish Quattro(TM) interactive video monitoring and recording systems to accounts nationwide. WYNIT will distribute the award-winning products to an array of channel partners, from big box and independent retailers to value-added resellers (VARs) and integrators.
"Unlike other consumer video surveillance products, Archerfish can understand what it sees and send you video alerts only when important things happen," said Mike King, senior vice president of sales for Cernium. "The product completely changes the way people think about monitoring their homes and businesses, and we look forward to working closely with WYNIT as we continue to expand our national footprint."
"Consumer video surveillance is one of our fastest-growing categories, and we're always looking for exciting new products to improve the competitive position of our dealers and suppliers," said Mark Gustavson, executive director of marketing & communication for WYNIT. "Archerfish offers a unique solution for consumers who demand the latest, most effective video surveillance technology available today."
Archerfish products bring built-in homeland security video technology that understands what it sees to consumers for the first time. Archerfish Solo, the first Thinking Camera(TM), is a compact, wireless monitoring camera and recorder. Archerfish Quattro is a four-camera, professional-grade intelligent system with cabled cameras. The products can be used separately or combined into a single system, depending on the home or business owner's needs.
Cernium Corporation develops innovative, high-value products that employ video to deliver useful and timely information for better security, communications and lifestyle management. Cernium has brought advanced video technology to customers worldwide, from residential and business consumers to Fortune 100 manufacturers and government institutions. Cernium's product portfolio includes Archerfish®, the first interactive video monitoring and recording solution for consumers; CheckVideo(TM), managed intelligent video for central monitoring stations; Perceptrak®, video surveillance software for medium-large enterprise; and ExitSentry®, passenger flow monitoring for airport checkpoints and exit lanes. For more information, visit http://www.cernium.com.
About WYNIT, Inc.
WYNIT, Inc. is a national distributor serving the Consumer Electronics, Digital Imaging, Security and Technical Graphics markets with the core purpose of improving the competitive advantage of their dealer and supplier partners. Since 1987, WYNIT has distributed internationally branded products to reseller customers ranging from the largest national retailers and eTailers, to small, independent specialty stores. The company is known for competitive pricing, expert sales support, no minimum-order requirements, just-in-time inventory and fulfillment drop-ship services. WYNIT operates multiple warehouses to provide coast-to-coast coverage. For more information, call WYNIT at 1-800-GO-WYNIT or visit http://www.wynit.com.
Source: Cernium Corporation
CONTACT: John Terrill, SpeakerBox Communications for Cernium,
+1-703-287-7825, jterrill@speakerboxpr.com
Inovonics Delivers New Submetering Solution for Multi-Family Properties
Latest offering provides new Remote Data Logger and TapWatch 3 software for easier site set-up, meter data retrieval and faster billing while incentivizing water conservation
NEW ORLEANS, June 24 -- (NAA, Booth #343) Inovonics (http://www.inovonics.com/), the industry leader in high-performance wireless sensor networks for commercial and life safety applications, today announced the latest release of its Remote Data Logger (RDL) 8500 and accompanying TapWatch 3 software utility submetering solution for multi-family properties. Together, the RDL8500 and TapWatch 3 combine to create the latest evolution in Inovonics' submetering systems enabling users to perform site set-up, retrieve meter-reads directly from multi-family properties and quickly generate information for billing purposes. In addition, the new submetering solution provides commercial property managers with a strong ROI and encourages residents to conserve water.
"Together, the RDL8500 and TapWatch 3 software form the backbone of our wireless submetering system," explained Mark Jarman, president of Inovonics. "It gives our customers a reliable, cost-effective and easy-to-use solution for the water submetering market. This latest version of both RDL8500 and TapWatch 3 offer commercial property managers the easiest and most effective way of retrieving billing information data. It allows them to save even more time on the metering, collection and billing process while doing so in a more reliable and 'green' manner."
Designed specifically for multi-family properties, the RDL8500 sensor collects and stores all of the data and messages from a wireless submetering system, including all of the system readings for water, and, in some cases gas and electric utilities, in a multi-family property. The TapWatch 3 software provides the means for the initial programming of the remote data logger and for registering RF transmitters and repeaters used in the submetering system. It also gives authorized billing companies remote access to all of the vital data stored in the RDL8500.
Minol USA, an Inovonics customer since 2000, has been testing TapWatch 3 and the RDL8500 in multi-family and military environments. "Inovonics' TapWatch 3 software is extremely user-friendly and has many new features, such as the scheduler that enables us to gather the information from different portfolios on different days," explained Chris Stimac, field operations manager for Minol USA.
"The RDL8500 Ethernet communications capabilities gives us flexibility in installation--and combined with the new software's check-in monitor, provides the installer intelligent feedback as to the signal strength so we know the unit is at optimum performance," explained Stimac.
There are several options for communicating between TapWatch 3 and an RDL8500. As in previous versions, an analog phone line or a direct-wired connection may be used between a PC and the RDL. New to the RDL8500 is the ability to connect via Ethernet. This option requires a commercial router, a public static IP address from the ISP, and configuration of the DHCP table in the router.
Delivery of Inovonics' newest submetering solution comes on the heels of increasing legislation across the United States to mandate the use of water submetering in commercial properties (http://tiny.cc/s7ch5). Intent behind the legislation is to ensure multi-family property residents have the information they need about their water contracts and bills, as well as the comfort of knowing they can rely on fair business practices. The rules on submetering are aimed at giving residents in apartment buildings more control over their energy costs and allowing for greater water conservation.
Key benefits of the RDL8500 and TapWatch 3 software include:
-- State-of-the-art connectivity via a built-in modem for remote access;
support of 300 repeaters and 2,000 transmitters with new RDL8500
features. The RDL8500 supports connection to a standard telephone
line. It is compatible with EchoStream Pulse Meter Transmitters
(PMTs) and Repeaters.
-- Powerful and expandable - the software architecture allows for faster
rollout of new features in the future.
-- Windows 7 compatibility and Outlook-based "look and feel" with
TapWatch 3.
-- Role-based access levels (Admin, Tech, View only).
-- Built-in, automatic Scheduler.
-- Dial-out or Dial in for RDL communications.
-- SQL database.
Inovonics is the industry leader in high-performance wireless sensor networks for commercial and life safety applications. Founded in 1986, the company pioneered the use of 900 MHz wireless technology to deliver the most reliable, cost-effective and flexible solutions for mission-critical wireless applications. A leader in security and senior care markets, and the standard for multi-family submetering solutions, the Inovonics family of transmitters, receivers and control modules provide the wireless backbone for many of the world's most widely used wireless systems. Renowned for exceptional performance and reliability, more than 6.5 million Inovonics wireless systems have been deployed in the most challenging of commercial environments, where structural limitations and multiple wireless networks can prove disruptive to lower quality systems. Working with leading OEMs and service provider partners, Inovonics provides network design and system engineering support to continuously advance the use of wireless technologies for corporate, industrial, government and educational applications. For more information contact Inovonics at (http://www.inovonics.com), or call 800-782-2709.
Six Flags Entertainment and Jive Records Announce National 'Fame, Fortune, and Flags' Talent Competition
NEW YORK, June 24 -- Six Flags Entertainment, (NYSE:SIX) the world's largest regional theme park company, today announced a new partnership with Jive Records, a top record label in the U.S., to host its first-ever online talent competition - Pop-Tarts® Toaster Pastries presents Fame, Fortune, and Flags - where one lucky winner will get their shot at becoming America's next pop sensation.
Fame, Fortune, and Flags kicked off June 15 with talented entrants competing for a chance to record a single and music video on the Jive label to be sold exclusively on iTunes. Contestants will be judged on showmanship, entertainment value, vocal ability and overall talent. To enter, guests may upload videos of themselves singing an original or pre-approved Jive artist song to sixflags.com/music. One exclusive Pop-Tarts(TM) artist will be chosen by Pop-Tarts(TM) fans to join the competition. The top 3 video entries from each of the 9 participating Six Flags theme parks will go on to open for Jive recording artists JLS and Hot Chelle Rae at a Six Flags concert. A panel of Six Flags and Jive executives will judge the final live performances to determine the final winner.
The competition will be promoted heavily online at sixflags.com and throughout the participating parks via in-park signage, Six Flags Digital Networks and in-park radio. JLS and Hot Chelle Rae will also use their official band websites and social media outlets to support the promotion.
JLS is a four-man UK teen pop phenomenon who placed second in Simon Cowell's X-Factor in 2008. Since then, JLS has taken the UK by storm, earning two prestigious Brit Awards, selling well over a million albums in just a few short months and packing arenas on their sold-out British tour. JLS is now taking on the US with their debut single "Everybody in Love" and Fame, Fortune and Flags will mark the bands first official US tour dates. Go to JLSofficial.com for more details.
Hot Chelle Rae was tapped by MTV as one of 2010's Top Artists to Watch, and the young quartet has come roaring out of Nashville with their emotional, high energy pop-rock sound. Over the past year, Hot Chelle Rae has toured with Owl City, Third Eye Blind and Cobra Starship to promote their debut album, Lovesick Electric and current single, "Bleed." Their music has been featured on several hit TV shows including So You Think You Can Dance, The Hills and 90210. Go to HotChelleRae.com for more details.
"Six Flags Music is dedicated to showcasing the best-in-class music events, artistic partnerships and emerging talent," said Dan Weinberg, Six Flags Vice President, Entertainment. "We are thrilled to be partnering with Pop-Tarts and Jive on our exciting online singing competition."
"At Jive Records we are continuously seeking new and exciting ways to expose our music to new audiences" said Mark Flaherty, SVP Marketing/Digital Media, JIVE Label Group. "There are no better partners for summer 2010 than Six Flags and Pop-Tarts to expose our unparalleled roster of superstars and help break two of our most promising new acts, JLS and Hot Chelle Rae."
The 9 participating markets and park locations are:
-- Atlanta - Six Flags Over Georgia
-- Chicago - Six Flags Great America
-- Dallas - Six Flags Over Texas
-- Los Angeles - Six Flags Magic Mountain
-- New England - Six Flags New England
-- New York/New Jersey/Philadelphia - Six Flags Great Adventure
-- San Antonio - Six Flags Fiesta Texas
-- St. Louis - Six Flags St. Louis
-- Washington, DC/Baltimore - Six Flags America
Visit sixflags.com/music for more information.
About Six Flags
Six Flags Entertainment Corporation is a publicly-traded corporation headquartered in New York City and is the world's largest regional theme park company with 19 parks across the United States, Mexico and Canada.
About Jive Records
Jive Records is a record label within the JIVE Label Group. The label represents a varied group of internationally renowned artists representing all genres of music including Justin Timberlake, R. Kelly, Usher (LaFace), Tool (Volcano), Ciara (LaFace), P!nk (LaFace), Britney Spears, OutKast (LaFace), Kirk Franklin (Verity), Three Days Grace, Marvin Sapp (Verity), T-Pain, Jordin Sparks, JLS, Bullet For My Valentine, Buddy Guy, Anthony Hamilton and more. JIVE Label Group is a unit of Sony Music Entertainment.
CONTACT: Sandra Daniels of Six Flags Entertainment Corporation,
+1-972-595-5178, sdaniels@sftp.com; or Carlos Vega of JIVE Label Group,
+1-212-833-6480, carlos.vega@sonymusic.com
Duracell Smart Power Expands Compatibility for myGrid Charging Pad
Duracell Brings Wireless Charging Solutions to Micro-USB Devices and Apple Products
BETHEL, Conn., June 24, 2010 -- Duracell Smart Power continues to expand its portfolio of personal power products with new myGrid(TM) kits that offer consumers the ability to charge the latest mobile devices. Recognizing the rapidly evolving needs of the modern consumer, Duracell now offers myGrid kits for Apple products, and smart phones with micro-USB ports. With the Duracell myGrid, consumers have an option to simplify the charging process.
MyGrid allows devices to charge wirelessly, eliminating the frustration of having multiple charging cords that can clutter up the home or office space and take up electrical outlets. The new Duracell myGrid kits reinforce the brand's vision to continually provide consumers with personal power solutions that are focused on reliable performance and technological innovations.
Duracell recognizes that consumers need convenient reliable personal power for the mobile devices that are most important to them. According to global market research commissioned by the Wireless Power Consortium(1) more than 80 percent of consumers surveyed see wireless power as something they would use with virtually all of their electronic devices and they expect to use it every time they charge them. Additionally, with the mobile device industry moving toward the micro-USB as the charging interface standard and the Apple iPhone as a top selling device(2), the new offerings from Duracell myGrid meet consumers' evolving power needs.
"Consumers today want a simpler way of charging the devices that are vital to their day-to-day lives. With new devices being introduced at a rapid pace, we're bringing consumers new innovations to help realize their personal power needs," said Rick June, Duracell Vice President and General Manager, North America.
Duracell myGrid Overview
Duracell myGrid makes charging simple by allowing users to charge their mobile devices without messy cords. Once the charging pad is plugged into an outlet, and devices equipped with the appropriate Power Sleeve(TM) or Power Clip(TM) and tip users can drop and go. The Duracell myGrid can charge up to four devices and can be placed in any orientation on the myGrid charging pad. It maximizes power efficiency by stopping the charge if the mobile device is fully charged and once the device is removed from the pad's surface, myGrid will stop charging until a compatible device is placed on it. Visit http://www.duracell.com for more information and http://www.duracellmediacenter.com for downloadable images and Duracell press materials.
About Duracell
Part of the Procter & Gamble Company (NYSE:PG), Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in disposable, renewable and peripheral technologies and markets general purpose flashlights along with the advanced Daylite® LED flashlights. Visit http://www.duracell.com for more information.
About Procter & Gamble [NYSE:PG]
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.
-----------------------------------------------------
1 AccuPoll Research, Inc with Ipsos Vantis, and Frost & Sullivan, the
Wireless Power Consortium
(the Consortium) studies conducted in 2007 and 2008
2 NPD Group "Wireless Market Research" in May 2010
Ekahau Offers Upgrade Program to Users of Competing Wi-Fi RTLS Systems
Ekahau RTLS Can Track and Manage All Wi-Fi-enabled Devices, Regardless of Brand
RESTON, Virginia, June 24, 2010-- Ekahau Inc., the worldwide leader in high performance
Wi-Fi-based Real Time Location Systems (RTLS), ( http://www.ekahau.com/products/real-time-location-system/overview.html) today
launched a competitive upgrade program designed to give users of other Wi-Fi
RTLS systems the opportunity to test drive and implement the Ekahau RTLS
system within their organization in order to gain a performance boost over
their existing systems. Ekahau RTLS provides users with the ability to track
any Wi-Fi device - including tags from competing vendors.
"Many prospective customers have told us that, after
purchasing and deploying another vendor's system, that they are not satisfied
with the performance and scalability. The problems they encounter range from
vendors that go out of business, or finding that their costs double or triple
because additional infrastructure is needed," said Tuomo Rutanen, senior vice
president of Marketing and Business Development at Ekahau. "Our new
competitive upgrade program will enable these organizations to hold onto
their current investment in tags and other ancillary devices, while simply
and quickly replacing the server and software layers at a competitive price.
With this upgrade, they will get the performance they expected in the first
place."
Ekahau RTLS has been integrated with the leading Wi-Fi
networks in the marketplace, enabling the Ekahau system to track any device
that the network itself may see, whether it is connected to the network or
not. This functionality allows customers to leverage Ekahau's high
performance algorithms and their existing investment other vendor's tags for
asset tracking, personnel safety, workflow and performance monitoring
applications.
"We initially opted for another vendor, which we ultimately
realized was the wrong choice for us," said Chris Cerny, manager of
Enterprise Networking for Community Health Network, a 1,000-bed hospital
system in Indianapolis. "Ekahau came in and demonstrated the performance of
their system and within minutes showed us capabilities that our existing
vendor had been trying to get working for months."
Ekahau RTLS enables users to truly leverage their Wi-Fi
network for real time location tracking applications, without the need for
significant proprietary hardware upgrades that add considerable cost to the
project. Ekahau's innovative deployment tool - the Ekahau Site Survey (ESS)
software suite - allows customers to verify the performance of the RTLS
system before the final purchasing decision. ESS also allows users to confirm
that the existing enterprise Wi-Fi network supports location tracking, so
that performance expectations can be set and achieved.
The Ekahau competitive upgrade program is available worldwide
and is backed by the Ekahau Zero-Risk System Guarantee,
(http://www.ekahau.com/zerorisk) which allows customers to purchase and use
the Ekahau RTLS system, and receive their money back if they are not
satisfied with the solution's performance.
About Ekahau Inc.
Ekahau Inc. is the industry leader in providing Wi-Fi-based
RTLS solutions. Ekahau's customers, including several Fortune 500 companies
worldwide, are realizing the benefits of Wi-Fi based location services and
innovative Wi-Fi network planning and optimization tools. Ekahau's solutions
are being used in more than 150 hospitals around the world, as well as by
manufacturers, mining/oil/gas companies, government agencies and the
military. Ekahau partners include wireless software developers, leading
system integrators and international OEM partners, who develop and market
wireless enterprise applications. Ekahau is a U.S. based corporation, with
offices in Saratoga, Calif.; Reston, Va.; Helsinki, Finland; and Hong Kong,
China. For more information about Ekahau, please visit http://www.ekahau.com.
(c) Copyright 2010, Ekahau, Inc. All Rights Reserved.
HootSuite Releases HootSuite5 Social Media Dashboard with Themes, Geo-search and Google Analytics
VANCOUVER, British Columbia, June 24 -- Today HootSuite releases a significant update to the popular social media dashboard, including a complete interface refresh and features utilizing new HTML5 technology standards. Notable changes include multiple design themes, improvements to Facebook media publishing, and language localization.
With the recent announcement of Google's HTML5 site and many other brands including Apple on-board, HootSuite has made a substantial investment in this new technology standard. Using HTML5 allows HootSuite to release unique features for a rapidly growing customer base.
The release continues HootSuite's mission to make social media outreach easy and efficient for a worldwide customer base which includes governments, publishers, enterprises, start-ups and power users.
HootSuite5 with HTML5
Using HTML5, HootSuite engineers added geo-specific search option, allowing users to retrieve messages posted near their physical location. This tool will be a boon for Twitter users eager to shop locally, community groups seeking volunteers, and companies reaching out to new clients in their business area, plus myriad other scenarios. Further, HTML5 enabled significant performance improvements resulting in quicker load times for columns and tabs for an even more responsive user experience.
Analytics in Dashboard
HootSuite has tightly integrated Google Analytics, adding in-dashboard views to track conversions, goals and traffic patterns. This new feature, coupled with HootSuite's existing custom URL parameter tool, lets marketers achieve deep research without switching sites.
More Tools
Other new tools to help broadcast messages, monitor conversations, and track results include:
Interface Re-design and Themes - A new interface lets users access more information at once. Users may now select design themes, including a refreshed version of the classic blue and green design, plus two new choices: Blue Steel and Magnum
Facebook Media Preview - Add a photo thumbnail, title and description when posting links to Facebook profiles or pages -- a highly requested feature from the Feedback channel
'Twitter Native' ReTweets - Choose between traditional manual RT-style to quote an update, or the newer "Twitter native" style of automatically rebroadcasting the message
File Drag and Drop - Attach an image or other file easily using Chrome 5, Firefox 3.6 and Safari 5 browsers Just drag from the desktop and drop into the message box to upload with a pre-shortened link
Language Localization - Already available for the iPhone version, language localization lets users view HootSuite in their preferred language, starting with Japanese; more linguistic choices to come
Keyboard Shortcuts - Clicking Shift+Enter on the keyboard now sends the update, saving mouse-clicks and time another user-requested feature
Handier Help - The refreshed interface improves access to the trove of tutorials and answers at the Help Desk, as well as the Feedback channel for feature requests
Kia Motors America Teams With Zynga(R)'s PetVille Game to Allow Players to Create Their Own Kia Soul 'This or That' Commercial
Interactive Social Media Experience Allows PetVille Players to Share Creativity with Friends
IRVINE, Calif., June 24 --
-- Adored Kia Soul hamsters focus of latest social media engagement
application
-- Kia Motors continues to expand in the social media realm
Solidifying its position in social media, Kia Motors America (KMA) is furthering its online presence by teaming up with marketing agency SocialVibe and the popular Facebook®-hosted game PetVille, created by leading online game provider Zynga. Building on the popularity of the beloved Kia Soul hamsters from the latest "This or That" ad campaign, PetVille users can become well-known mix masters themselves by creating "mash-ups" of the ad that can be shared with their online friends. KMA is the first automotive manufacturer to partner with Zynga and SocialVibe on such an application, which will run through the end of July.
"The immense popularity of the latest Kia Soul ad, especially with the Gen-Y crowd, made it an obvious fit for the popular PetVille game," said Michael Sprague, vice president, marketing of KMA. "Soul already has been well-received on Facebook and in social media, and we felt that integrating with Zynga's PetVille was the perfect platform to introduce the vehicle and the brand to new consumers in Soul's target demographic, in a fun and engaging way."
The interactive application, found at the bottom of the PetVille game page, invites users to click on an icon taken from the "This or That" spot to create their own Soul mash-up video. Upon entering the application, the Soul ad will start rolling and the user will be prompted to cut and mix their own cut of "This or That" by dragging five-second clips into a six-spot timeline. Once complete, they can playback their ad, which will play to the same theme music as the original spot. Members then will have the opportunity to post their work of art on their Facebook profile to share with their friends. In addition to creating their own Soul music video, participants also will receive PetVille cash in return for their interaction, which is typically only available through game play or by purchase.
"When partnering with brands for online games, we really want to advocate for the consumer to come up with something they would relate to and enjoy," said Brennan Beyer, vice president, national sales of SocialVibe. "Facebook and PetVille have a specific consumer and we felt that the funky Kia Soul ad was really the perfect fit."
The "This or That" campaign, the latest chapter of the Kia Soul hamster story, depicts the loveable creatures driving through city streets to the tune of the hip-hop song "The Choice is Yours" by The Black Sheep, cleverly comparing "This," the funky and uniquely styled Soul, to "That," a number of boring and mundane appliances on wheels, cardboard boxes or hamster wheels. The new spot debuted on cable at the end of May and can be seen in theaters and online.
Facebook ® is a registered trademark of Facebook Inc.
Kia Motors America in 2010
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. With four new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as UVO powered by Microsoft®(1) infotainment system (expected to be available in select Kia models in the U.S. beginning later this year). The launch of the 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be assembled(2) at Kia's first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup, and is now in dealerships.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 700 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site - http://www.kia.com. For media information, including photography, visit http://www.kiamedia.com.
About SocialVibe
The SocialVibe Network provides an effective way for brands to reach, engage, and spread messages through a targeted audience of consumers and advocates in social media.
SocialVibe recognizes that in social media, individuals hold the key to generating attention and influence that brands need. Through SocialVibe's advertising model, brands have a unique way of interacting with individuals and accessing the content they create.
About Zynga
Zynga has over 230 million monthly active users playing its games. These games include FarmVille, FrontierVille, Treasure Isle, Zynga Poker, Mafia Wars, YoVille, Cafe World, FishVille and PetVille. Zynga games are available on Facebook, MySpace, Yahoo! and the iPhone. Through Zynga.org, Zynga players raised over $3 million for world social causes. Zynga is headquartered in Potrero Hill in San Francisco. For more information, visit http://www.zynga.com or http://www.zynga.org.
(1) Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.
(2) Kia vehicles assembled at the Kia U.S. plant are assembled in the U.S. with U.S. and globally sourced parts.
Source: Kia Motors America
CONTACT: Shelby Hunt of Zeno Group, +1-310-566-3985,
Shelby.Hunt@zenogroup.com, for Kia Motors America; or Alex Fedorak of Kia
Motors America, +1-949-468-4813, Afedorak@kiausa.com
Wipeout Makes a Splash on Nintendo DS(TM) and Wii(TM) at Retailers Today, Just in Time for the Season 3 Premiere on ABC
Players Can Now Compete Against Friends and Family in the Game Based on the Hit ABC Reality Game Show
SANTA MONICA, Calif., June 24 -- Activision Publishing, Inc. (NASDAQ:ATVI) today announced the arrival of Wipeout: The Game for Nintendo DS(TM) and Wii(TM). Based upon the Endemol USA produced hit ABC TV show, Wipeout, Wipeout: The Game pits friends and family against each other in the world's largest, messiest, and most hilarious obstacle course out there today.
"When developing the game our goal was to capture all the elements that people love about the hilarious reality ABC show, and to above all make it fun," said David Oxford, Activision Publishing. "So far, we've been overwhelmed by the response from fans, who clearly can't wait to step up to the challenge of the obstacle course."
Wipeout: The Game is loaded with the elements that have made the TV show a smash hit. From the contestant demolishing Dreadmill to the fan-favorite Big Balls, all of Wipeout's classic obstacles make an appearance in the game. Furthering the complete Wipeout experience that fans have become accustomed to is the inclusion of witty commentary provided by the show's hosts John Anderson, John Henson and co-host Jill Wagner.
In Wipeout: The Game, up to four players can battle against each other in the game's many challenges. As they compete for the ultimate win, players will get down and dirty with their opponents as they hurl objects and insults with the game's signature Trash Talk Generator.
Wipeout: The Game for Nintendo DS(TM) and Wii(TM) is rated E for Everyone by the ESRB and is available now for a suggested price of $29.99. For more information, please visit http://www.activision.com.
ABC's Wipeout episode, "Excuse Wii" which airs on Thursday, July 1 (8:00-9:00 p.m. ET) will feature John Anderson and John Henson playing "Wipeout: The Game." There will also be new episodes of Wipeout airing Thursday, June 24 and Tuesday, June 29 at 8pm on ABC.
About Endemol USA
Endemol USA is a leading producer of television and digital programming specializing in unscripted and scripted genres for network and cable television. The company produces the hit shows "Wipeout," "Extreme Makeover: Home Edition," "Deal or No Deal," and "Big Brother." Endemol USA is a division of the Endemol Group, a leading international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands and the UK, has subsidiaries and joint ventures in 26 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Mediaset Group and Cyrte Group. For more information, please visit http://www.endemolusa.tv/. Endemol is a privately held company.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
The Academy of Interactive Arts & Sciences and The Guildhall at Southern Methodist University Announce Second Academy Scholar
Prestigious Scholarship Awards Recipient with $10,000
CALABASAS, Calif., June 24 -- The Academy of Interactive Arts & Sciences (AIAS) and The Guildhall at Southern Methodist University (SMU) announced today Victoria Smith, a graduate student at SMU, as this year's Academy Scholar and recipient of a $10,000 scholarship award. This marks the second year for the biannual scholarship that recognizes students who exemplify the AIAS' commitment to advancing the interactive entertainment industry.
"SMU and AIAS share a vision to cultivate creative talent and a new generation of industry leaders," said Dr. Peter Raad, founder and executive director, The Guildhall at SMU. "We are thrilled for Victoria, who truly represents the spirit behind the Academy Scholar."
Smith graduated from Rice University with a bachelor's degree in science in Electrical Engineering and a bachelor's degree in arts in French Studies. Following her graduation, she worked at Hewlett-Packard as an engineer for several years. She then volunteered as a lay missioner in Cameroon teaching math, physics and basic computer science to junior high and high school students. Upon her return to the United States, Smith taught high school algebra and geometry. It was during her tenure as an instructor that she decided to pursue an education in game development from The Guildhall at SMU.
"My experience teaching has shown me that our educational materials are so outdated in relation to the current state of our advanced social and digital technology," said Smith. "Students who struggle with algebra suddenly are able to perform an enormous amount of math craft in games like World of Warcraft without even realizing it. My goal is to create games that tie in what students are learning in schools with what they are already performing in games to provide a successful learning vehicle for future success."
Smith will graduate in 2011 and is hoping to produce educational games about technology that work in and out of the classroom to help students succeed in the long term.
A combined panel of AIAS and SMU review board members evaluates each SMU admission portfolio. The top individuals with the highest rankings are invited to submit an essay for consideration to win the coveted scholarship.
"The AIAS is honored to have Victoria as this year's Academy Scholar," said Joseph Olin, president, Academy of Interactive Arts & Sciences. "Her commitment to tapping into the power of video games as an educational tool is something that we feel could be a great contribution to the future design of video games. This has potential to really reshape learning and education, and we're looking forward to seeing what Victoria has in store for us in the future."
About the Academy of Interactive Arts & Sciences
The Academy of Interactive Arts & Sciences (AIAS) was founded in 1996 as a not-for-profit organization whose mission is to promote, advance and recognize common interests and outstanding achievements in the interactive arts and sciences. The Academy conducts its annual awards show, the Interactive Achievement Awards, to promote and acknowledge exceptional accomplishments in the field. To further enhance awareness of the Academy's vision, the organization created the D.I.C.E. (Design, Innovate, Communicate, Entertain) Summit in 2002, a once yearly conference dedicated to exploring approaches to the creative process and artistic expression as they uniquely apply to the development of interactive entertainment. With the success of D.I.C.E., the Academy took the exclusive event to Singapore in September 2009 to launch the first ever D.I.C.E. Summit Asia. With more than 24,000 members, including Electronic Arts, Microsoft, Sony,Nintendo, Ubisoft, THQ, Day One Studios, Epic Games and Insomniac Games, The Academy is the leading advocate of video games worldwide. More information can be found at http://www.interactive.org/ and http://www.dicesummit.org/.
About The Guildhall at SMU
The Guildhall at Southern Methodist University is the premier graduate video game education program in the US. Many of the school's founders are industry icons, and classes are taught by industry veterans. In seven years, the program has graduated over 350 students and alums have worked at more than 100 video game studios around the world, with several graduates now serving in leadership positions. SMU offers both a Master's degree and a graduate Professional Certificate of Interactive Technology in Digital Game Development, with specializations in art creation, level design, and software development. For more information, visit http://guildhall.smu.edu/
Source: Academy of Interactive Arts & Sciences
CONTACT: Geri Gordon Miller of Academy of Interactive Arts & Sciences,
+1-818-876-0826 x202, Geri@interactive.org; Debby Chen of Ide-Agency,
+1-626-374-5815, debby@ide-agency.com; or Ron Jenkins of The Guildhall at SMU,
+1-972-473-3545, jenkinsr@mail.smu.edu