QuoteAs promised, Redbox has rolled out game rentals nationwide.
In April, Redbox said it would start offering game rentals in 21,000 of its 27,000 kiosks this month. The company is renting out a range of titles for the Xbox 360, Wii, and PlayStation 3, including the recently launched Duke Nukem Forever and last year's blockbuster hit Call of Duty: Black Ops.
Redbox has launched a full online listing of games available to customers. Those who find something they like can reserve a title from home and pick it up at their chosen Redbox location.
Redbox is charging $2 per day for its game rentals. It currently rents DVDs and Blu-ray discs for as little as $1 per day and $1.50 per day, respectively.
QuoteNPD Group says that for the first time, movie rentals from standalone kiosk have a larger market share in the United States than those from brick-and-mortar stores. "Netflix and other subscription services comprised 41 percent of video rental turns in the third quarter of 2010," NPD wrote, "followed by kiosk rentals at 31 percent, and in-store rentals at 27 percent." NPD, a research firm, said today that its study found the share of kiosk rentals grew 10 percent from the same quarter in 2009. The data only accounts for disc rentals and does not include movies streamed over the Web. The findings come four months after Blockbuster, the former No. 1 video rental outlet, filed for bankruptcy protection. The company is now pursuing its own kiosk strategy.