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Adia Diamonds, a joint venture between Michigan-based Pearlman's Jewelers and Ontario-based Advanced Optical Technologies Corporation, is the first company to offer laboratory-grown colorless and fancy blue diamonds for the luxury jewelry market. Adia diamonds are created using technologically advanced processes, replicating conditions in which naturally occurring diamonds are formed. "Adia diamonds are superior in quality and size to any lab-created diamonds on the market today," said, 30-year industry veteran, Bill Pearlman, president of Pearlman's Jewelers. "In fact, other than not coming out of a mine, they're identical to natural diamonds in every way." Except in price. Laboratory-created Adia diamonds cost a fraction of the price of natural colored stones.