Quote
The goal behind the software is to let BlackBerry owners rely on a single smartphone, so they can use the same device for business and social reasons. IT administrators--concerned about personal devices tapping into their networks--will also be able to manage and secure the corporate side of the phone while leaving the personal side up to the user.
"There are two fundamental use cases on the smartphone--enterprise and personal. The problem is that they are conflicting," McDowell told Reuters.
As an example, people will be able to freely hop onto the Internet and use Facebook and other social-networking sites. But access to corporate e-mail through a BlackBerry Enterprise Server would be controlled by IT, with a virtual wall separating the two sides.
Quote
The software, due in the fall, is designed to extend BlackBerry's dominance by offering an option to individuals who may not want to switch devices to get the service, and to companies that would like to give employees a wider selection of handhelds without being forced to support multiple mobile e-mail platforms. The application replaces the Windows layout and icons on the display with the look of the BlackBerry interface, customized to the specific buttons and screen size of that device. A non-BlackBerry device would then be able to connect with BlackBerry servers for e-mail, calendar, address book and other applications written for the platform by RIM and third-party developers.