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An enormous spotlight beamed up over Fifth Avenue, and full-out lighting and sound equipment--along with plenty of enormous TV screens--dominated the ground scene. A team of Mountain Dew minions were walking around with trays of plastic shot glasses containing a seemingly endless supply of samples of its Halo 3-branded energy drink, "Game Fuel." There was a guy in a Master Chief outfit, of course. Best Buy and Microsoft representatives were giving away T-shirts and other prizes to the fans who were willing to scream the loudest or wave their homemade signs (best one: "MASTER CHIEF IS MY FATHER"). And in addition to the handful of local NFL players, rappers Ludacris and Chingy and R&B singer Bobby Valentino were also on-site to try out the game for the cameras.
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There is little doubt the game, which goes on sale at midnight on Tuesday, will be a blockbuster release. Brokerage Wedbush Morgan predicts that Microsoft could sell 3 million copies in the product's first 12 days. The 2004 release of Halo 2 brought in $125 million in its first day, a then-record, Kim said. That's a far cry from the kind of revenue that Windows or Office generates in a quarter, but it's still some serious cash.