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Facebook said that if a person currently checks in at a respective company's store or "likes" a brand page, the action often gets lost amid all the other content that a user's friends may see. Sponsored Stories solves that problem for advertisers by plucking valuable content from user news feeds and making it more readily noticeable to others.

The Sponsored Stories, which kicked off yesterday for Facebook's "premium" advertisers, will be labeled and viewable only to the content creator's friends, Facebook noted. The service will respect a person's privacy settings. However, Facebook users won't be able to opt out of the service. That's somewhat surprising, since Facebook users can modify their inclusion in the company's existing Social Ads by letting their social actions be includedin a marketer's ad on the site and be shown to friends--or opt out.

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Yahoo! Inc. , a leading global Internet company, announced today that it will begin a limited test of Google Inc.'s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!'s own search results. The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!'s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.