News

Barnes & Noble College Launches Social Commerce at More Than 500 Colleges & Universities

College retailer becomes first in its industry to integrate Facebook with the online shopping experience

NEW YORK, April 28, 2011 /PRNewswire/ --Barnes & Noble College, the nation's leading operator of campus bookstores and a wholly owned subsidiary of the world's largest bookseller, Barnes & Noble, Inc., has become the first in its industry to develop and launch a social commerce platform. The campus retailer successfully integrated the social networking features of its more than 500 campus bookstore Facebook pages with its award-winning e-commerce websites, creating seamless social shopping experiences and expanding the company's social media and communication capabilities.

"At Barnes & Noble College, we are dedicated to bringing our campus partners 'what's next' in the education retail industry, and our launch of social commerce is just the latest example," said Max J. Roberts, president of Barnes & Noble College. "Combining our retail excellence with a deep understanding of student and university trends, we are delivering innovative solutions that are transforming our college bookstores and the student experience."

Barnes & Noble College joins only a handful of retailers in leveraging the ever-increasing power of social networking sites such as Facebook--and its more than 500 million users--for e-commerce. From this social commerce platform, students now can "like" the products they buy from the bookstore and show their friends what they have purchased (or would like to purchase), thereby recommending the products to their peers.

Among college aged students, peer to peer or "word of mouth" recommendations have tremendous power and significantly influence buying behavior--and social media continues to fuel these forms of marketing. According to McKinsey & Company, "word of mouth" is the primary factor behind 20 to 50 percent of all purchasing decisions.  Additionally, a recent Colloquy study found that 56 percent of young adults rely on social networks such as Facebook when it comes to recommending products and services.

"In a university community, students are engaged in campus life through their social networks, including purchasing and recommending products and services," Roberts added.  "In fact, we currently have nearly 250,000 Facebook fans, and the platform has jumped from the fifth to the number one referral site to our campus bookstore websites since the current school year began. We now are taking our social media marketing strategy one step further by integrating the two successful platforms into one social retailing experience."

Leading social media firms, Enter New Media and Expion, partnered with Barnes & Noble in the development of this innovative platform, which features products found on each bookstore's website.  In addition to the customary Facebook sections (Wall, Info, etc.), the new social commerce platform includes customized tabs, such as:

    --  "The Shop"- showcasing the hottest trends at each individual bookstore
    --  "Books" - offering textbooks in all formats (new, used, rental, digital)
        and access to NOOKstudy, the retailer's innovative eReading and study
        application
    --  "Mascot" - featuring alumni, athletic and other apparel, online
        promotions, sweepstakes, and a Top Fan section
    --  "The Hall" -a live feed to a student-focused blog, unique applications,
        gifts and new student orientation materials

Social commerce is the newest example of how Barnes & Noble College is redefining the college retail industry. An early pioneer in social media, the retailer continues to integrate this tool in all of its marketing, communications and customer service initiatives, including Facebook tabs that support important school causes and Twitter and FourSquare initiatives. Further leveraging the power of peer to peer communications, Barnes & Noble College also launched its unique Student Ambassador Program this past year. This program engages students to promote their college bookstore to their peers using both conventional grassroots and evolving social media channels.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 705 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, Inc., also operates 636 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States.  Barnes & Noble conducts its online business through Barnes & Noble.com (http://www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore(TM) (http://www.bn.com/ebooks). Through Barnes & Noble's NOOK(TM) eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: http://www.barnesandnobleinc.com.

About Enter New Media

Enter New Media (ENM) is a leading social media agency specifically focused on creating value for the entertainment, fashion, and retail sectors. ENM is a privately held company based in New York City. For more information, go to http://enternewmedia.com/.

About Expion

Expion enables brands to monitor and manage local social media in real-time to produce actionable intelligence and maintain alignment of social media activities across corporate and local levels to generate extraordinary results. Expion is a privately held company headquartered in Raleigh, N.C. For more information, visit http://www.expion.com.

SOURCE  Barnes & Noble College Booksellers

Barnes & Noble College Booksellers

CONTACT: Scott Davila, CRT/tanaka for Barnes & Noble College, +1-804-675-8146, sdavila@crt-tanaka.com, or Karen G. DiScala, Barnes & Noble College, +1-908-991-2378, kdiscala@bncollege.com

Web Site: http://www.barnesandnobleinc.com

Mysterious Musical Artist Composes Soundtrack for New Wizard101 World

PLANO, Texas, April 28, 2011 /PRNewswire/ -- KingsIsle Entertainment, creators of the award-winning online game Wizard101, announced today that the soundtrack for its upcoming expansion world, Wintertusk, was composed by one of the hottest young musical talents in the entertainment industry. Over the course of the next several weeks the company plans to provide hints about the composer's identity, culminating in a final reveal timed to Wintertusk's launch later this spring.

(Logo: http://photos.prnewswire.com/prnh/20100526/KINGSISLELOGO)

"This is a cool idea, because our mystery composer has a huge name in the music business but has never created music for a video game," said J. Todd Coleman, vice president and creative director of Wizard101. "I'm really impressed by this artist's adaptability and talent. I think our players are going to be very surprised and totally blown-away."

To create the soundtrack for Wintertusk, the mystery artist composed seven original pieces of music, each representing a different facet of the upcoming epic storyline. Additional information about the world of Wintertusk can be found at https://www.wizard101.com/game/april2011.

Wintertusk continues the storyline that began in the icy world of Grizzlehiem, offering a variety of challenges for accomplished Wizards and fantastic rewards such as new spells, high-level pets and exclusive loot. For lower-level players the expansion brings back the underwater realm of Crab Alley, continuing the story of the Crab King, newly returned from his musical world tour.

Wizard101 is one of the most popular online games in the United States, attracting more than 15 million registered users since its launch in 2009. Designed to provide safe and fun online entertainment for the entire family, Wizard101 continues to experience extraordinary growth and receive industry acclaim.

About KingsIsle Entertainment, Inc.

KingsIsle Entertainment is a developer and publisher that specializes in creating high-quality massively multiplayer online games which provide entertainment for the entire family. Wizard101, KingsIsle's flagship property, has received the Parent Tested Parent Approved Media Seal of Approval in 2009 and has been recognized by the National Parenting Publications Awards.  Wizard101 was named Best MMO of 2010 by Beckett Massive Online Gamer Magazine, Best Family MMO of the Decade by Massively.com and the #1 Best Family Game of 2009 by MMORPG.com.  The company's experienced and creative team is raising the bar in online entertainment by offering products with rich storylines, friendly navigation, top-quality art and fully-voiced characters. KingsIsle is headquartered in Plano, Texas, and has a development studio in Austin, Texas. For more information, please visit http://www.kingsisle.com.

KingsIsle and Wizard101 are trademarks or registered trademarks of KingsIsle Entertainment, Inc.

SOURCE  KingsIsle Entertainment

Photo:http://photos.prnewswire.com/prnh/20100526/KINGSISLELOGO
http://photoarchive.ap.org/
KingsIsle Entertainment

CONTACT: Ben Conrad, KingsIsle Entertainment, Inc., press@kingsisle.com

Web Site: http://www.kingsisle.com

Shared Services Organization First in Canada to Go Live With GHX Procurement Suite

Champlain Health Supply Services expects the solution to help save $32 million over five years by managing non-file and off-contract procurement

TORONTO, April 28, 2011 /PRNewswire/ -- Champlain Health Supply Services (CHSS) is the first shared services organization (SSO) in Canada to have one of its hospitals, Montfort Hospital in Ottawa, go live on GHX Procurement Suite. CHSS estimates the Web-based solution for managing non-file and off-contract procurement, along with improvements to its business processes, can help it achieve $32 million in cumulative supply chain cost savings over the next five years.

Originally, CHSS set a $32 million savings goal over a 10-year period, but with greater savings than expected during the first year and the enhanced procurement capabilities currently being implemented, CHSS now expects to realize that goal in just five years.

"We have taken a group of hospitals and put into place the framework and building blocks to help enable them to fully control and drive spend," said John Martin, director of Hospital Services, Queensway Carleton Hospital, and regional lead for Integrated Supply Services for CHSS. "The addition of Procurement Suite is particularly important because it provides a consistent and standardized process for CHSS hospitals to increase operational efficiency and improve financial and clinical outcomes."

CHSS, a sourcing organization that centralizes the efforts of 12 hospitals with disparate IT systems, will use Procurement Suite to gain better control over spending that occurs outside its member hospitals' materials management departments. Procurement Suite offers a sophisticated catalogue search, order management and approval workflow platform that makes it easier for hospitals to source approved on-contract products they need, and monitor requisition status in real time.

CHSS has worked with GHX since January 2010 on a major supply chain transformation initiative. The initiative has involved connecting hospitals with combined revenues of $1.7 billion to 90 percent of the trading partners from which they purchase medical-surgical supplies and with HealthPRO, their group purchasing organization. In addition, the hospitals' data, contract management and requisitioning processes were automated and their business processes optimized in concert with GHX Business Solutions.

"CHSS is an excellent example of a leading practice in supply chain management and provides a blueprint for other SSOs with multiple disparate systems to capture and manage off-contract purchasing," said Nils Clausen, general manager, GHX Canada. "Its member hospitals will be able to leverage continuously updated, accurate contract data to create visibility to procurement occurring outside of their materials management systems and controls. That, in turn, will allow them to cut costs while still providing high-quality patient care."

The SSO model being used in Canada is similar to regional services centers in the U.S., in which a regional approach is taken to contracting and distribution of goods. By employing this model, healthcare providers can realize increased efficiencies and costs savings in their supply chains.

About GHX

Global Healthcare Exchange, LLC (GHX) makes healthcare more efficient by delivering software and services that enable both healthcare providers and suppliers to increase efficiency, lower costs and provide better patient care. With the largest footprint in healthcare supply chain management, GHX connects more than 80 percent of licensed hospital beds at U.S. hospitals, as well as providers in Canada and Europe, with the suppliers from which they purchase the majority of their medical-surgical supplies. GHX is transforming today's linear healthcare supply chain into the industry's only Healthcare Supply Cloud(SM), providing 360-degree visibility into areas affecting both clinical and financial performance. Working with GHX, organizations can improve business processes, automate supply chain systems and collaborate to solve the tough challenges facing healthcare today. GHX is owned by members of the healthcare industry, including Abbott Exchange, Inc.; AmerisourceBergen Corp.; Baxter Healthcare Corp.; B. Braun Medical Inc.; BD; Boston Scientific Corp.; Cardinal Health, Inc.; Covidien; C.R. Bard, Inc.; Thermo Fisher Scientific Inc.; GE Healthcare; HCA; Johnson & Johnson Health Care Systems Inc.; McKesson Corp.; Medtronic USA, Inc.; Owens & Minor; Premier, Inc.; Siemens; University HealthSystem Consortium; and VHA Inc.  For more information, visit http://www.ghx.com.

About Champlain Health Supply Services (CHSS)

Hospitals in the Champlain LHIN have a history of collaboration, working together to improve the delivery of patient care and services to the clients in the region. To this end, Champlain Health Supply Services (CHSS) was incorporated in the Spring of 2008. The long term vision of CHSS is to implement a shared service organization to integrate sourcing, procurement and logistics for Hospitals and ultimately other health care providers in the Champlain region. The integrated Supply Chain system will improve client performance and generate savings for use in direct patient care.

The Sourcing integration initiative is underway with the 12 Hospital participants in the Champlain Health Supply Services organization. A parallel activity for Champlain regional logistics is completing its business case approval process and a Request for Proposal to complete an Implementation Analysis for regional Procurement has been released.

SOURCE  GHX

GHX

CONTACT: Judy Stowell of GHX, +1-720-887-7631, jstowell@ghx.com

Web Site: http://www.ghx.com

King.com Launches Miner Speed iOS Version - Brings Popular Game to iPhones and iPads Across the Globe

King.com Delivers First Mobile Game with Cross-Platform Approach

LOS ANGELES and LONDON, April 28, 2011 /PRNewswire/ -- Leading social games company, King.com, today announced that it will now begin offering its popular games on mobile devices, starting with Miner Speed on iOS (iPhone, iPad and iPod Touch). Miner Speed is King.com's popular jewel switcher game that sees over 50 million gameplays per month across its Facebook and King.com platforms. In the new mobile app, users will be able to play with friends via Facebook Connect, or offline to hone their skills for tournament gameplay on Facebook or King.com.

"We are excited to announce the first mobile game within our new cross-platform approach," said Riccardo Zacconi, CEO, King.com. "We want to enable our users to connect with friends and play anywhere, anytime and from any device they want. Offering games not only on King.com, but through Facebook, and on mobile and tablet devices delivers just that."

Additional games will be announced in the coming months across the iOS and Android operating systems for both mobile and tablet devices. Miner Speed is an addictive game that challenges users to switch the jewels to increase their multiplier by making big combinations. Users that quickly match as many jewels as they can, have the best chance of getting the highest score possible.

Miner Speed for iOS is free and can be downloaded at: http://itunes.apple.com/us/app/miner-speed/id423520924?mt=8. Users can get a feel of what their fingers will expect when playing Miner Speed by viewing the promotional video at: http://www.youtube.com/watch?v=GoQAYyVJ2Bg&hd=1

To become a part of the King.com community and get a taste of some of the world's most popular games, please visit us at http://www.king.com or http://apps.facebook.com/king_com/.

About King.com:

With over 25 million unique users and more than 400 million games played per month globally, King.com is a leading provider of online social games. King.com offers more than 200 exclusive games in 10 languages across the globe through its premier destination, King.com (http://www.king.com), on the Facebook platform (http://apps.facebook.com/king_com/) and on mobile devices (http://www.king.com/games/sponsored-games/miner-speed-iphone/).

King.com is the exclusive provider of online games for leading portals and websites such as Yahoo!, MSN, NBC, CBS, Real Networks, Orange, RTL, Sat 1, Endemol, MTV3, Lifetime and other leading media companies. King.com has offices in London, Hamburg, Stockholm, Rome and Los Angeles. For more information, please visit http://www.king.com.

Media Contact:

Paul Brady
Consort Partners
king@consortpartners.com
Tel: +1 646 491 2777

SOURCE  King.com

King.com

Web Site: http://www.king.com

iMetrikus Relaunched as Numera, Adds Senior Management from Leading Health Technology Companies

Focus on affordable telehealth solutions for large patient populations

SUNNYVALE, Calif., April 28, 2011 /PRNewswire/ -- iMetrikus, a pioneer in affordable telehealth solutions, today announced it has changed the company name to Numera.  The new corporate brand reflects the company's focus on developing high-quality, low-cost methods of collecting objective patient health and biometric data and integrating this into popular electronic medical records (EMR), care management, and personal health records (PHR). To drive this focus, the company has added new senior management.

Studies confirm that health goals are more effectively reached when progress or setbacks can be quantified and are made accessible to those along the healthcare continuum, but many solutions are too expensive to broadly deploy. The Numera business model makes it possible to address large, underserved patient populations and care providers at an affordable cost.  Numera|NET offers a cost effective solution with an FDA-cleared, platform-independent gateway that enables validated and secure transmission of biometric information from a library of market-leading consumer monitoring devices to virtually any health record or care management system.  Using Numera|NET, qualified clinical workers are enabled to perform advanced analysis, identify health and disease trends and proactively engage with patients to avoid unnecessary hospitalizations and recognize improved health outcomes.

In addition to the upcoming commercial launch of its Numera|NET gateway applications for smartphones, Numera will be rolling out additional products over the coming months that further support the company's platform-independent positioning and broad patient population scalability.

To spearhead the newly branded company, Tim Smokoff, a leader in the telehealth industry, has been appointed as Chief Executive Officer.  From 1998 to 2011, Mr. Smokoff was at Microsoft, most recently as General Manager of Microsoft's World Wide Health Industry Solutions Group where he grew multi-billion dollar revenues via strong industry and customer relationships.  Beyond his Fortune 50 experience, Mr. Smokoff has also successfully led a number of companies, including several start-ups, in the health information systems and medical device markets.

"While the Numera name is new, we will be leveraging iMetrikus' long history of innovation to introduce products and technologies that will allow our customers to make greater strides toward measurably better health at a very affordable price point," said Mr. Smokoff.  "Accountable care embraces widespread self-management, sharing objective data and enabling timely interventions by professionals - all made possible on a much broader basis by Numera products."

Two additional industry veterans have been named to Numera's senior management team.  Mark Oswald joins as Chief Technology Officer and V.P. of Engineering.  Previously he was at NCR where he was the V.P. for their Common Software platform.  Prior to NCR he was Chief Architect at Revolution Health having been recruited to Revolution after eight years at Microsoft, where he was one of the first members of Microsoft's healthcare team.  Numera also named Tony Titus to the position of V.P. Sales, Business Development and Marketing.  Most recently, Mr. Titus was V.P. of Marketing and Services at Cardiac Science Corporation.  Prior to Cardiac Science, he served as the VP, Business Development at Masimo, a leading biometric sensor company, and as Director, Business Development and Strategy at Medtronic.

About Numera

Numera (formerly iMetrikus, Inc.) provides healthcare companies and consumers with affordable telehealth solutions for care management and general wellness programs.  The company's platform-independent approach offers customers the ability to capture, analyze and transmit health measurements from the broadest selection of consumer health devices in the industry and integrate the information using virtually any electronic health record (EMR,PHR,EHR). Utilizing off-the-shelf consumer devices and partnerships with the industry's leading health monitoring companies, Numera enables programs to measure diabetes, asthma/COPD, weight management, cardiac, post-discharge and wellness programs, enabling this connectivity through its FDA-cleared gateway via standard phone lines, PCs and smartphones.

The company has deployed its Numera|NET and Numera|ENGAGE products and services in over 40 integrated delivery networks (IDN), hospitals, payer-sponsored and corporate wellness programs, and other care environments. In addition to custom integration capabilities, Numera has alliances and partnerships with leading EMR companies, managed care organizations, IDN's, and pharmacy distribution providers.  These include Epic, WebMD, Healthrageous, AmerisourceBergen and others. The company offers a portfolio of training, maintenance, and support services related to its products and services. Numera is privately held, and is a member of the Synergenics consortium of companies (http://www.synergenics.net). Numera is headquartered in Sunnyvale, CA, with corporate offices in Seattle, Orlando and the U.K. For more information, please visit Numera at http://www.numerahealth.com.

SOURCE  Numera

Numera

CONTACT: Tony Titus, Numera, +1-650-396-1230, ttitus@numerahealth.com, or Media, Jennifer Larson, +1-415-725-2017, jlarson@labfive.com

Web Site: http://www.numerahealth.com

RADWIN Reveals a Broadband Wireless Mobility Solution Securing Real-Time, High Quality Video Surveillance for Metros

RADWIN's Solution Overcomes the Main Barriers for Train-to-Ground Communications

TEL AVIV, Israel, April 28, 2011/PRNewswire/ --     RADWIN (http://www.radwin.com), the global provider of Backhaul and
Broadband Wireless Solutions, today released a unique and cost effective
solution that provides high capacity wireless connectivity for moving trains.
RADWIN's Wireless Mobility system was designed to operate in intense mobility
environments, delivering up to 30Mbps net throughput for vehicles moving at
speeds of up to 150Km/h (to be extended up to 300Km/h).

    Uniquely designed to enable high-speed communications with fast moving
trains, RADWIN's Mobility Solutions assure reliable delivery of real time,
high capacity, high quality video streaming for surveillance purposes and a
range of applications including Train Control, Passenger Information systems,
Internet access, on-board entertainment, advertising and more.

    Using this solution, fixed Base Stations are deployed every 2-10 km along
the track while mobile units are placed on the moving train. RADWIN's unique
technology ensures seamless communications and smooth handover between the
base stations, even when travelling at extremely high speeds. RADWIN's
Broadband Wireless Mobility solution utilizes frequencies between 2.3 - 6GHz
in license-free and licensed.

    RADWIN's President and CEO, Sharon Sher, says: "Having deployed over
200,000 Telco Grade radios across the globe for fixed applications, RADWIN
has now leveraged its vast broadband field experience to develop a
technologically advanced wireless mobility solution to address the growing
demand for effective and reliable broadband communications with fast moving
vehicles, such as trains. Such "Mobility applications" are driven by the
growing demand for security measures on trains and the need to deliver high
quality video from moving cars. Having introduced this solution for several
projects of this type, there is a sincere interest from several sources for
this application as well as for similar applications requiring high-speed
broadband mobility communications".

    Technical highlights of RADWIN's Mobility solution include:

    - Bi-directional high capacity with data transmission rates of up to
30Mbps net aggregate throughput

    - Low, constant latency (<3ms) regardless of traffic overload or spectral
interferences

    - Wide range coverage with installation ranges between Base Stations of
up to 10 Km

    - Work in nLOS/NLOS & Harsh Environments utilizing MiMO and OFDM
technologies

    - End to End Quality of Service

    - Compliant with European onboard standards

    - Simple Installation and Maintenance

    This solution is also suitable for trains, trams, light rail, trolley
cars, airport trains and similar transportation means.

    About RADWIN

    RADWIN provides sub-6GHz wireless broadband systems that empower carriers
and service providers to connect subscribers everywhere. Whether voice, data,
or video streaming, the company provides wireless broadband solutions of
unrivaled performance, capacity, range, and quality at the most competitive
prices. Established in 1997, RADWIN has installations in over 130 countries
around the world.

    How to contact RADWIN:

    Website: http://www.radwin.com

   
    RADWIN Contact
    Lior Barak
    Product Manager
    RADWIN
    T: +972-3-766-2945
    E: lior_barak@radwin.com

    Media Contact
    Amanda Azran
    Marketing Director
    RADWIN
    Tel: +972-3-766-2904
    Email: pr@radwin.com

Source: Radwin Ltd

.

AT&T Stands Ready for 2011 Hurricane Season in the Southeast

Offers Communication Tips for Consumers and Businesses

ATLANTA, April 28, 2011 /PRNewswire/ -- With an "average" hurricane season predicted for 2011, expected to include 16 named storms in the Atlantic Ocean, AT&T* today announced that it is prepared to respond quickly if a storm strikes.  To help customers prepare too, AT&T is providing important communication tips for use before, during and after a storm.

"The Southeast has been tested by inclement weather and hurricanes in the past and AT&T has always been quick to respond and restore service to impacted communities," said Steve Sitton, regional president - Southeast, AT&T Mobility and Consumer Services. "Our customers rely on us to be prepared and keep them connected during emergencies, and we are committed to fulfilling those needs."

In its arsenal of Network Disaster Recovery (NDR) capabilities, AT&T has the industry's largest and most advanced disaster response capability with unmatched resources to help ensure the flow of both wireless and wired communications during times of need. AT&T has invested more than $600 million in its NDR function since it was formed. AT&T's NDR function includes more than 320 technology and equipment trailers that can be quickly distributed to respond to disaster situations such as severe hurricanes.

AT&T has continued to enhance network redundancy in hurricane-prone areas, which includes the installation of more back-up and permanent generators at critical cell sites and switching facilities; location of critical equipment to less vulnerable areas; upgrade of electronics in many locations; replacement of copper wiring with fiber optic cable; elevation of switches critical to network operations above expected flood levels; and protection of physical facilities against flooding.

"AT&T continues to make significant investments in its NDR program in order to help ensure quick recovery of vital communications services for our customers in the wake of a natural or man-made disaster, such as a hurricane," said Mark Francis, Vice President - Global Network Operations Center, AT&T. "We understand how important it is for our customers to communicate with loved ones in times of emergency, and we're committed to providing them with reliable communications services."

A critical element of AT&T's efforts to maximize network reliability is its ability to swiftly respond when disaster strikes. AT&T's Global Network Operations Center, a state-of-the-art command center, monitors and maintains AT&T's global networks 24/7, and its NDR organization conducts readiness drills and disaster simulations throughout the year to ensure that networks are prepared and personnel are ready to respond in a moment's notice. The NDR team works closely with local AT&T network personnel and Emergency Operations Centers (EOCs) to restore and maintain service until permanent repairs can be made.

AT&T's standard pre-storm network preparations include:

    --  Adding capacity to the wireless network to accommodate increased call
        volume.
    --  Testing the high-capacity backup batteries located at every cell site.
    --  Distributing extended battery life and portable generators and
        maintaining existing fixed generators.
    --  Topping off generators with fuel at cell sites and central and
        field-level switching facilities.
    --  Using natural gas in some of the permanent generators to eliminate the
        need to refuel.
    --  Staging generators in safe locations for their immediate deployment once
        a storm has passed.

Response equipment readied in the wake of a storm include:

    --  Mobile cell sites and mobile command centers
    --  Emergency communications vehicles
    --  A self-sufficient base camp, complete with sleeping tents, bathrooms,
        kitchen, laundry facilities, on-site nurse and more than 10,000 meals
        ready to eat (MREs)
    --  Hazmat equipment and supplies
    --  Technology and support trailers to provide infrastructure support and
        mobile heating ventilation and air conditioning
    --  Internal and external resources for initial assessment and recovery
        efforts

AT&T offers the following recommendations for consumers and small business owners in preparation for this year's hurricane season.

Consumer Tips:

    --  Be sure you have a "hurricane phone." It's a good idea to have a
        wireless phone on hand and at least one corded (landline) telephone that
        is not dependent on electricity in case of a power outage. Cordless
        telephones usually have receivers that are electronically charged, so
        they won't work if you lose your power.
    --  Have a family communication plan in place. Designate someone out of the
        area as a central contact, and make certain that all family members know
        who to contact if they become separated. Most important, practice your
        emergency plan in advance.
    --  Program all of your emergency contact numbers and e-mail addresses into
        your mobile phone. Numbers should include the police department, fire
        station and hospital, as well as your family members.
    --  Keep your wireless phone batteries charged at all times. Have an
        alternative plan to recharge your battery in case of a power outage,
        such as charging your wireless device by using your car charger or
        having extra mobile phone batteries or disposable mobile phone batteries
        on hand.
    --  Keep your wireless phone dry. The biggest threat to your device during a
        hurricane is water, so keep your equipment safe from the elements by
        storing it in a baggie or some other type of protective covering.
    --  Forward your home number to your wireless number in the event of an
        evacuation. Because call forwarding is based out of the telephone
        central office, you will get incoming calls from your landline phone
        even if your local telephone service is disrupted at your home. In the
        unlikely event that the central office is not operational, services such
        as Voicemail, Call Forwarding, Remote Access call forwarding and call
        forwarding busy line/don't answer may be useful.
    --  Track the storm and access weather information on your wireless device.
        Many homes lose power during severe weather. If you have a wireless
        device that provides access to the Internet, you can watch weather
        reports through AT&T U-verse Live TV or keep updated with local radar
        and severe weather alerts through My-Cast® Weather, if you subscribe to
        those services.
    --  Camera phones provide assistance. If you have a camera phone, take,
        store and send photos -- even video clips -- of damaged property to your
        insurance company from your device.
    --  Take advantage of location-based mapping technology.  Services such as
        AT&T Navigator and AT&T FamilyMap can help you seek evacuation routes or
        avoid traffic congestion from downed trees or power lines, as well as
        track a family member's wireless device in case you get separated.

Small Business Tips:

    --  Set up a call-forwarding service to a predetermined backup location. Set
        up a single or multiple hotline number(s) for employees, employees'
        families, customers and partners, as appropriate, to call so that all
        parties know about the business situation and emergency plan. For this
        to be most effective, maintain an updated contact list, including mobile
        and home phone numbers and e-mail addresses, for all employees.
    --  Protect hardware/software/data records/employee records, etc. Routinely
        back up these files to an off-site location. Use a generator for
        supplying backup power to vital computer hardware and other
        mission-critical equipment. Prearrange the replacement of damaged
        hardware with vendors to ensure quick business recovery.
    --  Outline detailed plans for evacuation and shelter-in-place plans.
        Practice these plans (employee training, etc.). Establish a backup
        location for your business and meeting place for all employees.
    --  Assemble a crisis-management team and coordinate efforts with
        neighboring businesses and building management. Be aware that disasters
        affecting your suppliers also affect your business. Outline a plan for
        supply chain continuity for business essentials.
    --  Consider a back-up cellular network. Services like AT&T Remote Mobility
        Zone, allows organizations to protect their critical communications by
        installing small cell sites at the businesses' locations.  If a disaster
        disables primary communications networks, the back-up cellular network
        can help keep your company connected.

Maximizing Service During and After a Hurricane:

    --  During an emergency, many people are trying to use their phones at the
        same time. The increased calling volume may create network congestion,
        leading to "fast busy" signals on your wireless phone or a slow dial
        tone on your landline phone. If this happens, hang up, wait several
        seconds and then try the call again. This allows your original call data
        to clear the network before you try again.
    --  Try text messaging. During an emergency situation, text messages may go
        through more quickly than voice calls because they require fewer network
        resources. All of AT&T's wireless devices are text messaging capable.
        Depending on your text or data plan, additional charges may apply.
    --  Keep non-emergency calls to a minimum, and limit your calls to the most
        important ones. If there is severe weather, chances are many people will
        be attempting to place calls to loved ones, friends and business
        associates.

Additional information and tips for disaster preparedness can be found at http://www.att.com/vitalconnections.

SOURCE: Klotzback, Philip, and William Gray. "Extended Range Forecast for Atlantic Seasonal Hurricane Activity and Landfall Strike Probability for 2011." Colorado State University. Web. April 2011

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATT. Find us on Facebook at http://www.Facebook.com/ATT to discover more about our consumer and wireless services or at http://www.Facebook.com/ATTSmallBiz to discover more about our small business services.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Cautionary Language Concerning Forward-Looking Statements

Information set forth in this press release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this news release based on new information or otherwise.

SOURCE  AT&T Inc.

AT&T Inc.

CONTACT: Gretchen Schultz of AT&T, Office, +1-407-237-3324, Mobile, +1-407-324-6009, gretchen.schultz@att.com

Web Site: http://www.att.com

AT&T Expands Mobile Broadband Coverage in Orange and Sullivan Counties

New Cell Sites Activated as Part of Ongoing AT&T Investment in Local Wireless Network

SHELDRAKE, N.Y., April 28, 2011 /PRNewswire/ -- As part of its continuing network investment to support growing demand for advanced mobile devices and applications, AT&T* today announced the activation of three  new mobile broadband cell sites in Orange and Sullivan Counties that will enhance coverage for area residents and businesses. With mobile broadband speeds, AT&T customers can surf the Web, download files faster, and enjoy the very latest interactive mobile applications.

    Areas of enhanced coverage include;
             Sheldrake: along Route 52, Route 104 and Hasbrouck A Road
             Westtown: on Fordlea and South Planck Roads
             Wurstboro: Route 17, New and Vernon Roads

The new cell sites are part of AT&T's ongoing efforts to drive investment and innovation to deliver the nation's best, most advanced mobile broadband experience for customers. With the nation's fastest mobile broadband network, AT&T provides accelerated mobile data speeds and simultaneous voice and data capabilities.

"Delivering dependable wireless coverage for consumers and businesses who need to stay connected is our ultimate objective," said Hal Lenox, president, AT&T New York. "AT&T's ongoing investments In Orange and Sullivan Counties will help ensure that our customers have access to the wireless services that help drive economic growth."

"Our goal is for our customers to have an extraordinary experience. As part of these communities in Orange and Sullivan Counties, we're always looking for new opportunities to provide enhanced coverage, and our investment in the local wireless network is just one way we're accomplishing that," said Tom DeVito, vice president and general manager for AT&T in New York and New Jersey. "In addition, our recently announced agreement to acquire T-Mobile USA will strengthen and expand our network in Orange and Sullivan Counties. If approved, this deal means that we'll be able to expand the next generation of mobile broadband - 4G LTE - from our current plan of 80 percent of the U.S. population to 95 percent."

AT&T's mobile broadband network is based on the 3rd Generation Partnership Project (3GPP) family of technologies that includes GSM and UMTS, the most widely used wireless network platforms in the world. AT&T has the broadest international coverage of any U.S. wireless provider, providing access to voice service in more than 220 countries and data service in more than 200 countries. AT&T also offers voice and data roaming coverage on more than 135 major cruise ships, as well as mobile broadband services in more than 130 countries.

AT&T also operates the nation's largest Wi-Fi network** with more than 24,000 hotspots in the U.S. and provides access to more than 135,000 hotspots globally through roaming agreements. Most AT&T smartphone customers get access to our entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesn't count against customers' monthly data plans.

For more information about AT&T's coverage in New York or anywhere in the United States, consumers can visit the AT&T Coverage Viewer. Using the online tool, AT&T customers can measure coverage quality of coverage from a street address, intersection, ZIP code or even a landmark.

For updates on the AT&T wireless network, please visit the AT&T network news page.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Largest based on company branded and operated hotspots. Access includes AT&T Wi-Fi Basic.  A Wi-Fi enabled device required. Other restrictions apply. See http://www.attwifi.com for details and locations.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

SOURCE  AT&T Inc.

AT&T Inc.

CONTACT: Ellen Webner of AT&T, +1-973-775-1321, Ellen.webner@att.com

Web Site: http://www.att.com

BRAVO BRIO Restaurant Group Serves Wi-Fi with SonicWALL Clean Wireless

Restaurant Group Enhances Guest Experience and Meets PCI Compliance Demands for 85 Locations

SAN JOSE, Calif., April 28, 2011 /PRNewswire/ -- SonicWALL, Inc., the leading provider of intelligent network security and data protection solutions, today announced that BRAVO BRIO Restaurant Group, Inc. (NASDAQ: BBRG), has selected the SonicWALL Clean Wireless(TM) solution to provide network security and data protection solutions for its 85 high-volume, full-service restaurants in the US, including the upscale affordable BRAVO! Cucina Italiana and Brio Tuscan Grille.

BRAVO BRIO Restaurant Group realized it could differentiate itself in the upscale affordable dining segment by providing wireless access for its guests. To offer this service and ensure PCI compliance for its distributed network across all locations in 29 states, the restaurant group selected the SonicWALL Clean Wireless solution, consisting of SonicWALL TZ 210 Wireless-N firewalls and SonicPoint-Ni wireless access points at each site.

A key component of every SonicWALL firewall is the secure wireless switch and controller, which automatically detects and configures SonicWALL SonicPoint wireless access points and reduces administrative overhead. In addition, the TZ 210 Wireless-N provides firewall protection, application control, intrusion prevention and Internet content filtering for all wireless traffic.

By adding managed SonicPoint access points, BRAVO BRIO was able to not only extend its high-speed wireless network with the same security as its wired network, but also offer secure Wi-Fi access for customers. The SonicPoint access points will also allow BRAVO BRIO to pilot innovative mobility initiatives in the future.

"We offer our customers an outstanding culinary experience, and offering easy access to Wi-Fi represents our understanding of extended customer service. But protecting the data of our customers is absolutely critical," said Kathleen Chugh, vice president of information technology at Bravo Brio Restaurant Group. "SonicWALL's Clean Wireless solution provides all the security features we need right at the perimeter. Wi-Fi access helps us differentiate our offerings and drives banquet business revenue and profitability."

Cerdant, one of the largest SonicWALL Medallion Gold partners in North America, managed the roll-out and is responsible for the ongoing management of the devices.

"SonicWALL Clean Wireless was a very good fit for BRAVO BRIO. They needed an experienced partner to manage their network, provide them with a Wi-Fi solution for their guests and address many of their PCI requirements such as security monitoring and rogue access point detection," said Mike Johnson, president and CEO at Cerdant.

SonicWALL Clean Wireless makes deploying wireless networks (WLANs) secure, simple and cost-effective. The fastest multi-layered unified threat management firewall in its class, the SonicWALL TZ 210 Series integrates a large number of advanced features, including Reassembly-Free Deep Packet Inspection(TM) (RFDPI(TM)) as well as application intelligence, control and visualization, automated 3G or analog failover/failback and optional 802.11n high-speed wireless. The combination of SonicPoint access points and SonicWALL's secure wireless switch and controller provides Wireless Intrusion Detection Services (WIDS), wireless firewalling, secure Layer 3 wireless roaming, IEE 802.11d multi-country roaming, and integrated Wireless Guest Services (WGS) to enforce password access for customers and other third-party guests.

For more news on Dynamic Security and Next-Generation Networks, follow SonicWALL on LinkedIn, Facebook and Twitter.

About BRAVO BRIO Restaurant Group, Inc.

BRAVO BRIO Restaurant Group, Inc. is a leading owner and operator of two distinct Italian restaurant brands, BRAVO! Cucina Italiana and BRIO Tuscan Grille. BBRG has positioned its brands as multifaceted culinary destinations that deliver the ambiance, design elements and food quality reminiscent of fine dining restaurants at a value typically offered by casual dining establishments, a combination known as the upscale affordable dining segment. Each of BBRG's brands provides its guests with a fine dining experience and value by serving affordable cuisine prepared using fresh flavorful ingredients and authentic Italian cooking methods, combined with attentive service in an attractive, lively atmosphere. BBRG strives to be the best Italian restaurant company in America and is focused on providing its guests an excellent dining experience through consistency of execution.

About SonicWALL, Inc.

Guided by its vision of Dynamic Security for the Global Network, SonicWALL develops advanced intelligent network security and data protection solutions that adapt as organizations evolve and as threats evolve. Trusted by small and large enterprises worldwide, SonicWALL solutions are designed to detect and control applications and protect networks from intrusions and malware attacks through award-winning hardware, software and virtual appliance-based solutions. For more information, visit http://www.sonicwall.com/.

Copyright © 2011 SonicWALL, Inc. All rights reserved. SONICWALL® is a registered trademark of SonicWALL, Inc. and all other SonicWALL product and service names and slogans are trademarks or registered trademarks of SonicWALL, Inc. Other product and company names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Patrick Sweeney
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=96561

Matt Medeiros
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=96564

SOURCE  SonicWALL, Inc.

SonicWALL, Inc.

CONTACT: Jock Breitwieser, SonicWALL, +1-408-962-6165, Mobile, +1-408-373-0030, jbreitwieser@SonicWALL.com; or Ben White, Bite Communications, +1-415-365-0392, or +1-415-314-7190, ben.white@bitecommunications.com

Web Site: http://www.sonicwall.com

Elite Partner GSX to Launch New Products at BlackBerry World

GSX Solutions Demos New Products in Exclusive Presentation by Steve Bystran

ORLANDO, Fla., April 28, 2011 /PRNewswire/ -- BlackBerry World -- BlackBerry Elite Partner GSX Solutions [http://www.gsx.com], the global leader in proactive, consolidated monitoring and analysis of enterprise collaboration environments, today announced the showcasing of new products at BlackBerry World 2011, including a live demonstration of the latest features in the new GSX Monitor & Analyzer by Steve Bystran, GSX SVP - Global Sales & Business Development.  A silver sponsor of the event, GSX Solutions is among an exclusive group of Elite Partners in the BlackBerry Alliance program, comprised of technology and brand leaders that develop and promote their solutions to reach millions of BlackBerry users worldwide.

"Our practical BlackBerry World demo will show how enterprises can compete and win by taking control of their BES messaging and collaboration environments," said Steve Bystran. "You will learn how GSX Monitor & Analyzer provides a comprehensive real-time view of your whole communications environment, including mobility. This enables your enterprise to be more proactive, and drill down to get the details you need to monitor and manage real world user experiences."

"GSX Solution's exciting launch follows two recent announcements from BlackBerry, honoring us with the BlackBerry EMEA Innovation award for Service Excellence, and admitting us to Elite Membership in the BlackBerry Alliance Program," said Eileen Fitzgerald, Senior Vice President for Customer Delivery and Product Management. "Our top tier membership translates into advantages such as product development and marketing support, which help our products become more readily accessible and improve the user experience." Fitzgerald concluded, "As the award and membership both serve as a testament to our advanced solutions, GSX is proud to showcase the flagship GSX Monitor & Analyzer at BlackBerry World 2011, to preview the extension of our monitoring and reporting to key configuration items in the BES infrastructure, including new alerts for BES 5 HA environments. We are also excited to offer a sneak preview of a Change Management Module that will be part of future GSX Monitor & Analyzer releases."

Exhibiting at BlackBerry World 2011

GSX is exhibiting at booth # 107 at BlackBerry World 2011, May 2-5, where visitors can see demonstrations of the new GSX Monitor & Analyzer v.10 with enhanced support for BES 5 HA environments. GSX is also presenting a session by Steve Bystran on the benefits of a real time consolidated view of all your BlackBerry communication servers.

For more information on GSX solutions and partner opportunities, please visit gsx.com.

About GSX Solutions

GSX Solutions is the global leader in proactive, consolidated monitoring and reporting of enterprise collaboration environments, including Lotus Domino, Microsoft Exchange, SharePoint and Blackberry Enterprise Server, as well as LDAP and SMTP ports, and any URL. GSX Solutions is a Blackberry Alliance Elite Partner, providing automated server maintenance for Domino and Windows-based servers. Monitoring millions of mailboxes for over 600 global enterprises, GSX is headquartered in Geneva, Switzerland, with R&D in Nice, France, and offices in the UK and the US. For more information, please visit http://www.gsx.com.

All product and company names herein may be trademarks of their registered owners.

GSX company contact: info@gsx.com, Media contact: GSX@socialradius.com

Xenia von Wedel, +1-408-740-5630

SOURCE  GSX Solutions

GSX Solutions

Web Site: http://www.gsx.com

JetSuite Now Offers Private Jet Flights From as Low as $499 Via New "SuiteDeal of the Day" Promotion

LONG BEACH, Calif., April 28, 2011 /PRNewswire/ -- JetSuite Air, the nation's fastest-growing private jet service offering coverage throughout the West, today announces the launch of its "SuiteDeal of the Day" social media initiative.

Through the company's Facebook platform, JetSuite will promote last minute daily deals which will enable its fans to purchase private jet flights for as low as $499. The deals are for one-way trips on its fleet of brand new, four-passenger Phenom 100 aircraft - and the fare is for the entire plane.

Already widely recognized for its innovative, affordable pricing from metro SuiteSpots located in California, Nevada, Arizona and Texas, JetSuite aims to further incentivize both current and potential clients. "Our unbeatable rates make sense for people who value their money as much as their time," says Alex Wilcox, JetSuite's founder and CEO. "Through the power of social media, we hope to increase consumer awareness, and reward our Facebook fans with exclusive deals."

To view SuiteDeals, receive SuiteDeal announcements, and find instructions on how to request a SuiteDeal, customers should become a fan of JetSuite's Facebook page (http://www.facebook.com/jetsuiteair). The SuiteDeals will be released at the end of the business day Pacific Time, typically for flights departing some time the next day. Availability will be extremely limited, and bookings will be accepted on a first-come, first-served basis only.

About JetSuite

Superior Air Charter dba JetSuite Air is the first and only private jet operator to offer a fleet of exclusively all-new Embraer Phenom 100 aircraft accessible through its no commitment programs with pricing that is re-defining private aviation. JetSuite is rated Platinum by ARG/US, the highest possible safety rating in the private jet industry.

The Embraer Phenom 100 seats four passengers comfortably in the most spacious cabin in its class, and has the largest baggage compartment in its category with plenty of room for luggage, golf bags, and skis. The BMW-designed leather interiors feature Bose Quiet Comfort headsets, 110V power outlets, and XM Satellite Radio. JetSuite provides service from its SuiteSpots and elsewhere to airports throughout the United States, Canada and Mexico.

For more information about JetSuite, please visit http://www.jetsuite.com.

Media Contacts:
Sara DeLowe
JetSuite
(323) 384-9204
Sara.DeLowe@JetSuite.com

Markie Price
BrandLink Communications
(323) 302-9876
Markie@brandlinkcom.com

SOURCE  JetSuite

JetSuite

Web Site: http://www.jetsuite.com

The Secret to Maintaining SSD Performance

LONDON, April 28, 2011/PRNewswire/ --

    - Why Your Solid State Drive is not as Fast as it Used to be

    SSD hard drives are becoming increasingly more popular. Many portable
devices such as laptops, PDA's, Tablet PC's and Netbooks are being used with
SSDs. Although prices are still astronomically high - a 1TB SSD setting you
back a mere GBP3000 - sooner or later the prices will fall into a more
accessible range and they will become far more widely used.

    Of course solid state drives have several distinctive advantages. Faster
access times, lower power usage and rather pleasingly, run completely silent.
The main disadvantage, although possibly undetectable at first, is over time
you'll probably start to notice the write speed slowing down - even slower
than those of conventional hard drives.

    Solid state drives can access any location on the drive in the same
amount of time. This is one of the key features over hard drives. So there is
no fragmentation problem with SDDs regard to "reading" files.

    There is however still a problem with the fragmentation of the free space
that will seriously affect the performance of SSDs. These drives have
actually been designed to write data evenly in all sectors of the drive which
the industry is calling "Wear Leveling". Each sector of a solid state drive
has a limited number of writes before it cannot be overwritten anymore.

    Unlike a magnetic storage device which can record new data directly on
top of old data, an SSD must first erase the contents of a previously used
memory cell to zero out its contents before the new data can be written. This
slows down the speed and is what prompted both Microsoft and SSD manufactures
to create the solutions known as TRIM and Garbage Collection. These functions
can perform these types of clean up tasks in the background when certain
conditions are met.

    Unfortunately, TRIM and Garbage Collection doesn't have anything to do
with addressing how the free space is allocated by the NTFS file system and
most SSDs suffer from free space fragmentation due to inherent NAND flash
limitations. This is where you need a method to optimize the SSD. By ensuring
that the small sections of free space are better managed, you can cause files
to be written in their optimum condition requiring the least number of I/O
operations. This also benefits subsequent reads of these files and improves
the overall access times across the board. SSD are without question extremely
fast, but you will never get the full potential of the speed over time as
promised unless you keep it optimized.

    Optimizing your SSD - HyperFast Technology

    HyperFast(R) technology only concerns itself with the fragmentation of
files and free space caused by the NTFS file system and not that of the
physical placement of data on the SSD. HyperFast reduces the amount of
writing and as a result improves the write times and the life span of SSDs -
therefore quite complimentary to the purpose behind wear-leveling strategies.

    The HyperFast product (an add-on to Diskeeper) is designed to consolidate
free space when it is needed, without "over" doing it. HyperFast is unique as
you do not ever need to manually analyze or manually run, or even schedule
it. It is smart enough to automatically know what to do and when. More
information at http://www.diskeeper.com/hyperfast

Source: Diskeeper Corporation Europe

Contact: Dorian Culmer, Email: d.culmer@diskeeper.co.uk, Phone: +44(0)1293-763290

Blurb Launches Mobile Media Story App

New mobile platform enables anyone to quickly compose and share media stories directly from their iPhone.

SAN FRANCISCO, April 28, 2011 /PRNewswire/ -- Blurb, the global creative publishing platform today announced its new mobile publishing application, Blurb Mobile. Designed to enable easy and fast story creation using rich media content, including photos, videos and audio, the stories can be shared via the author's existing social networking channels (including Facebook and Twitter), by email, or via their own Blurb channel.

Produced by individuals with a passion for capturing life's moments, Blurb Mobile stories are engaging, inclusive, fun and instantly sharable. The Blurb Mobile iPhone app enables easy media editing, including rotating, cropping, scaling, and drag and drop sequencing, plus geotagging, which can link the story to a location on a map. Once the media has been composed, the author can add text and voice captions to each of their images to create a complete and highly personalized narrative. Additional personalization includes the ability to choose from seven unique visual themes.

By introducing an easy to use, yet powerful interface, a Blurb Mobile story can range from sharing a personal moment with friends and family, to a real-time report from a front-line photojournalist covering breaking news.

"Blurb is known for two things: helping people to tell their stories visually and then enabling them to share their work directly with their audience," said Eileen Gittins, CEO and Founder, Blurb.com.  "To date, the medium of choice has been the printed book; but that's all changing. With the release of Blurb Mobile, people will now be able to capture life's great moments - large and small, in wonderfully rich story form and then share their stories on the fly, using any media on their phone including voice, video text and image. All in under 90 seconds."

Putting media into motion means customers can quickly create, share and view personal stories that use photos, video and audio. Designed to encourage contextual experimentation on the part of the author and discovery by the audience, Blurb Mobile is about entertainment and personal storytelling that can be instantly shared with friends, family, or a broader audience.

"People are hardwired to tell stories.  It's how we make sense of the world.  But where other photo apps treat images as individual frames, the new Blurb Mobile app enables people to sequence their pictures and video, and then add voice overs and text to form beautiful little stories that can be instantly shared with anyone, anytime," added Gittins. "And this is just the beginning. We recognize that these stories are inherently social, so you will see our platform evolve to support social elements such as commenting, following, re-sharing and more."

Currently available on the iPhone, Blurb Mobile is free to download and each customer receives a story channel on Blurb.com/mobile to share their stories. In addition, Blurb Mobile Plus provides an in-app upgrade path for customers seeking additional photo, video and audio capability. All stories can be made public or private.

About Blurb®

Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb's platform makes it easy to design, publish, market and sell professional-quality books, using the Blurb Bookify(TM) online bookmaking tool, Blurb's free, award-winning Blurb BookSmart® app or by using Blurb's PDF to Book workflow. Blurb's bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb's social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2010, Blurb shipped just under 1.4 million books to more than 70 countries and territories. In 2010, Blurb was ranked the fastest growing media company on the Inc. 500. Blurb is based in San Francisco with offices in London. For more info, visit http://www.blurb.com.

SOURCE  Blurb(R)

Blurb(R)

CONTACT: Grace Musat, +1-212-880-5371, grace.musat@ogilvypr.com

Web Site: http://www.blurb.com

NetDragon and DeNA to Cooperate in Mobile Games

HONG KONG, April 28, 2011 /PRNewswire-Asia/ -- NetDragon Websoft Inc. ("NetDragon", Stock Code: 777), a leading online game developer and operator in China, announced a strategic cooperation opportunity with Japan's leading mobile SNS and social game developer DeNA at the Global Mobile Internet Conference in Beijing. The cooperation involves sharing mobile game development resources and distribution platforms, NetDragon's 91 and DeNA's Mobage, to strengthen the leadership positions of each platform in respective home markets and beyond. DeNA will build a Mobage community for NetDragon's 91Game platform which will encompass games developed by DeNA and other content providers. Meanwhile, NetDragon will use DeNA's Ngcore engine to develop games which will be incorporated into Mobage, Japan's leading mobile social networking platform.

About DeNA

DeNA Co., Ltd. is a globally renowned mobile internet enterprise, which owns Mobage Town, Japan's largest mobile SNS website, as well as the world's most successful mobile community gaming platform. Recently, DeNA actively expanded its markets worldwide, invested and acquired China's largest mobile SNS community tx.com.cn and America's largest smart phone mobile game developer Ngmoco. In addition, DeNA released a smartphone mobile community gaming platform under the same name of "Mobage" in 2011.

About NetDragon

NetDragon Websoft Inc. is a leading innovator and creative force in China's online gaming and mobile internet industries. Established in 1999, we are a vertically integrated developer & operator of MMORPGs and a cutting-edge R&D powerhouse. We launched our first self-made online game Monster & Me in 2002, followed by multiple titles including Eudemons Online, Conquer Online, Heroes of Might & Magic Online and Disney Fantasy Online. We are also China's pioneer in overseas expansion, directly operating titles in overseas markets since 2004 in English, Spanish, Arabic and other languages. Our online games currently in development include World of Dungeon Keeper, TRANSFORMERS Online, icombo (previously named as Cross Gate), and a new version of Ultima Online.

In the mobile internet industry, we provide China's leading marketplace for smartphone users, offering applications and content for the most popular mobile operating systems. NetDragon currently offers its 91 portal, 91 PC Suite &91 Panda Space, hipak.com, Android market and Android ROM as its 5 major application distribution channels and two digital content distribution channels including 91 Panda Reader and Panda Home.

SOURCE  NetDragon Websoft Inc.

NetDragon Websoft Inc.

CONTACT: NetDragon Websoft Inc., Investor Relations Department, Ms. Maggie Zhou, +86-591-8754-3120 / +86-591-8390-2825, maggie@nd.com.cn / ir@nd.com.cn, http://www.nd.com.cn/ir

Web Site: http://www.netdragon.com/

New Release of Bitrix Intranet 10.0 With Task&Time Management, CRM, Mobile Interfaces and Integration With Microsoft, Google, and Apple

ALEXANDRIA, Virginia, April 28, 2011/PRNewswire/ --     Bitrix, Inc. (http://www.bitrixsoft.com), a technology trendsetter in
business communications solutions announces the release of Bitrix Intranet
10.0, a genuine turning-point in the product's history. The product's new
overarching concept is to unite the energies of each employee to boost
efficiency at all levels. With Version 10.0, the product reinvents itself
with advanced task and time management, a CRM system, Live Feed ticker,
microblogs, integration with Microsoft, Google and Apple products, Mobile
apps and multi department intranet support.

    New technologies and tools incorporated into Bitrix Intranet 10.0
contain:

    - Task management 2.0 - enhanced tools for tasks and projects
with efficiency reports for each employee, departments, and the company on
the whole.

    - Time management 2.0 - features for handling clock in/out,
total work time, breaks, absences, cross-platform calendaring, meeting and
event planning.

    - CRM (Customer Relationship Management) - manages leads,
accounts, and other relationships.

    - Live Feed - unified feed for updates from all sections of
the intranet, keeping everyone informed of the latest developments.

    - Microblog - internal feature informs colleagues about news,
ideas, or facts instantly.

    - Document management - new interface, version saving, recycle
bin, more network drive options, and detail pages for each document.

    - Department intranets - individual departments can now have
separate, customized, and integrated versions of the intranet.

    - Mobile apps - BitrixMobile technology allows convenient work
with the intranet via mobile devices and development of customized apps.

    - Integration with Microsoft products - connectors to MS
Exchange Server 2007/2010 and MS SharePoint, integration with MS Exchange Web
Mail, improved integration with Active Directory and with MS Office.

    - Integration with Google products - Google calendars can be
shared and synchronized in the intranet with access and modification via
Android devices.

    - Integration with Apple products - calendar sharing with Mac
OS X, iPad, and iPhone including two-way data sharing as well as exporting of
contacts from the intranet.

    - Web Cluster - the portal can be distributed among multiple
servers for greatly enhanced performance, scalability, and reliability.

    - New edition: BizPace Enterprise, for organizations with a
distributed network of offices and branches.

    Bitrix Intranet Portal Homepage:
http://www.bitrixsoft.com/products/intranet/

    About Bitrix, Inc.

    Bitrix is a privately-owned company developing an advanced
business communications platform to bridge SMBs with their customers
(Internet), partners (Extranet) and employees (Intranet). Founded in 1998
Bitrix is rated #3 most popular commercial CMS by W3Techs with 50,000+
installations and 6,000+ partners worldwide.

Source: Bitrix, Inc.

Inna Kozak; International Business Director; Bitrix, Inc. +7-911-851-83-33; inna.kozak@bitrixsoft.com

Powwownow Announce Unique Conference Call App

Free app will provide a one of a kind cross-platform conferencing solution for all smartphone users, say Powwownow.

RICHMOND, England, April 28, 2011 /PRNewswire/ -- The conference call market has become awash with smartphone apps that only perform a handful of functions, across one brand of phone, and usually at a cost.

So, where is that completely free cross-platform device we're all waiting for? The teleconferencing app that can work across Blackberrys, iPhones, Nokia smart phones and 'Androids' as well as allowing people to dial in from a land line with those extraordinary local, low-cost dial-in numbers users need?

Well, Powwownow is proud to announce it's currently in the office, being tried, tested and polished to perfection, all ready for its release early next month.

The new app will be the first of its kind, with all of the reminders, calendar scheduling and contact import features of rival apps -- yet with the ultimately unique aspect of allowing users to teleconference between mobiles, landline and VOIP providers -- wherever the callers are in the world.

There is also the fact that with the Powwownow mobile app, the user is sent a reminder to their smart phone device three minutes before their conference call is due to start, we GEO-locate the user and automatically choose the best dial-in number for their conference call, and because we know who the user is, and what conference call they're entering, there's no need for them to enter a pesky PIN as they once did. Meaning no matter who they want to speak to, and no matter what type of phone they have, they'll be able to connect simultaneously with up to 30+ people at the single touch of a button.

The first version of the Powwownow app was voted amongst the must have business apps of 2010 by none other than CNBC.

Excited much?  We are!

About Powwownow:

Powwownow was founded in the UK in 2004, offering customers low-cost conference calling facilities with the ethos of no booking, no billing, no fuss. The customer does not need to book a conference room and never receives a bill from Powwownow. They only pay the cost of their own call, which is added to their standard telecoms bill. The company now operates in 15 countries worldwide including the US and major European markets and recently acquired web conferencing and business collaboration providers, Yuuguu. Turnover for 2011 is predicted to reach 10m pounds Sterling.

Powwownow employs 49 people and is based in Richmond and Manchester.

SOURCE  Powwownow

Powwownow

CONTACT: Craig Mather, Powwownow PR & Social Media Exec, +44-(0)207-990-1165, craig.mather@powwownow.com

Getty Images Acquires PicScout

Acquisition will Bring Leading Image Identification Technology to More Customers around the World

SEATTLE, April 27, 2011 /PRNewswire/ -- Getty Images, a leading creator and distributor of visual content and other media, today announced that it has acquired PicScout, a leader in identifying image use, metadata and licensing information on the web.

This acquisition will build and grow upon Getty Images' existing range of products and services, enabling Getty Images to amplify its digital content licensing expertise and leverage PicScout's technology in developing new image identification tools for customers.  Getty Images will invest in PicScout's technology and continue to work across the entire image industry, to improve and expand protection of Intellectual Property, thus ensuring a stronger overall content licensing industry.

"As the access to digital imagery becomes even easier, the ability to safeguard and manage creators' content has become more critical than ever," said Jonathan Klein, co-founder and CEO of Getty Images.  "This acquisition will enable us to bring a vital service to a greater number of imagery agencies and companies around the world and make it possible for them to successfully manage the licensing of the content they represent."

Offir Gutelzon, co-founder and CEO of PicScout added, "With the vast expansion of digital devices and platforms, technology solutions are required to ensure every image gets its credit, which enables a connection to licensors wherever the images are used online. The acquisition will make it possible for PicScout to accelerate its position as a market innovator and as one of the world's largest indexes of owner-identified images.  It will allow PicScout to continue its rapid support of content owners and content users, who seek an integrated solution for image identification and use."

The PicScout brand will remain, with Getty Images' global distribution channels and platforms increasing international customers' access to PicScout's products and services.

The acquisition was driven by the opportunity to grow and expand PicScout's business to the benefit of our contributors, image partners, customers and industry as a whole.

About Getty Images

Getty Images is one of the world's leading creators and distributors of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music.  Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content.  Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites.  Visit Getty Images at http://www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.

For further information, please contact:
Jodi Einhorn: Manager, Getty Images
T: 646 613 4121 E: jodi.einhorn@gettyimages.com

Michelle Dackis Pulman, M Booth
T: 212 539 3247 E: michelled@mbooth.com

SOURCE  Getty Images

Getty Images

Web Site: http://www.gettyimages.com/

UFC Accepting Applications for Fighters on Jobbi.com

LAS VEGAS, April 27, 2011 /PRNewswire/ --Jobbi.com, an innovative start-up job site, announced today that it joined forces with the Ultimate Fighting Championship (UFC), in a combined effort to make it easy for people interested in applying to be a fighter with UFC.

With thousands of fighters applying annually to the UFCfor the opportunity to fight in the Octagon, applicants can now post their profiles, videos, photos and their fight history on Jobbi.com. A simple application is then automatically shared directly withUFCmanagement for their review.

"Together with the UFC, we've created a streamlined process that makes it simple for new fighters and UFC management to connect with each other. There is also a social component that makes it easy for general public to get involved. People can talk with fighters, watch videos of applicants, and show their support for their favorite fighters," said Lawrence Vaughan, co-founder of Jobbi.com.

The most popular applicants determined by public support will be featured 24/7 onUFC.com and Jobbi.com. Based on public feedback and UFC management's evaluation, the next new fighters for UFC will be selected on a recurring basis.

"It is an exciting, ongoing process to determine who will ultimately get their dream job fighting for the UFC,"said Vaughan.

Fighters will be announced as they are hired.

Follow along or apply at:

http://ufc.com/BecomeAFighteror http://Jobbi.com/ufc

SOURCE  Jobbi.com

Jobbi.com

CONTACT: Rachel Wilkinson, The Rogich Communications Group, +1-702-796-1773 pr@jobbi.com

Web Site: http://www.ufc.com

The Times Launches Exclusive Royal Wedding Souvenir iPad Edition

LONDON, April 27, 2011 /PRNewswire/ -- The Times has today launched an exclusive Royal Wedding Souvenir iPad Edition, which is available to preview free with the full application available on Saturday 30 April.

The Times Royal Wedding Souvenir Edition for the iPad brings together the best of our royal coverage in one collector's item. It puts our finest writing, interactive graphics, live reports and a large selection of photo albums in one sophisticated package.

The iPad app features top Times writers such as Ben Macintyre, Simon Barnes, Lynne Truss and Caitlin Moran, and brings together modern life, royal history and Times reporting in one edition that won't curl at the corners, or age too fast.

Features include: the Create-a-Kate fashion feature; a virtual fly-through of the procession route; Times royal wedding coverage since our first report in 1795; Derwent May's interactive nature guide to birds on the Mall and an animated guide to the lines of royal succession.

The app is free to Times digital subscribers. From today, subscribers can download the Times Royal Wedding Souvenir Edition from iTunes as part of their subscription. Non-subscribers can also download the free preview edition at the iTunes app store.

On April 30 the full edition will be available in all territories, updated with the best of our coverage of the wedding including video, photo galleries and interactive graphics. The full edition is again free for Times digital subscribers. Non-subscribers can purchase the full souvenir edition for 4.99 pounds. Internationally the app is priced at 5.99 Euros or 7.99 US Dollars.

A subscription to The Times and The Sunday Times costs 1 pound for the first 30 days, 2 pounds a week thereafter, and includes access to thetimes.co.uk and thesundaytimes.co.uk as well as The Times and Sunday Times iPad editions.

To find out more about the app please visit thetimes.co.uk/royalweddingapp

Notes to editors:

The Times is one of the world's most trusted quality newspapers, with a print circulation of 445,962 (ABC February 2011), 1.5 million readers, more under-45 readers than any other title in the UK quality segment (NRS July -Dec 2010) and 79,000 monthly digital subscribers (The Times and The Sunday Times combined, March 2011). The paper has more business readers than both the Financial Times and The Daily Telegraph combined (British Business Survey). The Times relaunched its features section, Times2, in October 2010, which delivers 24 pages of news, lifestyle and arts features every day, and demonstrated its commitment to investing in quality journalism with the launch of Eureka - a 60-page monthly magazine dedicated to science, life and the planet - in October 2009.

SOURCE  News International

News International

CONTACT: Mark Evans, 020 7782 1416, Mark.Evans@newsint.co.uk

Web Site: http://thetimes.co.uk

Zonderkidz Launches Innovative Bible Memorization App and Website Based on Updated NIV Adventure Bible

GRAND RAPIDS, Mich., April 27, 2011 /PRNewswire/ --

    "I know of no other single practice in
     the Christian life more rewarding,
     practically speaking, than memorizing
     Scripture..."
                               Chuck Swindoll
        Growing Strong in the Seasons of Life
                              Zondervan, 1994

Zonderkidz(TM), the children's division of Zondervan, today announced the NIV Adventure Bible Memory Game for iPhone, iPad and iPod touch, as well as a new online destination for the NIV Adventure Bible, http://www.AdventureBible.com.  The app and website bring new interactivity to the bestselling NIV Adventure Bible, America's most-read children's Bible with more than six million copies sold.  The game made its debut in Apple's App store this week; the website is currently live in the beta phase.

Memorization is the key to understanding and retaining information. In a young Christian child's life, Bible stories form the building blocks of faith, and research shows that children who engage with the Bible before age 10 are more likely to read the Bible regularly as teenagers. The NIV Adventure Bible Memory Game reaches children by understanding how they learn and then takes them on a fun and rewarding journey through God's Word.

"Reading and memorizing Scripture is important at an early age because it helps children begin to understand God's love and plan for their lives," said Annette Bourland, senior vice president and publisher with Zonderkidz. "By coupling and integrating proven techniques with a technology platform many children understand, the NIV Adventure Bible Memory Game engages children in a completely new way that can impact their faith and their futures."

Mobile apps continue to be among the fastest-growing segments in consumer software, and publishing groups, such as Zonderkidz, are moving into the space in order to provide children educational content that combines interactive features, artwork and games. 

The bulk of the NIV Adventure Bible memorization games are designed around word scramble and fill-in-the-blank. Children can review verses for the various levels and then take the quiz. They also can take them at varying levels of difficulty which are differentiated by the number of blanks they need to fill in.

Games on all iOS devices including the iPad and iPod touch and iPhone are segmented into easy, medium and hard levels.  Users can record themselves reciting up to five favorite verses.  "Shake to Scramble" randomly selects a Scripture verse and creates a new scramble. Users earn animal sound effects and Bible illustrations for correctly completing verses.

The mobile app comes at the same time as the launch of the NIV Adventure Bible's new beta website, http://www.adventurebible.com.  This online destination provides a safe place for families, Christian school teachers, and children's ministry leaders to get a passport into biblical adventure with maps, timelines, devotionals, sermon outlines and many other activities and educational resources.  There are even three online games to test Bible knowledge, a Bible search function, and a teacher dashboard to make assignments and watch the progress of their students' activity on the site.  Everything on the site is free and is being praised by Christian school teachers and children's ministry leaders as a wonderfully rich and robust site to supplement their existing curriculum.

"The new AdventureBible.com is full of interactive resources and activities to aid both in family time or teacher lesson planning and to encourage further learning beyond the text of the Bible," added Bourland.

The NIV Adventure Bible uses the updated NIV text, which was completed in the fall of 2010 after years of rigorous translation work by the Committee on Bible Translation (CBT, http://www.NIV-CBT.org).  The updated NIV translation utilized the oldest and best-attested biblical manuscripts along with the finest contemporary English language scholarship in order to create a Bible that was not only accurate, but highly readable and easy to comprehend.

The NIV Adventure Bible Memorization Game was designed by Momentum Design Lab and is currently available in the Apple iPhone and iPad App Stores as a Lite (Free) edition and a full edition sells for $4.99.

About Momentum Design Lab

Momentum Design Lab is a premier user experience design company located in San Francisco, California. With years of experience, our team members have worked with various successful start-ups and large-scale enterprises to produce graphics and interactive interfaces for web-based products. Because we have worked with companies in industries ranging from software and hardware to social networking and non-profit we are confident our team can help you strategize and successfully take your product to market.

About Zonderkidz

Zonderkidz, a division of Zondervan, and Harper Collins, inspires young lives through imagination and innovation. As the leader in Christian children's communications, it produces bestselling and award-winning Bibles, books, board books, graphic novels, audio, video, and digital products that awaken the hearts and touch the souls of kids 18 and under and the people who love them, from family members to educators. Zonderkidz is the publisher of the NIrV (New International Reader's Version) Bible translation, the 3rd-grade reading level edition of the NIV that is ideal for children and those who speak English as a second language. Visit Zonderkidz on the Internet at http://www.zonderkidz.com.

SOURCE  Zonderkidz

Zonderkidz

CONTACT: Brian Burch or Tara Powers, +1-616-233-0500, bburch@lambert-edwards.com

Web Site: http://www.zonderkidz.com

Polaris Enters Cloud Computing Space Through Strategic Investment in IdenTrustTM

CHENNAI, India, April 27, 2011/PRNewswire-FirstCall/ --

    - Investment in US-based Global Leader in Trusted Identity Solutions
Uniquely Positions Polaris to Drive the Most Robust Digital Security
Infrastructure in the US & European Markets

    Polaris Software Lab Limited (POLS.BO), a leading global
Financial Technology Company today announced a strategic investment in
IdenTrustTM, a global leader in trusted identity solutions and one of the
premier providers of digital identity authentication services to several key
banks, United States federal identity programs as well as supply chain
markets. This strategic investment will mark Polaris' entry into the cloud
computing space for Financial Technology solutions.

    IdenTrust(TM) Inc. was founded in 1999 by a group of financial
institutions that included Citigroup, Bank of America, Chase, Barclays, HSBC,
and Deutsche. As the only bank-developed identity authentication system,
IdenTrustTM provides a unique legally and technologically interoperable
environment for authenticating and using identities worldwide. IdenTrustTM
shareholders include 20 banks, and the company brings an existing customer
base of ten of the world's largest banks; a portfolio of patents, and
associated intellectual property.

    For IdenTrustTM, Polaris' global customer base is a logical
channel and network accelerator, and for its existing customers, the
investment by Polaris reinforces their belief in the company as the leading
global identity platform, while giving them a direct access to a
comprehensive suite of next generation financial technology solutions.

    Ms. Karen J. Wendel, Chief Executive Officer, IdenTrustTM
said, "As a global leader in identity solutions, we occupy a premier position
in our field of operations. We needed a partner with scale and reach who can
fuel our growth and provide us access to various global markets. We are
excited to join the Polaris family that has a legacy of providing cutting
edge solutions to large financial institutions globally."

    Mr. Arun Jain, Founder, Chairman & CEO, Polaris Software said,
"With increasing dependency on the Internet, security solutions that
incorporate identity management are a key element in any cloud offering. We
believe that IdenTrustTM will bring in the required expertise in this area
allowing us to create more value for our clients in Financial Infrastructure
solutions. We are excited about getting into a new area with this significant
investment that shows our long term commitment to being a one-stop shop for
all FinTech needs."

   
    For Media queries, contact:
    Dwaipayan Deb,
    Polaris Software, http://www.polarisFT.com/
    Tel: +91-9962536442,
    Email: dwaipayan.d@polaris.co.in

Source: Polaris Software Lab Ltd.

.

Summit Business Media Delivers Breaking News and Targeted, Relevant Content With Launch of BenefitsPro.com eNewsletters

CENTENNIAL, Colo., April 27, 2011 /PRNewswire/ -- Summit Business Media announced the launch of a new suite of eNewsletters focused on the employee benefits industry. The eNewsletters are part of the launch of BenefitsPro.com - a powerful online resource that brings Benefits Selling magazine and FreeERISA together to provide breaking news, market trends, data and analysis to all professionals in the employee benefits industry including benefits brokers, benefits managers and retirement advisors.

(Logo: http://photos.prnewswire.com/prnh/20100316/SUMMITLOGO )

"For the past ten years, FreeERISA has been the go-to site for retirement and benefits professionals looking for lead generation tools," said Dan Cole, Research and Development Manager for FreeERISA. "Now our audience can also read about the latest trends and the most effective marketing strategies in the eNewsletters and on the site. We've given people a single destination for all things benefits and retirement."

Specifically, eNewsletters were added to address the needs of HR/benefits managers and retirement advisors, and to provide these audiences, as well as brokers, with daily insights catered to their interests via our new BenefitsPro Daily eNewsletter. These additions expand the reach of BenefitsPro.com and allow advertisers to reach new audiences.

"With the launch of BenefitsPro and several new eNewsletters, we are able to help our advertisers reach the benefits market as a whole and also drill down to very specific audiences within the industry," said Tamara Patterson, publisher. "We've expanded our reach from just benefits brokers to benefits managers and retirement advisors. BenefitsPro.com also offers custom packages and eNewsletter sponsorships to connect our advertisers with the benefits community."

These eNewsletters are the latest example of Summit Business Media's ongoing digital strategy. In the last 18 months, Summit Business Media launched multiple new eNewsletters and websites, including AdvisorOne.com in October 2010 and PropertyCasualty360.com in January 2011.

Sign up to receive these free eNewsletters from BenefitsPro.com:

    --  BenefitsPro Daily
    --  BenefitsPro News Alert
    --  Benefits Broker Pro
    --  Consumer Driven Online
    --  Benefits Manager Pro
    --  Retirement Advisor Pro

About BenefitsPro.com

BenefitsPro.com is a powerful online resource that provides breaking news, market trends and analysis to all professionals in the employee benefits industry including benefits brokers, benefits managers and retirement advisors. Backed by the expertise of Benefits Selling magazine, FreeERISA and Summit Business Media, BenefitsPro.com illuminates the complex and ever-changing benefits market, opening the lines of communication and creating a community, unlike any other Website. For more information, please visit BenefitsPro.com.

About Summit Business Media

Summit Business Media is the leading B2B media and information company serving the insurance, financial services, legal and investment advisory markets. Summit strives to be "The Next Generation of Business Information" for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events. Summit publishes 16 magazines and 150 reference titles, operates 20 websites and hosts a dozen conferences, including the world's largest mining investment event, hosted in South Africa. Summit also provides financial data on 6,000 insurance companies and detail on nearly one million health and benefits plans in the U.S.

Summit employs 400 employees in eleven offices across the United States. For more information, please visit SummitBusinessMedia.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.Tamara Pattersonhttps://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei”300

SOURCE  Summit Business Media

Photo:http://photos.prnewswire.com/prnh/20100316/SUMMITLOGO
http://photoarchive.ap.org/
Summit Business Media

CONTACT: Denis Storey, Editor, BenefitsPro.com, dstorey@sbmedia.com, +1-720-895-3964 x1564

Web Site: http://www.summitbusinessmedia.com

Next Generation Internet Launched at TEDxUSC

LOS ANGELES, April 27, 2011 /PRNewswire-USNewswire/ --The USC Stevens Institute for Innovation is pleased to announce the release of Aram Sinnreich's TEDxUSC talk, launching a worldwide effort to create the next generation version of the internet - MondoNet (http://www.mondonet.org).

Sinnreich envisions a new internet that uses mesh networking to produce a stable, ad hoc, global wireless network in which each user is a router, server and client combined, and in which no single state or organization can effectively censor or surveil the population on a broad scale.

"Although the Internet is highly decentralized in its social patterns, its technical and regulatory foundations are extremely hierarchical," explains Sinnreich, an assistant professor at Rutgers University's School of Communication and Information who earned a doctorate from the USC Annenberg School in 2007. "We are going to create a new communications platform based on existing Internet protocols, but with a decentralized infrastructure free of the bottlenecks that plague the current system."

TEDxUSC is the ideal place for new ideas and discoveries to catch wind so we are honored to play host to the launch of such an innovative initiative," Said Krisztina "Z" Holly, Vice Provost for Innovation at USC, Executive Director of the USC Stevens Institute for innovation and the curator for TEDxUSC. "MondoNet is truly an idea worth spreading."

To watch the worldwide online premiere of Aram Sinnreich's TEDxUSC 2011 talk and the official launch of MondoNet click here: http://stevens.usc.edu/Aram_Sinnreich__The_Next_Generation_Internet.flv.

To date, Sinnreich and his team have developed a set of "social specifications" describing the functionalities required of MondoNet, and are in the process of mapping these specifications to open technological platforms. Their present aim is to develop a fully open, global development process akin to the collaborative environments surrounding Linux and Wikimedia.

"Aram's work is quite original--he's pushing at the boundaries of digital communication, said Jorge Reina Schement, Dean of the School of Communication and Information at Rutgers.  "He opens conceptual doors and reflects the innovative thinking we see in our faculty."

To read a draft version of the full MondoNet initiative please click here: http://www.mondonet.org/MondoNetNCApaper_draft.pdf.

A full account of the MondoNet initiative will be published in a scholarly journal, The Information Society, in July.

About the USC Stevens Institute for Innovation

The USC Stevens Institute for Innovation (http://stevens.usc.edu) is a university-wide resource in the Office of the Provost at the University of Southern California that helps identify, nurture, protect, and transfer to the market the most exciting innovations from USC.  It also provides a central connection for industry seeking cutting-edge innovations in which to invest. As part of this role, the USC Stevens Institute manages the university's intellectual property portfolio stemming from its $560M annual research program. Furthermore, the USC Stevens Institute develops the innovator as well as innovations, through educational programs, community-building events, and showcase opportunities.

Contact:
Ian Murphy
310-689-6397
ian@stevens.usc.edu

SOURCE  USC Stevens Institute for Innovation

USC Stevens Institute for Innovation

Web Site: http://stevens.usc.edu

Network Hardware Resale Meets Accelerated Global Market Demand With Move to Expanded, State-of-the-Art Facilities In the United States and Europe

Leading Provider of Pre-Owned Network Equipment Ramps Up Network Operations Centers, Workflow Best Practices & Quality Management to Ensure Highest Levels of Customer Support

SANTA BARBARA, Calif., April 27, 2011 /PRNewswire/ --

News Facts

    --  Network Hardware Resale (NHR), the leading provider of pre-owned and new
        networking equipment, continues to expand its operations to meet
        ever-increasing global market demand for top-quality network products
        and value-added network services.
    --  NHR is tripling its inventory capacity and doubling the size of its
        corporate headquarters as part of a move to new, state-of-the-art office
        and warehouse facilities in Santa Barbara. The company's new
        99,000-square-foot headquarters represents the largest office lease of
        the year for the South Coast area and the largest industrial lease since
        2005.
    --  NHR also is increasing the capacity of its Amsterdam facility by nearly
        50 percent to accommodate growing global customer requirements.
    --  The addition of leading-edge warehouse technologies, workflow best
        practices and quality management systems ensures on-time equipment
        deliveries and the highest levels of technical service and support.
    --  The implementation of global Network Operations Centers (NOCs)
        reinforces NHR's NetSure maintenance program, which is the fastest
        growing segment of the company's business.
    --  With 25 years of experience, 325 employees and offices worldwide, NHR
        has established a strong track record of business success and industry
        leadership. The company offers its more than 10,000 customers worldwide
        a wider breadth of products and services at lower costs and with faster
        response than OEMs and traditional channel partners.

Technology Innovation & Best Practices Bolster Operational Excellence

    --  NHR is also enhancing warehouse workflow to streamline order processing
        with new conveyors, material handling equipment and wave planning
        techniques.
    --  In the new facility, the company will be expanding its quality assurance
        processes, including a six-fold increase in its Spirent test-bed, which
        is used to perform line-rate and network load testing. Advanced testing
        and sustained focus on quality have enabled NHR to consistently maintain
        hardware failure rate averages of less than 0.5 percent, which is well
        below OEM averages.
    --  Since 2008, NHR has maintained the coveted TL 9000 certification for
        telecommunications industry best practices, which demonstrates a
        continued ability to provide the highest levels of quality procurement
        services.
    --  Electrostatic Discharge Sensitive (ESDS) flooring in both Santa Barbara
        and Amsterdam warehouse facilities reinforce stringent TL 9000
        certification while preventing the buildup of static electricity, which
        can prove harmful to electronic devices.

Customer Service Focus Sustains Aggressive Growth

    --  NHR continues to drive Efficient Customer Response (ECR) and recently
        extended its hours to provide "follow the sun" support and service for
        all its global offices and customers.
    --  Highly trained NOC staff with expertise on Cisco, Juniper, Extreme and
        Foundry provide proactive network troubleshooting and around-the-clock
        response to technical support questions and requests
    --  Value-Added Processing (VAP) and highly trained personnel provide
        customers with expert technical assistance while enabling NHR to
        accommodate a wide range of unique customer requirements. More than 50
        percent of the company's IT experts are Cisco certified, including CCNA,
        and CCNP certifications.
    --  NHR's focus on product and service quality has enabled the company to
        consistently achieve double-digit growth to earn inclusion on several
        prestigious industry lists, including the VARBusiness 500 and Inc. 5000
        ranking of the fastest growing private companies in the nation.

Supporting Quotes

Mike Sheldon, CEO for Network Hardware Resale:

    --  "NHR has continually expanded operations as well as product and service
        offerings to meet the growing demands of our global customer base. This
        latest expansion is our largest to date as the new headquarters and
        warehouse facilities will dramatically increase our ability to lead the
        secondary network industry in terms of inventory capacity as well as
        offering the most comprehensive set of product procurement, testing,
        network service and technical support."

Caroline Thompson, vice president of operations for Network Hardware Resale:

    --  "Innovation and operational excellence are driving forces at NHR, which
        are reinforced by our new, state-of-the-art warehouse and expanded
        capabilities. We are aggressively embracing the latest tools,
        technologies and workflow systems to exceed our customers' expectations
        while raising the standard even higher for product and service quality
        in our industry."

    Resources
    --  Pre-Owned Cisco Networking Products
      http://www.networkhardware.com/Cisco/
    --  Guide to Cisco's Newest Releases
      http://www.networkhardware.com/
       GuideToCisco/
    --  Procurement and Refurbishment Quality
      http://www.networkhardware.com/Quality/
    --  NetSure Alternative Maintenance
      http://www.networkhardware.com/
       Maintenance/
    --  More news from NHR
      http://www.networkhardware.com/News/

About Network Hardware Resale

Network Hardware Resale (NHR) is the leading provider of pre-owned and new networking solutions. Based in Santa Barbara, Calif., the company is an independent reseller pre-owned Cisco, Juniper and Foundry networking equipment as well as an authorized reseller of resilient, scalable equipment from Force10 Networks. NHR also offers cost-effective network management, asset management, alternative maintenance and technical support services. Founded in 1986, NHR provides global sales and technical support from its California, Dallas metro, New York City metro, Amsterdam, London and Singapore locations. Organizations worldwide purchase quality networking equipment from NHR, including Global 1000 companies, small and mid-sized enterprises, government entities, educational institutions, healthcare organizations and telecommunications service providers. For more information, visit http://www.networkhardware.com.

SOURCE  Network Hardware Resale

Network Hardware Resale

CONTACT: Angelique Springer Davis of Network Hardware Resale, +1-805-690-3749, adavis@networkhardware.com; or Melissa Mirabile of Fleishman-Hillard, +1-212-453-2327,  melissa.mirabile@fleishman.com, for NHR

Web Site: http://www.networkhardware.com

Myriad Launches Mobile Social Networking Services with Telefonica in Latin America

- Movistar launch marks first phase of Myriad-Telefonica 5-year strategic partnership to deliver social networking to over 140 million customers in 13 countries across the Latin America region

DUBENDORF-ZURICH, Switzerland, April 27, 2011 /PRNewswire/ -- Myriad Group AG (SIX: MYRN), a global leader in mobile technology having shipped over 3.8 billion software applications on more than 2.2 billion phones, today announces Telefonica Movistar has launched Myriad Social Network Services, marking the first phase of Myriad's 5-year partnership with Telefonica to provide social networking to its 13 mobile operations across Latin America.

As part of the commercial launch, Telefonica Movistar customers can now, for the first time, quickly access their social networks, viewing all their friends' latest messages while updating their own status across all of their social network communities simultaneously via one mobile screen.

The Movistar launch is the first phase of Myriad's exclusive partnership with Telefonica, announced last year. Telefonica currently serves more than 140 million mobile users in Latin America, including: Brazil, Argentina, Colombia, Chile, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Uruguay and Venezuela.

"This launch marks a key milestone in our partnership with Telefonica. The roll-out of Myriad Social Network Services in the Latin America region will provide the mass market with simple, single-click access to the fastest growing service category in the world - mobile social networking," said Simon Wilkinson, CEO of Myriad Group. "This clearly positions Myriad as a leading provider of social networking solutions for mobile operators. We look forward to working with Telefonica Movistar to establish it as a mainstream service in their portfolio."

Due to Myriad's unique ability to deliver end-to-end solutions, including the integration of social networking into mass-market phones coupled with its cloud-computing platforms, Myriad enables operators to rapidly deliver next generation services for every mobile user, even in markets where many consumers own low-end mobile devices. 

About Myriad Group:

Myriad Group AG is a global leader in mobile technology and has shipped over 3.8 billion software applications in more than 2.2 billion mobile phones. Its comprehensive portfolio includes browsers, messaging, Java, social networking, user interfaces and middleware for all types of mobile phones, from ultra-low cost handsets to advanced smartphones.

The company provides both individual components and complete solutions, which enable handset manufacturers and operators to deliver amazing experiences on mobile phones. Myriad also develops USSD-based customer self-care platforms that deliver over 10 billion messages a year to 220 million mobile users across more than 35 mobile operators worldwide.

Myriad was created from the combination of industry leading companies, Esmertec and Purple Labs. It operates worldwide, with offices in Switzerland, France, UK, USA, Mexico, China, South Korea, Taiwan, Japan and Australia. Headquartered in Dubendorf Zurich Switzerland, Myriad is listed on the SIX Swiss Exchange (SIX Symbol: MYRN).

SOURCE  Myriad Group AG

Myriad Group AG

CONTACT: Kate Hamilton, +1-415-989-9803, or Jaime Tero, +44 208 322 1922, both for Myriad Group AG, myriad@onechocolatecomms.com

Inventor of Revolutionary LEO(TM) Wristwatch Taps the Crowd

LOS ANGELES, April 27, 2011 /PRNewswire/ -- Crowd-funding is a new phenomena that is taking the world by storm and one inventor plans on riding the wave.

Jason Sullivan is a former bartender at Fleming's Prime Steakhouse who turned inventor and developed a new life-saving "Dick Tracy" wristwatch that has since been named "Most Likely To Succeed" by Inc. Magazine.

This new technology wonder named LEO(TM), is a patented, GPS emergency locator wristwatch enabled with voice communications and a panic button.

"I originally invented LEO(TM) out of a passion to create a device that could protect children from the impacts of a potential abduction. The outcome has evolved into a stylish wristwatch that can now be used by all ages for virtually any emergency situation," says Sullivan. Raising capital to launch an invention, no matter how revolutionary the idea, can be an extremely difficult challenge for any upcoming entrepreneur. Banks typically do not lend money to develop new products and finding qualified private investors can be next to impossible if the entrepreneur was not born into a network of wealthy individuals. Crowd-funding provides a new medium for inventors to connect with many people who are willing to contribute small amounts of funding to support a worthwhile project.  "We expect this life-saving product to be wildly accepted by the public so we decided to reach out to them directly to help bring LEO(TM) to market. We foresee crowd-funding as a viable source to rally support for special project-based campaigns."

To find out more about LEO(TM) please visit the company website at: http://www.guardianlion.com or search "GPS wristwatch" on http://www.indiegogo.com

SOURCE  GuardianLion Wireless

GuardianLion Wireless

CONTACT: Jason Sullivan of GuardianLion Wireless, +1-727-967-7687, jsullivan@guardianlion.com

Web Site: http://www.indiegogo.com

Maine Relay Begins Offering Mobile Captions Service(SM) for Individuals With Hearing Loss

Voice Carry Over (VCO) capabilities now available via mobile device for Residents of Maine

AURORA, Neb., April 27, 2011 /PRNewswire/ -- Hamilton Relay, the exclusive Telecommunications Relay Service provider for the state of Maine, today announced the availability of Mobile Captions Service (MCS). As of April 18, individuals who are deaf or hard of hearing will be able to read captions on a mobile phone using Voice Carry Over (VCO) technology.

Developed by Mobile Captions Company, Hamilton Relay and Consumer Cellular, the MCS program lets subscribers speak, listen and read during a wireless phone conversation made on the Nokia E5. The Nokia E5 smartphone is M3/T3 hearing aid-compatible and comes with a large, 2.4-inch display and full QWERTY keyboard. The MCS program is available exclusively on the Nokia E5.

"Mobile Captions Service is valuable for the residents of Maine because it allows VCO users to stay in touch with friends and family while on the go," said Dixie Ziegler, vice president of Hamilton Relay. "Today, we all rely on our cell phones. That's why we're committed to delivering advanced mobile device solutions designed for individuals who are deaf or hard of hearing."

Similar to closed captioning on television, Mobile Captions Service allows subscribers to read text of their phone conversations on the screen of their Nokia E5 smartphone. A specially trained operator types what the other person says. MCS subscribers can then read what is said directly on the screen of the Nokia E5, making it possible to catch every part of the conversation.

"We are pleased to extend this valuable service to the residents of Maine," says William Nye, Chairman of the Maine Telecommunications Advisory Council. "We're certain Mobile Captions Service will allow our residents with hearing loss to more easily communicate with their family, work colleagues and friends, allowing them to be more independent."

MCS is offered in participating states where Hamilton Relay is the Telecommunications Relay Service provider. For information about additional participating states or to be alerted when a new state signs on, visit http://www.consumercellular.com/mobilecaptions. To purchase the Nokia E5 visit http://www.consumercellular.com/mobilecaptions or call 1-888-725-4428.

About Hamilton Relay

Hamilton Relay offers a variety of services including Traditional Relay Services, Captioned Telephone and Internet Relay services.  Hamilton provides Traditional Relay and/or Captioned Telephone services to 18 states, the District of Columbia, the Island of Saipan and the Virgin Islands. More information is available at http://www.hamiltonrelay.com.

About Consumer Cellular

Consumer Cellular, the exclusive wireless provider for AARP members, was founded in 1995 on the belief that everyone should have affordable access to the safety and convenience of cellular service. The company provides its customers with simple, affordable cell phones and calling plans, guaranteed satisfaction and top-ranked customer support staff all located within the United States.  Plus, Consumer Cellular customers never have to sign a long-term contract in order to start service.   

The Portland, Ore.-based company is privately held and utilizes the nation's largest voice and data network, covering more than 296 million people - or 97 percent of the U.S. population.  Consumer Cellular is one of  the nation's leading wireless wholesalers and differentiates itself from its competitors providing its customers with an unparalleled understanding of the mature marketplace, great low rates and the best cellular network available.  For more information: visit ConsumerCellular.com or call (800) 686-4460.

About Mobile Captions Company

Mobile Captions Company (MCC) is an emerging technology and service company founded in 2009. MCC specializes in bringing enhanced mobile communications to people who are hard of hearing. MCC's technology is a patent-pending, end-to-end system that allows captions (text) to be delivered to any MCC enabled cell phone over the cellular infrastructure. To learn more about Mobile Captions Company, go to http://www.mobilecaptions.com.

SOURCE  Hamilton Relay

Hamilton Relay

CONTACT: Dixie Ziegler of Hamilton Telecommunications, +1-402-694-5101

Web Site: http://www.consumercellular.com

Novell Completes Merger with Attachmate and Patent Sale to CPTN Holdings LLC

WALTHAM, Mass., April 27, 2011 /PRNewswire/ -- Novell, Inc. (NASDAQ: NOVL), the leader in intelligent workload management, today announced that it has completed its previously announced merger, whereby Attachmate Corporation acquired Novell for $6.10 per share in cash.  Novell is now a wholly owned subsidiary of The Attachmate Group, the parent company of Attachmate Corporation. 

Novell also announced that immediately prior to the completion of its merger with Attachmate Corporation, it had completed its previously announced sale of certain identified issued patents and patent applications to CPTN Holdings LLC for $450 million in cash.

As a result of the merger, Novell's common stock will cease trading on The NASDAQ Global Select Market at the close of business on April 27, 2011, and Novell expects to deregister and suspend its reporting obligations under the Securities Exchange Act of 1934, as amended.

BNY Mellon Shareowner Services has been appointed to serve as the agent for payment of the merger consideration to Novell's stockholders, and will promptly mail to stockholders of record instructions on how to surrender their stock certificates and receive payment for their shares.  If a stockholder's shares are held by a broker, bank or other nominee and is not promptly provided by them with instructions on how to receive payment for the shares, the stockholder should contact them directly for such instructions.

About Novell

Novell, Inc., a leader in intelligent workload management, helps organizations securely deliver and manage computing services across physical, virtual and cloud computing environments.  We help customers reduce the cost, complexity, and risk associated with their IT systems through our solutions for identity and security, systems management, collaboration and Linux-based operating platforms.  With our infrastructure software and ecosystem of partnerships, Novell integrates mixed IT environments, allowing people and technology to work as one. For more information, visit http://www.novell.com.

Copyright © 2011 Novell, Inc.  All rights reserved.  Novell, the Novell logo, the N logo, and SUSE are registered trademarks of Novell, Inc. in the United States and other countries.  *All third party trademarks are the property of their respective owners.

SOURCE  Novell, Inc.

Novell, Inc.

CONTACT: Press, Ian Bruce, +1-508-574-2016, ibruce@novell.com, or Investors, Robert Kain, 1-800-317-3195, rkain@novell.com, both of Novell, Inc.

Web Site: http://www.novell.com

Silverpop Unveils Progressive Web Forms and Multiple Scoring Models

New Tools Help Marketers Build Stronger Customer and Prospect Relationships

ATLANTA, April 27, 2011 /PRNewswire/ -- Accumulating data about customers and prospects is an important component of a successful nurturing program.  But, asking for too much information too soon or failing to use the knowledge you gather to inform your messaging can lead to impatient and uninterested contacts. To help marketers address these two issues, Silverpop®, the only provider of a scalable, integrated email marketing and marketing automation platform, has added Progressive Web Forms and Multiple Lead Scoring models to its arsenal of marketing tools.

Asking contacts to provide answers to too many questions during their initial interaction, or repeatedly asking for the same information, can lead to form abandonment. With Silverpop's new Progressive Web Forms builder, marketers can pose new questions each time a contact visits their website or landing page, steadily gaining deeper insight into their interests. To incorporate this feature into their campaigns, Silverpop customers simply prioritize the list of questions they would like to ask their contacts, and indicate how many should be addressed during each exchange. 

"Most people, fortunately, don't shake hands and immediately share their entire life story within the first 30 seconds of meeting someone new.  And online relationships shouldn't be any different," said Bryan Brown, director of product strategy for Silverpop.  "The strongest relationships develop over time and involve give and take.  When you ask contacts to share information with you, you need to be prepared to use that knowledge to develop more relevant and engaging dialogues with them."

One way to ensure these conversations are highly relevant is to develop scoring models that rank contacts based on their level of engagement and likelihood to purchase.  Silverpop's new Multiple Lead Scoring functionality lets customers take the scoring process one step further by creating multiple scoring models that segment based on different product lines, geographies, behaviors or loyalty levels from within the same database. And, these scoring models can be easily printed, allowing marketers to provide a visual picture of the criteria they are using to determine who is ready to buy and who is just starting their research.

"A  contact who has no interest in a certain product may be still be ready to make a sizeable purchase or serve as a valuable brand advocate based on his interest in a different offering that is better suited to his particular needs," Brown added.  "By creating multiple scoring models within the same database you can develop a more accurate picture of your customer base and plan accordingly."

The launch of Progressive Web Forms and Multiple Lead Scoring models is part of Silverpop's most recent product release.  With the Engage 8.3 release, Silverpop continues its commitment to innovation in the online marketing space.  Along with these two new features, Silverpop customers will also benefit from more social-sharing options, increased integration with CRM systems and the addition of a Snooze((TM)) feature that allows recipients to put a company's marketing messages on hold for a period of time rather than unsubscribing from the program.

About Silverpop

Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.

Media Contact:
Stacy Kirk
Manager of Corporate Communications-Silverpop
skirk@silverpop.com
770-661-0633

SOURCE  Silverpop

Silverpop

Web Site: http://www.silverpop.com