News

Coalition for Innovative Media Measurement (CIMM) Introduces New Lexicon for Set-Top Box Measurement

NEW YORK, May 12 -- The Coalition for Innovative Media Measurement (CIMM) today introduced the CIMM Set-Top Box (STB) Lexicon, a common set of more than 800 terms for use in analyzing and processing STB measurement.

Available at http://www.cimm-us.org/lexicon.htm, the CIMM STB Lexicon will provide a shared, foundational language to inform CIMM's forthcoming STB pilot projects.  The Lexicon will also support broader industry innovation and collaboration among end users of STB data, including television content providers, media agencies, and advertisers.

"Analysis of set-top box data remains in its formative stages, and getting to the next level in data collection, aggregation, and measurement will require that everyone in the industry speaks the same language," said Jane Clarke, Managing Director, CIMM. "With the CIMM STB Lexicon, we're providing a strong foundation for cross-industry collaboration around set-top box data as it becomes increasingly available."

"We are delighted that CIMM has been so active in addressing the critical common language gap for STB," said Kate Sirkin, Executive Vice President and Global Research Director for Starcom MediaVest Group.  "We believe this will allow all suppliers and data owners to provide a more actionable product to the marketplace and inspire users to really start to integrate insights from the data into their day-to-day plans and buys for their clients."

The CIMM STB Lexicon covers terms and definitions for actions, business units, data types, ad and program formats, hardware, software, indicators, measurement and metrics related to STB data.  CIMM submitted the Lexicon for review to more than 30 companies and organizations, including cable, satellite, and telco distributors, hardware and software companies, and industry associations.  CIMM will continue to solicit feedback from across the industry to edit and expand the Lexicon as STB measurement evolves.

Media research consultant Charlene Weisler authored the STB Lexicon, drawing from the RFIs submitted by data and technology providers.  Weisler worked closely with Clarke, the companies that submitted RFIs, and the CIMM STB Working Committee.

About CIMM

The Coalition for Innovative Media Measurement (CIMM) was founded by several leading television content providers, media agencies and advertisers to promote innovation in audience measurement for television and cross-platform video. CIMM will explore and identify new methodologies and approaches to audience measurement through a series of pilot studies with independent measurement companies focusing on two key areas: the current and future potential of television measurement through set-top box data, and new methods for cross-platform media measurement.

Current participants are: AT&T, Belo, CBS Corporation, Carat USA, Comcast Networks, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corporation, Omnicom Media Group, P&G, PepsiCo, Starcom MediaVest Group Worldwide, Time Warner, Unilever, Viacom and The Walt Disney Company.

Source: Coalition for Innovative Media Measurement
   

CONTACT:  Liz Fischer, NBC Universal, +1-212-664-4825,
liz.fischer@nbcuni.com; or Mark Jafar, MTV Networks, +1-212-846-8961,
mark.jafar@mtvstaff.com; or Elissa Johansmeier, Fox, +1-212-556-2567,
elissa.johansmeier@fox.com; or Scott Grogin, Fox, +1-310-369-4733,
scott.grogin@fox.com

Web Site:  http://www.cimm-us.org/lexicon.htm

Verizon Wireless Customers Get Quick Access to Information Using the ScanLife Mobile Barcode Application

ScanLife Converts Camera Phones into Barcode Scanners to Easily Access Product Information, Applications and Other Content

BASKING RIDGE, N.J., and NEW YORK, May 12 -- Verizon Wireless said today its customers can get one-click access to product information, including application downloads, consumer reviews and more, using ScanLife, a free downloadable app found on more than 30 devices.

The new technology from Scanbuy, Inc. makes it easier than ever for customers to access information by using their camera phones to take pictures or scan barcodes on certain products.  The app reads two-dimensional barcodes commonly found in magazines, outdoor advertising and UPC codes found on product packaging.

  Verizon Wireless customers can use ScanLife to:

  --  View product details and user reviews while shopping in a store
  --  Request coupon offers from magazines and other traditional forms of
      marketing
  --  Launch audio tours on their phones from kiosks in cities such as San
      Francisco and other major cities
  --  Connect business cards to contact information or social networking
      profiles

"ScanLife gives our customers a quick link right from their wireless phones to valuable content, including new apps and offers," said Richard Williams, executive director, digital media for Verizon Wireless.  "It's another great way customers can use their mobile phones to get the apps they want as well as an effective way to integrate the mobile phone with traditional media."

"Today we're taking a big step in taking mobile barcode technology to the mainstream public, and we expect it to help drive the entire industry forward," said Jonathan Bulkeley, chief executive officer of Scanbuy.  "There is no doubt that there is an enormous value in this technology for both consumers and businesses - the potential is unlimited."

ScanLife will read all major two-dimensional code formats, including Datamatrix, EZcode and QR codes.  Additionally, many Verizon Wireless devices with an auto-focus camera will also be able to read common one-dimensional barcodes (UPC, ISBN, EAN), which are found on most product packaging.  These barcodes will give consumers one-click access to specific product information, including price comparisons, product specifications and consumer reviews, making the consumer shopping experience completely interactive with valuable information available when it is needed most.

Any individual or business can create its own two-dimensional codes or register existing one-dimensional codes on the ScanLife Code Management Platform, available at http://www.scanlife.com.  Business customers will pay a flat fee based on their specific use of the system, while personal accounts are free of charge and can be used to connect to social networking profiles or contact information.  Thousands of national and local businesses have created accounts on the ScanLife platform to interact with consumers through their mobile devices.

ScanLife is available now to Verizon Wireless customers as a free download by visiting http://www.getscanlife.com on their Verizon Wireless devices' browsers.  Charges may apply to download and use the app depending on customers' data plans.

For a list of compatible devices or for more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to http://www.verizonwireless.com.

About Verizon Wireless

Verizon Wireless operates the nation's most reliable and largest wireless voice and 3G data network, serving nearly 93 million customers. Headquartered in Basking Ridge, N.J., with 81,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ)(NASDAQ:VZ) and Vodafone (NASDAQ:VOD).  For more information, visit http://www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.

About Scanbuy, Inc.

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform.  The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark.  Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.  The company's investors include Motorola Ventures, Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures.  For more information on Scanbuy, please visit http://www.scanbuy.com or http://www.scanlife.com.

Source: Verizon Wireless
   

CONTACT:  Debra Lewis, Verizon Wireless, +1-908-559-7512,
Debra.Lewis@verizonwireless.com; or Amy Farrell, For Scanbuy, Inc.,
+1-617-412-5175, AFarrell@bockpr.com

Web Site:  http://www.verizonwireless.com/

Company News On-Call:  http://www.prnewswire.com/comp/094251.html

NAVTEQ Reminds Consumers of the Importance of GPS Map Updates During the Summer Driving Season

Map Updates Now Available for In-Vehicle Systems and Garmin GPS Devices at Amazon.com, Best Buy, BestBuy.com, Costco.com, Garmin.com and NAVTEQ.com

CHICAGO, May 12 -- NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, reminds drivers to update the maps in their GPS devices in order to save time, money and gas during this summer's driving season.

Memorial Day weekend traditionally kicks off the summer driving season, a time when Americans typically increase the number of miles they drive.  According to the U.S. Energy Information Administration, as of May 3rd, Americans will pay an average of 82 cents a gallon more for gasoline - a nearly 40% increase versus the same time in 2009.

While money spent on fuel is likely to increase, NAVTEQ offers a simple way to save gas, money and time by purchasing a map update for GPS navigaton systems.  Map updates are important so that an in-dash navigation system or portable navigation device has the most up-to-date information it needs in order to work most efficiently.  A 2009 NAVTEQ Study* has shown that vehicles with regularly used GPS navigation systems use 12% less fuel than those that do not, which can lead to out-of-pocket savings of over $250.00.

Map updates help the "shortest" and "fastest" route functions work most efficiently, minimizing extra miles driven and time on the road.  Updates also save drivers time by providing the closest gas stations, restaurants, hotels and other important points of interest.

"With today's economic realities and busy lifestyles, drivers can't afford to waste gas driving around with outdated maps," said Lonnie Arima, VP North America Channel Sales Development, NAVTEQ.  "A map update provides the most accurate, up-to-date road and points of interest information so drivers can efficiently reach their destinations."

This summer manufacturers and retailers are making it easier than ever for drivers to save gas, money and time with a map update.  Map updates for portable navigation devices are available at participating online and retail stores: Amazon.com, Best Buy, BestBuy.com, Costco.com and Garmin.com.  Map updates are available via DVD, SD Card or direct download.

The NAVTEQ store, available at http://www.navteq.com/store, offers a one-stop shop for consumers looking for embedded in-vehicle system updates. With map update products for more than 200 car models, navteq.com/store is a comprehensive online store for nearly every vehicle with an in-dash navigation system in North America including: Audi, Acura, Chrysler, Dodge, Ford, Honda, Infiniti, Jaguar, Jeep, Land Rover, Lincoln, MBUSA, Mercury, Nissan, Volkswagen and Volvo.  Map updates can also be purchased at local dealerships for Audi, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lincoln and Mercury.  For all other brands, navteq.com/store offers a link and/or phone number for ordering map updates.

  *NAVTEQ Navigation Benefits Study (2009)

  About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world.  NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has approximately 4600 employees located in 203 offices in 45 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO)

Photo:  http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO
AP Archive:  http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: NAVTEQ
   

CONTACT:  Stella Smith of NAVTEQ, +1-312-894-7614,
stella.smith@navteq.com; or Bob Richter, +1-212-802-8588,
bob@richtermedia.com, for NAVTEQ

Web Site:  http://www.navteq.com/

Active Broadband Networks Activates The Active Resource Manager With PacketCable(TM) Multimedia

FRAMINGHAM, Mass., May 12 -- Active Broadband Networks, a leading developer of Subscriber Service and Network Resource Management Systems based upon the emerging IPDR standards announces the availability of the Subscriber Service Control System and the first Resource Aware PacketCable(TM) Multimedia solution.

"The Subscriber Service Control System allows operators to combine Subscriber Quota information with Subscriber Peak Usage to develop bandwidth resource policies that promote fair use," said Adam Dunstan, President of Active Broadband Networks.  "Leveraging our IPDR based Resource Management technology we developed a PCMM component for the Subscriber Service Control System that does not require a Policy Server for operation and provides PCMM(TM) Application Services using a simplified Web Services API.  Our Resource Aware PacketCable(TM) Multimedia enables the development of applications or services that query network or subscriber status and based upon the results, modify or allocate resources dynamically."

The Subscriber Service Control System combines top device profiling with Internet usage quota management.  It provides a complete system for computing Internet usage, managing Usage Quotas and heavy use subscribers during periods of network congestion.  The system allows the creation of subscriber profiles that manage separate or combined quota usage and peak usage to identify subscribers whose service should be dynamically modified.  The Subscriber Service Control System includes integrated PCMM(TM) that can communicate directly with the CMTS or via a PCMM(TM) Policy Server.  It also includes a notification API for integration with Subscriber Notification systems.

The Active Resource Manager with Resource Aware PacketCable(TM) Multimedia is the industry's first resource aware dynamic service solution based upon PCMM.  Applications or Services can query the extensive subscriber, network and resource information collected and computed by the Active Resource Manager using a Web Service HTTP/REST API and then make new or modified service requests using a PCMM(TM) HTTP/REST API that provides the same functionality as the CableLabs® API without the complexity of SOAP.  The Active Resource Manager maintains an accurate, comprehensive DOCSIS® network topology and based upon the request, forwards the appropriate PCMM(TM) message directly to the CMTS alleviating the need for a Policy Server and simplifying the deployment of Resource Aware Dynamic applications.

About Active Broadband Networks

Active Broadband Networks is a leading provider of Subscriber Service and Broadband Network Resource Management systems.  The Active Resource Manager is designed to meet the needs of Broadband Operators.  At its foundation the system collects, processes and stores IP Detail Records.  By correlating and processing collected data, the Active Resource Manager transforms data into a unique Subscriber-Service-Centric view of network usage, network conditions and Subscriber experience.  Leveraging this information the platform enables a new category of combined subscriber and network management, automation and optimization applications.  The Active Resource Manager is the first system that addresses the complete life-cycle of demand planning, dynamic service management and experience management.

DOCSIS® is a registered trademark of CableLabs®

PacketCable(TM) Multimedia and PCMM(TM) are trademarks of CableLabs®

Source: Active Broadband Networks
   

CONTACT:  Adam Dunstan, Active Broadband Networks, +1-617-395-7934,
adam@a-bb.net

Share Life as You Live It -- KIN Available From Verizon Wireless on Thursday

New mobile device designed especially for social networkers on the go

LITTLE ROCK, Ark., May 12 -- As millions of people continue to use their mobile devices to take their social networks wherever they go, Verizon Wireless and Microsoft Corp. announce the availability of the new KIN mobile device in stores May 13.

Designed specifically for people who are actively navigating their social lives, KIN blends the phone, online services and the PC to address the needs of a growing demographic of social networkers. For example, according to latest statistics from the popular networking site Facebook, there are more than 100 million active Facebook users who currently access the site through their mobile devices. The KIN phone makes this experience more immediate, convenient and interactive.

"The KIN phone releases users from the confines of their home computers, yet still keeps them plugged in to updates from their friends and families anywhere they go," said Steven R. Smith, president - South Central Region, Verizon Wireless. "One reason why we're known as the nation's largest, most reliable network is because we're constantly evolving to keep our customers connected, not just through phone calls, but also through modern channels such as Facebook, Twitter and MySpace. The KIN reflects the emerging significance of social networking sites in our lives."

Available in two versions, the new KIN phones include a touch screen and slide-out QWERTY keyboard and offer the following innovative features:

  --  Always stay in the loop: With the KIN Loop, all of your favorite
      people and things you love are right on your home screen in real time.
      You tell KIN who and what is important, and it delivers the latest
      updates from your favorite websites and social networks such as
      Facebook®, MySpace and Twitter.  You can discover and share, all from
      one place.
  --  Share your story with the world: The KIN Spot is the new way to share.
      Share almost anything - photos, texts, Web pages - with almost anyone.
      Since the Spot is always on your screen, it's unbelievably easy to
      drop stuff into the Spot and send by text, e-mail or social network
      update.
  --  Your phone, on the Web: With the KIN Studio, almost everything on your
      phone - messages, contacts, photos and videos - are backed up to a
      private, password-protected website where you can visit all of your
      memories anywhere there is a computer.  And with virtually unlimited
      storage, there's almost no limit to what you can keep.
  --  Capture and share all your memories: The KIN Camera captures all the
      moments that matter most, and makes it easy to share them.  The KIN
      ONE has a 5 MP lens while the KIN TWO has an 8 MP lens and shoots
      video in HD.  With anti-shake, autofocus and an LED flash, KIN lets
      you take amazing pictures, even in low light, and post or share them
      with just one touch.   And all your memories are backed up with tons
      of storage in the KIN Studio.
  --  Tunes and info - at your fingertips: Find what you need on the go:
      --  Zune - KIN is the first Windows Phone to feature a Zune experience
          - including music, video, FM radio and podcast playback.  With a
          Zune Pass subscription and Zune software on your PC, you can
          listen to millions of songs from Zune Marketplace on your KIN
          while on the go or load from your personal collection.
      --  Bing - Web and Near Me (location-based) search.
      --  E-mail - Support for all popular Web-based mail, POP/IMAP
          services, as well as Exchange for business e-mail and contact
          sync.  Each e-mail account has its own screen so it's easy to
          navigate.
      --  Browser - With KIN, you get full, rich PC-like browsing.  You can
          pan, scan and zoom in and out using touch gestures.  And browsing
          is social; it's easy to share a snapshot of the website you're
          viewing by dragging it to the Spot.

  Pricing and availability
  --  KIN is available online at http://www.verizonwireless.com and will be
      available in Verizon Wireless Communications Stores on Thursday, May
      13.  KIN ONE is available for $49.99, and KIN TWO is available for
      $99.99, both after a $100 mail-in rebate with a new two-year customer
      agreement.  Customers will receive the rebate in the form of a debit
      card; upon receipt, customers may use the card as cash anywhere debit
      cards are accepted.
  --  To get the most from KIN, Verizon Wireless customers will need to
      subscribe to a Verizon Wireless Nationwide Talk plan and an Email and
      Web for Smartphone plan. Nationwide Talk plans begin at $39.99 monthly
      access.  Email and Web for Smartphone plans start at $29.99 for
      unlimited monthly access.
  --  For additional information on Verizon Wireless products and services,
      visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or
      go to http://www.verizonwireless.com.
  --  For more information and a specification sheet, please visit
      http://www.KIN.com.

  About Verizon Wireless

Verizon Wireless operates the nation's most reliable and largest wireless voice and 3G data network, serving nearly 93 million customers. Headquartered in Basking Ridge, N.J., with 81,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ)(NASDAQ:VZ) and Vodafone (NASDAQ:VOD).  For more information, visit http://www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.

About Microsoft Corporation

Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Source: Verizon Wireless
   

CONTACT:  MEDIA: Lucie Pathmann, Verizon Wireless, +1-501-905-5553,
Lucie.Pathmann@verizonwireless.com

Web Site:  http://www.verizonwireless.com/

Verizon Wireless and LG Mobile Phones Connect Customers to the Superhero Within

New LG Ally Smartphone Prepares Customers for the Adventures of Today and the Thrills of Tomorrow

BASKING RIDGE, N.J., and SAN DIEGO, May 12  -- Verizon Wireless and LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones), today announced the LG Ally(TM) will be available in Verizon Wireless Communications Stores beginning May 20.  The first Android device from LG, the Ally is the perfect assembly of futuristic, stylish design and 3G Android power for customers looking to tackle life's most challenging feats and everyday ventures.  Verizon Wireless customers can pre-order the phone at http://www.verizonwireless.com beginning May 13.

  (Photo: http://www.newscom.com/cgi-bin/prnh/20100511/NY02845 )

  Key features:
  --  Ergonomic silver-and-black outer case
  --  Large 3.2" tempered glass touch screen featuring touch vibration for
      tactile feedback
  --  Full slide-out QWERTY keyboard with simultaneous touch screen
      capabilities
  --  microSD(TM) slot for up to 16 GB of memory
  --  Wi-Fi Enabled®  (802.11 b/g/n)
  --  Bluetooth® 2.1 capabilities with unlimited pairing and support for the
      following profiles: headset, hands-free, object push, stereo,
      audio/visual remote control, file transfer, phonebook access, basic
      printing and instant sharing of photos and videos
  --  Built-in MP3 and WMA music player with music library, repeat and
      shuffle features, as well as stereo sound via headset or Bluetooth
  --  One-touch speaker phone and speaker-independent voice commands

  Additional features:
  --  Five customizable home screens with shortcuts to text messages,
      e-mail, apps, favorite social networking sites and widgets
  --  Access to up to 38,000 apps from around the world in Android
      Market(TM)
  --  Luminous sensor designed to adjust LCD backlight brightness depending
      on light conditions
  --  Proximity sensor instantly locks touch screen buttons while talking on
      the phone
  --  S-GPS support for enhanced location accuracy in addition to
      turn-by-turn directions from Google Maps(TM)
  --  Access to updates on Twitter, MySpace, Facebook®, etc.
  --  3D App launcher and Live Wallpaper
  --  3.2 megapixel autofocus camera and camcorder with flash that includes:
      --  Five different camera resolutions and three different video
          resolutions
      --  Zoom up to 4.0 times
      --  Macro Mode for detailed, up close pictures
      --  Panorama for three guided sequential shots
      --  Scene mode for auto, portrait, landscape, sports and night
          settings
      --  Image editor with zoom, rotate, resize, crop, added frames and
          stamps
      --  Customize brightness, white balance, shutter sounds, color effects
          and use a self-timer
      --  Choose between mute and unmute to record video with or without
          sound
      --  Optimize video quality with normal, fine or super camcorder
          settings
      --  Video recording time up to 16 GB

  Pricing and availability:
  --  The LG Ally will be available for pre-order online at
      http://www.verizonwireless.com beginning May 13.  It will be in Verizon
      Wireless Communications Stores on May 20.  Pricing will be $99.99
      after a $100 mail-in rebate with a new two-year customer agreement.
      Customers will receive the rebate in the form of a debit card; upon
      receipt, customers may use the card as cash anywhere debit cards are
      accepted.
  --  LG Ally customers will need to subscribe to a Verizon Wireless
      Nationwide Talk Plan and an Email and Web for Smartphone plan.
      Nationwide Talk plans begin at $39.99 monthly access. Email and Web
      for Smartphone plans start at $29.99 for unlimited monthly access.
  --  For additional information on Verizon Wireless products and services,
      visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or
      go to http://www.verizonwireless.com.

  About Verizon Wireless

Verizon Wireless operates the nation's most reliable and largest wireless voice and 3G data network, serving nearly 93 million customers. Headquartered in Basking Ridge, N.J., with 81,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ)(NASDAQ:VZ) and Vodafone (NASDAQ:VOD).  For more information, visit http://www.verizonwireless.com.  To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.

About LG Electronics, Inc.

LG Electronics, Inc.  is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of USD43.4 billion, LG is comprised of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit http://www.lgusa.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lgmobilephones.com.

    (EDITOR'S NOTE: Media can access high-resolution images of the LG Ally in
the Verizon Wireless Multimedia Library at
http://www.verizonwireless.com/multimedia.)
First Call Analyst:
FCMN Contact: 

Photo:  http://www.newscom.com/cgi-bin/prnh/20100511/NY02845
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network:  PRN 10
PRN Photo Desk, photodesk@prnewswire.com
Source: Verizon Wireless
   

CONTACT:  Media, Brenda Boyd Raney, Verizon Wireless, +1-908-559-7518,
Brenda.Raney@verizonwireless.com; or Demetra Kavadeles, LG MobileComm U.S.A.,
Inc., +1-707-328-5307, Demetra.Kavadeles@lge.com; or Jacqueline Johnson,
LG-One from LG Mobile Phones, +1-310-724-6192, Jacqueline.Johnson@LG-One.com

Web Site:  http://www.verizonwireless.com/

Company News On-Call:  http://www.prnewswire.com/comp/094251.html

Wacky PapiBlogger Web Site Launches to Showcase Creative Parenting Tricks

MIAMI, May 12 -- With all due respect to the wonderful mamis of the booming blog world, it's time for a papi to step in to the family blogging action.

Today, Hispanic PR Wire founder, social media marketing expert and father-of -three Manny Ruiz announced the launch of PapiBlogger, a web site devoted to showcasing creative parenting tricks, at the opening session of the Hispanic PR & Social Media Conference in Dallas.

"My blog is definitely influenced by the fact that I'm of Hispanic descent but you would be missing the point if you focus on my being Latino or even a father," said Ruiz.  "I'm writing for and about ALL parents who want to share creative parenting tricks.   I have a slew of wacky parenting techniques and I'm excited to see what other father and mothers, Latino and non-Latino alike, have to share."

Ruiz is the father of three kids, including two, Jonathan (10) and Elena (6) from a previous marriage.  His toddler Briani (1) is from his current marriage to Angela Sustaita-Ruiz.

"Fortunately and unfortunately I bring a diverse viewpoint to parenting because I have children with different age ranges and from different marriages," said Ruiz.  "The challenge of raising children from present and former marriages is what forces me to be entrepreneurial in how I raise them and that's what I hope inspires others to share their parenting tricks.   I will learn much more than I will teach."

In addition to a razor focus on stories with parenting tricks, PapiBlogger will also feature other guest columns with famous papis, product reviews and more.

THIS SUMMER'S PAPIBLOGGER FAMILY ROAD TOUR

This summer, appropriately on Father's Day (June 20), PapiBlogger will embark on a national 10,000-mile family road trip across the United States.  PapiBlogger will blog, tweet and Facebook on the journey that will take them on a 2010 Chevy Traverse (the PapiMobile) from Miami to Los Angeles, Los Angeles to Seattle, Seattle to Maine and Maine back to Miami.

The goal of all this travel?  PapiBlogger can't reveal all the details yet but one key reason will be to garner one million followers in 40 days on Twitter.

In addition to the blog, PapiBlogger has established a group by the same name on Facebook and can also be followed through Twitter at http://www.Twitter.com/PapiBlogger.  A daily national newsletter will be introduced soon.

About PapiBlogger

PapiBlogger is the nation's first web site devoted to showcasing creative parenting tricks for fathers and mothers, Latinos and non-Latinos alike.  The brainchild of entrepreneur and former Hispanic PR Wire founder Manny Ruiz, PapiBlogger also regularly features guest columns from other Papis and product reviews.

PapiBlogger is part of Hispanic Media Trainers, LLC the holding company of the Hispanic PR Blog and of the Hispanic PR & Social Media Conference.   PapiBlogger can be accessed online at http://www.PapiBlogger.com and on Twitter at http://www.Twitter.com/PapiBlogger.  The blog also has a Facebook page by the same name.

Source: PapiBlogger
   

CONTACT:  Manny Ruiz, +1-305-321-5002, myPapi@PapiBlogger.com, or Angela
Sustaita-Ruiz, +1-305-321-5002, info@PapiBlogger.com

Web Site:  http://www.papiblogger.com/

EMC Atmos Cloud Ecosystem Drives Unparalleled Choice and Flexibility for Customers

Leading Service Providers and Independent Software Vendors Have Chosen EMC Atmos to Deliver Differentiated Cloud Solutions and Extend Their Customers' Journey to the Private Cloud

BOSTON, May 12 -- EMC Corporation, the world leader in information infrastructure solutions, today announced an expansion of its partner ecosystem for the EMC Atmos cloud storage platform to help customers manage and optimize external clouds as part of an overall private cloud strategy. The EMC Atmos platform has been chosen by a set of world-class service providers and independent software vendors (ISVs) to enable unprecedented choice, flexibility and interoperability among cloud vendors, while providing customers with the agility to extend their existing IT infrastructure to an enterprise-ready external cloud service.

EMC Atmos automatically manages and optimizes the distribution of rich, unstructured information independent of its geographic location.  By teaming with EMC, service providers, ISVs and developers can further monetize the value of cloud storage, and help customers access on-demand storage resources where and when they need it - at anytime, across the globe.

Service Providers Turn to EMC Atmos to Drive New Cloud Offerings

A number of leading service providers - including AT&T, CBICI, Hosted Solutions, Peer1 and Unisys - have turned to EMC and the Atmos technology to deliver cloud services to their customers.  These independently branded storage services utilize Atmos technology, and a key set of enterprise-ready features - including policy management, multi-tenancy, a self-service management console and security features such as network intrusion prevention, RSA access control technologies as well as the option to deploy selective data federation through the RSA Data Loss Prevention suite. As a result, these service providers give their customers the ability to store and manage unstructured content securely and cost-effectively in a cloud environment. All of these service providers leverage the Atmos web services API as the presentation layer for their application partners and customers.

"With the rollout of AT&T Synaptic Storage as a Service offer in 2009, AT&T became one of the first service providers world-wide to offer a cloud storage service based on the Atmos technology.  EMC's approach to cloud storage compliments AT&T's global reach, and helps us better serve our customers," said Steve Caniano, Vice President, AT&T Hosting and Cloud Services. "AT&T's on-demand, enterprise-class Synaptic Storage as a Service provides customers with an unmatched combination of performance, security and reliability - all while helping them to be cost effective, and pay only for what they use.  By leveraging best-in-class cloud storage technology from vendors like EMC, our enterprise customers can continue to manage their IT storage resources while still gaining the same level of service they have come to expect."

"The ability to store, manage and distribute media content becomes challenging as it continues to grow at historical rates.  CBI adopted Atmos technology to better service our media and Web 2.0 clients and help reduce this complexity," said Craig Bueker, Chief Technology Officer of CBI Connect.  "CBI has dramatically decreased overall costs for our clients by reducing data center footprint and consolidating application infrastructure on to Atmos, while providing a dynamic solution that supports ultra high concurrency and media rich Web 2.0 platforms.  Atmos provides a single, globally distributed media storage platform that seamlessly connects across geographies, divisions and applications.  Further, business continuity and disaster recovery requirements can be efficiently managed with Atmos' data replication features. Atmos policy-based data management capabilities were leveraged by CBI to mitigate the complexity of storing massive media collections.  CBI utilized Atmos to develop a unique and cost-efficient offering to manage client's media storage that achieves stringent SLA objectives."

"Managing storage from a capacity and cost perspective is a significant challenge for many businesses today," said Tom Cornwell, Storage/Virtualization Architect with Hosted Solutions.  "Hosted Solutions partnered with EMC and integrated with EMC Atmos to create Stratus Cloud Storage, a solution that combines massive scalability and unparalleled flexibility with automated data placement, efficiently delivering content and information anywhere in the world through a standard interface.  Available either as part of Hosted Solutions' Stratus Trusted Cloud platform, or a standalone service, Stratus Cloud Storage delivers a full range of benefits that Hosted Solutions' customers have come to rely on, including rapid implementation, elimination of upfront capital expenditures on hardware, and ongoing maintenance costs, and the ability to rapidly deploy additional storage on an as-needed basis."

"PEER 1 Hosting, a full service hosting solutions provider, selected EMC Atmos as the foundation of the CloudOne Storage service offering launching later this month," said Tim Varma, Vice President of Product Development. "EMC provides the tools that allow us to empower our customers with flexible policy-based control over their data and a single system for managing cloud data geographically dispersed anywhere in PEER 1's SuperNetwork(TM)."

"Unisys is collaborating with EMC to integrate EMC Atmos storage technology into the global information infrastructure behind Unisys Secure Cloud Solution," said Sam Gross, vice president, Global IT Outsourcing Solutions, Unisys.  "The advanced capabilities of Unisys Stealth data protection technology combined with the EMC Atmos solution can give clients confidence that they can move applications and sensitive data transparently to the cloud and access them with high security from anywhere in the world. "

Independent Software Vendors Provide Cornerstone for Cloud Adoption

For ISVs looking to leverage the new opportunities that cloud offers, EMC provides a way to promote the value proposition to the partner ecosystem and customer base of Atmos via the easy-to-use API and EMC Velocity2 Partner Program.  Companies who are part of the program include Acuo Technologies, Atempo, Aspera, Cloudera, CommVault, Gladinet, Emulex, EnterpriseDB, Informatica, lifeIMAGE, Metalogix, MedCommons, Nasuni, RainStor, Riverbed Technology, Seven10 Storage, Signiant, StorSimple and TwinStrata.

Connecting to Atmos via the standard API, ISVs now have additional opportunities to point customers who are looking to leverage cloud solutions to a host of service providers that have chosen Atmos as their cloud storage platform. Through the Velocity Partner Program, EMC facilitates and accelerates efforts of ISVs responding to customers' fast-growing demand for greater scalability, elasticity and lower costs through integration with Atmos.  For more information about these partners, please visit the EMC Velocity Partner Community.

New EMC Atmos Virtual Edition Gives Customers Flexibility with EMC Storage

With the introduction of the Atmos Virtual Edition, EMC extends the ability to deliver web-accessible, elastic cloud storage qualities to customers using EMC Symmetrix enterprise storage and EMC Celerra unified storage platforms.  Running in a virtual environment, Symmetrix and Celerra customers can extend their platforms to address new workloads such as content-rich web applications, storage-as-a-service, cloud archiving and access to external Atmos-powered cloud services.

In addition, customers can gain immediate accessibility to the Atmos ecosystem of ISVs and service providers for integration with a set of backup, archiving, collaboration and content management solutions.  This integration across EMC product lines provides customers with the broadest range of storage platforms for the cloud, giving them the flexibility and choice they require in building out private clouds.

EMC has also expanded its integration of EMC Information Infrastructure products with Atmos so customers can receive a number of cloud-based solutions from the market leader in storage hardware and software and content management.  Now Atmos is tightly integrated with EMC Celerra unified storage for fully automated storage tiering (FAST) of data, EMC NetWorker Fast Start software for mid-market backup and recovery to the cloud, and EMC Documentum for cloud-based enterprise content management.

New Opportunities for Developers

Another key piece to accelerate cloud adoption is through the developer community on the EMC Community Network.  This community provides members with access to some of the latest technology for building cloud solutions, including access to sample code, technical resources, articles and documentation.  EMC looks to harness the creative power of developers by encouraging them to create fresh, composite applications using EMC developer platforms.  In fact, EMC Atmos developers are creating "mashups" for the cloud and during EMC World, a winner of the Monster Mash Challenge will be announced, awarding a $5,000 prize for the best mashup including Atmos cloud storage.

EMC Atmos Becoming Foundational Bridge for Global Federation

In addition, EMC is working with its service providers and partners to drive a sea change in how customers manage, access and control their data independent of where the data resides globally.  Ultimately, EMC will help bridge this new federated model where cloud barriers are removed and data can move securely and freely to and from service providers. Customers will benefit from the added flexibility, global reach and choice that is necessary for managing their information in today's global economy.

Industry Statistics Point to Need and Growth in Cloud Storage

Driving the move to private cloud is a tremendous growth in information across consumers, small-to-medium businesses and enterprises. The timing of this growth, coupled with the advancements in cloud technology, is allowing leading edge service providers to leverage cloud infrastructure-as-a-service and thus remove many of the barriers associated with existing IT technologies.

According to the new EMC-sponsored IDC study titled "The Digital Universe Decade - Are You Ready?" [1], in 2009, amid the "Great Recession," the amount of digital information grew 62% over 2008 to 800 billion gigabytes (0.8 Zettabytes). One Zettabyte equals one trillion gigabytes. In addition, based on the use of cloud computing services by companies to reduce the portion of their IT budget devoted to legacy system maintenance, IDC estimates that the increase in IT dollars spent on innovation could drive more than $1 trillion in increased business revenues between now and the end of 2014. This projection will increase substantially as private cloud and other cloud computing models move into mainstream adoption.

Also, according to a recent study by industry analyst firm the 451 Group [2], the Cloud Infrastructure and Enabling Technologies market is expected to grow to $4 Billion by 2013 - a compound annual growth rate of 70% (from 2009).

Executive Quotes

Michael Feinberg, Senior Vice President of EMC's Cloud Infrastructure Group, said, "For businesses to accommodate the rapid information growth of their customers, there has to be a fundamental shift in enabling customers to move their data from one service provider to another based on their unique needs.  We believe that it will take multiple service providers to deliver a globally accessible cloud storage service to support all regions of the world and ultimately, these service providers will work together similar to how wireless providers interact today.  At the same time, support for application providers and open source community developers is a cornerstone to driving true federation.  By partnering with EMC and integrating with the EMC Atmos API, we can help ISVs integrate with our service provider network and deliver a comprehensive set of resources for joint customers."

"EMC understands the importance that customers place on securing their information and corporate assets in the cloud and is taking the right steps to offer advanced security services to Atmos customers," said Christopher Young, Senior Vice President of Products, Technologies and Markets at RSA, The Security Division of EMC. "Organizations that use EMC Atmos on-premise and wish to selectively federate data to Atmos enabled public clouds, can deploy the RSA Data Loss Prevention suite with EMC Atmos on-premise.  This integration can enable automated searching and tagging of EMC Atmos data and policy-based federation of data to Atmos enabled public clouds. The rich policy management capabilities of EMC Atmos deliver a truly information-centric cloud infrastructure."

"Dell and EMC have an established relationship around the Atmos offering that continues to be focused on enabling our customers and partners to deliver leading edge solutions," said Forrest Norrod, vice president and general manager for Dell's Server Platform Division  "As this new cloud ecosystem of service providers transforms the market, Dell is pleased to be part of the EMC Atmos solution by providing the building blocks for efficient, dense storage that is required to support global cloud storage infrastructures."

[1] IDC Digital Universe Study, sponsored by EMC, May 2010

[2] the 451 Group Study - "CloudScape - 2010 Outlook" - William Fellows, Principal Analyst

Tweet This:  #EMC Atmos #Cloud Ecosystem Drives Unparalleled Choice and Flexibility for Customers

  Additional Resources

  --  EMC World 2010 Social Media Newsroom -
      http://www.emc.com/campaign/global/emc-world-2010/index.htm?pid=About_
      news-emcworldnewsroom-050310
  --  Information on the Journey to the Private Cloud -
      http://www.emc.com/privatecloud

  About EMC

EMC Corporation (NYSE:EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at http://www.EMC.com.

# # #

EMC, Atmos, Celerra, Documentum, NetWorker and Symmetrix are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other marks and names mentioned herein may be trademarks of their respective companies.

Source: EMC Corporation
   

CONTACT:  Todd Cadley, +1-843-569-2715, cadley_todd@emc.com

Web Site:  http://www.emc.com/

TriLink BioTechnologies, Inc. Launches New Website and OligoBuilder(R)

SAN DIEGO, May 12 -- TriLink BioTechnologies, Inc. (TriLink), a key manufacturer of high quality oligonucleotides and nucleoside triphosphates, announced the launch of its new website and OligoBuilder® online oligonucleotide ordering system. TriLink's in-house marketing and design team utilized extensive user feedback and survey results to design a customer-centric website. The site renovation embodies TriLink's commitment to their customers.

The website, trilinkbiotech.com, now features a streamlined design to improve navigation, more content and new tools. Key additions include:

  --  A new OligoBuilder® online oligonucleotide ordering system
  --  All new eCommerce system for purchasing all modified nucleotides and
      DNA synthesis reagents
  --  Ask An Expert blog complete with extensive FAQs section
  --  Improved information library including a literature corner,
      bibliography and publications list

The new improved OligoBuilder® prices very highly modified small scale constructs on the spot improving the order experience and reducing overall turn around time. Due to the complexity of the modified oligonucleotides typically ordered, automatic pricing on most constructs was not previously available.

"We are proud to announce the launch of our new site and OligoBuilder® as a big step towards a stronger online presence," said TriLink CEO, Dr. Richard Hogrefe.

TriLink plans to continue working with their customers to provide more online tools, services and information.

About TriLink

TriLink manufactures custom oligonucleotides, modified nucleoside triphosphates and CleanAmp(TM) PCR products for the diagnostic and OEM markets. In addition, custom chemistry, contract research services and ISO/QSR compliant cGMP production facilities are offered. TriLink's solutions help advance drug discovery and biomedical research. Founded in 1996, TriLink is a privately held firm based in San Diego, California and employs approximately 75 scientists and other professionals. For more information about the firm and products, call 858-546-0004, email info@trilinkbiotech.com, or visit our web site at http://www.trilinkbiotech.com.

Source: TriLink BioTechnologies, Inc.
   

CONTACT:  Angela Tenenini of TriLink BioTechnologies, Inc.,
+1-858-546-0004

Web Site:  http://www.trilinkbiotech.com/

Sparxent VirtualOffice Tech Preview Available

SAN MATEO, Calif., May 12 -- Tyrone Pike, CEO of Sparxent, today announced the Tech Preview for Sparxent VirtualOffice will be available this week. Sparxent VirtualOffice is a cloud hosted, monthly subscription-based, applications-on-demand service providing immediate access to virtual desktops and applications through an automated provisioning portal. The initial VirtualOffice service will offer access to Microsoft Office applications.

Sparxent VirtualOffice integrates best-of-breed solutions to offer customers a seamless on-demand application experience. VirtualOffice is built on hardware and infrastructure capabilities provided by independent hosting centers from around the world. Through a unique dynamic provisioning portal, users can instantly access applications from anywhere via Citrix® Receiver(TM).

"The vision for Sparxent VirtualOffice is just-in-time virtual computing," said Mr. Pike. "Users are provisioned in seconds, and subscribers can pick and choose the applications they need through our dynamic portal. The ease of provisioning and set-up speed is second to none."

Recently, in addition to being a Microsoft Certified Gold Partner, Sparxent has become a Citrix Service Provider (CSP), as well as a Citrix Solution Advisor (CSA). Building on core Microsoft business applications and best-in-class virtualization technology from Citrix, including Citrix XenApp(TM) Citrix XenDesktop®, Citrix XenServer® and Citrix NetScaler® VPX, Sparxent offers a world-class virtual experience from any location and on any device (including Windows, Linux, Mac, iPad, iPhone, BlackBerry and Windows Mobile).

"We are very excited about this unique new service offering from Sparxent," said Bill Burley, Vice President and General Manager of Citrix. "The provisioning logic behind VirtualOffice provides end-to-end desktop provisioning and a seamless workflow to deliver an innovative and enhanced subscriber experience with fast time to productivity."

VirtualOffice will provide organizations subscription-based access and provisioning of Microsoft's Business Productivity Online Suite (BPOS), as well as access to Microsoft-hosted Exchange and SharePoint.

"The first offering of our VirtualOffice service will be ideal for organizations needing to completely lock down and manage knowledge-based worker environments for application access from thin clients and 'Bring-your-own-computer' models," says Mr. Pike. "Sparxent will be the single point of contact for subscribing, provisioning and availability."

To sign up for the Tech Preview, please go to http://www.sparxent.com/Tech_Preview.html. Beginning May 14 selected applicants will receive credentials to access the portal at http://virtualoffice.sparxent.com/.

Over the coming weeks, Sparxent will provide pricing information and announcements regarding additional third-party offerings to be supported by VirtualOffice, including enterprise line-of-business applications. Additional services, including offline access, storage provisioning options and federated identity capabilities, will be made available soon.

About Sparxent

Sparxent is a leading technology and business solution provider focused on a blend of premise and cloud delivery models. By combining global best-of-breed capabilities with hands-on local professionals, Sparxent is a comprehensive and single source for IT consulting, software and services. Visit us at sparxent.com.

Source: Sparxent
   

CONTACT:  Heidi Smith of Sparxent, +1-949-222-2287, of fax,
+1-949-222-2226, Heidi.Smith@sparxent.com

Web Site:  http://www.sparxent.com/

AEG Digital Media and Conviva Offer Online Audiences a Front-Row Seat to a Flawless Viewing Experience for Live Events

From Internet TV Series "If I Can Dream" to High Definition Concerts, the Companies Collaborate to Deliver Clear, Crisp and Reliable Video

LOS ANGELES and SAN MATEO, Calif., May 12 -- AEG Digital Media, the leading provider of complete webcast management, production and media services, and Conviva, Inc., a provider of advanced streaming solutions, have collaborated to deliver the best possible user experience during numerous high-profile live events. The combination of AEG Digital Media's live event production expertise with the intelligence of Conviva's streaming technology allows media companies to offer clear, crisp and reliable high-definition (HD) video.

Media companies benefit by leveraging AEG's best-in-class production and technology in concert with Conviva's continuous, real-time insights that "watch" each viewer, every second, and use inference algorithms to predict when a quality incident is about to occur.  Conviva then balances two sophisticated services--mid-stream switching and multi-bitrate policy control--to pre-empt potential problems. Furthermore, Conviva offers visibility into every aspect of the online video delivery ecosystem, and can resolve issues with content delivery networks (CDNs), signal acquisition, encoding, publishers, players or local browsers.  The result is a better fan experience and longer viewing times.

As the Internet becomes the venue of choice for more and more live events, fans expect video quality to be free of buffering, stuttering and interruptions. In fact, TubeMogul reported that one out of 25 streams experience a rebuffer, and more than 80 percent of viewers click away rather than wait for the video to reload(1). To that end, Conviva and AEG Digital Media set out to deliver an online experience that has the same reliable, HD quality as traditional television, but offers the flexibility to be viewed from any device.

"Quality takes center stage for online fans, especially during live events, and video that is choppy, grainy or buffers will not be tolerated," said John Petrocelli, SVP business development and sales for AEG Digital Media. "Conviva's ability to tap into what each and every viewer is watching as it happens, coupled with quick decisioning tools to pre-empt and correct issues has been invaluable in delivering the best experience to the vast number of people that have watched AEG Digital Media events online."

  Conviva and AEG Digital Media worked together on the following events:

  --  Alicia Keys Concert: On Dec. 1, 2009, a multi-camera live concert in
      full HD was streamed on Sony Music's Alicia Keys channel on YouTube
      from AEG's Nokia Theatre in New York.

  --  People's Choice Awards:  This annual awards show that recognizes the
      people and the work of popular culture was broadcast on CBS on Jan. 6

  --  "If I Can Dream": Created by Simon Fuller and debuted by 19
      Entertainment on March 2, this Internet-only show equipped with 56
      cameras follows six housemates looking to launch their creative arts,
      sport or fashion careers.

  --  Coke Zero(TM) Countdown Free Concert: Streamed live on Facebook and
      hosted by Ryan Seacrest this 2010 NCAA® Men's Final Four® live concert
      was held on April 3 and featured Daughtry and Country Music
      Association New Artist of the Year, Darius Rucker.

"With multiple high-profile projects behind us, we have seen first-hand why it makes perfect sense to combine the sophistication and real-time nature of Conviva's technology with AEG Digital Media's turnkey, no-fail multimedia solutions," said Keith Zubchevich, vice president of market development and operations, Conviva.  "Without question, the better the experience, the longer a viewer watches, the more a content company stands to make a profit.  Together, we put the control to drive increased viewer engagement in the hands of our customers, so they can truly realize the revenue potential of their online video businesses."

(1) "Online Video Delivery Still Nowhere Near TV-Quality," Dec. 11, 2009, TubeMogul

About AEG Digital

AEG Digital Media is the leading provider of complete webcast management, production and media services in the digital media industry.  We take a broadcast approach to streaming/digital media and enable the world's largest, innovative webcasts and live events.  AEG Digital Media is regarded as the definitive turn key service provider in the market today with a nine year track record of empowering the defining moments in internet broadcasting and live streaming media. For more information, visit http://www.aegdigitalmedia.com.

About Conviva

Conviva is transforming the online video experience by eliminating the causes of choppy, unpredictable viewing.  Starting with real-time audience instrumentation, Conviva's intelligent video platform empowers content publishers by automating both dynamic bit rate adjustment and the management of multiple distribution networks to optimize the experience and cost of large scale video businesses.  Great content brands rely on Conviva to deliver the best quality video without impacting their profit margins.  For more information on Conviva, please visit http://www.conviva.com.

Source: Conviva, Inc.
   

CONTACT:  Tara Klein of Conviva, +1-650-270-9454, tara@conviva.com; or
Mary Kay Crocker of Radi8 Creative, +1-801-592-5575,
marykay@radi8creative.com, for AEG Digital Media

Web Site:  http://www.conviva.com/

Cruise.com Offers Complimentary Virtual Cruise Lectures

Cruise.com offers new virtual webinars in their Virtual Cruise Lecture Series. The lectures allow both new and seasoned cruisers to take free interactive virtual tours of almost all aspects of the cruise experience from the comfort of their own home.

FORT LAUDERDALE, Fla., May 12 -- Cruise.com, one of the Internet's largest cruise sellers, has added a number of new virtual webinar dates to their Virtual Cruise Lecture Series. The program is designed to provide consumers with a unique venue to learn about the cruise experience from the comfort of their own home. A number of cruise destinations and topics will be covered.

Cruise.com's Virtual Cruise Lecture Series allows consumers, whether a first-time cruiser or a seasoned sailor, to take a virtual tour of almost every aspect of the cruise experience. "The cruise experience differs widely from cruise line to cruise line and from ship to ship. Our virtual presentation series will allow customers to learn about the different cruise opportunities from the comfort of their own home. Registration is free and a variety of topics are covered. We hope to give consumers a much better understanding of cruising and what the different options are to choose from," said Jeanne Wyndrum, senior vice-president, http://www.Cruise.com.

  The upcoming lectures include:

  The Romantic Rhine
  Tuesday, May 11, 2010 from 7pm-8pm

  Waterways of the Czars
  Thursday, May 13, 2010 from 7pm-8pm

  Hawaii - A Trip to Paradise
  Tuesday, May 18, 2010 from 7pm-8pm

  Introducing the New Norwegian Epic: The Ultimate in Freestyle Cruising
  Thursday, May 20, 2010 from 7pm-8pm

  Treasures of the Mediterranean: Ancient Ruins to Renaissance Masterworks
  Thursday, May 27, 2010 from 7pm-8pm

  Traveling to Unesco World Heritage Sites
  Thursday, June 10, 2010 from 7pm-8pm

  New or Newer to Cruising? Learn the Basics and See What's New
  Tuesday, June 15, 2010 from 7pm-8pm

  Introducing Royal Caribbean's Newest Ship: The Allure of the Seas
  Thursday, June 17, 2010 from 7pm-8pm

Consumers can view the presentation schedule and register for a seminar at Cruise.com.

Anyone who is not able to attend the live presentations at the scheduled time will be able to view the recorded seminars at their convenience. To take advantage of recorded sessions simply register for the presentation(s) of your choice. An e-mail will be sent to you after the presentation is completed with a link to view the recorded program.

New topics will be added regularly. If there is a topic that you would like to see added to the program, please email us at virtual-lecture@cruise.com.

Established in 1998, Cruise.com is one of the Internet's largest cruise specialists. Cruise.com offers comprehensive itineraries and ship details for more than 70 cruise lines worldwide at the most competitive prices and is one of the top sellers of cruises on the Internet. Cruise.com is a wholly owned subsidiary of Omega World Travel, Inc.

This press release was issued through 24-7PressRelease.com.  For further information, visit http://www.24-7pressrelease.com/.

Source: Cruise.com
   

CONTACT:  Jeanne Wyndrum of Cruise.com, +1-954-763-6828, ext. 297,
jwyndrum@cruise.com

Web Site:  http://www.cruise.com/

EU Agency Maps Key Online Security Actors, Strategies, and Good Practices Across Europe

BRUSSELS and HERAKLION, Greece, May 12, 2010--     The EU Agency, ENISA, (European Network and Information
Security Agency) launches comprehensive study: European countries are highly
varied in how prepared they are for dealing with the cybercrime, attacks and
network resilience. This is a key finding of an updated and extended 2nd
edition of 'Country Reports', published today. The Reports provide a
comprehensive 750 pages-plus overview of the status of Network and
Information Security [NIS] in 30 European Countries, including identification
of stakeholders and trends.

    A key finding of the Reports, conducted for ENISA by Deloitte, is that
there is no particular pattern in the observed European countries with
respect to the existence of a national NIS strategy. Yet, many countries are
found to be putting major efforts into making progress in this area.
Information exchange mechanisms and cooperation amongst key stakeholders also
vary from country to country. Successful cases of NIS - in areas such as
security incident management and reporting, risk management and emerging
risks, network resilience, privacy and trust, and awareness raising - are
outlined as inspiration for others.

    As such, the Country Reports offer a unique overview of NIS
"state of the art" in the 27 EU Union Member States and the 3 EEA countries
[Iceland, Lichtenstein and Norway]. Each Report outlines the country's NIS
strategy, regulatory framework and key policy measures, key stakeholders and
their mandate, role and responsibilities. They provide an overview of the key
NIS activities, key stakeholders interactions, information exchange
mechanisms, co-operation platforms, and country-specific facts, trends, good
practices and inspiring cases.

    The Country Reports are complemented by an updated Who-is-Who
Directory on NIS, which serve as a "yellow pages" of NIS in Europe,
containing contacts, websites and short descriptions of national and European
authorities, CERTs, private sector and academic organisations active in NIS,
as well as international and pan-European Organisations working in the area.

    The Executive Director of ENISA, Dr Udo Helmbrecht comments:

    "The media often report information security incidents. But individuals,
organisations and policy makers often don't know how to prevent incidents,
or where to turn to when things go wrong. ENISA has done a comprehensive job
in mapping the security situation in Europe through these Country Reports and
Who-is-Who Directory. This is of course key for all policy makers in the EU.
We hope it will also help citizens and organisations in Europe understand
what to do when they're faced with problems."

    For Updated Country Reports
http://www.enisa.europa.eu/act/sr/country-reports

    The updated Who-is-Who Directory on NIS-Edition 2010 is soon available
at: http://www.enisa.europa.eu/act/sr/nis-brokerage-1.

Source: ENISA - European Network and Information Security Agency

For interviews: Ulf Bergstrom, Spokesman, ENISA, press@enisa.europa.eu, Mobile: +30-6948-460143, Silvia Portesi, Expert in Stakeholder Relations, Silvia.Portesi@enisa.europa.eu, Ulrike Lechner, Expert in Stakeholder Relations, Ulrike.Lechner@enisa.europa.eu

AppTech and JMango Agree to Multi-Lingual Application Development Venture

HOUSTON, May 12 -- AppTech Corp. (Pink Sheets: APCX) http://www.apptechglobal.com announced today that its subsidiary, AppTech Global, Inc. has negotiated a "Memorandum of Understanding" with a prominent Philippine and Australia based Application Developer, JMango, to jointly develop and market a series of multi-lingual mobile applications.  This is the first step in developing multi-lingual mobile application software for a global market that is planned to include North America, Brazil, Mexico and other major markets.

"This agreement is a centerpiece in AppTech's Strategy and we are pleased to be working with an experienced company like JMango.  Innovative, multi-lingual software enabled for global mobile operating systems will be the result of this nascent alliance," commented Sean Connolly, Vice President of AppTech Global, Inc.

About JMango

JMango is an international mobile application company with a patented rapid deployment platform, enabling any app to be developed and deployed on any mobile device or operating system in the world.  JMango licenses its platform to content producers, corporations, resellers, digital agencies and telecommunications operators around the world, enabling them to deliver mobile applications quickly and cost-effectively to their customers. For more information or contact please go to our website: http://www.jmango.net/

About AppTech Global Inc.

AppTech Global, Inc. is a subsidiary of AppTech Corp. and is developing mobile application market places serving emerging countries throughout the world, including Latin America, Brazil, China, India, Japan and the USA. AppTech is focused on multi-platform mobile apps designed to run on device operating systems such as Apple iPhone, Google Android Nexus One, Research In Motion, Microsoft Mobile, Palm, Verizon Droid, the O-Phone in China, and others.

Forward-Looking Statements

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report.

Source: AppTech Corp.
   

CONTACT:  Sean Connolly, Vice President, AppTech Global, Inc.,
+1-713-337-3700, sean@apptechglobal.com

Web Site:  http:www.apptechglobal.com

Helen Launches Defence of Betfred Ladies' Crown

GIBRALTAR, May 12, 2010--     Year four of the Betfred Ladies' Poker
(http://www.betfred.com/Areas/PokerHome/Template_2_UK/index.html) Tour begins
on Saturday May 15th when Helen Firth hopes to launch a successful defence of
the title in her local leg of the series at the Alea Casino, Leeds.

    Helen became the new queen of Britain's card rooms last November when she
secured a GBP20,000 sponsorship package for 2010 by winning the Grand Final
of the Betfred (http://www.betfred.com/) Ladies' Poker Tour.

    The 36-year-old from North Yorkshire has already built upon that triumph,
collecting GBP10,000 when finishing runner-up in her first televised
tournament, the Women's World Open IV in London.

    Now Helen is aiming to become the second player to retain the BLPT crown,
a feat her predecessor Lynne Beaumont achieved in 2008.

    "It would be a dream to win the Betfred Ladies' Poker Tour for the second
year in a row," said the mother of two who, along with her husband Shaun, is
also the licensee of two pub-restaurants.

    "I know it will be really difficult. I'm a little apprehensive about how
it will go because there will be much more pressure and expectation on me and
I will be targeted by some of the other players.

    "But I'm looking forward to the new series, especially with the first leg
being close to home. I made my debut on the tour in Leeds last year and
finished fourth, so I have good memories of that."

    Ten places are available in the Grand Final of the 2010 Betfred Ladies'
Poker Tour, which will take place at the Western Club, London, on November 20
and has a GBP20,000 sponsorship package for 2011 available to the winner.

    Seven monthly legs will be staged in casinos and card rooms in England
and Spain, entry into which costs GBP100 plus a GBP10 administration fee,
with each having GBP1,500 added to the prize pool. Regular online satellites
are held at http://www.betfredpoker.com

    The winner of every leg will receive a place in the Grand Final. If a
player wins a second leg, the runner-up in that leg will qualify for the
Grand Final.

   
    The three remaining places in the final will go to:

    - the winner of the points leaderboard for the most consistent
      non-winner
    - the winner of an online play-off between the players in positions 2-11
      on the leaderboard
    - the winner of an online play-off between any players with 25 points or
      more on the leaderboard, including those who were unsuccessful in the
      previous play-off

    Supported by http://www.rockpokeronline.com, who provide the tournament
director in poker legend Malcolm 'The Rock' Harwood, the tour is expected to
attract record numbers of players in 2010.

    "We've been delighted with the success of the Betfred Ladies' Poker Tour
in its first three years and we are sure it will continue to go from strength
to strength," said the tour's PR manager, Jon Wilde.

    "It was an innovative project that has been warmly received by lady poker
players throughout the British Isles and even on the continent, and we have
been thrilled at both the competitiveness and the quality of play on the
tour."

    Full schedule of the 2010 Betfred Ladies' Poker Tour (all starts 3pm
unless stated):

   
    May 15:         Alea Casino, Leeds
    June 5:         Napoleons Casino, Sheffield
    July 3:         Aspers Casino, Northampton
    August 7:       TC's Sports Club, Maidenhead
    September 4:    Broadway Casino, Birmingham (2pm)
    October 9:      Caesars Sports Lounge, Calahonda, Spain
    November 6:     Western Club, London
    November 20:    Grand Final, Western Club, London (2pm)

    For more information please contact:
    Jon Wilde
    Tel: +44(0)1925-288598
    Mob: +44(0)7794-395356
    Email: jon.wilde@betfred.com

    BETFRED
    The Spectrum
    56-58 Benson Road
    Birchwood
    Warrington WA3 7PQ

Source: Betfred

For more information please contact: Jon Wilde, Tel: +44(0)1925-288598, Mob: +44(0)7794-395356, Email: jon.wilde@betfred.com; BETFRED, The Spectrum, 56-58 Benson Road, Birchwood, Warrington WA3 7PQ

Stonebranch Announces Managed File Transfer Packaged Service in Support of SAP(R) Solutions

ATLANTA, May 12, 2010--

    - Secure file transfer solution reduces cost and complexity of managing
file transfers throughout the enterprise

    Stonebranch(R), the industry leader in Managed File Transfer
(http://www.stonebranch.com/infitran/index.html), announced the launch of its
Managed File Transfer Packaged Service. The offering is part of SAP's
Packaged Services Program in the U.K. and Ireland, which is designed to
provide easy-to-implement, off-the-shelf solutions to address clearly defined
business problems. The Managed File Transfer Packaged Service will provide
organizations throughout the U.K. and Ireland a secure file-transfer-driven
business process that reduces costs within the infrastructure.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20090311/CL79789LOGO-a )

    Jon Laughland, U.K. Country Manager for Stonebranch, said, "Many key
processes within an organization are driven by the movement of files. The
ability to safeguard the secure delivery or receipt of these files and have
visibility of the entire process is essential for many customers. This new
service, part of SAP's Packaged Services Program, allows Infitran(TM), our
intelligent file transfer solution, to solve the issues around unsecure file
transfer."

    The Managed File Transfer Packaged Service provides support for multiple
file types, protocols and platforms; integration with existing applications;
secure and reliable delivery; cost-effective management and full audit
functionality. Additionally, the secure file transfer solution simplifies
administration of the data transfer infrastructure while increasing file
delivery.

    Recently, the U.K. government approved new penalties for organizations
that lose sensitive data, with possible fines up to 500,000 pounds Sterling
for serious offenders. With the alarming rate of data-breach increases in the
U.K. and globally, the Managed File Transfer Packaged Service will enable
companies to protect their data from breaches, preventing costly fines and
further ensuring an organization's reputation.

    Wolfgang Bothe, CEO and president of Stonebranch, said, "Offering our
Managed File Transfer Packaged Service as part of SAP's Packaged Services
Program in the U.K. and Ireland enables us to broaden our presence in the
U.K. market and increase our global footprint in the managed file transfer
industry. This solution allows organizations to deploy an industry-leading,
cost-effective managed file transfer service to protect mission-critical
business processes."

    For more information on Infitran, please visit:
http://www.stonebranch.com/infitran/index.html.

    For more information on Stonebranch's Managed File Transfer Packaged
Service, contact Jon Laughland at: jon.laughland@stonebranch.com

    For more information on SAP's Packaged Services Program in the U.K. and
Ireland, visit:
http://www.sap.com/uk/services/consulting/consultingevents/index.epx .

    About Stonebranch

    Stonebranch provides solutions which govern business processes and data
exchange for businesses. In 2009, Stonebranch launched Scribbos(TM), a
subsidiary of Stonebranch. Scribbos offers a secure business communications
solution, which complements Stonebranch's Infitran(TM), its Intelligent File
Transfer Solution, and Indesca(TM), its Independent Scheduling Agents
solution. Used separately or as a suite, Stonebranch and Scribbos products
and services interoperate with existing platforms/infrastructures and
emerging technologies. Stonebranch clients include some of the world's
largest financial, healthcare and technology institutions. Headquartered in
Atlanta, GA, Stonebranch has offices throughout the world, including Germany,
The United Kingdom, The Netherlands, Spain and Denmark. For more information
on Stonebranch, please visit: http://www.stonebranch.com.

    SAP and all SAP logos are trademarks or registered trademarks of SAP AG
in Germany and in several other countries.

    All other product and service names mentioned are the trademarks of their
respective companies.

Source: Stonebranch

Ashley Jones, +1-678-366-7887 ext. 263

Internet Pawn Raises $1.5 Million in Initial Equity Funding

Two Experienced Venture Capital Firms Syndicate Round

DENVER, May 12 -- Internet Pawn, Inc., the first dedicated online pawnshop in the United States, announced that it has completed a $1.5 million Series A equity financing that will allow the company to scale the organization and bring its groundbreaking online pawn personal loan service to market.

New investors Daylight Partners and Access Ventures joined the Company's founders in the financing.  "We are thrilled to welcome Daylight Partners and Access Ventures to the Company's family," said Todd Hills, co-Founder and CEO. "The expertise and capital our new partners bring will help us meet the increasing demand for our cash loan services around the United States."

Rocky Mountain, of Austin, Texas based Daylight Partners, has joined the Company's Board as part of the transaction.  "Daylight rarely invests in Companies outside of our own backyard," said Mountain. "However Internet Pawn's offering is so disruptive we felt compelled to make an exception.  With no interest due for 6 months and loan costs 60% less than a traditional brick and mortar pawn shop, this financing option will prove to be an exciting alternative for the millions of U.S. residents who currently utilize pawn services to meet their need for personal loans."

"The Internet Pawn concept is one of the more intriguing we have seen in 15 years of investing," added Jay Campion of Access Ventures, who has also joined the Company's Board with the financing. "The transparency, privacy and easy terms of the transaction has so far proven to be an attractive alternative to the professional or entrepreneur who needs immediate access to cash to satisfy short-term needs."

About Internet Pawn

Launched in 2009 by 25-year industry veterans most recently responsible for the Jumping Jack Cash chain of traditional pawn shops in Colorado and Utah, Internet Pawn is the first Web-based pawn shop in the United States. As such, it is revolutionizing a 3,000-year-old industry by guaranteeing secure, confidential, asset-based loans with consumer-friendly rates and terms online. Unlike other online lenders, Internet Pawn offers loans based on the collateral of customers' personal valuables. The company offers cash quickly with no payments for six months. A member of the Better Business Bureau and National Pawnbrokers Association, Internet Pawn guarantees a premium value based on its experience and proprietary valuation technology, and all transactions are conducted from the privacy of the customer's home. For more information, go to http://www.internetpawn.com.

While Internet Pawn will loan on just about anything legitimate and of value from diamonds, art, gold & jewelry, to automobiles and motorcycles, Internet Pawn specializes in providing a loan for Rolex, Omega, Tag Heuer, and Breitling watches.

  Media Contact:
  Jim McHose
  303-790-9500.
  jm@internetpawn.com

Source: Internet Pawn
   

CONTACT:  Jim McHose, Internet Pawn, +1-303-790-9500,
jm@internetpawn.com

Web Site:  http://www.internetpawn.com/

New Adaptec MaxIQ(TM) Storage Controllers with SSD Caching Offer Data Centers Up to 8x Faster Performance and 70 Percent Savings

Expanded MaxIQ SSD Caching Product Line Offers Increased Performance, Broad SSD Support and New Management Tools for I/O Analytics

MILPITAS, Calif., May 12 -- Adaptec, Inc. (NASDAQ: ADPT), the global leader in I/O innovation, today announced the expansion of the Adaptec MaxIQ SSD Caching product portfolio with three new MaxIQ Storage Controllers, a new MaxIQ 64GB Cache Performance Kit, wider support for solid-state drives (SSDs) and enhanced management and analytics tools.  Adaptec's MaxIQ SSD Caching products can deliver up to eight times the I/O performance(1) of hard disk drive-only arrays, and reduce capital and operating expenses up to 70 percent by allowing IT managers to build High-Performance Hybrid Arrays (HPHAs) - data storage arrays consisting of both hard disk drives (HDDs) and SSDs.

"Our goal is to provide our customers with performance enhancing products that provide more flexibility and create greater operational efficiencies.  Our enhanced Adaptec MaxIQ solutions meet all of these goals," said Jared Peters, vice president of sales and marketing, Adaptec.  "As SSDs continue to prove their value in a wide range of enterprise, data center and other high-performance computing environments, the need for effective solutions that allow IT managers to take advantage of SSD performance benefits at the lowest possible cost is paramount."

The Adaptec MaxIQ Storage Controller family is built on Adaptec's advanced data protection and high-performance architecture, and includes Adaptec Intelligent Power Management (IPM) for energy-efficiency, as well as support for all mainstream SSDs including drives from OCZ Technology and STEC, delivering IT managers with increased flexibility when designing storage systems.

"OCZ is constantly looking for new opportunities to provide our customers with innovative ways to integrate SSD technology into enterprise class storage solutions that meet the demanding performance and reliability requirements of data center and computing applications," said Alex Mei, CMO of the OCZ Technology Group.  "MaxIQ Caching Software together with OCZ SSDs will increase I/O performance and lower the total cost of ownership while reducing energy consumption, offering a considerable improvement in overall value and performance."

  The Adaptec Q-Series Storage Controller Family includes:
  --  Adaptec MaxIQ 2405Q (4 internal ports)
  --  Adaptec MaxIQ 5805Q (8 internal ports)
  --  Adaptec MaxIQ 5805ZQ (8 internal ports with Zero-Maintenance Cache
      Protection for battery-free data protection)

All MaxIQ Storage Controllers feature 1.2 GHz of processing power, 512MB of DDR2 write cache, MaxIQ Hybrid SSD read caching with support for multiple MLC and SLC SSD devices, and direct I/O connectivity for SATA/SAS SSDs, hard drives, and tape devices.  Using SAS expanders, these controllers support up to 256 devices; they also support a broad range of operating systems and are compatible with more than 300 third-party devices.  These controllers are also supported by Adaptec Storage Manager(TM) for centralized management of all Adaptec RAID controllers on the network.

"Our customers depend on us to deliver server solutions that meet their high-performance standards and bandwidth requirements", said David Rudnick, president of PC Solutions & Integration.  "The Adaptec MaxIQ SSD Caching solution allows us to convert industry-standard servers into cost-effective, high-performance, scale-out application storage appliances that help our customers save money while attaining high levels of I/O performance."

As a complement to the new MaxIQ Storage Controllers and the existing MaxIQ 32GB Cache Performance Kit, the new MaxIQ 64GB Cache Performance Kit can be paired with any Adaptec Series 5Z, Series 5 or Series 2 Storage Controller and includes a 64GB Intel X-25E Extreme Solid-State drive.

SSD caching end-user tools are also available to intelligently analyze I/O data flows and predict performance.  Plus I/O instrumentation allows for easy configuration, monitoring and management, making it easy for data center and cloud computing customers to integrate HPHAs without disrupting existing operations.

Pricing and Availability

The Adaptec MaxIQ 64GB SSD Cache Performance Kit featuring one 64GB Intel® X25-E Extreme SATA SSD and MaxIQ SSD Caching Software is MSRP US$1,795.  The Adaptec RAID 2405Q, 5805Q, 5805ZQ list for MSRP US$645, $1,215 and $1,485, respectively.  All products are currently available through worldwide distributors and resellers.

About Adaptec

Adaptec is the global leader in I/O innovation.  The Company provides innovative data center I/O solutions that protect, accelerate, optimize, and condition data in today's most demanding data center environments. Adaptec products are used in IT environments ranging from on-demand cloud computing to traditional enterprise data centers.  Its products enable data center managers, channel partners and OEMs to deploy best-in-class storage solutions to meet their customers' evolving IT requirements. Around the world, leading corporations, government organizations, and medium and small businesses trust Adaptec technology. More information is available at http://www.adaptec.com, on its blog, storageadvisors.adaptec.com, and at adaptec.com/facebook and twitter.com/Adaptec_Inc.

Adaptec is a registered trademark and Unified Serial is a trademark in the United States and other countries. Other company names are trademarks or registered trademarks of their respective owners.  Adaptec disclaims any and all rights in these trademarks.

  (1) Performance achieved at 52K IOPS (input-output/second)

  Contact:
  Sara Lee
  Walt & Company for Adaptec
  408.369.7200 x2980
  slee@walt.com

Source: Adaptec, Inc.
   

CONTACT:  Sara Lee of Walt & Company, +1-408-369-7200 ext. 2980,
slee@walt.com, for Adaptec

Web Site:  http://www.adaptec.com/

Magic Software Announces iBOLT Integration for Microsoft SharePoint 2010

Latest iBOLT integration platform also includes enhanced connectors for Microsoft Dynamics CRM, Salesforce.com and HL7

OR-YEHUDA, Israel, May 12 -- Magic Software Enterprises Ltd. (NASDAQ:MGIC), a global provider of cloud and on-premise application platform and business integration solutions, today announced that the latest version of its iBOLT business integration suite includes a Microsoft® SharePoint® connector for fast and code-free integration between the newest version of Microsoft's corporate portal - released today, and other enterprise applications.

With dozens of specialized connectors, iBOLT allows organizations to rapidly integrate diverse applications and create continuous business processes. Utilizing a code-free approach, iBOLT also eliminates the need for complex point-to-point interfacing.

The latest iBOLT 3.2 release comes with a number of new or improved connectors for Microsoft SharePoint, Microsoft Dynamics CRM, Salesforce.com and HL7.

"An increasing number of enterprises are turning to Magic Software to provide integration between cloud-based and on-premise collaboration suites and back-end enterprise business systems," said Eyal Pfeifel, CTO for Magic Software Enterprises. "By supporting Microsoft SharePoint 2010 on the day of its release, we continue to provide enterprise customers with practical and powerful integration for the latest business applications as they become available."

"With iBOLT now connecting Microsoft SharePoint with the other business applications in the enterprise, companies no longer have to deal with patching up their disconnected business processes," said Regev Yativ, president and CEO for Magic Software Enterprises Americas. "With a fully integrated business environment, management can make more informed business decisions, get more value from each business interaction and achieve a faster time to market for their products and services."

Magic Software will be presenting an in-depth look at the iBOLT business integration suite and the uniPaaS application platform at the upcoming Magic International Users Group 2010 (MIUG) conference in Las Vegas.

Existing iBOLT users can update to the latest 3.2 release by following this link to the Magic Software download area.

  iBOLT Resources
  --  iBOLT White Papers
  --  iBOLT customer stories
  --  Find out more about iBOLT

  Notes for Editors

iBOLT's code-free approach is facilitated by a pre-compiled and pre-configured coding engine based upon Magic Software's 25 years of application development experience. This enables both simple and complex business processes to be designed and implemented quickly and easily - and also makes it more cost-efficient to assimilate and integrate future IT application acquisitions.

iBOLT is a code-free business and process integration suite. The product integrates solutions such as SAP Business One, SAP ERP, Salesforce.com, Oracle JD Edwards, IBM System i applications and databases (AS/400), Lotus Notes applications, healthcare systems using HL7, Microsoft Dynamics CRM, Microsoft SharePoint, and others.

iBOLT 2.5 and 3 have been certified by SAP. Magic Software is also the recipient of the "2005 Solution Partner Leadership in Innovation" award, the "2006 ISV Partner Quality Excellence Award" from SAP America and the "2008 Global Solution Partner Award" from SAP AG.

iBOLT 3 is a Salesforce.com AppExchange certified product and Magic Software is a Salesforce.com AppExchange partner with customers in multiple industry verticals worldwide.

About Magic Software

Magic Software Enterprises Ltd. (NASDAQ:MGIC) is a global provider of multiple-mode and cloud-enabled application platform solutions - including full client, rich internet applications (RIA), mobile or Software-as-a-Service (SaaS) modes - and business and process integration solutions. Magic Software has 13 offices worldwide and a presence in over 50 countries with a global network of ISVs, system integrators, value-added distributors and resellers, as well as consulting and OEM partners. The company's award-winning, code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software's technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle. For more information about Magic Software and its products and services, visit http://www.magicsoftware.com, and for more about our industry-related news, business issues and trends, read the Magic Software Blog.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.

Magic is the trademark of Magic Software Enterprises Ltd. SAP, SAP NetWeaver and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. Microsoft SharePoint and Microsoft Dynamics CRM are registered trademarks of Microsoft Corporation. Oracle, JD Edwards, JD Edwards World and JD Edwards EnterpriseOne are trademarks or registered trademarks of Oracle and/or its affiliates. All other trademarks are the trademarks of their respective owners.

  Magic Software Media Contacts:

  USA
  Cathy Caldeira
  Metis Communications
  Tel: +1-617-236-0500
  Email: magicsoftware@metiscomm.com

  UK
  Ranbir Sahota
  Vitis PR Agency
  Tel: +44 (0)121 242 8048
  Email: ranbir@vitispr.com

  Arita Mattsoff
  Magic Software
  Tel. +972 (0)3 538 9292
  Email: arita@magicsoftware.com

  Investor Relations:

  KCSA Strategic Communications
  Marybeth Csaby / Rob Fink
  Tel. +1 212-896-1236 / +1 212-896-1206
  Email: magicsoftware@kcsa.com

Source: Magic Software Enterprises Ltd.
   

CONTACT:  Media, USA, Cathy Caldeira of Metis Communications,
+1-617-236-0500, magicsoftware@metiscomm.com; or UK, Ranbir Sahota of Vitis PR
Agency, +44 (0)121 242 8048, ranbir@vitispr.com; or Arita Mattsoff of Magic
Software, +972 (0)3 538 9292, arita@magicsoftware.com; or Investors, Marybeth
Csaby, +1-212-896-1236, or Rob Fink, +1-212-896-1206, both of KCSA Strategic
Communications, magicsoftware@kcsa.com

Web Site:  http://www.magicsoftware.com/

Purple(TM) and the U.S. Department of Defense's Computer/Electronic Accommodations Program Provides Products to Deaf and Hard-of-Hearing Federal Employees

Purple to Hold Open House for Federal Employees on June 16, 2010

ROCKLIN, Calif., May 11 -- Purple Communications(TM), Inc., a leading provider of text, video relay (VRS), on-site interpreting services, and video remote interpreting (VRI), announced a program today with the Department of Defense's (DoD) Computer/Electronic Accommodations Program (CAP) providing assistive technology and services to federal employees with disabilities.  Through Purple, CAP will make the Purple Netbook, P3(TM) software, P3 Flasher and webcams accessible to approximately 4,500 deaf and hard-of-hearing federal employees, that will now have year-round 24/7 access to video and text relay services as well as Purple's new P3 compatible Click-To-Call application allowing for seamless, more efficient communication between all federal agencies.

To introduce federal employees to the new home and workplace solutions available to them, Purple will host a "Purple Your Way" open house event at the Kellogg Conference Center at Gallaudet University on June 16, 2010 from 9:00 a.m. - 5:00 p.m. ET. In addition to providing information on workplace opportunities and accommodations for federal deaf and hard-of-hearing individuals through advancing technologies, discussions will include video and text relay services integration, mobile solutions, and other government programs and services.  Members of the FCC, congressional members, consumer groups, deaf and hard-of-hearing advocates and other interested parties are all invited to attend.  Interested attendees should e-mail govtrelay@purple.us for more information.

"Purple has always been committed to providing innovative products and stellar service to the deaf and hard-of-hearing community," said Ronald E. Obray, vice chairman of Purple.  "Working with CAP and the federal government, we will continue to help breakdown communication barriers in the workplace for federal employees."

Purple's Director of Government and Strategic Accounts, Paul Singleton adds, "Our partnership with CAP and working with the federal government reinforces our commitment to achieving functional equivalency - the ability for the deaf and hard-of-hearing to communicate with the same ease as the hearing in the workplace and beyond, and this program is a step in the right direction."

Purple products and services will be made available to federal employees through the CAP.  The offerings include:

  --  P3 Software - Key components include video relay service (VRS),
      IP-Relay and direct video ("point-to-point") communication with new
      and improved features such as sharper video, improved call
      notification options, and PurpleMail video messaging.  P3 software can
      be downloaded on the Purple website for free and requires a PC with
      Windows XP, Vista or Windows 7 and a webcam.
  --  P3 Netbook - A sleek and compact all-in-one communications device with
      built in webcam, Ethernet and WiFi Internet access, pre-installed AOL
      Instant Messenger® and optimized with pre-installed P3 software.
  --  P3 Flasher -- Plug-in flasher provides state-of-the-art call
      notification.
  --  Click-To-Call - A P3 application that looks for numbers on web pages
      and changes them into clickable links.  When clicked, they start a VRS
      call to that number using P3 software.
  --  Custom Voice Greeting - Allows for personalization of the greeting
      when a hearing individual places a call to a 10-digit number provided
      by Purple.

For more information on Purple's government services programs or to apply for CAP's products, visit http://www.purple.us/gov.

About CAP

Established in 1990 as the centrally funded reasonable accommodations program for employees with disabilities in the Department of Defense, the Computer/Electronic Accommodations Program (CAP) now provides assistive technology and services to people with disabilities, Federal managers, supervisors and IT professionals.  CAP increases access to information and works to remove barriers to employment opportunities by eliminating the costs of assistive technology and accommodation solutions.

About Purple

Purple Communications is a leading provider of text, video relay (VRS), on-site interpreting services, and video remote interpreting (VRI) for the Deaf and Hard-of-Hearing, offering a wide array of options designed to meet the varied communications needs of its customers. Purple's vision is to enable free-flowing communication between people, inclusive of differences in abilities, languages, or locations. For more information on Purple Communications, Inc. or its services, visit http://www.purple.us by Internet, relay by visiting http://www.ip-relay.com, or video phone by connecting to purple.tv.

"i711," "Purple," and the Purple logo are registered trademarks of Purple Communications, Inc. "PurpleMail," "Powered by Purple," "i711.com," "My IP-Relay," "IP-Relay.com," "One-Tap Redial," and "P3" are either registered trademarks, trademarks, or service marks of Purple Communications, Inc. Other names may be trademarks of their respective owners.

  CONTACT:
  Purple Communications
  Josette Robinson
  CJP Communications
  jrobinson@cjpcom.com
  212-279-3115 x212

Source: Purple Communications
   

CONTACT:  Purple Communications: Josette Robinson, CJP Communications,
+1-212-279-3115 x212, jrobinson@cjpcom.com

Web Site:  http://www.purple.us/

Expedia.com 2010 Summer Sale Puts the 'Book' In Facebook: Facebook Fans Select Featured Destinations

Summer Sale Offers Up to 40 Percent Off Hotels Worldwide This Summer

BELLEVUE, Wash., May 11 -- Expedia.com®, the world's leading online travel agency, today announced the launch of its 2010 Summer Sale, the largest promotion in the company's history based on number of participating hotels. Expedia.com is offering up to 40 percent off more than 7,400 hotels from around the world, including hotels in destinations voted on by Expedia® Facebook fans in a recent poll. To take advantage of the Summer Sale, travelers should book by June 29, and travel by July 31. The complete list of participating properties can be found at: http://www.expedia.com/daily/promos/deals/summervacationsale/default.asp?mcici d=summersale2010.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100106/AQ33533LOGO)

"Our Summer Sale promotion is intended to give travelers a strong financial incentive to book the trip they desire - the one they may have been waiting to take for years now. And this year we decided to leverage Facebook to let travelers pick the destinations they most desire and to structure the Summer Sale promotion around those destinations," said Tim MacDonald, senior vice president and general manager, Expedia.com.

Expedia.com conducted a recent Facebook poll that asked users, "Where do you most want to go this summer?" The Summer Sale features hotels in the most popular destinations cited by poll respondents. Those destinations include:

  Major Cities
    1.   Paris
    2.   New York
    3.   Las Vegas

  Beaches & Tropical Destinations
    1.   Cancun
    2.   Miami/Fort Lauderdale
    3.   Dominican Republic

  International Destinations
    1.   Rome
    2.   Cancun
    3.   London

While these destinations will be a focus of the sale, the Expedia 2010 Summer Sale features sales on thousands of hotels in destinations all over the world.

About Expedia.com

Expedia.com is the world's leading online travel site, helping millions of travelers per month easily plan and book travel. Expedia.com (http://www.expedia.com/, 1-800-EXPEDIA) aims to provide personalized service, the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. With the Expedia Best Price Guarantee, Expedia.com promises to offer to its customers the best rates available online for all types of travel. Expedia.com is an operating company of Expedia, Inc. (NASDAQ:EXPE).

Expedia, Expedia.com and the Airplane logo are trademarks or registered trademarks of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2010 Expedia, Inc. All rights reserved. CST: 2029030-40

Photo:  http://www.newscom.com/cgi-bin/prnh/20100106/AQ33533LOGO
AP Archive:  http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Expedia, Inc.
   

CONTACT:  Adam Anderson of Expedia.com, +1-425-679-7760,
adaanderson@expedia.com; or Devon Nagle of HL Group, +1-646-460-8911,
dnagle@hlgrp.com, for Expedia, Inc.

Web Site:  http://www.expedia.com/

Colo5 Hosts Open House

Colo5, LLC, a leading independent colocation and disaster recovery services provider headquartered in Jacksonville, announced today that they will be holding an open house for existing and prospective customers this Thursday on its premises to celebrate its one year anniversary of successful operations and service to its customers.

"We are proud to be serving Jacksonville as the leading, locally-based, independent data center and excited to be hosting more than 150 prospective customers to our open house where we will conduct tours of our facilities and highlight our suite of best-in-class data center services," said Doug Recker, CEO of Colo5.

"Since we opened our doors just over a year ago to the greater Jacksonville market, demand for our colocation services has grown remarkably, and the quality and sophistication of our tenant base has risen impressively in turn," Recker added.  "A little over a year ago, Colo5 was a good idea; today it is an impressive data center operator whose tenants are among Jacksonville's strongest companies.  I am especially proud that our team has stuck to its knitting and continues to execute its growth plan soundly and reliably.  Our customers routinely tell us how pleased they are with our 24/7 personalized service, the responsiveness of our team, and our dedication to their satisfaction.  Their testimony is our best reward."

About Colo5, LLC

Colo5 is a leading independent data center operator offering secure and hardened colocation and data recovery services to customers nationwide.  With over 140,000 square feet of dedicated facilities, Colo5 provides state-of-the-art security, redundant power systems, and a robust fiber network optimized for performance and speed to a host of demanding customers.  Headquartered in Jacksonville, Florida, the company's core infrastructure is rated to withstand hurricane category 5 forces to ensure maximum reliability and peace of mind.  Colo5's data centers are designed to accommodate the changing power density and cooling needs of the colocation market while maintaining consistently superior levels of customer service and support.  For more information on Colo5's data center services, visit http://www.colo5.com .

  Company Contact
  Anna K. Hardy
  904-394-9619
  anna.hardy@colo5.com

Source: Colo5, LLC
   

CONTACT:  Anna K. Hardy of Colo5, LLC, +1-904-394-9619,
anna.hardy@colo5.com

Web Site:  http://www.colo5.com/

FreeCause Innovates Status Quo Loyalty Rewards Marketing

Leading Affinity Toolbar Company Expands Platform to Include Rewards Shopping Mall, Web Search Feed, and Dynamic Notification System

BOSTON, May 11 -- Today, FreeCause Inc. launched three new products in its Loyalty Rewards Suite - all designed to leverage the power of the Web to gain unprecedented member reach and strengthen member loyalty.  Combining innovative technology with an industry leading merchant partner network, FreeCause solutions expand the ways in which members are able to earn rewards and interact with organizations.

"For too long loyalty rewards marketing has just relied on members to visit a mall," said Justin Holland, Chief Operating Officer of FreeCause. "Our collection of products allows organizations to reach its members wherever they are; online, on web search results pages, at online retailers, malls, social networks and even news sites. Everything we're doing makes these programs relevant and exciting again."

  FreeCause's Loyalty Rewards Suite includes:

  Affinity Toolbar

A browser extension that leverages prime real estate to share engaging, dynamic content while simultaneously converting member web searching and shopping into rewards.

Web Search Feed

A white-label Web Search Feed, powered by Yahoo!, that offers custom branded search results with rewards earnings from every web search.

Dynamic Notification System

A browser based alert system that displays unobtrusive reminders and promotions for in-network merchant sites to stimulate shopping by notifying members when and where they can shop to earn rewards.

Rewards Shopping Mall

A quick deployment online shopping solution that can launch in days providing special offers, discounts and coupons while also rewarding members every time they shop at 2,500+ top Internet merchants in our network.

Increasing product usage and retention are top concerns for every loyalty program. FreeCause's Loyalty Rewards Suite addresses these challenges by engaging members with compelling ways to earn rewards through ubiquitous digital marketing vehicles.

"It's important to capture a significant share of the member's behavior, often in the form of spend, in order to maintain relevancy," said Blaine Dangel, VP of Marketing and Creative. "We are continually innovating the ways members can earn rewards and how our clients are able to present those rewards to their members.  These additions to our Loyalty Rewards Suite are just the beginning of our engagement strategy."

FreeCause will be exhibiting at the Loyalty Expo in Orlando, FL on June 5th and 6th.  During the show, FreeCause will announce three new clients, each an industry leader in their respective fields.

  To learn more about FreeCause, visit http://www.freecause.com.

  About FreeCause

FreeCause is full service technology and marketing firm that develops and enhances loyalty rewards programs for major brands, airlines, hotels, sports teams and nonprofits. Headquartered in Boston, MA we offer a comprehensive portfolio of market-leading technology and expertise that allows organizations to accelerate lasting, profitable relationships with their customers and supporters. With more than 10 million subscribers, our advanced loyalty and engagement solutions drive user behavior and strengthen brand loyalty while simultaneously generating new revenue streams for organizations through our extensive network of merchants and partners. FreeCause is a wholly owned subsidiary of Rakuten, Inc (JASDAQ: 4755).

Source: FreeCause Inc.
   

CONTACT:  Stephen Avalone, +1-774-722-8737

Web Site:  http://www.freecause.com/

Citysearch Updates Mobile Apps Across Android, iPhone and BlackBerry

WEST HOLLYWOOD, Calif., May 11 -- Citysearch, LLC, a leading online local guide and operating business of IAC (NASDAQ:IACI), today announced it has upgraded its free mobile applications on Android, iPhone and BlackBerry.

  (Logo:  http://www.newscom.com/cgi-bin/prnh/20081119/LAW061ALOGO-b)

  Completely New Android App

Citysearch rebuilt its app for Android which now features faster access to local information with built in GPS pinpoints for every business around you. Users can search across categories ranging from sushi to bars to spas and review Citysearch content to help you make an informed decision about where to go. The Mobile by Citysearch, Android app also allows users to upload photos from their favorite local businesses, as well as tweet about the hottest restaurant in town.

New Updates to iPhone App

The Mobile by Citysearch, iPhone app now features an updated "find my location" feature that allows you to scroll in a map view and snap back to your current location. Similar to the new Android functionality, iPhone users can also upload a photo for a business listing using their Citysearch profile.

Now on BlackBerry® Storm

BlackBerry® users can now download Mobile by Citysearch on Storm. With the Mobile by Citysearch, BlackBerry® app for Storm, users have access to all Citysearch business listings and content, as well as have Outlook and calendar integration allow you to send invites without leaving the mobile application. They can also tweet, review and search for restaurants, bars and spas through its easy to use interface.

Download all the Citysearch mobile apps and the recently launched cityseries iPad app for free.

About Citysearch, LCC

Citysearch, LLC is a leading online local media company, meeting the changing needs of consumers, publishers and local advertisers. Citysearch, LLC enables consumers to stay connected with access to neighborhood restaurants, bars, shopping, beauty and professional services information nationwide through its premium local brands, which include Citysearch.com, Urbanspoon and Insider Pages. The largest local content network, CityGrid, connects consumers and merchants across the Web, by distributing local content to publishers. Citysearch, LLC is an operating business of IAC (NASDAQ:IACI). For more information, visit http://www.citysearch.com

  Media Contact:
  Brandi Willard
  Brandi.willard@citysearch.com
  310.775.3738

Photo:  http://www.newscom.com/cgi-bin/prnh/20081119/LAW061ALOGO-b
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Citysearch, LLC
   

CONTACT:  Brandi Willard of Citysearch, LLC, +1-310-775-3738,
Brandi.willard@citysearch.com

Web Site:  http://www.citysearch.com/

Deepak Chopra to Launch Personal 'MYMAG' Magazine and Media Platform

-- Includes Chopra's personal writings and meditations as well as exclusive, previously unpublished content from Michael Jackson, renowned graphic artist Alan Aldridge and other celebrities --

NEW YORK, May 11 -- Deepak Chopra, a world-renowned authority in the field of spirituality, well-being and mind-body medicine, is set to launch his signature MYMAG magazine to provide -- through personal writings, photographs and correspondence from numerous celebrity friends -- a revealing glimpse into his life, insights and inspirations. The limited-edition MYMAG (http://www.mymag.com), Chopra's first magazine, is available immediately for pre-order via MYMAG.com; proceeds from sales will go to the Chopra Foundation and the 7Bar Foundation. The magazine will be delivered in late May.

MYMAG is a personalized media platform that enables noted tastemakers and influential personalities to establish a more personal connection with their biggest fans. Chopra's MYMAG comprises both a glossy print magazine and an interactive online experience with exclusive video and commentary. The issue mixes original content with archived and topical articles, chosen by Chopra, from Wax Poetics, the Guardian and other publications. In addition, Chopra has included never-before-published personal content and correspondence from numerous celebrities.

Chopra's fans can enter online at http://www.mymag.com for a chance to win an all-expenses-paid trip for two to see Chopra in Chicago at a "Celebrate Your Life!" event this June. The contest is open to the first 1,000 purchasers of Chopra's MYMAG. His fans are also invited to help create his MYMAG by submitting questions and content suggestions at http://www.mymag.com.

A world-famous figure in the field of human empowerment, Chopra -- a fellow of the American Association of Clinical Endocrinologists and an adjunct professor at Northwestern University's Kellogg School of Management -- is the author of 55 books about mind-body health, quantum mechanics, spirituality and peace, including 14 bestsellers; his books have been published in 85 languages. A decade ago, Time magazine heralded him as one of its top 100 "heroes and icons" of the twentieth century.

Renowned artist Alan Aldridge, "the man with kaleidoscope eyes" whose ornate illustrations and designs for the Beatles and many others made his name in the 1960s, has designed Chopra's MYMAG cover. MYMAG has brought Chopra and Aldridge together through their shared love for the Beatles and all things spiritual. Chopra's ongoing efforts to improve mind-body medicine and promote holistic health, Aldridge says, have long been an inspiration to him.

"Deepak is someone I greatly admire, and contributing to his MYMAG is not only an honor, but a gesture of respect," Aldridge said.

"MYMAG offers Deepak the chance to communicate with his followers in an entirely new way," said Magnus Greaves, MYMAG's cofounder and CEO. "It will give him a more personal connection to the people who follow his teachings most closely."

MYMAG is available both online and through select non-traditional retail outlets. To purchase a limited-edition issue of the magazine, readers can log on to MYMAG.com, browse through the list of celebrities, then preview and select an issue ($10), which will arrive via standard mail. In addition to Chopra, MYMAGs are available for actress Olivia Munn, movie director Brett Ratner and DJ/record producer Steve Aoki.

For publishers, MYMAG provides an opportunity to share their content with a much broader audience -- a chance to increase their readership even in a fractured media environment. "Publishers have enthusiastically embraced the concept and are thrilled to have their content selected by world-class tastemakers to be shared with their fans," Greaves said.

  For more media information, contact:
  Lisa Hendrickson
  516-767-8390
  lisa@lchcommunications.com

Source: MYMAG
   

CONTACT:  Lisa Hendrickson for MYMAG, +1-516-767-8390,
lisa@lchcommunications.com

Web Site:  http://www.mymag.com/

4G WiMax: The Solution to Ireland's Broadband Crisis

DUBLIN, May 11, 2010--

    - Irish Firm Imagine Bids to Radically Improve Ireland's Position
in the European Broadband League

    - Irish Government Hopelessly Inadequate in in Preparing Ireland for
Future Technologies

    Imagine Communications Group has said that Ireland will have a
world-class broadband and phone network in the next 12 months as a result of
a comprehensive EUR100million investment in the new 4G technology WiMax.

    The Irish firm was responding to the latest OECD report on broadband
which ranked Ireland at the bottom of the European league table on broadband
speeds. Imagine is rolling out the first national 4G WiMax network in Europe
this year, with the support of Intel and Motorola, to enable faster Internet
speeds and better phone services at low prices.

    Ireland's over-reliance on the outmoded and over-exploited 3G network for
broadband access to date has directly led to its lowly position on the OECD
broadband chart, with OECD regulators even refusing to classify 3G as
broadband.

    Imagine's Commercial Director Mr. Brian O'Donohoe has said the rapid
deployment of the superfast 4G WiMax network will shoot Ireland up the
European broadband league table.

    "This week's OECD statistics show that Ireland has dropped to 29th
position for broadband speeds, after being placed 26th in September 2008,"
Mr. O'Donohoe said. "The new 4G WiMax network is faster and more reliable
than 3G, has no expensive line rental charges like DSL and is available at
half the cost of older technology providers like Eircom".

    "The Irish Government, Comreg and the existing market players have been
hopelessly inadequate in preparing Ireland for future technologies and the
damning OECD report has created a significant opportunity for 4G WiMax in
Ireland," said Mr. O'Donohoe.

    WiMax is backed worldwide by Intel, Motorola, Time Warner, Google and
many other major multinationals. The new technology is already allowing
Imagine to make high speed broadband available and affordable to businesses
and consumers in counties Dublin, Wexford, Kildare, Sligo, Louth, Westmeath
and Longford, with 30 new locations now being rolled out each month.

    Imagine's biggest competitor in Ireland, Eircom, has the highest line
rental fees in Europe and Imagine WiMax customers will automatically save up
to EUR400 a year on top of benefitting from lower broadband and phone bills.

   
    For further information, please contact:
    Ben Kealy, Imagine Communications, +353-086-774-1999.
    James McDonald, Model Communications, +353-01-881-4038.

Source: Imagine

For further information, please contact: Ben Kealy, Imagine Communications, +353-086-774-1999 ; James McDonald, Model Communications, +353-01-881-4038

Mushkin Enhanced Announces Callisto(TM) Solid State Disk

Next-Generation Solid State Drive offers high-performance storage

ENGLEWOOD, Colo., May 11 -- Mushkin Enhanced, (http://www.mushkin.com), a global leader in high-performance computer products, announced today the release of a new solid state drive series, Callisto(TM). The Callisto Series further underlines Mushkin Enhanced's commitment to the exciting and burgeoning solid state drive segment.

"The Callisto SSDs continue Mushkin Enhanced's tradition of high-performance, high-reliability flash storage products and we're very pleased with the performance and responsiveness this product provides.  We're confident the Callisto will not only meet the expectations of the market, but exceed them." - Brian Flood, Mushkin Enhanced director of product development. Boasting read speeds of up to 285MB/s and write speeds of up to an impressive 275MB/s, the Callisto series is equipped with the industry-acclaimed Sandforce SF-1200 controller.  The Callisto Solid State Drive is available immediately online at the Mushkin Enhanced website as well as our other online partners, and is backed by a 3-year warranty and an industry-leading support staff.

  Part Numbers:
  -------------
  MKNSSDCL60GB - 60GB Callisto(TM) SSD
  MKNSSDCL120GB - 120GB Callisto(TM) SSD
  MKNSSDCL240GB - 240GB Callisto(TM) SSD

  About Mushkin Enhanced

Located at the base of the Rocky Mountains near Denver, Colorado, Mushkin Enhanced provides performance-enhanced computer products to users worldwide. Mushkin Enhanced products include a line of enhanced power supplies and complete selection of memory upgrades for desktops, notebooks and servers. Since the company's founding in 1994, Mushkin Enhanced has received numerous awards and commendations for quality, reliability and technical excellence. For nearly 15 years, Mushkin Enhanced has been dedicated to helping overclockers, gamers, IT managers, digital artists and mobile professionals enhance their computing experience by providing reliable, high-performance products.

Source: Mushkin Enhanced
   

CONTACT:  Wade Shiflett, Marketing Director of Mushkin Enhanced,
1-800-596-1868

Web Site:  http://www.mushkin.com/

Architectural Record Announces iPhone and iPad Applications

NEW YORK, May 11 -- Architectural Record, published by McGraw-Hill Construction, is now available as iPhone and iPad applications through a partnership with online magazine distributor Zinio, the company announced today.

To provide an enhanced user experience to digital subscribers, Architectural Record's current and future issues, with its award-winning layouts, photos and articles, will be optimized for the iPhone and iPad using the Zinio reader. Users can flip through pages on their touch screens as leisurely as they might have with a print magazine. Then with a tap, they can send articles to social media sites and friends.

"Architectural Record's audience is architects, and they are digitally savvy and using iPhones and iPads," said Robert Ivy, Vice President and Editorial Director of McGraw-Hill Construction and Editor-in-Chief of Architectural Record. "We are excited to be able to offer these new formats to them, an important step in our continued commitment to applying the latest digital innovations for our customers."

Architectural Record and ArchitecturalRecord.com connect architects and design professionals to a wealth of projects, products and people with complete coverage of great architecture around the globe and an interactive website. It has won more than 20 awards in the past five years, including three 2010 Neal Awards for "Best Integrated Package," "Best Use of Video," and "Best Use of Social Media."

About McGraw-Hill Construction

McGraw-Hill Construction connects people, projects and products across the construction industry. For more than a century, it has remained North America's leading provider of project and product information, plans and specifications, and industry news, trends and forecasts. McGraw-Hill Construction serves more than one million customers in the $5.6 trillion global construction industry through Dodge, Sweets, Architectural Record, Engineering News-Record, GreenSource, and 10 regional publications. To learn more, visit http://www.construction.com or follow @mhconstruction on Twitter.

About The McGraw-Hill Companies

Founded in 1888, The McGraw-Hill Companies (NYSE:MHP) is a global information and education company providing knowledge, insights and analysis in the financial, education and business information sectors through leading brands including Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2009 were $5.95 billion. Additional information is available at http://www.mcgraw-hill.com/.

Source: McGraw-Hill Construction
   

CONTACT:  Lisa Jaycox, Communications Specialist, The McGraw-Hill
Companies Information & Media, +1-212-512-3272, lisa_jaycox@mcgraw-hill.com,
or Kathy Malangone, Senior Director, Marketing Communications, McGraw-Hill
Construction, +1-212-904-4376, kathy_malangone@mcgraw-hill.com

Web Site:  http://www.construction.com/

Litl to Launch Flash-Based Web-Connected TV Product

Releases Software Development Kit (SDK) to Flash Community

BOSTON, May 11 -- At the upcoming Flash and the City (flashandthecity.com) developers conference, litl (litl.com) will reveal plans for a new web-connected TV product slated for launch in early 2011 and extend the reach of its intuitive software platform by releasing an Adobe® Flash® 10.1-based software development kit (SDK).

"We are taking the simple, intuitive experience that we developed for the webbook and bringing it to the family room TV," said Chuck Freedman, litl's chief channel evangelist. "Until now, applications for TVs and set-top boxes have consisted of little more than widgets. Our platform changes everything by enabling feature-rich, Flash-based apps without the complexity of a desktop environment."

Launched in November, the litl webbook is an Internet computer for the home. It runs litl OS, an operating system with a revolutionary user interface designed to make computing simple and enjoyable. The company's planned web-connected TV device will also run litl OS.

"We believe that our platform's use of Flash will be the best and easiest way for developers to deliver great content and applications to the TV," said Freedman. "And with the launch of our SDK, we are enabling over one million developers in the Flash community to monetize their work by building new apps or porting their existing apps to our store."

Supporting Adobe Flash Player 10.1, the litl SDK includes a code library, simulator, code samples, and documentation. The SDK will continue to advance in coming months with new APIs, including accelerometer movement, video chat, trackpad gestures, and microphone input that will allow open development of gaming, communication, entertainment and other experiences.

With the litl webbook, users can access web content through custom Flash applications that transform web content to make it more useful and entertaining. Applications custom-designed by litl and currently available to users include Facebook, The Weather Channel, Flickr, Shutterfly, and BakeSpace. With the release of the litl SDK, users will benefit from a much larger selection of applications created by independent developers and partners.

To learn more and get started, developers can visit developer.litl.com to apply for the SDK's private beta package. At the Flash and the City conference in New York from May 14-16, representatives from litl will be on hand to introduce the SDK, share rollout plans, and help developers get started.

About litl

Based in Boston, litl was founded to make technology easy to use. The company's devices run litl OS, an operating system that allows quick connectivity to the web with a user interface that is simple and intuitive. We invite you to learn more at litl.com.

  Media contact:
  Lisa Hendrickson
  Commstrat for litl
  516.767.8390
  lisa@commstrat.com

  Developer contact:
  Chuck Freedman
  chuck@litl.com

All product names referenced are the trademarks of their respective owners. No endorsement is implied or intended.

Source: litl
   

CONTACT:  Media contact, Lisa Hendrickson of Commstrat for litl,
+1-516-767-8390, lisa@commstrat.com; or Developer contact, Chuck Freedman of
litl, chuck@litl.com

Web Site:  http://litl.com/

Participant Media's 'Save My Oceans' National Social Action Campaign for the Disneynature Release OCEANS Targets Both Coastal and Land-Locked Residents

Multi-Platform Program Includes http://www.SaveMyOceans.com, a Concert Tour, an Art Installation, a Pledge and Contest With Shepard Fairey Art, a Video, and a Book

LOS ANGELES, May 11 -- "Save My Oceans," Participant Media's multi-platform nationwide social action campaign for Disneynature's motion picture release OCEANS, is designed to create awareness about the crisis facing our oceans by informing people that regardless of where they live, everything we do impacts our oceans, and in return impacts us.  The social action campaign includes the online hub http://www.SaveMyOceans.com, the Save My Oceans college concert tour, an art installation, a Save My Oceans pledge and contest with unique art by renowned artist Shepard Fairey and his creative studio, Studio Number One, an entertaining short video titled Use Less Plastic, and a companion book to the film OCEANS.

"Whether you live right next to a body of water or in a landlocked area, the things you do every day affect our oceans. The trick is getting people across the country to pause and think about the impact they are having," said Wendy Cohen, Manager of Community and Alliances for Participant. "The Save My Oceans campaign which includes an animated video and presence on social networks, is raising awareness and inspiring people to make a small change that will have an enormous impact on the health of our oceans."

http://www.SaveMyOceans.com is the online hub for the Oceans Social Action campaign.  The site is designed to provide information about the most pressing issues currently affecting our oceans as well as solutions and actions that people can take every day, from supporting national oceans policy to modifications in the types of fish they eat or household cleaning products they use.  http://www.SaveMyOceans.com is a hub of oceans information and activism designed to inform, inspire, and compel change.

The Save My Oceans Tour visited a cross-section of college campuses nationwide with a series of events that celebrate the collective passion for the oceans and educated over 150,000 students on what they can do to help protect them. Events included a concert featuring a combination of nationally and locally known musical acts including T-Pain, Slightly Stoopid, LMFAO, G. Love & Special Sauce, Cold War Kids, Pepper and State Radio, and many more.  Universities included the University of Florida, San Diego State University, George Washington University, University of California, Berkeley, University of Hawaii, University of Southern California, University of Colorado and University of Utah.  An Oceans art installation was displayed in the center of each college campus, and students were given the opportunity to attend an advanced screening of the film OCEANS.  Click here to learn more about the tour.

The Save My Oceans Pledge.  We are the problem.  We are the solution.  Take the pledge and take the action: The pledge gives people the option to immediately take action by pledging to reduce their plastic use, stop eating endangered fish, and/or to reduce their carbon footprint - the three best ways to immediately start reducing our impact on our oceans.  To date over 37,000 people have taken the Save My Oceans pledge. Click here to take the pledge.

The Save My Oceans Pledge Contest: Beginning on April 19th, on SocialVibe blog readers had the chance to win a unique limited edition Shepard Fairey and Studio Number One poster specially designed for OCEANS by pledging to save our oceans, then tweeting about it with the hasthtag #SaveMyOceans.  Click here to view the poster.

Use Less Plastic and Join the Blue Movement Viral Video: Click here to watch the fast paced, animated, video that exposes the shocking statistics that highlight our over usage of plastic. The video was animated by Sol Linero, directed by Mariana Blanco, and set to the song "Pot Kettle Black," by Tilly and the Wall.

A Participant Media Guide: Oceans The Threats to Our Seas and What You Can Do to Turn the Tide, from acclaimed writer and filmmaker Jon Bowermaster is a companion book that became available on April 13th.  The book is an anthology of original essays by some of the world's most intriguing ocean thinkers and doers. Click here to learn more about the book.

The Save My Oceans Household Cleaners Guide: Participant Media and the Environmental Working Group developed a pocket guide for easily creating ocean safe household cleaners. Click here to view.

About Participant Media

Participant Media is a Los Angeles-based entertainment company that focuses on socially relevant, commercially viable feature films, documentaries and television, as well as publishing and digital media.  Participant Media is headed by CEO Jim Berk and was founded in 2004 by philanthropist Jeff Skoll, who serves as Chairman. Ricky Strauss is President. Participant exists to tell compelling, entertaining stories that bring to the forefront real issues that shape our lives.  For each of its projects, Participant creates extensive social action and advocacy programs which provide ideas and tools to transform the impact of the media experience into individual and community action.  Participant's films include The Kite Runner, Charlie Wilson's War, Darfur Now, An Inconvenient Truth, Good Night and Good Luck., Syriana, Standard Operating Procedure, The Visitor, The Soloist, Food, Inc., The Informant! and The Crazies.

Source: Participant Media
   

CONTACT:  Rachael Reiss, +1-310-841-0800, rachael@primeprinc.com, for
Participant Media

Web Site:  http://www.participantmedia.com/
http://www.savemyoceans.com/